What BINUS SCHOOL Education does

BINUS SCHOOL Education is a private K-12 international school network operating five campuses across Indonesia (Simprug in South Jakarta, Serpong in South Tangerang, Bekasi, Semarang, and Surabaya under development) under the BINA NUSANTARA education group, which has 44+ years of heritage in Indonesian education. Founded in 1998, the network serves approximately 3,900 active students and 5,700+ alumni, delivering IB and Cambridge curricula from Early Years through Secondary level, with a stated focus on Wellbeing, Personalised Learning, and Digital Excellence. The school differentiates on technology integration, including over 30 AI tutors for personalized learning, a BYOD (Bring Your Own Device) program, the STREAM teaching methodology at Surabaya, an AI-powered 'Active Floor' multimodal facility at Semarang, and an NLP-based BINUS AI Chatbot that won the IDC Awards 2024 Special Award for Digital Innovation in Indonesia.

The business operates on a direct-to-consumer, recurring tuition model with no publicly disclosed fee schedule, distributing through campus-based enrollment supported by a contact center (hotline and WhatsApp) and a website inquiry portal. Customer acquisition is community-led, driven by alumni success stories, parent testimonials (e.g., alumni placed at Traveloka and global universities such as Melbourne, Toronto, Manchester, Kyoto), competition results (ICAS 2024 #1 in Indonesia with 8 Gold Medals, Puspresnas recognition), and proprietary international events including the Asia-Pacific Young Leaders Convention (APYLC) and BINUS Youth Leaders' Summit (BYLS). The network is led by President Michael Wijaya Hadipoespito, Director Sherrierose Garcia Gonzales, and operates under BINA NUSANTARA CEO Bernard Gunawan, with the parent group's COO Stephen Wahyudi Santoso leading digital transformation initiatives across the broader education network. The school has 500+ staff and 75+ industry partnerships, and is actively expanding its geographic footprint (Surabaya) and international exchange agreements (South Korea, Japan, Singapore, China, Malaysia, Philippines, Taiwan).

Name

BINUS SCHOOL Education

Legal name

BINUS Higher Education

Website

https://binus.sch.id

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

BINUS SCHOOL Education is an Indonesian private K-12 international school network operating five campuses under the BINA NUSANTARA group, serving approximately 3,900 students with IB and Cambridge curricula, AI-integrated personalized learning, and a recurring tuition model targeted at families seeking globally-oriented education.

Ownership category

akta.pro rank

Product category

K-12 International Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• International K-12 education
• Cambridge curriculum programs
• IB diploma programs
• Private school network
• AI-integrated learning

Headquarters

HQ city

South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: Revenue is generated through tuition fees for K-12 education services across five campuses (Simprug, Serpong, Bekasi, Semarang, Surabaya). School fees cover educational programs, facilities, and extracurricular activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BINUS SCHOOL Education operates a network of five private international K-12 school campuses across Indonesia (Simprug, Serpong, Bekasi, Semarang, and Surabaya) delivering IB and Cambridge curricula from Early Years through Secondary level. The schools charge tuition fees covering academic programs, facilities, and extracurricular activities, while integrating AI tutors, BYOD programs, and STREAM methodology to deliver personalised learning and prepare students for admission to top global and Indonesian universities.

Product overview

BINUS SCHOOL Education is a network of five school campuses (Simprug, Serpong, Bekasi, Semarang, and Surabaya) under the BINA NUSANTARA education network, offering IB and Cambridge curricula with a holistic approach emphasizing Wellbeing, Personalised Learning, and Digital Excellence. The schools provide educational programs from Early Years to Secondary levels, featuring technology-integrated learning through AI tutors, BYOD programs, and specialized facilities like ICT Laboratories and Makerspaces. Additional offerings include the Journeys Programme for university preparation, Student Well-Being Programme for emotional and social support, and international programs like APYLC and BYLS. The network has over 27 years of experience in international education.

Differentiator

Problem solved

Functional benefit

Products and services

• BINUS SCHOOL Simprug International Baccalaureate (IB) curriculum-based school in South Jakarta offering MYP and DP programs with focus on global education and university preparation.
• BINUS SCHOOL Serpong Campus in South Tangerang offering Cambridge curriculum with integrated AI tutors, BYOD program, and Student Well-Being Programme.
• BINUS SCHOOL Bekasi School campus in Bekasi, West Java, recognised as one of the most accomplished senior high schools, focused on academic excellence and competitive achievements.
• BINUS SCHOOL Semarang Campus in Semarang using Cambridge curriculum with facilities including Active Floor AI technology, focused on holistic education and character development.
• BINUS SCHOOL Surabaya Campus in Surabaya implementing STREAM approach (Science, Technology, Reading, Engineering, Arts, Mathematics) with BYOD program, ICT Laboratories, Makerspaces, and Coding Club.
• Journeys Programme High-impact learning experience at BINUS SCHOOL Simprug embedded within MYP and DP curricula, designed to bridge classroom learning with real-world experience.
• Student Well-Being Programme Program at BINUS SCHOOL Serpong providing emotional, social, and academic support with tiered behavioral management system aligned with Cambridge Primary Well-Being Curriculum Framework.
• Asia-Pacific Young Leaders Convention (APYLC) Annual convention hosted by BINUS SCHOOL Education bringing together students from multiple countries for cross-cultural dialogue, leadership development, and collaborative problem-solving.
• BINUS Youth Leaders' Summit (BYLS) Annual summit gathering young leaders from schools across Indonesia, Japan, Philippines, and Taiwan for skill-building workshops and leadership activities.

Quantifiable outcome

• 75% of BINUS SCHOOL Serpong graduates accepted into international universities including University of Melbourne, University of Toronto, University of Manchester, Kyoto University
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mentari GroupcoreStrategic or Co-development Partner · 30 January 20264th BINUS Educators Conference held in partnership with Mentari Group, bringing together 500+ educators from BINUS SCHOOL campuses and 90+ schools across Indonesia. Theme: 'Celebrating Human Learning in the Age of AI.'
• Blocksolutions IndonesiaminorStrategic or Co-development Partner · 11 July 2025Partnership for recycled plastic waste management in the reconstruction of PAUD Sumber Kasih in Sumba NTT. 2.2 tons of recycled plastic waste was managed through this partnership, giving the project significant environmental benefits.
• SDG Academy IndonesiacoreStrategic or Co-development Partner · 25 October 2024SDG Summit 2024 hosted by BINUS SCHOOL Serpong in collaboration with SDG Academy Indonesia. Students from multiple BINUS campuses participated in project-based learning focusing on SDG Goal 11 (Sustainable Cities) and Goal 12 (Responsible Consumption).
• Jeollanamdo Office of Education International InstitutecoreStrategic or Co-development Partner · 27 August 2024South Korea-Indonesia Youth Exchange Programme hosted at BINUS SCHOOL Serpong with 20 South Korean students participating. A cooperation agreement was signed to foster ongoing collaboration and cultural exchange between the two institutions.
• Happy Hearts IndonesiacoreStrategic or Co-development Partner · 1 August 2024BINUS SCHOOL Simprug collaborated with Happy Hearts Indonesia to rebuild PAUD Sumber Kasih in Sumba NTT. 11 students from class of 2026 raised donations and conducted research to reconstruct the early childhood education facility, contributing to SDGs Goal 4 (Quality Education), Goal 10 (Reduced Inequalities), and Goal 15 (Life on Land).
• 4thelabminorStrategic or Co-development Partner · 14 June 2024Summer Camp Basketball Training partnership featuring IBL players Abraham Damar Grahita, Devon Van Oostrum (Great Britain national team), and Widyanta Putra Teja (Indonesian National Team). Participants from various regions including Palembang.
• ONIC E-sportminorGTM or Marketing Partner · 3 February 2024Esports event partnership featuring talk show and meet & greet with ONIC Mobile Legends: Bang Bang (MLBB) Team. Event attracted over 1,000 attendees, aligning with school's vision to discover new horizons and bridge education with emerging digital trends.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: One of the world's largest private K-12 operators with international curricula and premium positioning. Comparable business model and target market, but with global scale and broader portfolio that BINUS SCHOOL does not match.
• Nord Anglia Education: Global operator of premium international schools including in Southeast Asia. Comparable in premium international K-12 positioning and curriculum, but operates at much larger global scale and broader geography than BINUS SCHOOL.

Direct peers

• British School Jakarta: Premium international school in Greater Jakarta offering British/international curriculum to affluent Indonesian and expatriate families. Comparable in curriculum, tuition tier, and family demographic to BINUS SCHOOL.
• Singapore Intercultural School (SIS): Multi-campus international school group operating in Greater Jakarta with Cambridge/IB-style curricula. Closely comparable in geographic coverage, multi-campus structure, and affluent Indonesian family target segment.
• ACG School Jakarta: International school in Jakarta offering IB and Cambridge pathways to affluent Indonesian and expatriate families. Directly comparable in curriculum mix, target demographic, and premium positioning.
• Jakarta Intercultural School (JIS): Long-established international school in Jakarta serving expatriate and Indonesian affluent families with IB and similar international curricula. Directly comparable in target market, curriculum offering, and premium positioning to BINUS SCHOOL Simprug and Serpong.
• Sekolah Pelita Harapan: Major Indonesian private K-12 network with international curriculum and strong reputation for university placements. Comparable in multi-campus model, premium positioning, and family target segment to BINUS SCHOOL Education.
• Mentari Group: Indonesian private school group with multiple campuses and international curriculum offerings; recently partnered with BINUS on the 4th Educators Conference. Comparable in Indonesian private K-12 market, multi-campus operations, and family demographic.
• Surabaya Intercultural School: International school in Surabaya, the same city where BINUS SCHOOL's newest campus is launching. Directly comparable in curriculum, premium positioning, and Surabaya market dynamic for BINUS SCHOOL Surabaya.

Regional players

• Stamford American International School: Premium international school in Singapore serving affluent regional families including Indonesians. Comparable in premium positioning, IB/American curriculum, and affluent Southeast Asian family target segment, though based in Singapore rather than Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/binusschooleducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BINUS SCHOOL Education