Big Foot Tours

What Big Foot Tours does

Big Foot Tours is a privately held, Gaborone-headquartered safari and tour operator serving international tourists and adventure travelers visiting Botswana. The company offers a broad catalog of guided experiences including mobile safaris, cultural safaris, birding safaris, Okavango Delta tours, game drives, and historical site visits across destinations such as Chobe National Park, Moremi Game Reserve, Makgadikgadi Pans, Kgalagadi Transfrontier Park, Tsodilo Hills, and Okavango Delta, with 144 tour packages listed on its website. The firm additionally manages and operates 41 campsites across the Central Kalahari Game Reserve and Khutse Game Reserve, each accommodating up to 6 people and 3 vehicles, providing a separate revenue stream beyond guided itineraries. A semi-permanent luxury tent safari product extends the offering into a premium price tier alongside budget-friendly participatory mobile safaris.

The business runs a direct-to-consumer model with quote-based personalized pricing, taking reservations through the company website (bigfoottours.co.bw), phone, and email. Customer acquisition relies on organic website traffic, a Facebook presence, blog content, and event-driven marketing around cultural tourism events such as the Khawa Dune Challenge, Toyota 1000km Desert Race, and Makgadikgadi Epic Skydiving. The operating base is small — approximately 7 to 12 staff including CEO Frank Rosso, tour guides, drivers, cooks, and a pilot — and there is no external funding, no institutional investor, no subsidiary structure, and no public listing. Revenue is generated from one-time tour fees and campsite management fees with packages spanning 1-day Mokoro excursions up to 17-day multi-destination itineraries, including cross-border extensions to Victoria Falls in Zimbabwe.

Name

Big Foot Tours

Legal name

Big Foot Tours

Website

https://bigfoottours.co.bw

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Foot Tours is a Gaborone-based, privately held safari and tour operator serving international tourists in Botswana with 144 guided tour packages, 41 managed campsites, and direct-to-consumer quote-based booking across game reserves and cultural sites.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAEAC

Safari & Game Drives (Land-Based)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Ecotourism Operators & Nature-Based Tours

SECONDARYTHAKAFAG

Safari & Wildlife Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAAAHAC

Safari Lodges & Tented Camps

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

SECONDARYTHAJAIAB

Wildlife Safaris & Game Drives

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

Keywords

• Safari tours
• Wildlife safaris
• Campsite management
• Mobile safaris
• Adventure tourism

Headquarters

HQ city

Gaborone

HQ country

Botswana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Safari Tours: Guided safari tours to game reserves and national parks including Mobile Safaris, Cultural Safaris, Birding Safaris, and Okavango Delta tours. Pricing varies by duration and destination, with packages like Safari 11 nights, Great Botswana Trail (10 days), and Kalahari Lion Trail (17 days).
2. Campsite Management: Management and operation of 41 campsites in Central Kalahari Game Reserve (CKGR) and Khutse Game Reserve. Each campsite accommodates up to 6 people with maximum 3 vehicles. Revenue from campsite fees.
3. Mobile Safari Groups: Semi-permanent tent (luxury/premier) safari experiences and participatory/non-participatory mobile safari groups. Operates in secluded bush campsites with full service crew.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Big Foot Tours operates guided safari and adventure tours across Botswana, including mobile safaris, cultural safaris, birding safaris, Okavango Delta excursions, game drives, and historical site visits. The company also manages and operates 41 campsites in the Central Kalahari Game Reserve and Khutse Game Reserve, offering accommodations and camping experiences tailored to international tourists and adventure travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Safaris Mobile camping safaris offering participatory or non-participatory tours, allowing travelers to explore Botswana's wilderness with tented accommodation.
• Cultural Safaris Cultural tours providing immersive experiences into local traditions, heritage sites, and historical churches.
• Birding Safaris Specialized bird-watching tours covering diverse habitats with over 170-460 bird species recorded in various parks.
• Okavango Delta Tours Tours to the Okavango Delta, the largest inland river delta in the world, offering land and water safari experiences.
• Moremi Gorge Tours Tours to Moremi Gorge, a striking attraction located 42km east of Palapye within the 1836-hectare Moremi-Mannonye conservation area.
• Tsodilo Hills Tours Tours to Tsodilo Hills, an archaeological site with spiritual significance featuring rock art and dramatic copper-colored rock faces.
• Campsite Management Services Big Foot Tours manages and operates 41 campsites across Central Kalahari Game Reserve and Khutse Game Reserve, each accommodating up to 6 people with a maximum of 3 vehicles.
• Semi-Permanent Luxury Tent Safari Premium mobile safari experience with elegant tents featuring en-suite bathrooms, outdoor showers, and fully serviced bush camps with dedicated safari crew.
• Game Drive Tours Guided game drives across various Botswana reserves including Chobe, Moremi, Kgalagadi, and others for wildlife viewing.
• Historical Sites Tours Tours to national monuments including Tsodilo Hills, Gcwihaba Caves, Domboshaba Hills, Matsieng Foot Print, Old Palapye, and Moremi Gorge.

Quantifiable outcome

• 41 maintained and managed campsites with capacity of up to 6 people and 3 vehicles per site
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• African Travel Inc. Specialty tour operator curating safari packages across Botswana and southern Africa; directly competes for the same international adventure-traveler segment with packaged itineraries.
• Ker & Downey Botswana: Boutique Botswana safari operator offering guided mobile safaris and photographic safaris in the Okavango and Linyanti — overlapping with Big Foot Tours' mobile safari and special-interest tour offerings.
• Great Plains Conservation: Botswana- and Kenya-focused safari operator with camp and mobile safari offerings in the Okavango and Kalahari; comparable product mix and target market.
• Wilderness Safaris: Botswana-headquartered safari operator offering mobile and lodge safaris across the Okavango Delta, Chobe, and Kalahari — directly comparable to Big Foot Tours' safari portfolio and explicitly overlapping on CKGR, Khutse, and Okavango itineraries.
• Micato Safaris: Luxury safari tour operator running curated Botswana and southern Africa itineraries for international travelers; comparable end customer and tour-package structure.
• Desert & Delta Safaris: Botswana-based safari operator running mobile safaris and lodge camps in the Okavango Delta, Moremi, Chobe, and Savuti — a direct competitor with similar product mix and Botswana-centric footprint.

Broad incumbents

• Singita: Luxury safari lodge and conservation brand operating across southern Africa; targets the same premium international safari traveler though at a higher price tier and broader geographic reach.
• &Beyond: Large multi-country luxury safari and tour operator with significant Botswana presence; competes for the same high-end international traveler with a broader portfolio of lodges and itineraries across Africa.

Others

• SafariBookings: Online marketplace aggregating safari operators across Africa; an indirect channel where Big Foot Tours could face competitive pressure from listed comparators and where it could in turn gain distribution.
• TourRadar: Online marketplace for multi-day guided tours including African safaris; relevant as a booking channel and competitive comparator for direct-to-consumer safari operators like Big Foot Tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bigfoottours
• LinkedInlinkedin.com/company/big-foot-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Foot Tours