Big Red Button
Big Red Button is a Singapore-based boutique content production agency delivering documentary, corporate, social media, and public-intervention work for government ministries, corporates, and social-impact organisations across Singapore and select international markets.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Big Red Button does
Big Red Button is a Singapore-based boutique content production agency that has operated for approximately two decades under founder-led leadership. The firm delivers project-based creative services spanning documentary filmmaking, corporate video, social media campaigns, public service announcements, educational content, event coverage, and community-focused public interventions. Its client roster is concentrated in Singapore and spans government ministries (Ministry of Manpower, MCI, NEXUS, Ang Mo Kio Town Council, MICE Singapore), corporate enterprises (DBS, AkzoNobel, LUXASIA, Million Lighting, STOREYS), educational institutions (NUS, World Scholars Cup, ActiveSG Circle, Institute of Policy Studies), and social-impact organisations (TOUCH Community Services, Collective Change Institute, Singapore International Foundation, WHO, UNICEF). High-profile engagements include documentation of the Trump-Kim Summit 2018, the PM Lee 20 Years of Service project, and recurring Progressive Wage Model and dengue-awareness campaigns.
The underlying technology is conventional media production rather than a proprietary platform: video capture, 3D/animation pipelines (staffed by an in-house 3D & Animation Artist), post-production editing, and design/editing work for digital and event distribution. There is no disclosed software product, app, or API; revenue is generated entirely through custom project delivery priced on an unbundled, per-engagement basis with no standardised public pricing. Distribution is direct-to-client through portfolio-driven referrals, government and institutional partnerships, and reputation-based sales; the firm does not operate through retail, marketplace, or self-serve channels. The business is privately held by its operating team with no observed external investors, parent company, M&A activity, or funding rounds, and operates out of a single Singapore headquarters at 261 Waterloo Street with a four-person core team (Director, Producer, 3D & Animation Artist, Designer & Editor).
Big Red Button firmographics
Firmographics- Name
- Big Red Button
- Legal name
- Big Red Button
- Website
- https://bigredbutton.com.sg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Red Button is a Singapore-based boutique content production agency delivering documentary, corporate, social media, and public-intervention work for government ministries, corporates, and social-impact organisations across Singapore and select international markets.
- Ownership category
- akta.pro rank
Big Red Button industry classification
Industry- Product category
- Video Production Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Public Communications, Transparency & Open Government (BPAIAAAH), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)
Keywords
Where Big Red Button is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Big Red Button business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Creative Production: Big Red Button generates revenue through project-based creative services including documentary production, corporate video content, social media campaigns, public interventions, and educational material creation. Projects are custom-tailored to client needs with no standardized pricing listed publicly.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Big Red Button product offering
Product offeringCore offering
Big Red Button is a Singapore-based storytelling and content production agency that produces documentaries, corporate videos, social media campaigns, public service announcements, educational content, event coverage, and community engagement interventions. Services are custom-tailored to each client's narrative and behavior-change objectives, spanning social causes, corporate CSR, and commercial brand storytelling. Projects are delivered on a project-based engagement model for enterprise, government, NGO, and education clients.
Product overview
Big Red Button is a Singapore-based content production agency specializing in storytelling across documentary, corporate, educational, and social impact categories. The company offers a unified suite of video production and community engagement services organized into eight service lines: Documentaries (long-form narrative films), Corporate (brand videos and executive content), Educational (PSAs and learning materials), Public Interventions (community engagement events), CSR (social cause campaigns), Social Media (digital content for social platforms), Events (coverage and highlight reels), and Interviews/Testimonials (profile videos). Projects span public health campaigns, social documentaries, corporate communications, and grassroots community initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Documentary Production
- Corporate Video Production
- Social Media Content Creation
- Public Service Announcements (PSAs)
- Educational Content Development
- Event Coverage
- Public Interventions
- CSR Campaign Production
Quantifiable outcome
- The Box Project: More than half of students shared that the boxes actively helped them reduce stress
- +1 more outcomes
Companies that use Big Red Button
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Big Red Button technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Big Red Button partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- NUS Medicine - Centre for Infectious Disease Emergency ResponsecoreProduction of launch video for Singapore's first Master of Science in Infectious Disease Emergencies programme.
- Drama BoxcorePartnership on IPS Prism: Perspectives - a landmark study branding, documentation and promotional materials for the Institute of Policy Studies.
- WHO (World Health Organization)coreBig Red Button has worked with WHO on health-related content initiatives, demonstrating capability in public health communication.
- UNICEFcorePartnership with UNICEF for child-focused content and campaigns, indicating global reach in social impact work.
- World Scholars CupcoreMulti-year partnership (2014-2025) creating highlight videos for global academic competitions, including the prestigious Tournament of Champions at Yale.
- AkzoNobelcoreLet's Colour GK Philippines documentary showcasing Gawad Kalinga communities - partnership combining corporate CSR with social impact storytelling.
- Singapore International FoundationcorePartnership on international engagement and community-building content.
- MicrosoftminorLogo partner indicating collaborative projects with Microsoft technology.
- SAPminorLogo partner indicating collaborative projects.
- LenovominorLogo partner indicating collaborative projects.
- National Heritage Board (NHB)corePartnership on heritage and cultural preservation content in Singapore.
- National University Health System (NUHS)corePartnership on healthcare communication and educational content.
- EdelmanminorPartnership with global PR firm indicating agency-level collaborations.
- DBScoreStand Up For Our Social Workers project in collaboration with DBS showing corporate community engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Big Red Button competitors and assessment
Company assessmentBroad incumbents
- Edelman Singapore: Singapore office of global PR firm Edelman, which is also listed as a Big Red Button partner. Comparable as a much larger incumbent offering PR, public affairs, and content across corporate and government clients in Singapore.
- Dentsu Creative Singapore: Singapore creative arm of Dentsu, the global advertising network. Comparable as a broad incumbent competing for the same corporate, government, and CSR storytelling mandates in Singapore and regionally.
- Ogilvy Singapore: Singapore office of global advertising and communications network. Comparable as a broad incumbent offering advertising, PR, social, and content services to corporate and government clients across the same Singapore market.
- MullenLowe Singapore: Singapore office of global creative network MullenLowe, providing advertising, content, and PR services. Comparable as a broader incumbent competing for the same corporate and government campaign work.
- Publicis Singapore: Singapore office of global advertising holding company Publicis Groupe. Comparable as a broad incumbent with full-service creative, media, and content capabilities targeting the same Singapore corporate and government clients.
Direct peers
- The Secret Little Agency: Singapore-based independent creative agency of comparable size, producing campaigns across social causes, corporate, and government clients. Directly comparable as a fellow independent Singapore creative shop competing for similar briefs.
- Brewery Fourteen (B14 Films): Singapore video and branded content production house serving corporate and government clients. Directly comparable as a Singapore-based production competitor for documentary, corporate film, and event-coverage work.
- Hatched Agency: Singapore independent creative agency working on social-impact, behavioural-change, and cause-driven campaigns. Comparable in scale, geography, and the mix of public-interest and commercial storytelling work.
- VHQ Post: Singapore post-production and content production house serving advertising and corporate clients. Comparable production capability and Singapore footprint, overlapping with Big Red Button on commercial and government video work.
Emerging players
- Kontinentalist: Singapore-based data storytelling and editorial studio producing narrative-driven content on social issues. Comparable as a Singapore storytelling outfit targeting social-impact and policy audiences, though with a stronger data-journalism angle.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Red Button social profiles
Digital presenceBig Red Button financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Red Button leadership team
Management profileNumber of profiles
Profiles4 records
Big Red Button funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Red Button M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Red Button
What does Big Red Button do?
Big Red Button is a Singapore-based storytelling and content production agency that produces documentaries, corporate videos, social media campaigns, public service announcements, educational content, event coverage, and community engagement interventions. Services are custom-tailored to each client's narrative and behavior-change objectives, spanning social causes, corporate CSR, and commercial brand storytelling. Projects are delivered on a project-based engagement model for enterprise, government, NGO, and education clients.
Is Big Red Button a public or private company?
Big Red Button is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Red Button founded?
Big Red Button was founded in -1. It employs 1 to 10 people.
Where is Big Red Button based?
Big Red Button is headquartered in Singapore, Singapore, in the Asia region.
How does Big Red Button make money?
One revenue line is on record: professional Services - Creative Production.
Who are Big Red Button's main competitors?
Broad incumbents on record are Edelman Singapore, Dentsu Creative Singapore, Ogilvy Singapore, MullenLowe Singapore and Publicis Singapore. Direct peers are The Secret Little Agency, Brewery Fourteen (B14 Films), Hatched Agency and VHQ Post. Kontinentalist is listed as an emerging player.
Does Big Red Button have an API?
No public API is recorded for Big Red Button.
What industry is Big Red Button in?
Big Red Button's product category is Video Production Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7812.