What Big Tent Coalition does

Big Tent Coalition, LLC is an Illinois-based private company that sells a single online training product, the Candidate Master Class, designed to teach community leaders how to run and win local and state political campaigns. The course is a 10-chapter, 85+ video-lesson curriculum covering the full campaign lifecycle from pre-filing self-assessment through Election Night GOTV, and it includes 50+ downloadable worksheets, walk-list templates, fundraising trackers, and chapter quizzes. The program is led by Tom Morrison, a former six-term Republican member of the Illinois General Assembly whose competitive wins (including 43-vote and 2,104-vote victories against ~$2M funding disparities) provide the experiential foundation for the curriculum.

The product is delivered through a third-party learning management system (TrainerCentral) at learn.bigtentcoalition.com and is positioned as a nonpartisan system applicable to any local or state race in the United States, not a downscaled presidential playbook. Content is structured around proprietary frameworks such as a 7-capacity candidate self-assessment, a win-number calculation methodology, and a nonpartisan voter-contact framework designed for both partisan and nonpartisan ballot environments (school board, water district, etc.).

The company operates a pure product-led, self-serve go-to-market model. Candidates discover the program via organic search and a free downloadable toolkit lead magnet, then self-enroll and pay a single one-time $250 fee for lifetime access across all devices, with optional offline downloads for field use. There is no sales team, no subscription, no tiered pricing, and no channel partner or reseller network. The company is bootstrapped (no disclosed funding), headquartered in Mokena, Illinois, and serves individual candidates nationwide.

Name

Big Tent Coalition

Legal name

Big Tent Coalition, LLC

Website

https://bigtentil.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Tent Coalition sells the Candidate Master Class, a $250 self-paced online course that teaches community leaders how to run and win local or state political campaigns across the United States, delivered via a third-party LMS.

Ownership category

akta.pro rank

Product category

Online Political Campaign Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Political campaign training
• Candidate education
• Online course platform
• Campaign strategy training
• Voter outreach methods

Headquarters

HQ city

Mokena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Candidate Master Class Enrollment: One-time $250 payment for lifetime access to the complete Candidate Master Class course, including all 10 chapters, 85+ video lessons, worksheets, templates, expert interviews, and chapter quizzes. The course is delivered entirely digitally with no recurring fee. Customers retain lifetime access for future campaigns even if their current race ends.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Tent Coalition sells a self-paced online political campaign training course called the Candidate Master Class, a 10-chapter curriculum with 85+ video lessons, 50+ worksheets and templates, and chapter quizzes that teach prospective and active local and state candidates how to plan, fund, contact voters, and execute a winning campaign. The course is sold as a one-time $250 purchase granting lifetime digital access, and is built on a third-party learning management system (TrainerCentral).

Product overview

Big Tent Coalition offers a single primary product: the Candidate Master Class™ online course, a comprehensive political campaign training platform. The course is a self-contained, self-paced program delivered exclusively through learn.bigtentcoalition.com, featuring 10 chapters with 85+ video lessons, downloadable worksheets and templates, chapter quizzes, and lifetime access. It is designed to serve candidates at every stage of their political journey, from first-time candidates to experienced officeholders seeking strategy refinement.

Differentiator

Problem solved

Functional benefit

Brands

• Candidate Master Class™: The complete blueprint for winning a local or state race - a training program with 10 chapters, 85+ video lessons, and downloadable worksheets for political candidates

Products and services

• Candidate Master Class A self-paced online political campaign training course with 10 chapters and 85+ video lessons covering every phase of running for local or state office, from pre-filing self-assessment through Election Day execution. Includes downloadable worksheets, walk-list templates, fundraising trackers, chapter quizzes, expert interviews, and lifetime access. Priced at $250 as a one-time purchase, it is designed for first-time and incumbent candidates for city council, county board, school board, water district, state House, state Senate, and other local or state offices.

Quantifiable outcome

• Tom Morrison won his first race by defeating an entrenched incumbent; his final two elections were won by 43 votes and 2,104 votes respectively, despite severe top-of-ballot headwinds and a nearly $2 million funding disparity
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Run for Something: Recruits and trains young, progressive first-time candidates for local and state offices. Comparable to Big Tent Coalition as both target aspiring local/state candidates with structured training and resources, though Run for Something is more recruitment-focused and ideologically aligned.
• She Should Run: Nonpartisan nonprofit encouraging women to run for office and providing training/programs to support their campaigns. Directly comparable to Big Tent Coalition's candidate training mission, with a broader demographic focus but similar educational product orientation.
• VoteRunLead: Nonpartisan organization training women to run for office and win. Similar to Big Tent Coalition in serving first-time and second-time local/state candidates with structured online and in-person training content.
• Emerge America: Recruits, trains, and provides network support to Democratic women running for state and local office. Comparable to Big Tent Coalition's structured training model for local/state candidates, with comparable curriculum-driven operations.
• National Democratic Training Committee (NDTC): Provides free online and in-person campaign training to Democratic candidates and organizers. Direct competitor to Big Tent Coalition's online course model, though ideologically aligned and free vs. paid.
• New Politics Leadership Academy: Recruits and trains veterans and service members to run for office as independents or in major parties. Directly comparable to Big Tent Coalition as a structured training program for first-time candidates, with a distinct candidate demographic focus.
• Congressional Management Foundation: Provides training, research, and resources to help members of Congress and their staff run effective campaigns and offices. Adjacent to Big Tent Coalition's candidate training mission, though focused on elected-official capacity building.
• Wellstone Action: Provides political and leadership training for progressive candidates, campaign staff, and community leaders. Comparable to Big Tent Coalition as a structured, curriculum-based campaign training program for local/state races.

Broad incumbents

• EMILY's List: National organization supporting pro-choice Democratic women candidates with training, fundraising, and campaign infrastructure. Comparable to Big Tent Coalition in candidate development scope, though substantially larger and more politically aligned.
• Campaign Solutions: Long-established political consulting firm offering training, compliance, and fundraising services to Republican candidates and committees. Comparable to Big Tent Coalition in serving candidates needing campaign training, with a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bigtent-coalition

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Tent Coalition