VfL Bochum 1848
VfL Bochum 1848 is a German professional football club based at the Vonovia Ruhrstadion in Bochum, competing in the 2. Bundesliga. It operates men's, women's, youth, and eSports sections, monetizing via ticketing, merchandise, sponsorships, memberships, hospitality, transfers, and media rights.
- Company typePrivate
- Founded2018
- HeadquartersBochum, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VfL Bochum 1848 does
VfL Bochum 1848 is a German professional football club headquartered at the Vonovia Ruhrstadion in Bochum, North Rhine-Westphalia. The club competes in the 2. Bundesliga after relegation from the Bundesliga and operates a multi-vertical structure that spans the men's first team (Profis), the women's team and girls' sections (Frauen & Mädchen), the youth academy (Talentwerk), an eSports division, and a football school (Fußballschule). Its product surface extends well beyond match-day football: the club runs the 1848TV video platform for match coverage and behind-the-scenes content, a VfL.ID single-sign-on identity system that links fan accounts across shop, ticketing and member services, the VfL-Bonuswelt loyalty programme powered by myfavorito, a co-branded mobile telecom offering (1848mobil with MTEL Germany), and tiered membership products (Mitgliedschaft, BobbiKlub, KultKlub). Stadium operations, including tours, events and visitor services, are managed from the same site.
The commercial model layers several revenue streams: match-day ticketing through the owned Ticketshop and stadium box office; merchandise and replica-kit sales via the third-party Online-Shop and physical Fanshops (replica jerseys from €44.95, accessories from €24.95); a multi-tier sponsorship network anchored by Hauptsponsor Vonovia (with stadium naming rights) and a kit/technical partnership with Mizuno, alongside Premium-, Top-, Business-, and hospitality partners (Kröger VIP-TREFF, Moxy VfL-LOUNGE); recurring Mitgliedschaft subscription revenue; VIP/hospitality services; broadcasting and competition media-rights income from 2. Bundesliga participation; and player transfer activity. Go-to-market is direct-to-consumer via owned digital storefronts and event-driven around Bundesliga matchdays, supported by community-led fan engagement (Fan-Gremium, Fanclubs, Fangremium, "1 Fan – 1 Job") and B2B partnership sales across four named tiers.
VfL Bochum 1848 firmographics
Firmographics- Name
- VfL Bochum 1848
- Legal name
- VfL Bochum 1848
- Website
- https://vfl-bochum.de
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 101–250 employees
- Short description
- VfL Bochum 1848 is a German professional football club based at the Vonovia Ruhrstadion in Bochum, competing in the 2. Bundesliga. It operates men's, women's, youth, and eSports sections, monetizing via ticketing, merchandise, sponsorships, memberships, hospitality, transfers, and media rights.
- Ownership category
- akta.pro rank
Where VfL Bochum 1848 is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
VfL Bochum 1848 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Match-day ticketing: One-time and season-ticket sales for home fixtures, distributed through the club's Ticketshop and physical box office.
- Merchandise & retail: Sale of replica kits, fan articles and lifestyle merchandise via the official Online-Shop and physical Fanshops; prices listed from €24.95 for accessories and €44.95 for replica jerseys.
- Sponsorships & partner network: Multi-tier commercial partnerships (Hauptsponsor Vonovia, Premium-Partner, Top-Partner, Business-Partner) yielding visibility, hospitality and advertising revenues.
- Membership fees: Recurring VfL-Mitgliedschaft subscriptions that fund club activities and grant member benefits.
- VIP & hospitality: Hospitality packages anchored around the Kröger VIP-TREFF and Moxy VfL-LOUNGE partners, monetising premium match-day experiences.
- Player transfer activity: Incoming and outgoing player transfers (e.g., Steinwender signing) that produce fee revenue, amortisation and squad-value effects.
- Broadcasting & competition media rights: Media-rights income derived from participation in the 2. Bundesliga competition and associated broadcasting arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Replica jersey (Trikot) |
| Unit Pricing | Pay-as-you-go | Merchandise accessories (cushion, etc.) |
| Subscription | Annual | VfL Mitgliedschaft (membership) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
VfL Bochum 1848 product offering
Product offeringCore offering
VfL Bochum 1848 operates a professional men's football team competing in Germany's 2. Bundesliga, supported by a women's team (Frauen & Mädchen), a youth academy (Talentwerk), and an eSports division. Surrounding the on-pitch product, the club runs match-day ticketing, replica merchandise retail, multi-tier commercial sponsorships, recurring Mitgliedschaft subscriptions, VIP/Hospitality experiences and a digital fan platform (1848TV, VfL.ID, VfL-Bonuswelt).
Product overview
VfL Bochum 1848 operates a multi-vertical German football club portfolio rather than a single unified product. The core offering is the Profis (men's first team) competing in the 2. Bundesliga, complemented by the Frauen & Mädchen (women's team) program and the Talentwerk (youth academy). Surrounding this core, the club provides the Vonovia Ruhrstadion as its match and event venue, supported by the 1848TV video streaming platform, the VfL.ID identity/login system, the VfL-Bonuswelt loyalty program, and the Online-Shop and Ticketshop e-commerce platforms operated by third-party providers (merchandising-onlineshop.com and ticket-onlineshop.com). Community-facing modules include Fanklubs / Fanbetreuung / Fangremium, Fußballschule, eSports, and the Mitgliedschaft tiered offerings (BobbiKlub, KultKlub), plus the co-branded 1848mobil telecom service with MTEL Germany and VIP/Hospitality experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Profis (Professional Men's Team)
Quantifiable outcome
- Moritz Fiege sponsorship extended through 2031 (five-year extension)
- +1 more outcomes
Companies that use VfL Bochum 1848
Customer profileSegments5 records
Ideal customer profiles4 records
VfL Bochum 1848 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VfL Bochum 1848 partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
VfL Bochum 1848 competitors and assessment
Company assessmentDirect peers
- Fortuna Düsseldorf: Established German football club competing in the 2. Bundesliga with similar scale, regional identity, and multi-section operations; directly comparable peer in the same league.
- 1. FC Kaiserslautern: Traditional German football club in a comparable size tier; recently a transfer counterpart (Daniel Hanslik joined VfL Bochum from Kaiserslautern) — directly comparable as a same-tier 2. Bundesliga-adjacent competitor.
- SC Paderborn 07: German professional football club competing in the 2. Bundesliga with a comparable size, regional fan base, and revenue profile; directly comparable as a same-tier competitor.
- Karlsruher SC: 2. Bundesliga club referenced in VfL Bochum match coverage; comparable as a same-tier competitor with similar regional anchoring and commercial structure.
- Hannover 96: German football club with similar traditional-heritage positioning and 2. Bundesliga/Bundesliga transition profile; comparable size and commercial structure.
- Eintracht Braunschweig: Traditional German football club with similar size, fan-base profile and 2. Bundesliga participation; directly comparable peer in the same league tier.
Broad incumbents
- Borussia Dortmund: Dominant Ruhr-region incumbent with extensive commercial and digital fan operations (BVB.tv, loyalty programmes, etc.); relevant benchmark for the digital-stack and commercial-partnership model VfL Bochum operates at smaller scale.
- 1. FC Köln: Major Bundesliga club referenced in connection with VfL Bochum's women's team (test matches); broader incumbent providing comparison on multi-section operations (men, women, academy) and digital fan platforms at larger scale.
- FC Schalke 04: Neighboring Ruhr-region club with a much larger historical fan base; comparable regional identity and infrastructure model but operates at significantly larger scale across Bundesliga/2. Bundesliga.
Regional players
- FC St. Gallen: Swiss Super League club referenced as loan destination for VfL Bochum's Kleine-Bekel; comparable mid-sized European football operation with similar player-development model, though operating in a different geography.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VfL Bochum 1848 social profiles
Digital presenceVfL Bochum 1848 financial estimates
Financial estimateRevenue estimate
Valuation estimate
VfL Bochum 1848 leadership team
Management profileNumber of profiles
Profiles1 record
VfL Bochum 1848 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VfL Bochum 1848 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VfL Bochum 1848
What does VfL Bochum 1848 do?
VfL Bochum 1848 operates a professional men's football team competing in Germany's 2. Bundesliga, supported by a women's team (Frauen & Mädchen), a youth academy (Talentwerk), and an eSports division. Surrounding the on-pitch product, the club runs match-day ticketing, replica merchandise retail, multi-tier commercial sponsorships, recurring Mitgliedschaft subscriptions, VIP/Hospitality experiences and a digital fan platform (1848TV, VfL.ID, VfL-Bonuswelt).
Is VfL Bochum 1848 a public or private company?
VfL Bochum 1848 is a private company. It is classified as unknown.
When was VfL Bochum 1848 founded?
VfL Bochum 1848 was founded in 2018. It employs 101 to 250 people.
Where is VfL Bochum 1848 based?
VfL Bochum 1848 is headquartered in Bochum, Germany, in the Europe region.
How does VfL Bochum 1848 make money?
Seven revenue lines are on record. Match-day ticketing is the primary driver. The others are merchandise & retail, sponsorships & partner network, membership fees, VIP & hospitality, player transfer activity and broadcasting & competition media rights.
Who are VfL Bochum 1848's main competitors?
Direct peers on record are Fortuna Düsseldorf, 1. FC Kaiserslautern, SC Paderborn 07, Karlsruher SC, Hannover 96 and Eintracht Braunschweig. Broad incumbents are Borussia Dortmund, 1. FC Köln and FC Schalke 04. FC St. Gallen is listed as a regional player.
Does VfL Bochum 1848 have an API?
No public API is recorded for VfL Bochum 1848.