Bina Bangsa School

What Bina Bangsa School does

Bina Bangsa School (BBS) is a private international K-12 school network operating under PT PAM NASA SEJAHTERA, founded in 2001 by Surya Putra Subandi and Lie Ngian Keng in Jakarta, Indonesia. BBS pioneered adoption of the Singapore Cambridge Curriculum in Indonesia and built a vertically integrated educational offering spanning Preschool (ages 18 months-5 years), Primary (6-11), Secondary/IGCSE (12-15), and Junior College/A-Level (16-17), supported by a trilingual environment (English, Chinese, Bahasa Indonesia). The school has grown to six campuses across Jakarta (Kebon Jeruk and Pantai Indah Kapuk), Bandung, Semarang, Malang, and Balikpapan, serving 4,000+ active students with 500+ qualified educators and 600+ total staff.

BBS monetizes entirely through annual tuition and school fees charged on a subscription basis, with pricing set per-campus and per-level via direct consultation with the admissions office — fees are not publicly disclosed. The school's go-to-market is direct-to-consumer and event-driven, relying on campus tours, Open House events, WhatsApp outreach, and the school's website and Instagram channels for lead capture. The technology layer is anchored by an iPad-based Smart School e-learning initiative (running since 2017), with KJ and PIK campuses recognized as Apple Distinguished Schools in 2025; the school also runs Coding & Robotics programmes with annual MakeX competition participation and a WWDC Bootcamp.

Strategic partnerships are central to BBS's positioning. BBS is the only authorized HSK (Chinese proficiency) Examination Center in Indonesia, administered under Hanban. Core partnerships include Cambridge International (curriculum and qualifications), the Singapore education system (pedagogical framework), Apple Inc. (technology integration), Harvard Model Congress Asia and Harvard Young Global Leaders (leadership conferences), and Makeblock (robotics competitions). BBS also operates an annual student exchange programme rotating among China, Malaysia, Singapore, and Australia. The school celebrated its 25th anniversary in March 2026 with a national concert featuring nearly 500 students. Revenue, ownership structure beyond the operating entity, and financial performance are not publicly disclosed.

Name

Bina Bangsa School

Legal name

PT PAM NASA SEJAHTERA

Website

https://binabangsaschool.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bina Bangsa School is a private Indonesian international school network operating six campuses across Jakarta, Bandung, Semarang, Malang, and Balikpapan, delivering Singapore Cambridge Curriculum plus Chinese-language education to 4,000+ students aged 2-17, with Apple Distinguished School status and the only HSK Examination Center authorization in Indonesia.

Ownership category

akta.pro rank

Product category

International K-12 Education Services

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• International school education
• Cambridge curriculum programs
• Chinese language instruction
• Preschool primary secondary
• Junior college A-Level

Headquarters

HQ city

Jakarta (Kebon Jeruk)

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and School Fees: Revenue generated from tuition fees for preschool, primary, secondary, and junior college programs across all six campuses. Fees vary by education level and campus location.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bina Bangsa School operates a six-campus international school network in Indonesia delivering the Singapore Cambridge Curriculum from preschool (18 months) through Junior College (A-Level). Its core offerings include integrated bilingual Preschool, Cambridge Primary, Cambridge IGCSE Secondary, and Cambridge AS & A Level Junior College programmes, supported by a robust Chinese Language programme (the only authorized HSK examination center in Indonesia), iPad-based Smart School e-learning, and signature enrichment programmes in Coding & Robotics, Music & Performing Arts, Model United Nations, and Harvard-led leadership conferences.

Product overview

Bina Bangsa School is a multi-campus international school network in Indonesia offering comprehensive education from Preschool (18 months) through Junior College (17 years). The school operates a unified platform combining Singapore Cambridge Curriculum with robust Chinese language education, featuring Apple Distinguished School status with iPad-based Smart School e-learning technology. The core educational programme spans four levels (Preschool, Primary, Secondary, Junior College) supported by specialized programmes including Coding & Robotics, Music & Performing Arts, and Model UN. The institution encompasses six campuses across Jakarta, Bandung, Semarang, Malang, and Balikpapan.

Differentiator

Problem solved

Functional benefit

Brands

• BBS Toddlerific: Preschool program specifically designed for toddlers and young children in Semarang, focusing on making learning natural and engaging.

Products and services

• Preschool Programme Integrated four-year English-Mandarin bilingual programme for children from 18 months to 6 years, based on Singapore Kindergarten Curriculum Framework (KCF) and UK Early Years Foundation Stage (EYFS), focusing on interactive play and lifelong learning development.
• Primary School Programme Cambridge Primary Curriculum-based programme for children aged 5-11 covering English, Mathematics, Science, Chinese and Bahasa Indonesia, with assessment through Cambridge Progressive Tests and Checkpoint examinations.
• Secondary School Programme Cambridge IGCSE preparation programme for students aged 11-15, featuring Lower Secondary (ages 11-13) and Upper Secondary (ages 14-15) tracks, covering Mathematics, Science, English, Music, and other subjects.
• Junior College Programme Cambridge International AS & A Level programme for students aged 16-17, accepted by universities worldwide, with typical subject combinations including Physics, Biology, Chemistry, Economics, and Computer Science.
• Chinese Language Programme with HSK Examination Center Robust Chinese language curriculum including HSK examination preparation; Bina Bangsa School is the only authorized HSK examination center in Indonesia, administered by Hanban (Ministry of Education of China).
• Coding & Robotic Programme Technology education programme teaching students to code and build robots, featuring annual MakeX Robotics Competition participation and competition programs for primary and secondary students.
• Music & Performing Arts Programme Comprehensive extracurricular programme featuring orchestra, choir, band, and various instrument lessons including both Western (violin, cello, guitar) and Chinese instruments (guzheng, pipa, erhu).
• University Placement Programme Assistance programme helping Junior College students select appropriate universities and secure admission, shortening and simplifying the application process, with documented success of 250+ students accepted to Ivy League and top universities worldwide.
• Student Exchange Programme Annual exchange programme rotating among China, Malaysia, Singapore, and Australia, allowing students from all levels to gain international experience.
• Model United Nations Programme Conference simulation of the United Nations where students discuss global issues under guidance from Harvard undergraduate students, fostering diplomacy and leadership skills.

Quantifiable outcome

• 1 out of 2 graduates accepted to Top 500 Universities around the world
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Apple Inc.coreStrategic or Co-development Partner · 1 January 2025BBS KJ and PIK officially recognized as Apple Distinguished Schools. Partnership includes Coding Camp and WWDC Bootcamp using Apple technology, integrating iPads as key educational tools across all levels.
• Harvard Model Congress AsiamajorStrategic or Co-development Partner · 1 January 2025BBS students participate in Harvard Model Congress Asia, a global conference where international high school students simulate government roles under guidance from Harvard University students.
• MakeblockmajorStrategic or Co-development Partner · 1 January 2025BBS participates in MakeX Robotics Competition, a global robotics platform founded by Makeblock that encourages students to apply STEAM learning through competitive robotics.
• Harvard Young Global Leaders ProgrammajorStrategic or Co-development Partner · 1 January 2023Annual program where BBS students attend conferences conducted by Harvard graduate students to gain leadership skills and network with aspiring young leaders.
• Hanban / Ministry of Education of the People's Republic of ChinacoreStrategic or Co-development Partner · 1 January 2001BBS is the only authorized center in Indonesia to run HSK Examination, administered by Hanban (agency of the Ministry of Education of China). This partnership enables students to check their Chinese Language level and ability through standardized testing.
• Cambridge InternationalcoreStrategic or Co-development Partner · 1 January 2001BBS offers Cambridge International qualifications including IGCSE and A-Level examinations, recognized by universities in UK, EU, North America, and worldwide.
• Singapore Education SystemcoreStrategic or Co-development Partner · 1 January 2001BBS pioneered school embedded in international curriculum based on rigorous standards of Singapore education system, serving as International School in Jakarta.
• Student Exchange Partners (China, Malaysia, Singapore, Australia)majorStrategic or Co-development Partner · 1 January 2001Annual student exchange program rotating among China, Malaysia, Singapore, and Australia. All students from any level can apply to gain international experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jakarta Intercultural School: Premier Jakarta-based international school offering Pre-K through Grade 12 with globally recognized curricula; competes directly with BBS for affluent, internationally-oriented Jakarta families seeking premium K-12 outcomes.
• Australian International School Jakarta: Jakarta international school offering an Australian curriculum with IB diploma programme; competes with BBS for the same premium-segment parents, particularly those valuing international university placement outcomes.
• IPEKA International School: Indonesian private Christian school network with multiple campuses offering national and international tracks (including Cambridge); competes with BBS for middle-to-upper-class families seeking bilingual international education.
• British School Jakarta: Not-for-profit international school in Jakarta following the British curriculum with international GCSE and A-Level pathways; a direct competitor to BBS for premium expatriate and Indonesian families seeking Cambridge-track qualifications.
• Gandhi Memorial International School: Jakarta-based international school offering Pre-K through Grade 12 with international curriculum pathways; competes with BBS for premium-segment Jakarta families seeking globally accredited qualifications.
• North Jakarta Intercultural School: Jakarta-based international school serving Pre-K through Grade 12 with globally oriented curricula; a direct geographic and curricular competitor to BBS's Jakarta-Kebon Jeruk and PIK campuses.
• Petra Christian School: Large Surabaya-based private Christian school offering national plus international tracks; comparable in scale and Indonesian private-school positioning, targeting similar middle-to-upper-class families with Cambridge and national curriculum pathways.
• Ciputra School: Multi-campus Indonesian private school network in Surabaya and surrounding areas offering national and international curricula; comparable in scale, multi-city footprint, and Indonesian private-school positioning to BBS.

Regional players

• Singapore American School: Premier non-profit international school in Singapore serving Pre-K through Grade 12 with American curriculum and high university placement rates; a regional reference point for premium international school outcomes that Indonesian families compare BBS against.
• Stamford American International School: Singapore-based premium international school offering IB and AP pathways with technology-integrated learning and strong university placement; a regional benchmark for the Apple/tech-enabled premium international school positioning BBS aspires to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@binabangsaschool.pik
• Instagraminstagram.com/binabangsaschool.pik
• LinkedInlinkedin.com/school/bina-bangsa-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bina Bangsa School