Binôme

What Binôme does

Binôme SARL is a privately-held French tutoring company founded in 2011 and headquartered at 1 rue Porte Saint Vincent in Orléans, operating under the trade name Binôme Centre. The company delivers personalized academic support to students from primary school through higher education, plus adult learners, across the Centre-Val de Loire region. Its service portfolio is organized by educational level (Primaire, Collège, Lycée, Supérieur, Cours pour Adultes) and supplemented by a specialized DYS vertical for learners with dyslexia, dysorthographia, dysgraphia, dyscalculia, ADHD, and high-potential profiles, leveraging the proprietary Alphas phonemic reading method and the certified Défi9 orthographic remediation program.

Underlying the service delivery is a conventional pedagogical management stack: a student evaluation and profiling tool used to match learners with tutors, an Ogust-based online teacher portal for session validation, scheduling, and payroll/billing, and integration with URSSAF's Avance Immédiate du Crédit d'Impôt (AVIM) platform that allows clients to pay only 50% of tutoring fees upfront. Tutors are rigorously vetted (BAC+3 minimum, diploma and annual criminal record verification, multi-step interviews), and pedagogical delivery is supplemented by themed workshops during school holidays and a distance/video (visio) channel retained since COVID-19.

Binôme's commercial model is direct-to-consumer with no subscription fees. Revenue is generated via hourly at-home tutoring (list prices starting around €42/hour for primary, approximately €21/hour net to the customer after the 50% SAP tax credit), fixed-package group workshops (e.g., 9 hours for €225), intensive exam-prep modules for Brevet and BAC, and individual adult training courses across languages and professional subjects. A one-time €55 TTC registration fee per household applies. Payments are accepted in cash, via CESU préfinancés (employer or social-organization prepaid vouchers), or through the AVIM immediate-advance mechanism, which is positioned as a free service. Marketing is predominantly inbound and word-of-mouth within the local region, supported by an SEO-optimized website, a Facebook page, and downloadable educational resources, with no disclosed app or digital product surface beyond the Ogust teacher portal.

Name

Binôme

Legal name

BINOME SARL

Website

https://binome-centre.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private Tutoring & Academic Support Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSAAAHAC

Homework Tutoring & Academic Support (Subject Tutoring)

Home & Personal Services/Childcare, Babysitting & Nanny Services/After-School Care & Homework Supervision

SECONDARYEDANAFAI

Assistive Technology & Learning Accommodations Tutoring (AAC, text-to-speech, note-taking tools)

Education/Tutoring & Test Preparation/Special Needs & Learning Differences Tutoring (IEP/504, Dyslexia, ADHD)

SECONDARYEDANAAAJ

College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities)

Education/Tutoring & Test Preparation/Academic Subject Tutoring (K–12 & Higher Ed)

SECONDARYEDANAAAF

Foreign Language Subject Tutoring (School Coursework)

Education/Tutoring & Test Preparation/Academic Subject Tutoring (K–12 & Higher Ed)

Keywords

• Private tutoring services
• Home academic support
• Learning disability support
• Exam preparation courses
• Adult language training

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tutoring at Home: Private tutoring sessions delivered at the client's home. Pricing varies by school level (primary, middle school, high school, higher education) and teacher profile. Customers benefit from a 50% tax credit/reduction on all amounts paid, capped at 12,000 euros of expenses per year (6,000 euros benefit). An optional AVIM service allows clients to pay only 50% upfront with the remaining credit applied immediately via URSSAF.
2. Themed Workshops: Small-group workshops during school holidays (5 students per group), covering language conversation, writing skills, and exam methodology. Priced as a fixed package (e.g., 9 hours / 225 euros for methodology workshops).
3. Intensive Exam Prep Programs: Intensive individual programs for Brevet, French BAC, and all-track BAC preparation, typically structured as 10-hour modules. Fixed pricing per module.
4. Adult Training Courses: Individual training courses for adults covering languages (French, English, German, Italian, Spanish, Chinese, etc.), IT/business software, personal development, professional specialties, and competitive exam preparation. Delivered as one-to-one at-home training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Binôme provides personalized private tutoring delivered at the client's home for students from primary school through higher education, plus adult courses in languages, IT, and professional skills. The offering includes specialized DYS support using the proprietary Alphas and Défi9 methods, themed small-group workshops during school holidays, and intensive exam-prep modules (Brevet, BAC). All services qualify for the French 50% Services à la Personne tax credit and can be paid via the optional URSSAF Avance Immédiate (AVIM) scheme or CESU préfinancés.

Product overview

Binôme is a tutoring services company offering a comprehensive portfolio of educational products spanning primary school through adult education. The core offering consists of personalized at-home tutoring services organized by educational level (Primaire, Collège, Lycée, Supérieur, Adults), supplemented by specialized DYS support for learning disabilities and thematic workshops during vacations. Key differentiated offerings include the Alphas method for dyslexia reading intervention and the Défi9 certified spelling remediation program. The company also offers the AVIM (Avance Immédiate du Crédit d'Impôt) financial service enabling immediate tax credit benefits. Services are delivered through rigorously vetted teachers (minimum BAC+3) using a matching process that pairs students with appropriately suited instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Soutien Scolaire Primaire (Primary School Tutoring) At-home tutoring for primary-school children (CP–CM2) focusing on French and mathematics fundamentals, homework help, habit formation, and personalized learning support.
• Soutien Scolaire Collège (Middle School Tutoring) At-home tutoring for middle-school students (6ème–3ème) covering all subjects including French, mathematics, sciences, and languages, plus preparation for the Brevet exam and methodology support.
• Soutien Scolaire Lycée (High School Tutoring) At-home tutoring for high-school students (2nde through Terminale) with focus on BAC preparation (40% continuous assessment, 60% final exams), continuous-assessment optimization, and Parcoursup university admission support.
• Soutien Scolaire Supérieur (Higher Education Tutoring) University-level tutoring and strengthening for higher-education students, including preparation for Grandes Écoles entrance exams and advanced subject specialization.
• Cours pour Adultes (Adult Training Courses) Individual at-home training courses for adults covering languages (French, English, German, Italian, Spanish, Chinese, others), IT and office software, personal development, professional specialties, and competitive exam preparation.
• Spécialisation DYS (DYS Learning Disability Specialization) Specialized at-home tutoring for students with dyslexia, dysorthographia, dysgraphia, dyscalculia, ADHD, and high-potential learners (HPI) using differentiated pedagogical approaches including the Alphas phonemic reading method and Défi9 orthographic remediation.
• Stages de Perfectionnement (Intensive Holiday Programs) Vacation intensive programs including foreign language conversation (English, Spanish, German), writing skills without errors (Défi9 method), and written methodology preparation for exams.
• Ateliers à Thèmes (Themed Small-Group Workshops) Small-group workshops held at the Binôme agency during school holidays (max 5 students per group), covering English conversation, written methodology (French/History/Philosophy exam prep), and spelling/grammar using the Défi9 method.
• Intensive Exam Prep Programs (Brevet, BAC) Intensive individual programs for Brevet, French BAC, and all-track BAC preparation, typically structured as 10-hour modules with fixed pricing per module.
• Avance Immédiate du Crédit d'Impôt (AVIM) Service Optional free service enabling clients to receive immediate tax-credit advances (50% of invoice) through URSSAF, eliminating upfront cash-flow requirements while Binôme manages the administrative process.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• URSSAF – Avance Immédiate du Crédit d'Impôt (AVIM)coreTechnology or IntegrationBinôme is registered on the URSSAF Avance Immédiate platform, enabling clients to benefit from immediate tax credit advances. The company manages the administrative process: creating client accounts, submitting monthly payment requests to URSSAF, and handling the half-payment collection from clients. This partnership is central to the company's value proposition and is offered as a free, optional service to all clients.
• Anne Marie Gaignard / Editions Le RobertcoreStrategic or Co-development PartnerBinôme's Kris MARIN is a pedagogue certified by Anne Marie Gaignard, author of the Défi9 orthographic method, to deliver the method in collaboration with grammarians from Editions Le Robert. This gives Binôme exclusive local access to a specialized, media-featured remediation technique (covered by BFM TV, RTL, and Envoyé Spécial).
• CESU (Chèque Emploi Service Universel) IssuersminorChannel Partner/ Reseller/ DistributorBinôme accepts CESU préfinancés (prepaid employer service vouchers) as payment for tutoring services, in its capacity as an approved SAP (Services à la Personne) provider. CESU can be funded by employers, employee committees, or social organizations (councils, municipalities, mutual funds, retirement funds).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superprof: Large global tutoring marketplace with strong French presence connecting students to tutors across all subjects and levels. Comparable end-customer (parents and students seeking subject tutoring), but competes via marketplace dynamics versus Binôme's curated tutor roster.
• Kelprof: French marketplace connecting students with private tutors for in-home and online sessions across all academic levels. Comparable customer base and SAP-style regulatory exposure, but operates as a platform intermediary rather than an employed-tutor model.
• Les Sherpas: Online-first tutoring platform with strong presence in homework help and academic support across French curricula. Comparable in serving primary through lycée students and parents, but differentiated by digital-first delivery versus Binôme's home-based model.

Broad incumbents

• Acadomia: France's largest private tutoring company offering in-home academic support across all levels from primary to higher education. Directly comparable business model (home tutoring, SAP-certified, AVIM-integrated) but operates nationally with significantly greater scale than Binôme.
• Cours Legendre: Long-established French tutoring and academic support provider with home-based cours particuliers and group stages. Comparable in offering personalized in-home tutoring and exam preparation, with broader geographic coverage than Binôme.
• Complétude (formerly Anacours): Major French home tutoring network offering cours particuliers across primary, middle, and high school levels, plus exam prep. Comparable in service scope, regulatory positioning, and target segments, but national in reach versus Binôme's single-region focus.
• ABC Cours Particuliers: National French in-home tutoring brand operating across many regions with similar SAP/AVIM positioning. Competes for the same household customer base seeking subject-specific academic reinforcement and exam preparation.

Others

• Méthode Alphas (originator): Originator of the Alphas phonemic reading method used by Binôme for dyslexia intervention. Included as an ecosystem peer because licensing and partnership dynamics with Binôme's DYS offering are central to the value proposition, though it does not directly compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/binome.soutienscolaire
• LinkedInlinkedin.com/company/orleansbinome

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binôme