BimaPulse
BimaPulse (brand: 23WIN) operates a multi-vertical online gambling platform in Vietnam offering sports betting, casino, slots, lottery, cockfighting, and fishing games to Asian consumers via web and mobile, monetizing through house edge and transaction fees.
- Company typePrivate
- Founded2018
- HeadquartersHo Chi Minh City, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BimaPulse does
BimaPulse operates an online gambling and entertainment platform branded as 23WIN, headquartered at 76 Vo Oanh, Ward 25, Thanh My Tay, Ho Chi Minh City, Vietnam (despite firmographic registration suggesting a New Delhi, India affiliation). Founded in 2018, the platform provides a multi-product gaming ecosystem covering seven core verticals: sports betting (with World Cup 2026 positioning), online casino (baccarat, blackjack, roulette with live dealers), fishing/shooting games, live cockfighting, slot games (nổ hũ) with RTPs of 95.8%-97.2%, lottery with 1:99 payout ratios, and card games. The technical architecture is a unified cross-product platform supporting web and mobile (iOS/Android) access with a shared wallet, shared customer support, and common payment infrastructure.
The platform monetizes through transaction fees, house edge on casino and sports betting, and jackpot pooling mechanisms. It accepts five payment rails — domestic bank transfer, e-wallets, QR codes, phone cards, and USDT-TRC20 cryptocurrency — and reports transactions completing within 2-5 minutes. Distribution is entirely digital and self-service via the vegez.tv website and the 23WIN mobile app, with no disclosed pricing tiers and no public pricing model. By 2022 the platform reported 150,000 users with a 68% retention rate, growing from 10,000 users in its first six months.
The go-to-market motion is product-led growth targeting Asian online gaming enthusiasts, supplemented by sports event sponsorships, an invite-code affiliate/referral system, and a 2024-2026 brand ambassador deal with English footballer Declan Rice. The company claims an average 40% annual growth rate during its initial phase, with reported revenue increases of 55% in 2020 and 45% in 2023. No funding rounds, ownership structure, or audited financial figures are disclosed; the entity operates as a private company with an estimated 7 employees per firmographic data.
BimaPulse firmographics
Firmographics- Name
- BimaPulse
- Legal name
- 23winn.bet
- Website
- https://bimaplus.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BimaPulse (brand: 23WIN) operates a multi-vertical online gambling platform in Vietnam offering sports betting, casino, slots, lottery, cockfighting, and fishing games to Asian consumers via web and mobile, monetizing through house edge and transaction fees.
- Ownership category
- akta.pro rank
BimaPulse industry classification
Industry- Product category
- Online Gambling and Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN)
Keywords
Where BimaPulse is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
BimaPulse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Gaming Transaction Fees: Revenue generated from transaction fees on gaming activities including deposits, withdrawals, and bet settlements across all gaming categories
- House Edge: Built-in margin on casino games, sports betting odds, lottery, and slot machine payouts ensuring profitability
- Jackpot Revenue: Pooling mechanism from slot machine and jackpot games with varying RTP rates (95.8%-97.2%)
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BimaPulse product offering
Product offeringCore offering
BimaPulse operates a multi-platform online gambling and betting ecosystem under the 23WIN brand, offering sports betting, online casino, fishing games, cockfighting, slot games, lottery, and card games. The platform supports unified wallet, cross-product payment infrastructure, and operates on both web and mobile with dedicated iOS/Android applications. The service targets users in Asian markets, particularly Vietnam and Southeast Asia, with AI-driven operations deployed since 2024.
Product overview
23WIN is an online gambling and entertainment platform operating as a multi-product ecosystem. The core offerings include sports betting, online casino, fishing games, cockfighting, slot games (nổ hũ), lottery, and card games. All products share a unified platform with cross-product wallet system, shared customer support, and common payment infrastructure. The platform operates on both desktop and mobile devices with dedicated app support.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting Sports betting platform with hundreds of sporting events daily, continuously updated according to international schedules, particularly featuring World Cup 2026 events.
- Online Casino Online casino offering games like baccarat, blackjack, and roulette with professional live dealers, sharp image quality, and continuous fast-paced gameplay.
- Fishing Game Fishing arcade game with vivid interface suitable for beginners, where players use coins to hunt targets appearing continuously on screen, with each target carrying different reward values.
- Cockfighting Live cockfighting matches broadcast with clear image quality. Players follow each round lasting 10-15 minutes and make judgments based on each rooster's performance.
- Slot Games (Nổ hũ) Slot games with various titles offering different RTP rates (95.8%-97.2%), volatility levels, and jackpot frequencies. Players choose games based on bonus levels, volatility, or jackpot frequency.
- Lottery (Xổ số) Lottery platform providing multiple formats from traditional to modern with a 1:99 payout ratio. Results announced at fixed times for easy tracking.
- Card Games (Game Bài) Card game collection offering various poker and card-based entertainment options within the unified gaming ecosystem.
Quantifiable outcome
- Transaction processing completed in 2-5 minutes for deposits and withdrawals
- +3 more outcomes
Companies that use BimaPulse
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
BimaPulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature3 records
BimaPulse partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Declan RiceflagshipEnglish footballer and West Ham United midfielder serves as brand ambassador for 23WIN from 2024-2026. Represents the platform's image and helps build brand awareness among sports fans globally, particularly in Asian markets.
- Game Content PartnerscorePartnerships with game providers to supply diverse gaming content including casino games, slot machines, and sports betting platforms. Visual reference to 'doi tac tro choi' (game partners) section indicating ongoing supplier relationships.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
BimaPulse competitors and assessment
Company assessmentDirect peers
- Dafabet: Asia-focused online gambling operator offering sports betting, casino, and live dealer products. Comparable to 23WIN in product breadth, Asian market focus, and sponsorship-driven brand-building.
- 1xBet: Globally operating multi-vertical online gambling platform (sportsbook, casino, live casino, virtuals) with strong Asian and CIS footprint. Highly comparable to 23WIN's product mix and target geographies, including crypto payment support.
- W88: Southeast Asian online gambling platform offering sportsbook, casino, slots, and lottery. Comparable to 23WIN in regional positioning and integrated multi-product offering.
- SBOBet: Asia-licensed sportsbook and casino operator. Comparable to 23WIN's core sports betting proposition and Southeast Asian target market.
- Fun88: Asian-focused online gambling operator offering sports betting and casino with celebrity/football-club sponsorships. Closely comparable to 23WIN's sponsorship-led GTM motion and product mix.
- M88 (Mansion88): Asia-facing online gambling brand with sportsbook and casino verticals. Directly comparable to 23WIN's Asian customer base and sports-plus-casino product mix.
- BK8: Southeast Asian online betting platform covering sportsbook, casino, slots, and live games. Directly comparable to 23WIN's geographic focus and multi-product wallet-based ecosystem.
Others
- Evolution Gaming: Leading B2B live casino content provider supplying live-dealer tables to operators including many Asian-facing platforms. Comparable as a content/infrastructure enabler behind 23WIN's live casino product.
Broad incumbents
- Bet365: Global online gambling incumbent offering sports betting, casino, and live dealer. Comparable to 23WIN's product categories but at vastly larger scale and with established regulatory footprint.
Emerging players
- Stake.com: Crypto-first online casino and sportsbook with global reach. Comparable to 23WIN's USDT-TRC20 integration and transaction-fee model, though operating at materially larger scale and with disclosed licensing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BimaPulse social profiles
Digital presenceBimaPulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
BimaPulse leadership team
Management profileNumber of profiles
BimaPulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BimaPulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BimaPulse
What does BimaPulse do?
BimaPulse operates a multi-platform online gambling and betting ecosystem under the 23WIN brand, offering sports betting, online casino, fishing games, cockfighting, slot games, lottery, and card games. The platform supports unified wallet, cross-product payment infrastructure, and operates on both web and mobile with dedicated iOS/Android applications. The service targets users in Asian markets, particularly Vietnam and Southeast Asia, with AI-driven operations deployed since 2024.
Is BimaPulse a public or private company?
BimaPulse is a private company. It is classified as unknown and is currently operating.
When was BimaPulse founded?
BimaPulse was founded in 2018. It employs 1 to 10 people.
Where is BimaPulse based?
BimaPulse is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does BimaPulse make money?
Three revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are house Edge and jackpot Revenue.
Who are BimaPulse's main competitors?
Direct peers on record are Dafabet, 1xBet, W88, SBOBet, Fun88, M88 (Mansion88) and BK8. Evolution Gaming is listed as an others. Bet365 is listed as a broad incumbent. Stake.com is listed as an emerging player.
Does BimaPulse have an API?
No public API is recorded for BimaPulse.
What industry is BimaPulse in?
BimaPulse's product category is Online Gambling and Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 7132.