Big Fish Grill on the Riverfront

Casual Dining Seafood Restaurantbigfishriverfront.com

Big Fish Grill on the Riverfront is a full-service seafood restaurant on the Wilmington Riverfront in Delaware, part of Atlas Restaurant Group, serving local residents, tourists, and corporate event clients with dine-in, catering, and online ordering.

Company typePrivate
Founded-
HeadquartersWilmington, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Big Fish Grill on the Riverfront does

Big Fish Grill on the Riverfront is a full-service seafood restaurant located at 720 Justison Street on the Wilmington Riverfront in Delaware, operating as a single-location establishment within the Atlas Restaurant Group portfolio. The venue opened as the second Big Fish Grill location after years of operation at the original Rehoboth Beach site. The Wilmington restaurant offers daily dinner service, weekday lunch, weekend lunch/brunch, a raw bar, sushi menu, happy hour, kids menu, and rotating weekly specials (Crab Night on Mondays, 3-Course Pasta Night on Tuesdays, 2-Course Lobster Night on Wednesdays). It also operates a private dining room seating up to 50 guests with AV equipment and offers on-premise and off-premise catering for corporate events, weddings, birthdays, and holiday celebrations.

The business serves three primary customer segments: local Wilmington residents and families, tourists and Riverfront visitors, and corporate/event clients. Revenue is generated across four streams: dine-in transactions (lunch $9.95-$35.95, dinner entrees $19.95-$49.95), catering and private events, online ordering and takeout via the Atlas Order Experience platform, and gift card sales through the Atlas Restaurant Group portal. Distribution channels include the brick-and-mortar storefront, e-commerce ordering, OpenTable reservations, and direct sales for catering. Marketing relies on Facebook, Instagram, Yelp, email newsletter, OpenTable, and the Atlas Rewards loyalty program.

The underlying technology stack is standard for the casual full-service segment and includes no proprietary components or AI/ML capabilities. SpotHopper powers the website, email marketing, and social media management; OpenTable handles reservations; the Order Experience platform hosts digital ordering; and ADP Workforce Now supports HR and recruiting. The restaurant has achieved local brand recognition through 2026 Best of Delaware awards (Best Seafood Restaurant and Best Wilmington/Riverfront Restaurant in the Delaware Readers' Poll) and participates in the WCAG AA accessibility compliance framework.

Big Fish Grill on the Riverfront firmographics

Firmographics

Name: Big Fish Grill on the Riverfront
Legal name: Big Fish Grill on the Riverfront
Website: https://bigfishriverfront.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Big Fish Grill on the Riverfront is a full-service seafood restaurant on the Wilmington Riverfront in Delaware, part of Atlas Restaurant Group, serving local residents, tourists, and corporate event clients with dine-in, catering, and online ordering.
Ownership category
akta.pro rank

Big Fish Grill on the Riverfront industry classification

Industry

Product category: Casual Dining Seafood Restaurant
NAICS: Full-Service Restaurants (722511), Food Services and Drinking Places (722)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Steakhouses & Seafood Restaurants (THAFACAE)
akta.pro secondary industry: All-Day Dining Restaurants (THAFACAJ)

Keywords

Seafood restaurant
Casual dining
Catering services
Private events
Happy hour specials

Where Big Fish Grill on the Riverfront is headquartered

Location

Headquarters

HQ city: Wilmington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Big Fish Grill on the Riverfront business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

Dine-in Restaurant Sales: Traditional dine-in service with full menu offerings including lunch, dinner, happy hour, and sushi. Revenue generated per transaction from food and beverage sales.
Catering and Events: Private dining room seats up to 50 guests with AV equipment. Offers on-premise and off-premise catering for parties, corporate events, birthdays, holiday celebrations, and weddings.
Online Ordering and Takeout: Takeout and delivery orders placed through the restaurant's own online ordering platform at atlas.orderexperience.net.
Gift Cards: Gift card sales through Atlas Restaurant Group platform, generating upfront revenue redeemable for future purchases.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Lunch Menu - Mon-Thurs 11:30am-4pm
Unit Pricing	Pay-as-you-go	Dinner Menu - Mon-Thurs 4pm-9pm, Fri until 9:30pm, Sat-Sun 11:30am-9pm
Unit Pricing	Pay-as-you-go	Weekly Specials
Unit Pricing	Pay-as-you-go	Happy Hour Bar Menu - Mon-Fri 4pm-6pm
Unit Pricing	Pay-as-you-go	Kids Menu
Other	Pay-as-you-go	Catering Services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Big Fish Grill on the Riverfront product offering

Product offering

Core offering

Big Fish Grill on the Riverfront is a full-service seafood restaurant located on the Wilmington Riverfront that serves daily lunch, dinner, and happy hour offerings including a raw bar, sushi, land-and-sea entrees, pasta, sandwiches, and weekly themed dinner specials. The restaurant also offers private banquet space for up to 50 guests, off-premise catering for corporate and social events, online ordering for takeout and delivery, and gift card sales as part of the Atlas Restaurant Group portfolio.

Product overview

Big Fish Grill on the Riverfront is a full-service seafood restaurant operating as a single-location establishment. The core offering is dine-in restaurant services featuring seafood-focused menus. The product portfolio includes distinct menu categories (Lunch, Dinner, Sushi, Happy Hour, Kids Menu), event services (Private Events/Banquets, Off-Premise Catering), and digital services (Online Ordering via Order Experience platform, Table Reservations via OpenTable, Atlas Rewards loyalty program, and Gift Cards). Weekly specials rotate throughout the week, and the restaurant provides accessibility accommodations for guests with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

Lunch Menu

Companies that use Big Fish Grill on the Riverfront

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Big Fish Grill on the Riverfront technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Big Fish Grill on the Riverfront partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Big Fish Grill on the Riverfront competitors and assessment

Company assessment

Broad incumbents

The Capital Grille: Upscale steakhouse with strong seafood offering and private dining/event capabilities. Comparable on private-event business model and higher check averages, though skewed toward steakhouse identity.
Chart House: Waterfront-anchored upscale seafood chain operated by a large hospitality group. Directly comparable on waterfront-location-driven concept, seafood focus, and event/group business.
Eddie V's Prime Seafood: Upscale national seafood-and-steak concept operated within a larger hospitality portfolio. Comparable on seafood-centric premium dining, raw bar, and private dining focus, though at a higher price tier.

Direct peers

Legal Sea Foods: Northeast full-service seafood chain with raw bar, sushi, and event/catering capabilities. Comparable on menu breadth, regional brand strength, and seafood sourcing emphasis.
Bonefish Grill: National casual-upscale seafood chain with similar menu architecture (raw bar, fresh fish, weekly specials, full bar). Directly comparable on category, price point, and dine-in + takeout model.
McCormick & Schmick's Seafood & Steaks: Traditional full-service seafood-and-steak chain with daily fresh-fish menu and happy hour offerings. Closely comparable on price tier ($20–$50 entrees) and full-service dine-in model.
Landry's Seafood House: Full-service seafood chain with broad menus including raw bar, sushi, land-and-sea combos, and private dining. Direct peer on occasion-based dining (family, business, celebrations) and group event offerings.

Others

Coastal Flats: Sibling Atlas Restaurant Group concept offering a comparable full-service seafood-and-American menu with private dining. Comparable as a sister brand sharing the same loyalty, online ordering, and marketing infrastructure.

Regional players

Iron Hill Brewery & Restaurant: Regional brewpub with a Wilmington-area location near the riverfront. Comparable as a competing full-service dining destination in the same Wilmington catchment with broad menu and event capabilities.
Harry's Seafood Grill: Mid-Atlantic full-service seafood-and-pasta restaurant. Comparable on menu positioning (seafood + pasta + raw bar) and regional full-service seafood competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Big Fish Grill on the Riverfront compliance and trust

Trust signal

Compliance1 record

Big Fish Grill on the Riverfront financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Big Fish Grill on the Riverfront leadership team

Management profile

Number of profiles

Profiles2 records

Big Fish Grill on the Riverfront funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Big Fish Grill on the Riverfront M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Fish Grill on the Riverfront

What does Big Fish Grill on the Riverfront do?

Is Big Fish Grill on the Riverfront a public or private company?

Big Fish Grill on the Riverfront is a private company. It is classified as corporate owned and is currently operating.

When was Big Fish Grill on the Riverfront founded?

Big Fish Grill on the Riverfront was founded in -1. It employs 11 to 50 people.

Where is Big Fish Grill on the Riverfront based?

Big Fish Grill on the Riverfront is headquartered in Wilmington, United States, in the North America region.

How does Big Fish Grill on the Riverfront make money?

Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering and Events, online Ordering and Takeout and gift Cards.

Who are Big Fish Grill on the Riverfront's main competitors?

Broad incumbents on record are The Capital Grille, Chart House and Eddie V's Prime Seafood. Direct peers are Legal Sea Foods, Bonefish Grill, McCormick & Schmick's Seafood & Steaks and Landry's Seafood House. Coastal Flats is listed as an others. Regional players are Iron Hill Brewery & Restaurant and Harry's Seafood Grill.

Does Big Fish Grill on the Riverfront have an API?

No public API is recorded for Big Fish Grill on the Riverfront.

What industry is Big Fish Grill on the Riverfront in?

Big Fish Grill on the Riverfront's product category is Casual Dining Seafood Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.