Bill Roberts Chevrolet

What Bill Roberts Chevrolet does

Bill Roberts Chevrolet (legally Bill Roberts Chevrolet Buick, Inc.) is a privately held, family-owned franchised automotive dealership headquartered at 301 W Broadway in Bolivar, Missouri, serving individual consumers and small commercial buyers across southwest Missouri including the Springfield and Stockton communities. The dealership operates a full-service model spanning new Chevrolet, Buick, and GMC vehicle sales, pre-owned and certified pre-owned vehicle sales through GM's CarBravo program, GM Financial-backed financing and F&I product attach, ACDelco-powered certified service and maintenance, OEM parts sales, and an on-site collision and body shop. It is a single-location franchise operating under exclusive distribution rights granted by General Motors, with no subsidiaries, parent company, or external investment disclosed.

The business runs on a DealerOn-powered website platform integrated with Google Analytics, Google advertising products, and AutoCheck vehicle history reports from Experian, supporting online inventory search, test drive scheduling, credit pre-qualification, trade appraisal, Shop Click Drive digital purchase workflow, and online parts ordering through the GM parts portal. Revenue is generated through six streams: new vehicle sales (MSRP plus dealer fees), used vehicle sales, certified service (transaction-based pricing e.g., $74.07-$84.95 oil change), parts and accessories, finance and insurance products (GM Financial-backed), and body shop services. Customer acquisition blends traditional in-person showroom sales with digital lead generation via local SEO, Google remarketing, social media, and manufacturer referral specials.

The go-to-market motion is enterprise field sales executed at a single physical location, targeting individual retail consumers (primary segment) and local commercial/fleet buyers (secondary segment) across southwest Missouri. The dealership sells the full Chevrolet lineup including SUVs (Trax through Suburban), trucks (Colorado, Silverado 1500/2500HD/3500HD), performance vehicles (Corvette variants), EVs (Bolt EV, Equinox EV, Blazer EV, Silverado EV), and BrightDrop commercial electric vans. No public financials, funding history, or headcount trend are disclosed; the operating model is structurally dependent on its GM franchise agreement, GM Financial captive financing, and regional consumer demand patterns.

Name

Bill Roberts Chevrolet

Legal name

Bill Roberts Chevrolet Buick, Inc.

Website

https://billrobertschevrolet.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bolivar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from markups over MSRP and dealer add-ons.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned through CarBravo program. Includes trade-in appraisals.
3. Service and Repair: Certified service department providing maintenance and repairs using ACDelco parts. Includes oil changes, brake service, battery service, and tire services.
4. Parts and Accessories: Sales of OEM parts and Chevrolet accessories. Customers can order parts online through GM parts portal.
5. Finance and Insurance Products: Finance department offers GM Financial products, pre-qualification, payment calculators, and vehicle protection plans including EV protection, gap coverage, and tire protection.
6. Body Shop Services: Collision repair and body work services. Paint and dent repair, frame straightening, and auto glass services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bill Roberts Chevrolet is a franchised Chevrolet/Buick/GMC dealership that sells new and pre-owned vehicles, provides certified maintenance and collision repair, and operates an on-site finance department through GM Financial. The business combines a traditional showroom in Bolivar, Missouri with online inventory search, parts ordering, and Shop Click Drive purchase tools to serve consumers and small commercial buyers in southwest Missouri.

Product overview

Bill Roberts Chevrolet operates as a full-service automobile dealership in Bolivar, Missouri, offering new Chevrolet, Buick, and GMC vehicles alongside pre-owned vehicles from multiple manufacturers. The dealership provides integrated services including vehicle financing through GM Financial, certified service and maintenance, collision repair, and parts sales. The product portfolio spans the Chevrolet lineup of SUVs (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500, Silverado 2500HD, Silverado 3500HD), performance vehicles (Corvette variants), and electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV, BrightDrop commercial vans). Supporting services include GM Rewards loyalty program, OnStar connected services, CarBravo certified pre-owned program, vehicle protection products, trade appraisal, and courtesy transportation. The dealership is built on DealerOn digital platform serving customers near Springfield and Stockton, MO.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new Chevrolet, Buick, and GMC vehicles including SUVs, trucks, performance cars, and electric vehicles. Targeted at local individual consumers and small commercial buyers in the Bolivar, Springfield, and Stockton, Missouri region.
• Pre-Owned Vehicle Sales Certified pre-owned and used vehicle sales across multiple brands including Chevrolet, Buick, Ford, and other manufacturers, with the CarBravo certified program. Includes trade-in appraisal support and online inventory search.
• Vehicle Financing and Leasing Vehicle financing and leasing services through GM Financial including pre-qualification, payment calculator, trade appraisal, and various protection products (EV protection plan, gap coverage, tire and wheel protection).
• Certified Service and Repair

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorBill Roberts Chevrolet is a franchised Chevrolet dealer. The partnership grants rights to sell new Chevrolet vehicles, access to GM's distribution network, certified pre-owned programs (CarBravo, GM Certified), manufacturer incentives and rebates, GM Financial financing options, and OnStar connected services. The dealer must meet GM standards for facilities, training, and customer service.
• CarBravocoreChannel Partner/ Reseller/ DistributorCarBravo is GM's certified pre-owned vehicle program that allows participating dealers to sell quality pre-owned vehicles with standardized inspection and warranty coverage. Bill Roberts Chevrolet participates in CarBravo, enabling them to sell certified pre-owned vehicles from various manufacturers under GM's quality assurance program.
• GM FinancialcoreStrategic or Co-development PartnerGM Financial is the captive finance company for General Motors. Bill Roberts Chevrolet offers GM Financial products including vehicle financing, leasing options, pre-qualification tools, and special financing rates for qualified buyers. The partnership enables in-dealership financing and credit applications.
• ACDelcominorChannel Partner/ Reseller/ DistributorACDelco is GM's original equipment parts brand. The dealership purchases ACDelco parts and oil products for use in service and maintenance. ACDelco offers various parts tiers including Gold (professional), Silver (value), and Original Equipment for different price points and warranty coverage.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Mid-sized franchised dealer group in the U.S. with new and used vehicle sales plus Total Care Auto F&I; comparable business model across sales, F&I, parts, and service revenue.
• Lithia Motors (Driveway): Top-five U.S. franchised dealer group with a growing rural and mid-market footprint plus Driveway digital retail; comparable on the core franchise sales, F&I, parts, and service economics that drive Bill Roberts Chevrolet's revenue stack.
• AutoNation: Largest franchised auto retailer in the U.S. operating hundreds of new-vehicle franchises across many brands; comparable as a broad incumbent sharing the same dealership model, F&I attach, and certified service revenue dynamics as Bill Roberts Chevrolet, though at vastly greater scale.
• Penske Automotive Group: Diversified franchised and premium vehicle retailer; comparable on premium franchised dealer operations, finance product attach, and OEM-certified service revenue model.
• Sonic Automotive: U.S. franchised dealer group with EchoPark used-vehicle stores and dealership-focused F&I product offering; a benchmark for the same per-vehicle economics and franchise-CPO balance as Bill Roberts Chevrolet.
• Group 1 Automotive: Public franchised dealer group operating new and used vehicle dealerships plus parts and service; comparable on franchise model, OEM-backed CPO programs, and service-and-parts recurring revenue mix.

Direct peers

• CarMax: National used-vehicle retailer with in-house financing and reconditioning; comparable as a directly competing used-vehicle sales channel that competes for the same pre-owned buyer Bill Roberts Chevrolet serves through its lot and CarBravo program.

Emerging players

• Carvana: Online used-vehicle retailer with home delivery and vending machine logistics; comparable as an emerging alternative to physical dealer showrooms for the used-vehicle shopper, particularly relevant as Bill Roberts rolls out Shop Click Drive.

Regional players

• Gregg Young Automotive (regional Chevrolet dealer): Mid-size regional Chevrolet and GM dealer group serving neighboring Heartland markets; most directly comparable on Chevrolet franchise mix, certified service, body shop, and rural dealer economics, though operating in a different geography.

Others

• Cox Automotive (CarGurus/Autotrader): Owner of Autotrader, Kelley Blue Book, and Manheim auction services; comparable as the upstream ecosystem provider for inventory sourcing, pricing data, and marketplace exposure that Bill Roberts Chevrolet relies on indirectly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bill-roberts-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill Roberts Chevrolet