Restaurant Bij de Tuinman

What Restaurant Bij de Tuinman does

Restaurant Bij de Tuinman is a privately operated, vegetarian- and vegan-forward restaurant located on the Buitenplaats De Hoorneboeg estate in Hilversum, Netherlands, at the edge of the Hilversumse Hei heathland. Founded in 2018 with 9 employees, it serves weekend brunch, lunch, and dinner to external guests and operates as the house caterer for corporate training, retreats, and events held at De Hoorneboeg on weekdays. Its core product is the seasonal "Tafeltje van de Tuinman" surprise three-course menu (€47), supplemented by private dining in three venues (the restaurant, the 8–11-seat Tuinkamer, and the restored 15–32-seat Kas greenhouse) and a ticketed events calendar that combines food with nature experiences — outdoor cinema (Bosbios), music evenings (Buitenspiele), yoga mornings (Zonnegroetjes), birdwatching walks (Uit de Veren), a bee experience (BIJ-Mi-Bo), and a premium surprise dinner (Eenmaal Andermaal, €147). A €23.50 hiking package (Rondje van de Tuinman) and gift certificates round out the offering.

The underlying "technology" is non-proprietary: a traditional restaurant and catering operation with no app, no API, and no digital product surface beyond a website and social media. The differentiator is physical and experiential — an 1881 historic moestuin (kitchen garden) maintained by Magda and Caro using natural pest control, producing vegetables, herbs, fruits, edible flowers, nuts, and mushrooms that anchor ingredient authenticity. Sourcing is supplemented by three local organic partners (De Lindenhoff, Biologische Tuinderij Eyckenstein, Moestuin van Jagtlust). Distribution is direct-only and regional: weekend walk-ins with reservation, private-dining inquiries via website/phone, event tickets via the Stager platform, and weekday banqueting booked through De Hoorneboeg. Operations are managed by Kevin and Meike.

The revenue model is a set of one-time, per-cover revenue streams with no subscriptions. Pricing is uniformly low-ticket (€23.50–€47) across most offerings, with the Eenmaal Andermaal experience as a single premium SKU at €147 and a 2024-introduced parking fee of €5/day or €2.50 per half-day. Capacity is the binding constraint: combined seating tops out at 32 persons, external service is weekend-only (with a summer 2026 extension to Wed–Sun from 8 July–9 August), and there is no third-party delivery, no franchise, and no e-commerce beyond gift certificates. The business is therefore a small, capacity-bounded experiential hospitality concept whose economics depend on a single estate location, the De Hoorneboerg retreat calendar, and event sell-through.

Name

Restaurant Bij de Tuinman

Legal name

Restaurant Bij de Tuinman

Website

https://bijdetuinman.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bij de Tuinman is a 9-employee vegetarian restaurant on Buitenplaats De Hoorneboeg in Hilversum, Netherlands, serving weekend brunch, lunch, and dinner from an 1881 kitchen garden, plus private dining, weekday retreat catering, and ticketed nature experiences like outdoor cinema, yoga, and birdwatching.

Ownership category

akta.pro rank

Product category

Vegetarian Restaurant

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Vegetarian restaurant
• Private dining
• Outdoor cinema
• Nature experiences
• Event catering

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Weekend restaurant dining: Serves vegetarian/vegan breakfast, lunch, and dinner to weekend guests. Operates Saturday and Sunday from 09:00-17:00 (winter) or 09:00-21:00 (summer). Limited seating up to 32 persons in the restaurant, kas (greenhouse), and Tuinkamer combined.
2. Private dining events: Private dining arrangements for groups of 8-32 persons in the restaurant, Tuinkamer, or restored greenhouse (Kas). Offers vegetarian 3-course shared dining menus for business dinners, family gatherings, and celebrations. Available weekdays (limited) and weekends.
3. Tafeltje van de Tuinman dinner experience: Surprise 3-course vegetarian dinner menu priced at €47 per person, served on Saturday and Sunday evenings. Limited availability of approximately 30 seats per service.
4. Rondje van de Tuinman hiking package: Walking package including coffee/tea with homemade cake at departure, lunch packet for the trail, route maps, and warm drink to go at return. Priced at €23.50 per person.
5. Event tickets and experiences: Ticketed events including Bosbios (outdoor cinema with dinner option), Buitenspelen (music nights), Zonnegroetjes (yoga + breakfast), Uit de Veren (birdwatching + breakfast), Eenmaal Andermaal (surprise dinner experience at €147), and BIJ-Mi-Bo (bee experience at €35).
6. Weekday banqueting/catering: Provides catering (breakfast, lunch, dinner) for groups attending training, courses, or retreats at Buitenplaats De Hoorneboeg. Acts as internal house caterer for the venue.
7. Gift certificates: Sells gift certificates available for restaurant use on Saturday and Sunday, delivered by email or mail.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bij de Tuinman is a vegetarian restaurant located on the historic Buitenplaats De Hoorneboeg estate in Hilversum, Netherlands. It serves seasonal breakfast, lunch, and dinner using produce from its own 1881 kitchen garden (moestuin) and local organic suppliers, and complements the core dining service with private dining experiences and themed nature-immersive events such as outdoor cinema, yoga, and birdwatching.

Product overview

Restaurant Bij de Tuinman is a vegetarian restaurant on Buitenplaats De Hoorneboeg offering a unified hospitality experience centered around seasonal vegetable-based cuisine. The core offering includes restaurant dining services (breakfast, lunch, dinner) featuring the 'Tafeltje van de Tuinman' surprise menu, complemented by Private Dining experiences in three venues (De Kas, Tuinkamer, Restaurant). The restaurant also organizes diverse seasonal events including Bosbios (outdoor cinema), Buitenspiele (music evenings), Zonnegroetjes (yoga mornings), and Eenmaal Andermaal (surprise dining experiences). Additional services include gift cards and the 'Rondje van de Tuinman' hiking package.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Vegetarian breakfast, lunch, and dinner service in a small cozy indoor restaurant and on a terrace overlooking the kitchen garden, using produce from the estate's 1881 moestuin and local organic suppliers.
• Tafeltje van de Tuinman Surprise 3-course vegetarian dinner menu that changes every few weeks based on seasonal ingredients and harvest from the kitchen garden, priced at €47 per person (excluding drinks).
• Private Dining Private vegetarian dining experiences for groups in three venues: De Kas greenhouse (15-32 persons), De Tuinkamer (8-11 persons), and Het Restaurant (12-20 persons), with 3-course shared menus.
• Bosbios Outdoor Cinema Outdoor cinema events held on the hill of De Hoorneboeg, with an optional pre-film 'Tuinmanshap' dinner from Bij de Tuinman.
• BUITENSPELEN Music Evenings Summer Friday evening events featuring vegetarian dinner followed by live music performances in a stretch tent overlooking the kitchen garden, priced at €34.50 per person (special edition €39.50).
• Zonnegroetjes uit de Moestuin Early-morning outdoor yoga sessions led by instructor Thirza in the kitchen garden, followed by breakfast at the restaurant, priced at €37 per person including tea.
• Uit de Veren Early-morning birdwatching walks led by guide Gerard, followed by breakfast at the restaurant, priced at €36.50 early bird per person.
• BIJ-Mi-Bo Bee-themed cocktail experience where beekeeper Hans shares stories about bees and beekeeping while guests enjoy two drinks and snacks, priced at €35 per person.
• Eenmaal Andermaal Surprise forest dining experience featuring multi-course vegetarian dinner with entertainment, where menu, table companions, and program are undisclosed in advance, priced at €147 per person inclusive of drinks arrangement.
• Paas-Bos-Brunch Easter weekend brunch featuring homemade seasonal dishes, vlierbloesem spritz, two hot drinks, smoothie, walking route, and a children's Easter egg hunt, priced at €47.50 per adult and €22 per child up to 12.
• Rondje van de Tuinman Hiking Package Walking package including coffee or tea with homemade cake at departure, lunch packet for the trail, route maps, and a warm drink at return, priced at €23.50 per person.
• Cadeaubon (Gift Cards) Gift certificates for use at the restaurant on Saturdays and Sundays, deliverable by email or post.

Quantifiable outcome

• Kitchen garden produces seasonal vegetables, herbs, fruits, and mushrooms for restaurant use since 1881

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• De LindenhoffcoreOthersLocal supplier described as 'ambassadeurs van authentieke smaak en vertegenwoordiger van kleine boeren' (ambassadors of authentic taste representing small farmers). Provides fresh produce for the restaurant's vegetarian menu.
• Biologische Tuinderij EyckensteinminorOthersOrganic market garden in Maartensdijk, operated by farmer Luuk. Local supplier of vegetables for the restaurant's seasonal menus.
• Moestuin van JagtlustminorOthersKitchen garden at Jagtlust estate in 's Gravenland. Local partner supplying fresh produce to complement the restaurant's own kitchen garden.
• De Hoorneboeg (Buitenplaats De Hoorneboeg)coreStrategic or Co-development PartnerRestaurant is located on Buitenplaats De Hoorneboeg estate and serves as the house caterer for training, retreat, and event groups. The venue provides the physical location (restaurant, greenhouse, Tuinkamer) and coordinates programming including Bosbios outdoor cinema. Joint event programming including Earthday Festival and Bosbios.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bolenius: Amsterdam restaurant championing Dutch kitchen-garden produce and a vegetable-forward tasting menu. Comparable farm-to-table, herb-and-vegetable-driven concept.
• BAK Restaurant: Michelin-recognised plant-based tasting-menu restaurant in Amsterdam. Comparable in vegetarian-first positioning and chef-driven premium pricing for small seating formats.
• De Plantage: Amsterdam restaurant inside the historic Artis/Plantage park area, combining classic cuisine with a distinctive green setting. Comparable destination-style restaurant in a heritage natural environment.
• De Landgenoot: Vegetable-led Leiden restaurant working closely with regional growers and a seasonal Dutch menu. Comparable vegetable-forward menu with a local-producer story.
• Restaurant De Kas: Amsterdam vegetable-forward fine-dining restaurant set in a greenhouse with its own garden. Closest analogue to Bij de Tuinman's combination of seasonal produce, greenhouse setting, and vegetable-led menu.
• Café Restaurant De Ceuvel: Amsterdam sustainable café and event venue on a former shipyard with strong organic/vegetarian menu and experiential programming. Comparable nature-meets-dining concept and event-driven model.
• SPIRIT Restaurant Amsterdam: Long-running Amsterdam vegetarian buffet/à la carte restaurant serving plant-based menus at accessible price points. Comparable vegetarian-first Dutch restaurant operator.
• Restaurant Merijn: Vegetable-led Amsterdam restaurant with strong seasonal narrative and intimate dining. Direct peer on vegetarian cuisine and small-format destination dining.
• Restaurant Wilde Zwijnen: Nature-themed Amsterdam-Oost restaurant with a strong seasonal, ingredient-driven menu. Comparable intimate seating, ingredient narrative, and weekend-event programming.

Regional players

• De Groene Lantaarn: Vegetarian-leaning destination restaurant in Nunspeet on the Veluwe. Comparable small-format Dutch restaurant with a nature-surrounded location and vegetarian menu focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BijdeTuinman
• Instagraminstagram.com/bijdetuinman
• LinkedInlinkedin.com/company/restaurant-bij-de-tuinman

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant Bij de Tuinman