Bilhares Carrinho

What Bilhares Carrinho does

Bilhares Carrinho - Socarese, Ldª is a Portuguese manufacturer of billiard tables and broader recreational game equipment, founded in 1962 and headquartered in Avelãs de Caminho, Anadia. The company operates from a 32,000m² production facility described as Portugal's largest in its category and emphasizes ecological manufacturing, custom design with noble materials, and a 60+ year brand heritage. Its core technology centers on physical production of pool, snooker, and carom billiard tables, foosball tables, bowling equipment, and entertainment machines (air hockey, pinball, boxing and basketball arcade units, table tennis, casino-style game tables), with proprietary capabilities including EPBF-homologated professional competition tables, outdoor models using recycled waterproof cloth, and a refurbished/resale table program.

The business sells through a hybrid go-to-market model: three company-owned retail showrooms in Anadia, Lisbon (Moscavide/Parque das Nações), and Porto (Pedroucos/Maia), an agent in Madeira, and a multilingual direct-to-consumer e-commerce platform (Portuguese, English, French, Spanish). Distribution includes premium third-party brands such as Predator, Cuetec, Aramith, Kamui, and Iwan Simonis, positioning the company as a full-stack accessories and consumables supplier. Pricing ranges from entry-level accessories (chalk at €9.23, triangles at €4.31) to premium competition cues (Predator Throne 3-2 SW Revo at €2,295) and outdoor/competition tables (€4,551 and above). Named enterprise customers include the Portuguese Billiard Federation (FPB), EPBF, Predator World Tour, and Football Club do Porto's Dragao Caixa venue, alongside a long tail of B2C residential buyers.

The company was acquired by Predator Group on 2025-07-17 as part of Predator's stated strategy to expand European presence, marking a transition from independent family-controlled private limited status to integration within a global billiard products platform. Prior to that, Bilhares Carrinho had received €65,781.48 in EU Portugal 2020 grant funding (FEDER plus FSE) in 2016-2017 for a horizontal diversification and internationalization project, and operates under an ISO 9001 quality management framework.

Name

Bilhares Carrinho

Legal name

Bilhares Carrinho - Socarese, Ldª

Website

https://bilhares-carrinho.com

Company type

Private

Founded year

1962

Operating status

Acquired

Headcount range

11–50 employees

Short description

Bilhares Carrinho is a Portuguese manufacturer founded in 1962 that produces premium billiard, foosball, bowling, and entertainment tables from a 32,000m² Anadia facility, serving professional competitions, entertainment venues, and residential buyers across Iberia and select international markets.

Ownership category

akta.pro rank

Product category

Billiard and Game Table Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYMPAEAJAF

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

• Billiard tables
• Foosball tables
• Bowling equipment
• Game tables
• Billiard accessories

Headquarters

HQ city

Anadia

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Billiard Tables and Game Tables Sales: One-time sales of billiard tables (pool, snooker, carom), foosball tables, bowling equipment, and other game tables. Products range from standard residential models to premium competition-grade tables with custom finishes and designs.
2. Accessories and Consumables: Sales of billiard cues, balls, chalk, cases, maintenance tools, table covers, and other accessories. Includes premium branded products such as Predator, Cuetec, Aramith, and others.
3. Installation and Technical Support: Distribution, assembly, and technical assistance services provided through own stores and agent network across Portugal.
4. Entertainment Equipment: Sales of electronic entertainment machines including pinball (Stern games), air hockey, boxing machines, and basketball machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bilhares Carrinho manufactures and sells billiard tables (pool, snooker, and carom/three-cushion), foosball tables, bowling equipment, and related game-room accessories. The company produces both competition-grade tables (with EPBF homologation) for professional billiard clubs and venues, and home/residential-grade tables for individual consumers, operating as a Portuguese manufacturer founded in 1962.

Product overview

Bilhares Carrinho is a traditional Portuguese manufacturer of recreational and competitive game equipment founded in 1962, operating from a 32,000m² production facility in Anadia. The product portfolio centers on billiard tables (pool, snooker, carom) as the core offering, supplemented by table football (matraquilhos), bowling equipment, and various entertainment machines. The company also distributes a wide range of accessories (cues, balls, maintenance products) and resells Predator Group branded cues and accessories. The business operates through company-owned stores in Anadia, Lisbon, and Porto, plus agents in Madeira and Azores, and maintains an online e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Space: Billiard table product line including Space II model for competition and residential use.
• New York
• Eclético
• Avant Garde
• Ganymede

Products and services

• Pool billiard tables

Quantifiable outcome

• Only national supplier to World 3-Cushion Billiard Championships since 1996

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FPB - Federacao Portuguesa de BilharcoreStrategic or Co-development PartnerLong-standing partnership as official supplier for all national billiard competitions promoted by the Portuguese Billiard Federation. Bilhares Carrinho provides competition-grade tables for FPB-organized tournaments including Pool Portugues and Masters Pool PT.
• EPBF - European Pocket Billiard FederationcoreStrategic or Co-development PartnerTables homologated by EPBF (European Pocket Billiard Federation) for competitions throughout Europe. This certification validates Bilhares Carrinho's tables meet international competition standards.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Diamond Billiard Products: US manufacturer specializing in professional and home billiard tables widely used in tournaments. Directly comparable as a competition-grade billiard table maker serving federation-endorsed events.
• Predator Group: Global leader in billiard cues, shafts, and accessories, and now Bilhares Carrinho's parent company following the July 2025 acquisition. Directly comparable in professional billiard equipment, with overlapping competition-grade product lines and shared customer base in elite billiard tournaments.
• Imperial International: Manufacturer and distributor of billiard tables, foosball tables, and game-room furniture. Directly comparable as a multi-category game equipment manufacturer serving both residential and commercial channels.
• Riley Leisure: UK-based billiard table and game room equipment brand (Riley) carried by Bilhares Carrinho. Comparable as a heritage billiard table manufacturer with similar product positioning across snooker, pool, and game tables.
• Cornilleau: French manufacturer of table tennis tables and outdoor game equipment, featured in Bilhares Carrinho's product range. Comparable as a European-based premium game table manufacturer with cross-over in product categories.
• Olhausen Billiards: US-based manufacturer of premium and custom billiard tables serving residential and commercial customers. Directly comparable as a premium, custom-focused billiard table maker with comparable competition and home-market positioning.
• BCE (Billiard Cue Engineering): UK-based billiard cue and table accessories brand distributed by Bilhares Carrinho. Comparable as a complementary billiard equipment brand in the same ecosystem, often appearing together in retail channels.
• Imply Bowling: Brazilian manufacturer of bowling equipment and entertainment solutions, featured in Bilhares Carrinho's bowling product line. Comparable as a bowling equipment manufacturer serving both residential and commercial bowling customers.

Others

• Stern Pinball: Leading manufacturer of pinball machines, whose Stern games are distributed by Bilhares Carrinho. Comparable as a supplier/ecosystem participant in the coin-operated entertainment machine category.

Broad incumbents

• Brunswick Corporation: US-based diversified recreational products company with a substantial billiards, foosball, and bowling equipment portfolio. Comparable as a broad incumbent operating across multiple game-table and entertainment categories similar to Bilhares Carrinho's diversified offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bcarrinho
• Facebookfacebook.com/bilharescarrinho
• LinkedInlinkedin.com/company/bilhares-carrinho
• Instagraminstagram.com/bilharescarrinho1962

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilhares Carrinho