Sernatur Biobío

Name

Sernatur Biobío

Legal name

Sernatur Biobío - Servicio Nacional de Turismo, Región del Biobío

Website

https://biobioestuyo.cl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Government Tourism Promotion

NAICS

Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Rainforest & Jungle Ecotourism Tours (THAAAEAF)

akta.pro secondary industries

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Nature Lodges & Eco-Resorts (THAAAAAI), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Government tourism promotion
• Destination marketing services
• Regional tourism development
• Social tourism programs
• Quality tourism certification

Headquarters

HQ city

Concepción

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion Services: Sernatur Biobío is a regional office of Chile's National Tourism Service (Sernatur), a government agency. It does not generate commercial revenue. Its activities are funded through government budgets (FNDR, Government Regional del Biobío, and national tourism programs) and focus on tourism promotion, training, and destination development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sernatur Biobío is the regional office of Chile's National Tourism Service (Servicio Nacional de Turismo) for the Biobío Region, operating under the Ministerio de Economía, Fomento y Turismo. It promotes the Biobío Region as a tourism destination through the biobioestuyo.cl portal, destination guides, a tourist services search tool, free tourist information offices, the annual REC Rock en Conce music festival, social tourism programs for vulnerable populations, training and quality certification (Sello Q, Sello S) for local tourism SMEs, and partnership-driven development of rail, adventure, indigenous, and heritage tourism products.

Product overview

Sernatur Biobío operates the biobioestuyo.cl tourism portal as a comprehensive destination marketing and information platform for Chile's Biobío region. The core offering consists of the Destino Pages providing detailed information on 14 regional destinations, the Buscador de Servicios Turísticos for finding registered tourism providers, and the Guía del Viajero providing practical travel information including weather, emergency contacts, and currency conversion. The platform supports quality-certified services through the Sello de Calidad Turística program and promotes regional tourism initiatives through news coverage, the annual REC music festival, and social tourism programs. Tourism service providers can access training through the SIGO Turismo Innovación program while the Tren Turístico Corto Laja represents a distinctive experiential tourism product.

Differentiator

Problem solved

Functional benefit

Products and services

• Oficina de Información Turística (Tourist Information Office) Free walk-in tourist information office at Aníbal Pinto 460, Concepción (plus a second location in Coronel), providing personalized tourism advice, brochures, maps, and recommendations to visitors Mon-Thu 9:00-18:00 and Fri 10:00-14:00.
• Buscador de Servicios Turísticos (Tourism Services Search Tool) National searchable registry of registered tourism service providers (accommodations, restaurants, tours, transportation) for the Biobío Region, filterable by region, service type, and commune.
• Guía del Viajero (Traveler's Guide) Travel guide section of biobioestuyo.cl providing weather information, emergency numbers, currency converter, and tourist office contact details for travelers visiting the Biobío Region.
• Destinos (Destination Pages) Individual destination pages covering 14 locations across the Biobío Region including Concepción, Antuco, Alto Biobío, Lota, Saltos del Laja, Tomé & Dichato, Lebu, Lago Lanalhue, and Lago Lleu Lleu, with attraction and activity information.
• Sello de Calidad Turística (Sello Q / Quality Tourism Seal) Government quality certification awarded by Sernatur to tourism services (accommodations, campgrounds, tour operators, restaurants) meeting certified quality standards across Chile.
• Programa SIGO Turismo Innovación Joint Sernatur-Corfo training and coaching program for tourism SMEs to redesign tourism experiences by incorporating technology, sustainability, and safety trends; 93 of 164 participating Biobío SMEs completed implementation.
• Programa Turismo Social (Turismo Familiar y Vacaciones Tercera Edad) Subsidized group travel packages for low-income families (Turismo Familiar) and senior citizens (Vacaciones Tercera Edad) including transport, accommodation, meals, and activities, designed to enable inclusive access to regional tourism.
• Tren Turístico Corto Laja Heritage tourist train service between Talcahuano and Laja developed with FESUR and FNDR funding, offering onboard entertainment, local market visits, and guided cultural experiences as part of the regional railway tourism circuit.
• Folletería Digital (Digital Brochures) Collection of more than 30 digital tourism brochures covering destinations, activities, and services in the Biobío Region, available through the official tourism portal as a free public information resource.

Quantifiable outcome

• More than 5,000 people traveled through Sernatur's social tourism programs since 2014
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Universidad Austral de ChilecoreStrategic or Co-development Partner · 19 October 2023Sernatur Biobío, through the Government Regional del Biobío, executed the 'turismo de montaña' seminar with Universidad Austral de Chile, providing professional development for regional tourism entrepreneurs, guides, and tour operators.
• Gobierno Regional del BiobíocoreOthers · 26 April 2022The regional government is the primary funder of Sernatur Biobío's programs, providing FNDR funding for railway tourism development, tourism promotion, and event organization including the REC festival and various training initiatives.
• SubderecoreOthers · 25 November 2021Subdere and the Tourism Ministry launched a competitive fund to enhance 17 Zonas de Interés Turístico (ZOIT), providing nearly 1,000 million pesos for urban improvement in tourism zones.
• Gobierno Regional del Biobío (Tren Turístico Corto Laja)coreOthers · 23 November 2021The Government Regional del Biobío funds the FNDR project 'Difusión y Fortalecimiento del Turismo Ferroviario en Biobío' which supports the Corto Laja and Laraquete tourist train services, including training, equipment, and operational support for associated entrepreneurs.
• SercoteccoreOthers · 9 July 2020Sernatur and Sercotec jointly launched the 'Reactívate Turismo' program, providing over 1.3 billion pesos in financing to tourism SMEs across the Biobío Region, with up to 3 million pesos per beneficiary.
• PreventurminorStrategic or Co-development Partner · 30 June 2020Preventur (directorio general) collaborated with Sernatur Biobío on developing safety and first aid protocols for adventure tourism operators to prepare for post-pandemic reopening.
• Concepción Convention BureaucoreChannel Partner/ Reseller/ Distributor · 29 August 2019Sernatur Biobío works closely with the Concepción Convention Bureau for meetings and events tourism development, joint workshops, and FIEXPO participation. The Bureau represents the private MICE sector and coordinates bids for international conferences.
• INJUV Biobío (Instituto Nacional de la Juventud)minorOthers · 27 August 2019INJUV Biobío organized a volunteer beach cleanup at Caleta Chome with Sernatur Biobío, removing over 250 kg of garbage and raising awareness about marine pollution among youth volunteers.
• AIEP ConcepciónminorOthers · 27 August 2019AIEP Concepción students participated in the Caleta Chome cleanup initiative, combining environmental action with education about marine contamination. AIEP holds B-Corp certification.
• FESURcoreStrategic or Co-development Partner · 25 May 2019Sernatur Biobío and FESUR collaborate on the heritage train tourism program (Tren del Patrimonio, Tren Turístico Corto Laja), combining railway infrastructure and tourism promotion to develop the railway tourism circuit in the Biobío Region.
• Universidad San SebastiáncoreStrategic or Co-development Partner · 16 March 2019Sernatur Biobío signed a cooperation agreement with Universidad San Sebastián for vocal coaching and phoniatric services for artists performing at the REC 2019 festival. The university provided professionals and equipment to train singers in vocal technique, care, and performance optimization.
• Municipalidad de ConcepcióncoreOthers · 16 March 2019The Municipality of Concepción is a key co-organizer of the REC Rock en Conce festival, providing venue access (Parque Bicentenario), security coordination, and logistical support. The festival has been held for five consecutive years in public spaces.
• RedBullminorGTM or Marketing Partner · 16 March 2019RedBull sponsored the 'REC Beats' music zone at REC 2019, a new electronic music space featuring 20 DJs at the Teatro Regional del Biobío.
• Mundo PacíficominorGTM or Marketing Partner · 16 March 2019Mundo Pacífico provided WiFi connectivity and mobile charging stations for attendees at the REC 2019 festival.
• EssbiominorGTM or Marketing Partner · 16 March 2019Essbio provided hydration stations for festival attendees as part of their corporate social responsibility activation at REC 2019.
• Protur (Asociación Gremial de Turismo y Cultura del Biobío y Ñuble)coreChannel Partner/ Reseller/ Distributor · 28 November 2017Protur is a key guild partner collaborating on wine tourism (Valle del Itata), regional promotions, and tourism development initiatives across the Biobío and Ñuble regions.
• CONAF (Corporación Nacional Forestal)coreOthers · 24 October 2017CONAF facilitated its facilities at Parque Nacional Laguna del Laja for the second regional adventure tourism encounter, supporting training activities, networking, and the formal creation of the regional Adventure Tourism Guild.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Concepción Convention Bureau: Private MICE sector organization partnering with Sernatur Biobío on meetings and events tourism. Directly comparable in its promotion of the Biobío Region, but focused on the conventions segment.

Regional players

• PromPerú (Comisión de Promoción del Perú): Peruvian national tourism promotion agency, comparable in role and structure to Sernatur. Engages in international trade fairs and destination marketing for nature, cultural, and adventure tourism.
• ProColombia: Colombian national tourism promotion agency with a similar destination marketing, export tourism, and trade fair participation model. Functions as a regional DMO peer for Sernatur Biobío in Latin America.

Broad incumbents

• CONAF (Corporación Nacional Forestal): Chilean national forestry corporation managing national parks (Laguna del Laja, Nonguén) that are core tourism assets Sernatur Biobío promotes. Strategic partner in adventure and nature tourism development.
• CORFO (Corporación de Fomento de la Producción): Chilean economic development agency that co-funds the SIGO Tourism Innovation program with Sernatur. Operates a broader SME development mandate but is a key counterpart in tourism business support.

Direct peers

• Sernatur (National - Servicio Nacional de Turismo): National parent agency of Sernatur Biobío. Operates the chileestuyo.cl platform and national tourism service registry; Sernatur Biobío executes the regional arm of the same mandate, making this the most direct organizational peer.
• Sernatur Valparaíso: Another sibling regional Sernatur office with comparable functions in destination promotion, SMB capacity building, and certification. Comparable structure and methodology while serving a different regional destination.
• Sernatur Araucanía: Sibling regional office of Sernatur in Chile's Araucanía region, with overlapping indigenous Mapuche tourism and adventure tourism mandates. Operates a similar destination marketing and tourism promotion model in a neighboring geography.
• Visit Chile / Chile es Tuyo: National destination marketing brand managed by Sernatur, referenced repeatedly in Sernatur Biobío's materials. Functions as the consumer-facing layer for the same mission Sernatur Biobío supports at the regional level.

Others

• Visit Norway / Innovation Norway: National tourism promotion entity for Norway, comparable in mandate to promote nature-based, adventure, and sustainable tourism. Similar destination marketing organization (DMO) structure at a national level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SernaturBioBio
• Facebookfacebook.com/sernaturbiobio
• Instagraminstagram.com/sernatur_biobio
• LinkedInlinkedin.com/company/sernatur-biob%C3%ADo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sernatur Biobío