Moestuin Maarschalkerweerd BV

What Moestuin Maarschalkerweerd BV does

Moestuin Maarschalkerweerd BV is a privately-held Dutch social enterprise operating a 2.5-hectare biological market garden in Utrecht, Netherlands, founded in 2002 on former municipal nursery land. The site integrates organic cultivation (over 50 vegetable varieties, a 650m2 greenhouse, two tunnel greenhouses, a bee apiary, an animal paddock, an herb garden with 75 varieties, and a flower picking garden) with a lunchcafé and terrace, an organic retail shop with own bakery (launched November 2025), and the Oranjerie glass greenhouse event venue (opened 2015, official municipal wedding location since February 2026). It operates through two legal entities: Moestuin Maarschalkerweerd B.V. (main operating company) and Moestuin Maarschalkerweerd Zorg en Ondersteuning B.V. (care and support services, KVK 64721094).

The business generates revenue across seven distinct streams: the lunchcafé (group menus €14.50/person), the organic shop with own-bakery products, the Oranjerie event venue hire (€430-€1,400 plus mandatory catering €29-€56.50/person, capacity 20-120), a €385/year self-harvest subscription serving 200 households, a 40-spot flower picking subscription, educational packages for schools and BSO groups (€100-€800 per class), children's birthday parties (€120), and photography packages (€350-€1,600). Social activation programs for people with a distance to the labor market are delivered through the Zorg entity and likely receive public/welfare funding.

Go-to-market is community-led and event-driven, supported by Instagram, Facebook, LinkedIn, and the Moestuinmail newsletter. The company has no third-party distribution, no e-commerce channel, and no disclosed external investment. All activity is regional (Utrecht only). Strategic emphasis is on organic expansion of vertical scope — bakery, weddings, photography — within the existing single-site footprint rather than geographic or capital-intensive scaling.

Name

Moestuin Maarschalkerweerd BV

Legal name

Moestuin Maarschalkerweerd B.V.

Website

https://moestuinutrecht.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Moestuin Maarschalkerweerd BV is a Dutch social enterprise operating a 2.5-hectare organic garden, lunchcafé, bakery, and event venue in Utrecht, serving families, corporate clients, self-harvest subscribers, wedding couples, and schools while providing labor-market activation programs.

Ownership category

akta.pro rank

Product category

Organic farm, social enterprise, and event venue hospitality

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Greenhouse, Nursery, and Floriculture Production (1114), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Organic market gardening
• Social enterprise catering
• Event venue rental
• Self-harvest subscription
• Biological food retail

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lunchcafé & Terras: On-site lunchcafé serving homemade vegetarian/vegan cakes, Moestuin lemonade, and seasonal menus built around garden produce. Open Monday–Sunday 10:00–17:00. Food service runs to 15:00; drinks and snacks to 16:30. The lunchcafé is a direct walk-in retail channel for food service, with table reservations available online. Groups of 5+ are served group menus (Moestuinbordje at €14.50 p.p. or taartmix at €5.50 p.p.).
2. Moestuinwinkel (Organic Shop): Retail shop selling fresh vegetables from own garden, eggs from own chickens, bread from the on-site bakery, homemade jams, chutneys, cakes and pastries, plus products from local organic suppliers (Udea, De Lindegaard, Boerderij Eyckenstein, De Hondspol, Agneskruiden, Polderkol, Werfzeep). Shop is open daily. Offers 5% discount on purchases of €75+ and U-Pas discounts.
3. Oranjerie evenementenverhuur — Events venue rental: The Oranjerie glass greenhouse is rented for celebrations, weddings, corporate meetings, and team events. Pricing ranges from €430 (daytime half-day) to €1,400 (large event). Catering is mandatory and adds €29–56.50 per person. Since February 2026, the venue is an official wedding location of the municipality of Utrecht. Minimum guest requirements: 20 adults weekdays, 50 adults weekends. Maximum capacity: 120 guests.
4. Zelfoogstabonnement: Self-harvest subscription at €385 per season. Members can harvest approximately 4–5 varieties of vegetables/fruit weekly from April to December. Currently serving 200 subscribers. Waiting list maintained for future seasons. One-time subscription model tied to a specific harvest season.
5. Bloemen plukken & Bloemplukabonnement: Customers pick their own flowers paying by size at checkout. A flower picking subscription (bloemplukabonnement) is available for 40 spots. Additional revenue from flower photography sessions booked with in-house photographer Lisanne Koopmans.
6. Activatie- en begeleidingstrajecten: Social activation programs guiding people with a distance to the labor market back into work. Funded through social welfare partnerships and possibly healthcare system reimbursements. This is a core social mission activity that may receive public funding or social enterprise subsidies.
7. Kinderfeestjes & BSO-arrangementen: Children's birthday parties in the pipowagen (€120 for 2–2.5 hours including activities), BSO (after-school care) packages (€5–€10 per child for drinks and snacks), and educational school packages (€100–€800 per class). These serve as family acquisition channels while generating event revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

De Moestuin Maarschalkerweerd operates a 2.5-hectare biological market garden integrated with a Lunchcafé, organic shop (with own bakery since November 2025), and the Oranjerie glass greenhouse event venue in Utrecht. It sells farm-direct produce, eggs, bakery, and curated local organic products through its on-site shop; serves seasonal vegetarian/vegan menus and group lunches in the Lunchcafé; rents the Oranjerie for weddings, corporate events, and private celebrations (20–120 guests); and runs an annual self-harvest subscription (€385/season, 200 members) plus flower picking, children's activities, school educational packages, and social activation programs for people with a distance to the labor market.

Product overview

Moestuin Maarschalkerweerd BV operates as a social enterprise combining a biological garden (2.5 hectares with 50+ vegetable varieties, greenhouse, herb garden, and beehives), hospitality services (Lunchcafé, biological shop with own bakery started November 2025), and event venues (Oranjerie for celebrations/weddings, De Serre for small groups, Pipowagen for children's parties). The portfolio includes self-harvest subscriptions, flower picking, educational programs for schools, activation programs for people with labor market distance, and business event services. The Oranjerie serves as the flagship event venue (20-120 guests) with the company becoming an official wedding location of Utrecht municipality in February 2026. Since November 2025, they expanded with their own bakery producing sourdough and plant-based breads. The enterprise focuses on biological, seasonal, and local produce with a strong social mission of inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• De Moestuinwinkel: The biological shop selling fresh vegetables, eggs, homemade jams, chutneys, cookies, cakes from their own kitchen, and products from local organic entrepreneurs.
• De Moestuin Lunchcafé
• De Oranjerie

Products and services

• De Moestuin Organic Garden & Social Enterprise A 2.5-hectare biological market garden and social enterprise in Utrecht where over 50 vegetable varieties are grown organically across a 650m² greenhouse and two tunnel greenhouses, alongside an apiary, animal paddock, 75-herb garden, and flower picking garden. Functions as the producer foundation that supplies the Lunchcafé, organic shop, Oranjerie events, and self-harvest subscribers, while integrating labor-market activation participants.
• Lunchcafé & Terras On-site vegetarian/vegan lunchcafé open Monday–Sunday 10:00–17:00 serving seasonal menus built around garden produce, including homemade cakes, Moestuin lemonade, and the group Moestuinbordje (€14.50 p.p.) for groups of 5 or more. Offers indoor café, Serre (up to 17 guests), covered terrace, and open-air terrace seating.
• De Moestuinwinkel (Organic Shop & Bakery) Daily open retail shop selling fresh vegetables from own garden, eggs from own chickens, bread from the on-site bakery, homemade jams, chutneys, cakes, pastries, and curated products from local organic suppliers (Udea, De Lindegaard, Boerderij Eyckenstein, De Hondspol, Agneskruiden, Polderkol, Werfzeep). Offers 5% discount on purchases over €75 and U-Pas discounts.
• De Oranjerie Event & Celebration Venue Glass greenhouse event venue accommodating 20–120 guests, equipped with floor heating, wood stove, and retractable doors/roof. Rented for celebrations, weddings, corporate meetings, and team events (€430–€1,400 venue hire plus mandatory catering €29–€56.50 p.p.). Official Utrecht municipal wedding location since February 2026.
• Zelfoogstabonnement (Self-Harvest Subscription) Annual pick-your-own vegetable subscription at €385 per harvest season (April–December). Members harvest 4–5 varieties of vegetables and fruit weekly and receive harvest emails with video instructions, recipes, and seasonal tips. Currently serves 200 subscribers with a maintained waiting list.
• Bloemen Plukken (Pick-Your-Own Flower Garden) Seasonal pick-your-own flower garden featuring dahlias, sunflowers, cornflowers, safflower, marigolds, cosmos, and more. Customers pick flowers by size and pay by measurement at the shop checkout. A flower-picking subscription (bloemplukabonnement) is available with 40 spots, alongside supplementary flower photography sessions with in-house photographer Lisanne Koopmans.
• Educatie (School Educational Programs) Curriculum-aligned educational programs for primary schools (groups 1–8), BSO groups, and toddlers covering food origins, plant care, food preparation, and healthy eating, mapped to Dutch core objectives (kerndoelen 34, 37, 39, 40, 41). Three-tiered packages: Package 1 single visit €150, Package 2 three visits €400, Package 3 ten sessions year-round €800, plus a toddler treasure hunt at €100. BSO mandatory catering at €5–€10 per child.
• Zakelijk (Corporate & Business Events) Business meeting and corporate event services in the Oranjerie for 20–120 guests, including morning, afternoon, full-day, and evening arrangements at €37–€41 per person plus venue hire. Optional catering add-ons (Moestuin lunch €29.40, buffet €35, BBQ €37, shared dining €38.50, multi-course dinner from €54), coffee & tea buffet (+€4–€8), and presentation facilities (LCD screens, audio, flipovers, microphones). Quotes requested via website form.
• Kinderactiviteiten & Kinderfeestjes (Children's Activities & Birthday Parties) Children's playground (waterspeelplaats, glijbaan, skeltersnelweg, klimboom), animal paddock with goats, pigs, chickens, and rabbits, and themed birthday parties in the Pipowagen at €120 for 2–2.5 hours including activity materials, juice, cake decorating, and a treasure hunt (max 12 children). Activities include flower pot painting, candle making, scavenger hunts, and garden visits.
• Wedding Services (Trouwen) Wedding ceremonies, receptions, dinners, and vow renewals in the Oranjerie glass greenhouse with views over the garden (20–120 guests). Includes catering packages (walking dinner €56.50 p.p., full menus from €54), decoration, silent disco via Fluisterfeest partnership, and photography packages with in-house photographer Lisanne Koopmans.
• Activating Programs for People with Labor-Market Distance Social activation programs guiding people with a distance to the labor market back into the workforce through meaningful work in a safe environment across garden cultivation, kitchen, and service roles at De Moestuin. Programs are funded through social welfare partnerships and healthcare system reimbursements, and represent the core social mission activity of the enterprise.

Quantifiable outcome

• 200 self-harvest subscribers annually
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• FluisterfeestminorStrategic or Co-development PartnerFluisterfeest provides silent disco equipment and services for events at the Oranjerie. They supply headphones, Bluetooth channels for device connection, and standard disco lighting for events up to 150 guests. Cost: €500 per Fluisterfeest event. Used for corporate events and weddings as an alternative to amplified music (due to sound restrictions in the greenbelt area).
• Lisanne Koopmans (Kijkomtezien)minorStrategic or Co-development PartnerIn-house photographer for De Moestuin, serving both zakelijk (corporate) and feesten (celebration) events. Packages range from €350 (1 hour, 30 photos) to €1,600 (6 hours, 400+ photos). Also offers botanical photography sessions in the flower garden.
• UdeaminorOthersOrganic vegetable supplier used to supplement De Moestuin's own garden produce. Provides seasonal organic vegetables sourced from nearby farms when own production is insufficient.
• De LindegaardminorOthersSupplier of apple and pear juice and syrup from their orchard. Products sold in the Moestuinwinkel.
• Boerderij EyckensteinminorOthersSupplier of Jersey cattle meat sold in the Moestuinwinkel.
• De HondspolminorOthersBiodynamic care farm in Driebergen supplying dairy products and meat sold in the Moestuinwinkel.
• AgneskruidenminorOthersHerbalist in Maartensdijk supplying herbal teas sold in the Moestuinwinkel.
• PolderkolminorOthersSupplier of tea, salves, and oils from Lelystad sold in the Moestuinwinkel.
• WerfzeepminorOthersSoap maker based in Utrecht supplying handmade soaps sold in the Moestuinwinkel.
• Karin Wolfs (Kaardeboltinctuur)minorStrategic or Co-development PartnerDiploma herbalist (gediplomeerd kruidengeneeskundige) who maintains the Moestuin herb garden with 75 herb varieties. Creates Kaardebol tincture, salves, and lip balms from garden calendula flowers. Represents a co-maintenance and product development relationship for the herb garden.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Daylesford Organic: Flagship UK organic farm combining on-site farm shop, café, cookery school, and event programming on a multi-acre working estate. Closest direct international analogue to De Moestuin's farm-plus-hospitality-plus-events integrated model.
• Restaurant De Kas: Amsterdam greenhouse restaurant set in a working nursery with on-site herb and vegetable production feeding the kitchen. Closest Dutch peer on greenhouse dining and traceable single-site produce-to-plate.
• Stadsboerderij Kijkduin: Den Haag city farm running animal paddocks, gardens, and educational activities for schools and families. Comparable on the urban-stadsboerderij model of combining small farm, animals, and education in a single public-facing location.
• Forty Hall Farm: London-based 10-acre organic farm with on-site farm shop, educational programs, seasonal events, and community-engagement focus operating on a heritage estate. Directly comparable on urban-organic-farm + education + community-event combination.
• Stadsboerderij De Uithof: Utrecht city farm in the Uithof district with educational programs, small livestock, and on-site produce activities. Same city and same social/educational positioning around food literacy and farm engagement.

Broad incumbents

• Landgoed Kasteel De Haar: Large neo-Gothic castle estate near Utrecht combining heritage gardens, high-end events, weddings, and on-site hospitality. Broader incumbent on Utrecht-region premium wedding and corporate venue market that the Oranjerie competes in.
• Riverford Organic Farm: UK organic veg-box scheme with on-farm HQ, farm shops, and field events, operating at national scale. Broader incumbent analog on subscription-led organic produce revenue, though at very different scale and geographic spread.

Regional players

• Fort bij Aalsmeer: Dutch fort/event venue with park and green surroundings near Aalsmeer, hosting weddings, corporate events, and celebrations. Comparable on the 'green setting + capacity for 100+ guests + event-led revenue' profile in the Randstad.
• Landgoed Nienoord: Dutch estate near Groningen with gardens, walking park, and event/family programming including hospitality and small-scale food offerings. Comparable as a Dutch landgoed combining gardens, family leisure, and venue-led revenue outside Utrecht.

Others

• Hutten Food & Events: Large Dutch contract caterer and event operator headquartered in Veghel, with sustainability and local-sourcing positioning. Comparable on Dutch B2B catering and event execution, but as an enabling/supply-side peer rather than a direct venue competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moestuinutrecht
• LinkedInlinkedin.com/company/moestuin-maarschalkerweerd-bv
• Instagraminstagram.com/moestuin_utrecht_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moestuin Maarschalkerweerd BV