Bildungsinstitut Vogel

What Bildungsinstitut Vogel does

Bildungsinstitut Vogel GmbH & Co. KG is a family-owned, AZAV-certified vocational education and training provider headquartered in Bochum, North Rhine-Westphalia, with a second location in Herne. Founded in 1993 by Gisela Vogel and now led by second-generation owner Simone Vogel, the company delivers publicly funded retraining (Umschulung), continuing education, job placement (Vermittlung), professional German and Business English language courses, and integration programs for the long-term unemployed and migrants. It operates within the broader Bochumer BildungsCampus group alongside Wirtschaftskolleg Bochum and Perdix.

The institute's core technical and operational asset is a set of six purpose-built practice facilities (Praxisflächen) spanning warehouse logistics, retail/hospitality simulation (including an operating Bistro), commercial office, hairdressing/cosmetics, and nursing care, supplemented by an in-house telc-certified language examination centre and certifications with DATEV, Microsoft, and Lexware. Programs lead to recognized credentials (IHK, telc, MOS, forklift licenses). Curriculum is delivered primarily face-to-face, with select digital learning offerings.

Revenue is generated predominantly through public-sector funding streams — primarily Bildungsgutschein and AVGS vouchers issued by Agentur für Arbeit and regional Jobcenter, supplemented by Aufstiegs-BAföG, Bildungsprämie, Bildungsscheck NRW, employer co-financing under the Qualifizierungschancengesetz, and individual self-pay. The go-to-market is institutional referral-led, anchored by long-standing relationships with the Jobcenter Bochum and a multi-decade regional employer network (Kontaktnetzwerk zu Betrieben), with an emerging digital marketing layer (Google AdWords, social media) and a free advisory hotline (0800 9618400) for direct conversion.

Name

Bildungsinstitut Vogel

Legal name

Bildungsinstitut Vogel GmbH & Co. KG

Website

https://bildungsinstitut-vogel.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Bildungsinstitut Vogel is a family-owned, AZAV-certified vocational education provider in Bochum and Herne, Germany, delivering publicly funded retraining, continuing education, job placement, and language courses to unemployed adults, career changers, migrants, and regional employers.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Other Technical and Trade Schools (611519), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Job Search Strategy & Application Skills (EDAAAKAC)

akta.pro secondary industries

Workplace & Career Integration for Immigrants (Credentialing, Job Readiness) (EDAAADAE), Immigration, Citizenship & Integration Language Exam Prep (EDANACAG), General Language Tutoring (Conversation & Fluency) (EDANACAA), Language & Cross-Cultural Training (BPACANAL)

Keywords

• Vocational retraining services
• Continuing education Germany
• Language certification courses
• Employment activation coaching
• Professional rehabilitation training

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government-Funded Training (Bildungsgutschein / Agentur für Arbeit / Jobcenter): Primary revenue stream — individuals eligible for government employment support (unemployed, at-risk of unemployment, job seekers) receive full or partial cost coverage through public payers. Bildungsinstitut Vogel is AZAV-certified, enabling direct billing with Agentur für Arbeit and Jobcenter.
2. Individual Self-Payment: Self-paying individuals purchase courses directly, often using Bildungsprämie or Bildungsscheck NRW subsidies (covering up to 50% of costs, max 500 EUR).
3. Employer-Funded Training (Qualifizierungschancengesetz): Employers co-finance upskilling of existing employees under the Qualifizierungschancengesetz (2019), with subsidies covering 15–100% of training costs plus 25–75% of wage costs.
4. Company Network & Placement Services: Revenue derived from employer partnerships and job placement services, including private placement (AVGS), work trial placements (Praktika Vermittlung), and supported employment programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bildungsinstitut Vogel is an AZAV-certified vocational education institute in Bochum, Germany, that delivers government-funded retraining (Umschulung), continuing education (Weiterbildung), German language courses with telc examination services, and AVGS employment activation coaching to job seekers, career changers, migrants, and individuals in professional rehabilitation. The institute combines classroom-based vocational training with placement support and operates an in-house telc examination centre for language certification.

Product overview

Bildungsinstitut Vogel is an educational services provider offering a comprehensive portfolio of vocational training programs. The core offerings include professional retraining (Umschulungen), continuing education (Weiterbildung), job placement services (Vermittlung), and language courses (German and English). These are complemented by specialized competency centers including the KKC (Kaufmännisches KompetenzCenter) for commercial training with software certification (DATEV, Lexware), and TQCenters for warehouse logistics and hospitality. The institution operates under the Bochumer BildungsCampus corporate group alongside Wirtschaftskolleg Bochum and Perdix, and maintains on-site practical training facilities across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Umschulung (Vocational Retraining) AZAV-certified vocational retraining (Umschulung) programs into recognized occupations (e.g., Bürokaufmann/Bürokauffrau, IT, Lager/Logistik) for unemployed individuals holding a Bildungsgutschein, with curriculum incorporating DATEV, Lexware, SAP, and Microsoft Office.
• Weiterbildung (Continuing Education) Continuing education (Weiterbildung) courses that add recognized qualifications (commercial software, IT, professional skills) for working adults and career changers, typically self-paid or employer-sponsored.
• AVGS Coaching (Aktivierungs- und Vermittlungsgutschein) Employment activation and placement coaching funded by the Aktivierungs- und Vermittlungsgutschein (AVGS), helping unemployed individuals prepare for and find re-entry into the labor market.
• Sprachkurse (German Language Courses) German language courses (Sprachkurse) for migrants and integration-course participants, covering levels up to telc certification, often BAMF-funded or self-paid.
• telc Examination Centre On-site telc examination centre delivering standardized German language certification exams to internal learners and external candidates, generating ancillary certification revenue and supporting BAMF integration requirements.
• Berufliche Rehabilitation (Vocational Rehabilitation) Vocational rehabilitation (Berufliche Rehabilitation) programs for individuals with health impairments, adapted retraining tracks funded by rehabilitation carriers such as the Deutsche Rentenversicherung.

Quantifiable outcome

• Participants repeatedly rank among the Prüfungsbesten (top exam performers) in their respective chambers (IHK) — indicating above-average pass rates on formal certification exams.
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Bochumer BildungsCampus (Unternehmensgruppe)flagshipStrategic or Co-development PartnerThe Bildungsinstitut Vogel is one of three companies within the Bochumer BildungsCampus group, alongside Wirtschaftskolleg Bochum and Perdix. The group provides synergies across vocational training, secondary education equivalency, and executive/corporate training, allowing cross-referrals and shared infrastructure.
• DATEV eGcoreTechnology or IntegrationDATEV Bildungspartnerschaft (education partnership). Bildungsinstitut Vogel delivers DATEV-certified training modules in financial accounting (Finanzbuchhaltung) and payroll (Lohn und Gehalt), preparing students for DATEV certification exams (Anwender Finanzbuchhaltung, Anwender Lohn und Gehalt).
• MicrosoftcoreTechnology or IntegrationMicrosoft Imagine Academy partner. The institute offers Microsoft Office Specialist (MOS) certification preparation across Word, Excel, PowerPoint, and advanced data analysis modules, leveraging Microsoft training curricula and certification pathways.
• LexwarecoreTechnology or IntegrationLexware software partnership. The institute uses Lexware accounting software (Lexware handwerk, Lexware financial accounting) in its commercial training modules, preparing students for real-world use of one of Germany's most widely deployed SME accounting platforms.
• telc gGmbHflagshipTechnology or Integrationtelc-Prüfungszentrum (examination centre). Bildungsinstitut Vogel operates as an official telc-certified language testing centre, offering standardized professional language examinations (German A2–C1 under CEFR; Business English EfB certificates A2–C1). telc provides the exam standards and certification; the institute administers and delivers the tests.
• VfL Bochum 1848minorGTM or Marketing PartnerCorporate partner (Unternehmenspartner) of VfL Bochum, the prominent local football club. Partnership likely involves joint visibility and community engagement, leveraging VfL's strong regional brand in the Ruhr area.
• Wirtschaftsjunioren Mittleres RuhrgebietminorGTM or Marketing PartnerRegional business association (junior entrepreneurs network). As a Verbundpartner, the institute engages with this network of young business leaders for community events, networking, and potential student placement referrals.
• VDP (Verband Deutscher Privatschulen)minorOthersMember of the Association of German Private Schools. Provides access to industry advocacy, best practice sharing, and professional development within the private education sector.
• AGV (Arbeitgeberverbände Ruhr / Westfalen)minorGTM or Marketing PartnerMember of the Employers' Associations of the Ruhr/Westphalia region. Links the institute with regional employer networks and HR policy discussions.
• Berufswahlsiegel NRWminorOthersActive as a jury member (Jurymitglied) of the Berufswahlsiegel NRW (vocational choice seal) for the Mittleres Ruhrgebiet region. The institute participates in evaluating and promoting quality career orientation practices in regional schools.
• MINT Bildung Ruhr/VestminorStrategic or Co-development PartnerSTEM (MINT: Mathematik, Informatik, Naturwissenschaften, Technik) education network for the Ruhr and Vest regions. Promotes STEM career orientation and technical training pathways, aligning with the institute's IT and technical skills programs.
• zdi-Netzwerk (Zukunft durch Innovation.NRW)minorStrategic or Co-development PartnerState-funded STEM education promotion network (Zukunft durch Innovation.NRW). Supports the institute's IT and technical training offerings through shared programs and funding opportunities.
• Weiterbildungsverbund.RuhrminorStrategic or Co-development PartnerContinuing education network for the Ruhr region. Facilitates collaboration among education providers and improves access to training information for employers and individuals.
• IfBk - Institut für BildungskooperationminorStrategic or Co-development PartnerInstitute for Education Cooperation. A cooperation partner supporting the institute's curriculum development and pedagogical approaches through collaborative projects and research.
• Jobcenter BochumflagshipChannel Partner/ Reseller/ DistributorGovernment employment services provider for long-term unemployed individuals in Bochum. Refers eligible clients to Bildungsinstitut Vogel programs (e.g., Verbesserung von Grundkompetenzen) and co-funds training costs. The institute's AZAV certification enables this institutional partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• DAA Deutsche Angestellten-Akademie: Major AZAV-certified adult education provider delivering retraining, language courses, and integration programs nationwide. Comparable core offerings (Umschulung, Sprachkurse) and similar reliance on Bildungsgutschein funding.
• Carl Duisberg Centren: German provider of professional language training and international career integration, including telc-certified exams and BAMF integration courses. Highly comparable on the language and integration verticals.
• Euro-Schulen (ESO): Network of vocational education providers under ESO, offering language, retraining, and integration programs under AZAV across Germany. Directly comparable in funding model and program breadth.
• WBS Training: National chain offering government-funded vocational retraining, online and hybrid courses, and employer upskilling. Closely matches Bildungsinstitut Vogel's education-only focus but with national reach and stronger digital delivery.
• bbw Bildungswerk der Bayerischen Wirtschaft: Vocational retraining and continuing education provider serving unemployed adults and employed workers via government-funded programs in multiple German regions. Comparable program mix (Umschulung, language, integration) and AZAV-style delivery.
• IBB Institut für Berufliche Bildung: One of Germany's largest AZAV-certified private vocational training providers, offering retraining, continuing education, and placement via Bildungsgutschein and AVGS across many regions. Closest direct competitor in business model and funding mix.
• Kolping Bildung Deutschland: Network of vocational education providers offering retraining, language, and integration programs across Germany with strong regional employer networks. Comparable delivery model and target learner segments.
• bfw (Berufsförderungswerk): National vocational training and rehabilitation provider delivering Umschulung, Weiterbildung, and integration programs under AZAV. Comparable in scope, funding mix, and target populations.

Broad incumbents

• TÜV Rheinland Akademie: Vocational training arm of TÜV Rheinland, offering certified continuing education and retraining, including language and integration programs. Overlapping program mix but embedded in a much wider corporate group.
• DEKRA Akademie: Vocational training arm of the larger DEKRA certification group, offering AZAV-certified retraining, upskilling, and integration programs nationwide. Comparable offerings but operates within a much broader corporate portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bildungsinstitut-vogel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bildungsinstitut Vogel