Bina Bangsa School
Bina Bangsa School is a private Indonesian international school network operating six campuses across Jakarta, Bandung, Semarang, Malang, and Balikpapan, delivering Singapore Cambridge Curriculum plus Chinese-language education to 4,000+ students aged 2-17, with Apple Distinguished School status and the only HSK Examination Center authorization in Indonesia.
- Company typePrivate
- Founded2001
- HeadquartersJakarta (Kebon Jeruk), Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bina Bangsa School does
Bina Bangsa School (BBS) is a private international K-12 school network operating under PT PAM NASA SEJAHTERA, founded in 2001 by Surya Putra Subandi and Lie Ngian Keng in Jakarta, Indonesia. BBS pioneered adoption of the Singapore Cambridge Curriculum in Indonesia and built a vertically integrated educational offering spanning Preschool (ages 18 months-5 years), Primary (6-11), Secondary/IGCSE (12-15), and Junior College/A-Level (16-17), supported by a trilingual environment (English, Chinese, Bahasa Indonesia). The school has grown to six campuses across Jakarta (Kebon Jeruk and Pantai Indah Kapuk), Bandung, Semarang, Malang, and Balikpapan, serving 4,000+ active students with 500+ qualified educators and 600+ total staff.
BBS monetizes entirely through annual tuition and school fees charged on a subscription basis, with pricing set per-campus and per-level via direct consultation with the admissions office — fees are not publicly disclosed. The school's go-to-market is direct-to-consumer and event-driven, relying on campus tours, Open House events, WhatsApp outreach, and the school's website and Instagram channels for lead capture. The technology layer is anchored by an iPad-based Smart School e-learning initiative (running since 2017), with KJ and PIK campuses recognized as Apple Distinguished Schools in 2025; the school also runs Coding & Robotics programmes with annual MakeX competition participation and a WWDC Bootcamp.
Strategic partnerships are central to BBS's positioning. BBS is the only authorized HSK (Chinese proficiency) Examination Center in Indonesia, administered under Hanban. Core partnerships include Cambridge International (curriculum and qualifications), the Singapore education system (pedagogical framework), Apple Inc. (technology integration), Harvard Model Congress Asia and Harvard Young Global Leaders (leadership conferences), and Makeblock (robotics competitions). BBS also operates an annual student exchange programme rotating among China, Malaysia, Singapore, and Australia. The school celebrated its 25th anniversary in March 2026 with a national concert featuring nearly 500 students. Revenue, ownership structure beyond the operating entity, and financial performance are not publicly disclosed.
Bina Bangsa School firmographics
Firmographics- Name
- Bina Bangsa School
- Legal name
- PT PAM NASA SEJAHTERA
- Website
- https://binabangsaschool.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bina Bangsa School is a private Indonesian international school network operating six campuses across Jakarta, Bandung, Semarang, Malang, and Balikpapan, delivering Singapore Cambridge Curriculum plus Chinese-language education to 4,000+ students aged 2-17, with Apple Distinguished School status and the only HSK Examination Center authorization in Indonesia.
- Ownership category
- akta.pro rank
Bina Bangsa School industry classification
Industry- Product category
- International K-12 Education Services
- NAICS
- Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industry
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)
Keywords
Where Bina Bangsa School is headquartered
LocationHeadquarters
- HQ city
- Jakarta (Kebon Jeruk)
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Bina Bangsa School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and School Fees: Revenue generated from tuition fees for preschool, primary, secondary, and junior college programs across all six campuses. Fees vary by education level and campus location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Preschool to Junior College programs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Bina Bangsa School product offering
Product offeringCore offering
Bina Bangsa School operates a six-campus international school network in Indonesia delivering the Singapore Cambridge Curriculum from preschool (18 months) through Junior College (A-Level). Its core offerings include integrated bilingual Preschool, Cambridge Primary, Cambridge IGCSE Secondary, and Cambridge AS & A Level Junior College programmes, supported by a robust Chinese Language programme (the only authorized HSK examination center in Indonesia), iPad-based Smart School e-learning, and signature enrichment programmes in Coding & Robotics, Music & Performing Arts, Model United Nations, and Harvard-led leadership conferences.
Product overview
Bina Bangsa School is a multi-campus international school network in Indonesia offering comprehensive education from Preschool (18 months) through Junior College (17 years). The school operates a unified platform combining Singapore Cambridge Curriculum with robust Chinese language education, featuring Apple Distinguished School status with iPad-based Smart School e-learning technology. The core educational programme spans four levels (Preschool, Primary, Secondary, Junior College) supported by specialized programmes including Coding & Robotics, Music & Performing Arts, and Model UN. The institution encompasses six campuses across Jakarta, Bandung, Semarang, Malang, and Balikpapan.
Differentiator
Problem solved
Functional benefit
Brands
- BBS Toddlerific: Preschool program specifically designed for toddlers and young children in Semarang, focusing on making learning natural and engaging.
Products and services
- Preschool Programme Integrated four-year English-Mandarin bilingual programme for children from 18 months to 6 years, based on Singapore Kindergarten Curriculum Framework (KCF) and UK Early Years Foundation Stage (EYFS), focusing on interactive play and lifelong learning development.
- Primary School Programme Cambridge Primary Curriculum-based programme for children aged 5-11 covering English, Mathematics, Science, Chinese and Bahasa Indonesia, with assessment through Cambridge Progressive Tests and Checkpoint examinations.
- Secondary School Programme Cambridge IGCSE preparation programme for students aged 11-15, featuring Lower Secondary (ages 11-13) and Upper Secondary (ages 14-15) tracks, covering Mathematics, Science, English, Music, and other subjects.
- Junior College Programme Cambridge International AS & A Level programme for students aged 16-17, accepted by universities worldwide, with typical subject combinations including Physics, Biology, Chemistry, Economics, and Computer Science.
- Chinese Language Programme with HSK Examination Center Robust Chinese language curriculum including HSK examination preparation; Bina Bangsa School is the only authorized HSK examination center in Indonesia, administered by Hanban (Ministry of Education of China).
- Coding & Robotic Programme Technology education programme teaching students to code and build robots, featuring annual MakeX Robotics Competition participation and competition programs for primary and secondary students.
- Music & Performing Arts Programme Comprehensive extracurricular programme featuring orchestra, choir, band, and various instrument lessons including both Western (violin, cello, guitar) and Chinese instruments (guzheng, pipa, erhu).
- University Placement Programme Assistance programme helping Junior College students select appropriate universities and secure admission, shortening and simplifying the application process, with documented success of 250+ students accepted to Ivy League and top universities worldwide.
- Student Exchange Programme Annual exchange programme rotating among China, Malaysia, Singapore, and Australia, allowing students from all levels to gain international experience.
- Model United Nations Programme Conference simulation of the United Nations where students discuss global issues under guidance from Harvard undergraduate students, fostering diplomacy and leadership skills.
Quantifiable outcome
- 1 out of 2 graduates accepted to Top 500 Universities around the world
- +2 more outcomes
Companies that use Bina Bangsa School
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Bina Bangsa School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bina Bangsa School partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Apple Inc.coreBBS KJ and PIK officially recognized as Apple Distinguished Schools. Partnership includes Coding Camp and WWDC Bootcamp using Apple technology, integrating iPads as key educational tools across all levels.
- Harvard Model Congress AsiamajorBBS students participate in Harvard Model Congress Asia, a global conference where international high school students simulate government roles under guidance from Harvard University students.
- MakeblockmajorBBS participates in MakeX Robotics Competition, a global robotics platform founded by Makeblock that encourages students to apply STEAM learning through competitive robotics.
- Harvard Young Global Leaders ProgrammajorAnnual program where BBS students attend conferences conducted by Harvard graduate students to gain leadership skills and network with aspiring young leaders.
- Hanban / Ministry of Education of the People's Republic of ChinacoreBBS is the only authorized center in Indonesia to run HSK Examination, administered by Hanban (agency of the Ministry of Education of China). This partnership enables students to check their Chinese Language level and ability through standardized testing.
- Cambridge InternationalcoreBBS offers Cambridge International qualifications including IGCSE and A-Level examinations, recognized by universities in UK, EU, North America, and worldwide.
- Singapore Education SystemcoreBBS pioneered school embedded in international curriculum based on rigorous standards of Singapore education system, serving as International School in Jakarta.
- Student Exchange Partners (China, Malaysia, Singapore, Australia)majorAnnual student exchange program rotating among China, Malaysia, Singapore, and Australia. All students from any level can apply to gain international experience.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Bina Bangsa School competitors and assessment
Company assessmentDirect peers
- Jakarta Intercultural School: Premier Jakarta-based international school offering Pre-K through Grade 12 with globally recognized curricula; competes directly with BBS for affluent, internationally-oriented Jakarta families seeking premium K-12 outcomes.
- Australian International School Jakarta: Jakarta international school offering an Australian curriculum with IB diploma programme; competes with BBS for the same premium-segment parents, particularly those valuing international university placement outcomes.
- IPEKA International School: Indonesian private Christian school network with multiple campuses offering national and international tracks (including Cambridge); competes with BBS for middle-to-upper-class families seeking bilingual international education.
- British School Jakarta: Not-for-profit international school in Jakarta following the British curriculum with international GCSE and A-Level pathways; a direct competitor to BBS for premium expatriate and Indonesian families seeking Cambridge-track qualifications.
- Gandhi Memorial International School: Jakarta-based international school offering Pre-K through Grade 12 with international curriculum pathways; competes with BBS for premium-segment Jakarta families seeking globally accredited qualifications.
- North Jakarta Intercultural School: Jakarta-based international school serving Pre-K through Grade 12 with globally oriented curricula; a direct geographic and curricular competitor to BBS's Jakarta-Kebon Jeruk and PIK campuses.
- Petra Christian School: Large Surabaya-based private Christian school offering national plus international tracks; comparable in scale and Indonesian private-school positioning, targeting similar middle-to-upper-class families with Cambridge and national curriculum pathways.
- Ciputra School: Multi-campus Indonesian private school network in Surabaya and surrounding areas offering national and international curricula; comparable in scale, multi-city footprint, and Indonesian private-school positioning to BBS.
Regional players
- Singapore American School: Premier non-profit international school in Singapore serving Pre-K through Grade 12 with American curriculum and high university placement rates; a regional reference point for premium international school outcomes that Indonesian families compare BBS against.
- Stamford American International School: Singapore-based premium international school offering IB and AP pathways with technology-integrated learning and strong university placement; a regional benchmark for the Apple/tech-enabled premium international school positioning BBS aspires to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bina Bangsa School social profiles
Digital presenceBina Bangsa School compliance and trust
Trust signalCompliance1 record
Bina Bangsa School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bina Bangsa School leadership team
Management profileNumber of profiles
Profiles6 records
Bina Bangsa School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bina Bangsa School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bina Bangsa School
What does Bina Bangsa School do?
Bina Bangsa School operates a six-campus international school network in Indonesia delivering the Singapore Cambridge Curriculum from preschool (18 months) through Junior College (A-Level). Its core offerings include integrated bilingual Preschool, Cambridge Primary, Cambridge IGCSE Secondary, and Cambridge AS & A Level Junior College programmes, supported by a robust Chinese Language programme (the only authorized HSK examination center in Indonesia), iPad-based Smart School e-learning, and signature enrichment programmes in Coding & Robotics, Music & Performing Arts, Model United Nations, and Harvard-led leadership conferences.
Is Bina Bangsa School a public or private company?
Bina Bangsa School is a private company. It is classified as family owned and is currently operating.
When was Bina Bangsa School founded?
Bina Bangsa School was founded in 2001. It employs 501 to 1,000 people.
Where is Bina Bangsa School based?
Bina Bangsa School is headquartered in Jakarta (Kebon Jeruk), Indonesia, in the Asia region.
How does Bina Bangsa School make money?
One revenue line is on record: tuition and School Fees.
Who are Bina Bangsa School's main competitors?
Direct peers on record are Jakarta Intercultural School, Australian International School Jakarta, IPEKA International School, British School Jakarta, Gandhi Memorial International School, North Jakarta Intercultural School, Petra Christian School and Ciputra School. Regional players are Singapore American School and Stamford American International School.
Does Bina Bangsa School have an API?
No public API is recorded for Bina Bangsa School.
What industry is Bina Bangsa School in?
Bina Bangsa School's product category is International K-12 Education Services. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDAJAFAB, Instructional Delivery & Pedagogy (School-Led). Its NAICS code is 611110 and its SIC code is 8200.