The Imperial Hotel Blackpool

What The Imperial Hotel Blackpool does

The Imperial Hotel Blackpool is a historic Victorian seaside hotel founded in 1867, operating on Blackpool's North Shore directly on the beachfront with views across the Irish Sea. The property serves leisure families, couples, group travellers, corporate conference clients, and wedding parties, with 11+ accommodation categories spanning Standard Single rooms from £42.50/night through to a Two Bedroom Sea View Suite at £123.25/night and a unique split-level Tower Suite. On-site amenities include the Palm Court Restaurant for fine dining, the No. 10 Bar for casual fare, an Afternoon Tea service, multiple children's facilities (Circus, Underwater, and Sensory themed playrooms, Teenage Den, arcade games, soft play), and a Friday–Saturday live cabaret entertainment programme.

The hotel generates revenue across five principal streams: room revenue, food and beverage, live entertainment, conferences and meetings, and weddings/celebrations. The meetings and events infrastructure comprises 11 dedicated venues headlined by the 600-capacity Lancastrian Suite, supporting day delegate and 24-hour residential conference packages with full AV provision. Weddings range from intimate Twilight ceremonies (up to 60 guests) to the Imperial full-service package and a multicultural wedding offering accommodating up to 350 guests with dedicated specialist-caterer kitchens.

The business runs on a direct-to-consumer model via its own website (using TravelClick for online reservations), phone, and email, with no third-party OTA distribution disclosed. Direct booking is incentivised through the CAR50 code offering a complimentary welcome drink, 50% off parking, and priority check-in. Pricing is seasonal and unit-based across room nights, with bespoke quotation for events and weddings and tiered length-of-stay discounts (30–40%) to extend average duration. All-inclusive package bundling (All Singing All Dancing for adults, Family Fun-tastic for families) represents the core commercial proposition alongside specialised packages for golfers (Royal Lytham & St Annes), dog owners, school proms, and celebrations.

Name

The Imperial Hotel Blackpool

Website

https://imperialhotelblackpool.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Historic Victorian seaside hotel in Blackpool, UK, offering accommodation, dining, live entertainment, conferences, and weddings to families, couples, groups, corporate clients, and wedding parties through direct booking channels.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Wedding venues
• Conference facilities
• Seaside dining
• Live entertainment

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue stream from hotel room bookings across various room categories including standard rooms, sea view rooms, family rooms, and suites. Rooms are offered at different price points from budget single rooms to premium suites, with packages including bed and breakfast, half-board, and all-inclusive options.
2. Food and Beverage: Revenue from on-site dining at Palm Court Restaurant, No. 10 Bar, Cabaret Lounge, and lounge dining. Includes breakfast service, afternoon tea, casual dining, and formal dinner service. Special event dining for weddings and celebrations.
3. Entertainment: Revenue from live cabaret entertainment, shows, and evening performances. Includes drink packages and venue access for entertainment events.
4. Events and Conferences: Revenue from meeting spaces, conference facilities, and event venue hire. Includes day delegate packages, residential conferences, team building events, and private dining. Multiple venue options from intimate meeting rooms to the 600-capacity Lancastrian Suite.
5. Weddings and Celebrations: Revenue from wedding packages including the Imperial Package and Twilight Package. Covers ceremony space, reception venues, catering, entertainment, and accommodation for wedding guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Imperial Hotel Blackpool operates a full-service Victorian seaside hotel offering guest accommodation across 11 room categories, on-site dining (Palm Court Restaurant, No. 10 Bar, afternoon tea, breakfast), live cabaret entertainment, conference and meeting facilities across 11 event spaces, and dedicated wedding and celebration hosting. The hotel sells all-inclusive and themed packages that bundle room nights with meals, drinks, and entertainment, distributed almost exclusively through direct booking channels.

Product overview

The Imperial Hotel Blackpool is a seaside hotel offering a comprehensive portfolio of accommodation, dining, entertainment, and event services. Accommodation spans 11 room categories from Standard Single to Tower Suite, including accessible and family options. Dining encompasses the formal Palm Court Restaurant, Afternoon Tea service, and casual No. 10 Bar. The hotel provides multiple all-inclusive and value-added packages (All Singing All Dancing, Family Fun-tastic, Golf Getaway, Wedding packages) and operates versatile meeting/event spaces including the 600-capacity Lancastrian Suite, Conference Café, and dedicated wedding facilities. Entertainment includes live cabaret, children's play facilities, and themed event spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Single Room Compact single-occupancy room with single bed, TV, and essential amenities for solo travellers; available from £42.50 per night.
• Standard Double Room Standard double-occupancy bedroom with comfort amenities; available from £51.00 per night.
• Accessible Twin Room DDA-compliant twin room with two single beds, workstation, and roll-in showers for guests with mobility needs.
• Cosy Sea View Room Compact double room on upper floors with charming eaves and sea views across the Irish Sea; available from £59.50 per night.
• Sea View King Size Room Larger deluxe room with expansive windows, king-size bed, and seating area offering panoramic sea views; available from £63.75 per night.
• Standard Family Room (Sleeps 4) Family room accommodating up to four guests with roll-away bed options; available from £68.00 per night.
• Family Sea View Room (Sleeps 4) Family room with double bed and two single beds offering views across the Irish Sea; available from £94.00 per night.
• One Bedroom Sea View Suite Spacious suite with separate living room, dining area, and bedroom with king-size bed, suited to longer stays and special occasions; available from £102.00 per night.
• Two Bedroom Sea View Suite Flexible two-bedroom suite with sea views, master bedroom with bay windows, and second bedroom with twin beds; some units include private dining areas and four-poster beds; available from £123.25 per night.
• Tower Suite Unique split-level one-bedroom suite with characterful design, lower-level seating area, and mezzanine bedroom with double bed; available from £85.00 per night.
• Palm Court Restaurant Victorian dining room offering fine dining with a seasonal table d'hôte menu, daily specials using locally sourced produce, and panoramic coastal views.
• Afternoon Tea Elegant afternoon tea service featuring soup, sausage roll, delicate sandwiches, scones, and bite-sized sweet treats, served daily 14:00-16:30.
• Casual Dining at No. 10 Bar Casual lounge dining offering comfort food including fish and chips, light bites, sandwiches, and room service delivery.
• Breakfast Service Full breakfast offering with cooked and continental options including pork sausages, bacon, fresh fruit, pastries, and seeded bread; priced at £17.95 per person.
• Meeting and Event Spaces Versatile conference and meeting facilities including the 600-capacity Lancastrian Suite, Washington Suite, Princess Room, Louis Room, Churchill Room, Derby Room, Aperitif Room, Ascot Room, Boston Room, and Imperial rooms.
• Imperial Wedding Package Full-service wedding package including menu tasting, licensed room hire, red carpet, drinks reception, three-course wedding breakfast, wine toast, decorations, evening buffet, DJ, bridal suite, and anniversary afternoon tea.
• Twilight Wedding Package Intimate wedding package for up to 60 guests in the Louis Suite including red carpet, drinks reception, finger buffet, and DJ.
• Multicultural Wedding Services Wedding services tailored for Asian, Jewish, and multi-faith ceremonies, with dedicated kitchens for specialist caterers and capacity up to 350 guests.
• Live Cabaret and Entertainment Evening entertainment including cabaret acts, live shows, and themed performances hosted by weekly entertainers across Friday and Saturday nights from 2nd January to 15th February and beyond.
• Children's Facilities and Play Areas Family entertainment including kids' corner with arcade games, pool table, indoor soft play, themed playrooms (Circus, Underwater, Sensory), and a Teenage Den.
• All Singing, All Dancing Adults-Only All-Inclusive Package Adult-only all-inclusive package bundling bed and breakfast, three-course dinner, all-inclusive drinks from midday to 10pm, and live entertainment.
• Family Fun-tastic All-Inclusive Package Family all-inclusive package from £149 per night for up to four guests (max 2 adults, 2 children), including dinner, bed and breakfast, unlimited soft drinks for kids, kids' snack packs, kids' activity corner with arcade games, pool table, air hockey, and board games.
• Loved Up at The Imperial Romantic Package Romantic getaway package from £79 per night including sea view room, Prosecco, rose petals, buffet breakfast, breakfast-in-bed option, and late checkout until 13:00.
• Dog Friendly Stay Package Dog-friendly accommodation with welcome pack including dog blanket, water bowl, dinner bowl, rope toy, treats, and poo bags, plus a Sir Woofchester dog menu.
• From Flipcharts to Flipflops 24-Hour Conference Package 24-hour delegate package including complimentary meeting room, unlimited refreshments, overnight stay with breakfast, private dining, nightly entertainment, and full day delegate inclusions.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Savoy Hotel Blackpool: Historic Blackpool seafront hotel offering rooms, F&B, entertainment, and event hire. Directly comparable heritage leisure product in the same competitive set.
• The Cliffs Hotel Blackpool: Blackpool seafront full-service hotel targeting families and leisure guests with entertainment and dining packages — comparable to Imperial's mid-market family leisure positioning.
• The Headland Hotel & Spa, Newquay: Cornish heritage seaside hotel with family-friendly rooms, dining, weddings, and event facilities. Comparable scale, heritage positioning, and mix of leisure/events business.
• Big Blue Hotel Blackpool: Modern Blackpool hotel near Pleasure Beach with family rooms, packages, and event facilities. Comparable Blackpool leisure and conference product, although newer and more design-led than Imperial.
• The Midland Hotel, Morecambe: Heritage Victorian seaside hotel on Morecambe Bay with comparable period architecture, F&B outlets, weddings, and event spaces. Closest analogue in terms of era and product breadth outside Blackpool.
• The Grand Hotel Blackpool: Seafront Victorian hotel on Blackpool's North Shore with comparable room inventory, entertainment programme, and event/wedding facilities. Closest direct peer given shared location, era, and product mix.
• The Grand Hotel Scarborough: Historic Victorian seaside hotel on the Yorkshire coast offering rooms, dining, entertainment, and conferences — a strong analogue for Imperial's heritage seaside full-service model.

Broad incumbents

• Butlin's: UK all-inclusive seaside resort operator (Bognor, Minehead, Skegness) bundling accommodation, F&B, and entertainment at value price points. Direct competitive overlap with Imperial's family all-inclusive positioning, albeit at much larger scale.
• Hilton Blackpool (former Hilton): International branded hotel presence in Blackpool offering standardised rooms and meetings — competes for the same corporate and leisure demand but as part of a much broader global portfolio rather than a heritage specialist.
• Village Hotels: UK hotel chain with on-site leisure facilities, meeting rooms, and wedding venues across multiple cities. Competes for the same conferences and leisure demand with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-imperial-hotel-blackpool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Imperial Hotel Blackpool