Binbaires

What Binbaires does

BinBaires S.A. is a privately held Argentine entertainment company that operates three regulated bingo and gaming halls in the Province of Buenos Aires, located in Ezeiza, Olavarría, and Los Polvorines. Founded in 2014, the company is part of a U.T.E. (temporary business association) with Magic Star S.A. and Casino Buenos Aires S.A., designated by the Instituto Provincial de Lotería y Casinos (IPLyC) as the official bingo hall operator in the province. Across the three venues, BinBaires deploys more than 1,980 slot machines, 25 electronic roulette tables, three traditional bingo rooms, on-site gastronomy and SportBar concepts, with 24-hour operations at the Ezeiza and Polvorines locations.

The company's product layer combines physical gaming venues with three branded digital services: BinClub (a card- and mobile app-based loyalty program), Cashless (a wallet-based cashless payment system tied to the BinClub card and Android app), and Lucky Win (a linked progressive jackpot system spanning 200+ slot machines). Together these features aim to deepen per-customer wallet share rather than solely driving new footfall.

BinBaires generates revenue on a usage-based model from individual consumer play across slots, electronic roulette, and bingo, supplemented by transactional engagement through the BinClub loyalty platform. The customer base is fragmented — adult entertainment gamers in Buenos Aires Province — with no disclosed enterprise or B2B accounts. Marketing is conducted via Facebook, Instagram, WhatsApp, the Google Play BinClub app, and a cross-promotion with online operator BetWarrior.

Name

Binbaires

Legal name

BinBaires S.A.

Website

https://binbaires.com.ar

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

BinBaires S.A. operates three regulated bingo and slot halls in Buenos Aires Province (Ezeiza, Olavarría, Polvorines) as part of an IPLyC-designated U.T.E., serving adult gaming consumers with slots, electronic roulette, bingo, and a BinClub loyalty and cashless payment platform.

Ownership category

akta.pro rank

Product category

Casino and Bingo Gaming Operations

NAICS

Casinos (except Casino Hotels) (71321), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cardrooms & Poker Rooms (Land-Based) (MPAEAAAG)

akta.pro secondary industries

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD), Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks) (MPAEANAG)

Keywords

• Bingo gaming halls
• Slot machine entertainment
• Electronic roulette gaming
• Loyalty rewards program
• Cashless gaming payments

Headquarters

HQ city

Canning - Olavarria - Los Polvorines, Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Operations: Revenue generated from customer gameplay on slot machines, electronic roulette, and traditional bingo across three physical gaming halls
2. BinClub Membership and Benefits: Loyalty program driving customer retention through points-based benefits including gastronomy credits, gameplay credits, exclusive products, and progressive jackpots

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

BinBaires operates three regulated bingo and gaming halls in Buenos Aires Province (Ezeiza, Olavarría, and Polvorines), delivering slot machine (1,980+ units), electronic roulette (25 tables), and traditional bingo gaming experiences, with on-site gastronomy via SportBar. Around this venue footprint, the company layers the BinClub loyalty program (card and mobile app), a Cashless payment system, and the Lucky Win linked progressive jackpot spanning 200+ slot machines.

Product overview

BinBaires is a gaming and entertainment company operating three bingo halls in the Province of Buenos Aires (Ezeiza, Olavarría, and Polvorines), offering slots, electronic roulette, and traditional bingo. The core product is the physical gaming venue supplemented by two digital service layers: BinClub (a loyalty program with a personalized card), and Cashless (a cashless payment system via the BinClub card or app). Lucky Win is a linked progressive jackpot feature accessible through BinClub that connects over 200 slot machines with incrementally growing prize pools. The portfolio is a single-brand, multi-location entertainment operation with a loyalty-and-payment digital overlay.

Differentiator

Problem solved

Functional benefit

Brands

• BinClub: Loyalty program for BinBaires customers providing a personalized card for loading money, earning points, and redeeming rewards.
• Cashless
• LuckyWin
• SportBar

Products and services

• BinClub Loyalty Program Loyalty club for BinBaires customers, providing a personalized membership card and mobile app that can be loaded with funds for play, accrues points on each visit, and offers redeemable rewards including dining credits, game credits, exclusive products, and access to Lucky Win progressive jackpots.
• Cashless Payment System Automatic cashless payment system that allows customers to load money or payment tickets directly onto their BinClub card or the BinBaires app, enabling play without physical cash at gaming machines across the three halls.
• Lucky Win Progressive Jackpot Linked progressive jackpot system spanning over 200 slot machines, where every play on linked slots incrementally grows the jackpot pools in real time. Exclusive to BinClub members across all three gaming halls.
• Slot Machine Gaming Latest-generation touch-screen slot machine gaming across denominations from $0.50 to $100, available at all three BinBaires halls (753+ slots at Polvorines, 727+ at Ezeiza, 500+ at Olavarría).
• Electronic Roulette Electronic roulette gaming with progressive jackpot features, with 25 tables distributed across the three halls (Olavarría is the largest with 20 tables).
• Traditional Bingo Traditional bingo gaming with one dedicated bingo room at each of the three BinBaires halls, serving walk-in customers and BinClub members.
• SportBar Gastronomy and Entertainment Gastronomic space within gaming halls for enjoying sports broadcasts, dining, and entertainment (including karaoke and live music events), complementing the core gaming offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GEA SustentableminorStrategic or Co-development PartnerBinBaires works together with GEA Sustentable on sustainability policies and corporate social responsibility initiatives, including environmental practices and community engagement programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cirsa: Large Spanish gaming and leisure operator with extensive slot and bingo operations across Spain and Latin America. A broader incumbent in the same physical slot/bingo category but with a wider geographic and product portfolio than BinBaires.

Regional players

• Dreams: Chilean-based casino and gaming operator with a multi-property footprint across Chile and Latin America. Comparable as a multi-venue regulated slot and table operator, though primarily active in Chile rather than Argentina.
• Enjoy: Chilean casino and integrated resort operator with multiple regulated gaming venues. Comparable in venue mix (slots, tables, entertainment) but focused on Chile and a different regulatory regime.
• Hipódromo Argentino de Palermo: Major Buenos Aires gaming and entertainment complex offering slots, dining, and events. Comparable as a large-scale Argentine regulated gaming venue, though anchored on horse racing rather than bingo.

Direct peers

• Magic Star S.A. Third member of the BinBaires UTE; an Argentine gaming operator participating in the same IPLyC bingo hall designation. Closely comparable venue portfolio and regulatory exposure.
• Codere: Spanish-headquartered gaming operator with a major land-based and online presence across Latin America, including Argentina. Operates slot halls and bingo-style venues under similar regulatory frameworks, making it the closest multi-jurisdiction comparable to BinBaires.
• Casino Buenos Aires (UTE partner): Co-member of the UTE that holds the IPLyC bingo hall designation alongside BinBaires. Directly comparable as a Buenos Aires–based regulated gaming operator with overlapping slot and table product.
• Casino Trilenium: Land-based casino and slot hall in Buenos Aires Province, Argentina. Comparable physical venue operator serving the same provincial customer base with slot machines and table games.

Emerging players

• BetWarrior: Argentina-facing online sportsbook and casino operator. Comparable as an adjacent gaming brand that appears alongside BinBaires in cross-promotion; represents the online channel direction of travel for the Argentine gaming market.

Others

• Lotería de la Provincia de Buenos Aires: Provincial lottery and gaming regulator that oversees IPLyC. Relevant as the regulatory counterparty to BinBaires' UTE designation, shaping licensing, hours, and product rules for the Buenos Aires market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/binbaires
• Instagraminstagram.com/binbaires
• LinkedInlinkedin.com/company/binbaires-empresa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binbaires