Biodina Empreendimentos E Participacoes

What Biodina Empreendimentos E Participacoes does

Biodina Empreendimentos E Participacoes is a Rio de Janeiro-based Brazilian company that operates as the exclusive national representative of multiple international medical technology brands, distributing diagnostic, anatomical pathology, and laboratory equipment to hospitals, clinical laboratories, and healthcare institutions across all regions of Brazil. The company is privately held with a lean 6-employee structure and a national field sales motion supported by specialized technical assistance, scientific advisory, and continuous training programs for healthcare professionals. Its core represented brands include Radiometer (blood gas analysis, point-of-care diagnostics, and AQURE data management, under a 40+ year exclusive partnership), Epredia (anatomical pathology microtomes, cryostats, tissue processors, stainers, and cassette/slide printers), Retractable Technologies (NR 32-compliant safety needles and syringes with automatic spring retraction), Advanced Instruments (osmolality measurement via freezing point depression), Ozelle (AI-powered hematology analyzers using computer vision and deep learning for cell morphology), Mopec (necropsy tables, body refrigerators, autopsy saws, and macroscopy stations), and CBG Biotech (laboratory solvent recycling). Biodina also distributes supporting consumables including syringes, histological cassettes, slides, coverslips, paraffin, and cryo-embedding media across all represented brands.

The company's business model is enterprise field sales targeting hospitals and laboratories, with quote-based pricing and three equipment acquisition modalities (purchase, loan, rental). Revenue is generated from three streams: hardware sales of medical diagnostic equipment, recurring sales of proprietary consumables and reagents tied to installed equipment, and professional services including scientific advisory, technical support, and training. Customer segments span hospitals and medical institutions (intensive care, emergency, surgical centers), clinical and anatomic pathology laboratories, frontline healthcare professionals (nurses, phlebotomists), and point-of-care settings. The GTM motion combines direct regional sales representatives with dedicated post-sale technical assistance, scientific advisory, and continuous training delivered both in-person and online. The company maintains an active digital presence across LinkedIn, Instagram, YouTube, and a WhatsApp Business channel, distributes educational e-books on NR 32 biological accident prevention, and participates in major Brazilian healthcare congresses including Hospitalar (São Paulo), CBPC/ML (Florianópolis), and the Brazilian Pathology Congress (Salvador). Compliance with Brazilian regulatory standards (NR 32 for occupational safety, ANVISA for medical devices, LGPD for data protection) is positioned as a core differentiator.

Name

Biodina Empreendimentos E Participacoes

Legal name

Biodina Empreendimentos E Participacoes

Website

https://biodina.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Biodina Empreendimentos E Participacoes is a Rio de Janeiro-based exclusive Brazilian distributor of international medical technology brands, selling diagnostic, pathology, hematology, and safety equipment to hospitals and clinical laboratories nationwide with field sales, technical support, and training.

Ownership category

akta.pro rank

Product category

Medical Diagnostic Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)

Keywords

• Medical equipment distribution
• Diagnostic solutions
• Medical device representative
• Hospital laboratory supplies
• Clinical diagnostic technology

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Medical Equipment Distribution: Biodina generates revenue as an exclusive Brazilian representative/distributor of international medical technology brands. The company distributes medical diagnostic equipment, laboratory instruments, and healthcare consumables to hospitals, laboratories, and healthcare institutions throughout Brazil, providing specialized technical support, training, and post-sale services.
2. Technical Services and Support: Revenue generated from specialized technical assistance, post-sale support, and scientific advisory services. Includes training programs for healthcare professionals on proper use of distributed equipment.
3. Laboratory Consumables and Reagents: Sale of配套 consumables, reagents, and replacement parts for the distributed diagnostic equipment, including syringes, collectors, cassettes, slides, and histological supplies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Biodina Empreendimentos E Participacoes is the exclusive Brazilian representative and distributor of international medical technology brands, including Radiometer, Epredia, Retractable Technologies, Advanced Instruments, Ozelle, Mopec, and CBG Biotech. The company sells blood gas analyzers, immunoassay analyzers, anatomical pathology equipment, hematology analyzers, safety needles and syringes, osmometers, necropsy equipment, and solvent recyclers, along with related consumables and reagents, to hospitals, clinical laboratories, and healthcare institutions across Brazil. Biodina complements product sales with nationwide technical support, scientific advisory services, and continuous training programs for healthcare professionals.

Product overview

Biodina operates as an exclusive representative of international medical technology brands in Brazil, offering a comprehensive portfolio of diagnostic solutions for hospitals, laboratories, and healthcare professionals. The product ecosystem spans blood gas analysis (Radiometer ABL90 FLEX, ABL90 FLEX PLUS, ABL800 FLEX PLUS, ABL9), emergency immunoassay (AQT90 FLEX), point-of-care management (AQURE), osmolality measurement (Advanced Instruments Osmo1, OsmoTECH, OsmoTECH XT, OsmoTECH PRO), anatomical pathology equipment (Epredia microtomes, cryostats, tissue processors, stainers, coverslippers, printers, and consumables), safety devices (Retractable Technologies EasyPoint and VanishPoint), necropsy equipment (Mopec macroscopy stations, necropsy tables, body refrigerators, autopsy saws), solvent recycling (CBG Biotech PathTrue), and AI-powered hematology (Ozelle EHBT-75). Biodina complements its product portfolio with scientific advisory services, technical support, and training throughout Brazil, with headquarters in Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Brands

• Radiometer: Pioneer global leader in blood gas analysis, recognized for precision, safety and innovation in healthcare. A Danish company of the Danaher group.
• Ozelle
• Advanced Instruments
• Epredia
• CBG Biotech
• Mopec Group
• Retractable Technologies

Products and services

• ABL90 FLEX/ABL90 FLEX PLUS Blood Gas Analyzer Point-of-care blood gas analyzer delivering 17 critical parameters in 35 seconds using only 65 µL sample volume, with Automated Quality Management (AQM) system for real-time calibration and clot detection. Designed for ICUs, emergency departments, and surgical centers in hospitals.
• ABL800 FLEX PLUS Blood Gas Analyzer Advanced blood gas analyzer for high-complexity laboratories with independent reagent system and FLEXMODE capillary sample quality monitoring particularly suitable for neonatal patients. Features broad connectivity with hospital information systems.
• AQT90 FLEX Immunoassay Analyzer Emergency immunoassay analyzer using fluorescence immunoassay technology with Europium resolution for quantitative measurement of cardiac markers (Troponin I, CKMB, Myoglobin, NT-proBNP), procalcitonin, CRP, beta-hCG, and D-Dimer. Processes up to five parameters simultaneously with results in minutes.
• EHBT-75 AI-Powered Hematology Analyzer AI-powered 7-Diff hematology analyzer combining artificial intelligence, deep learning, and high-resolution cellular morphology imaging. Delivers 7-part differential leukocyte count, over 37 parameters, and morphology report in approximately 6 minutes using single-use cartridges with room-temperature stable reagents.
• Epredia Anatomical Pathology Equipment Line Comprehensive anatomical pathology equipment line including the HM 355S automatic microtome, HM 340E semi-automatic microtome, HM 325 manual microtome, CryoStar NX50 and NX70 cryostats, HM525 NX cryostat, HistoStar embedding center, Tissue Section Bath, Cytospin 4 cytocentrifuge, Gemini AS slide stainer, ClearVue coverslipper, AutoStainer IHC systems, Excelsior AS vacuum tissue processor, STP120 carousel tissue processor, NOVA and VEGA laser cassette printers, PrintMate AS thermal cassette printer, SlideMate AS thermal slide printer, and SlideMate Laser slide printer.
• Retractable Technologies Safety Devices Safety needles and syringes with automatic spring-loaded retraction technology that immediately encapsulates the needle after use, reducing biological accidents with sharps and complying with NR 32 regulations. Includes EasyPoint safety needles, VanishPoint U-100 insulin syringes, and EasyPoint safety blood collection sets with tube holder.
• Advanced Instruments Osmometers Osmometers using freezing point depression technology including Osmo1, OsmoTECH, OsmoTECH XT, and OsmoTECH PRO models for precise osmolality measurement essential for hydration evaluation, renal function assessment, and detection of intoxications in clinical and pharmaceutical applications.
• Mopec Necropsy and Pathology Equipment Complete solutions for anatomy and forensic pathology laboratories including the Maestro Encore macroscopy station with patented SafeDraft ventilation and PathCam 24.1MP imaging, necropsy tables in stainless steel #304, body storage refrigerators with 2-3+ body configurations, and lightweight autopsy saws with IP67 rated sealed motors.
• CBG Biotech PathTrue Solvent Recycler Alcohol and xylol recycler for intelligent solvent recovery using PathTrue technology, contributing to cost reduction, minimization of chemical waste, and more sustainable laboratory practices.
• Scientific Advisory and Training Services Highly qualified specialists providing continuous training and scientific advisory services for healthcare professionals on equipment use, available both in-person and online, ensuring correct technology application, safety, reliability, and precision of results.
• Blood Gas Syringes and Laboratory Consumables Pre-heparinized 1mL syringes for arterial and venous blood gas collection (PICO A and safePICO A with balanced heparin and barcode traceability), plus histological consumables including microscope slides, coverslips, cassettes, paraffin, embedding molds, cryomatrix, freezing spray, cytocentrifuge slides, funnels, filter cards, and cytoclips.

Quantifiable outcome

• ABL90 FLEX PLUS delivers 17 critical parameters in 35 seconds with 65 µL sample volume
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RadiometercoreChannel Partner/ Reseller/ DistributorBiodina is the exclusive representative of Radiometer in Brazil, representing the global leader in blood gas analysis for over 40 years. Radiometer, a Danish company part of the Danaher group, is recognized worldwide for precision, safety, and innovation in point-of-care diagnostics. Biodina supports Radiometer's complete portfolio including ABL90 FLEX PLUS, ABL800 FLEX, AQT90 FLEX, and related consumables with technical support and training services.
• EprediacoreChannel Partner/ Reseller/ DistributorEpredia is a global precision cancer diagnostics company providing complete solutions and high-performance technology in anatomical pathology. Biodina represents Epredia in Brazil, offering microtomes, cryostats, tissue processors, stainers, coverslippers, printers, and histological consumables. Epredia's products directly impact laboratory workflow with automation, efficiency, and speed from sample preparation to final histological analysis.
• Retractable TechnologiescoreChannel Partner/ Reseller/ DistributorRetractable Technologies specializes in innovative safety medical devices with automatic spring-loaded retraction technology. Biodina represents their EasyPoint and VanishPoint safety needles and syringes in Brazil, providing solutions that comply with NR 32 regulations and effectively reduce sharps injuries among healthcare workers.
• Advanced InstrumentscoreChannel Partner/ Reseller/ DistributorAdvanced Instruments is a world reference in osmolality measurement, producing osmometers using freezing point depression technology considered the gold standard for high precision, reliability, and accuracy in determining total osmolality of aqueous solutions for clinical and pharmaceutical applications.
• OzellecoreChannel Partner/ Reseller/ DistributorOzelle develops hematology analyzers combining artificial intelligence, high-resolution imaging, and complete blood cell morphology analysis. The EHBT-75 analyzer uses AI and deep learning with high-resolution imaging to identify and classify cells with precision, providing information beyond traditional counting with single-use cartridges and room-temperature stable reagents.
• Mopec GroupcoreChannel Partner/ Reseller/ DistributorMopec Group provides complete solutions for anatomy and forensic pathology laboratories including equipment, autopsy furniture, and refrigeration systems for morgues. With focus on safety, ergonomics, and durability, Mopec serves hospitals, universities, IMLs, and forensic centers with products including autopsy tables, body refrigerators, autopsy saws, and macroscopy stations.
• CBG BiotechcoreChannel Partner/ Reseller/ DistributorCBG Biotech is a reference in solvent recycling and distillation systems for laboratories. Their solutions reduce costs, minimize chemical waste, and contribute to safer and more sustainable practices through intelligent solvent recovery technology (PathTrue model).
• Set MedikalminorChannel Partner/ Reseller/ DistributorSet Medikal provides blood collection devices including ergonomic collectors with high-quality materials that minimize risks for professionals and patients during the pre-analytical phase.
• MeterOmegaminorChannel Partner/ Reseller/ DistributorMeterOmega provides blood collection devices designed to ensure sample integrity from the moment of collection. Their line combines ergonomic design, high-quality materials, and systems that minimize risks for professionals and patients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedLevensohn: Brazilian medical device distributor representing international brands across laboratory diagnostics, point-of-care, and clinical specialties. Directly comparable to Biodina in scale, exclusive-representation model, and Brazil-only geographic focus.

Broad incumbents

• Danaher Corporation: Parent company of Radiometer (Biodina's flagship brand partner) and several diagnostics platforms. As the ultimate principal of one of Biodina's most strategic partners, Danaher represents both a critical supplier relationship and a potential direct competitor if distribution is internalized.
• Henry Schein: Global distributor of medical, dental, and laboratory supplies with operations across Latin America. Comparable as a wholesale distribution peer serving hospitals and laboratories with a multi-brand portfolio.
• Siemens Healthineers: Global medical technology company with a Brazil-based direct sales and service organization across laboratory diagnostics, anatomical pathology, and point-of-care. Comparable as a broad diagnostic equipment competitor.
• McKesson Medical-Surgical: Large medical-surgical distributor serving hospitals, laboratories, and physician offices. Operates at vastly larger scale but follows a comparable multi-vendor wholesale model with bundled services.
• Roche Diagnostics: Global diagnostics incumbent with direct sales operations across Latin America. Overlaps with Biodina's diagnostic equipment and laboratory reagents, but operates at much larger scale with proprietary products rather than as a representative.
• Cardinal Health: Major U.S.-headquartered medical products distributor with international reach. Comparable as a multi-brand wholesale distributor of medical equipment and consumables to healthcare providers.
• Abbott Diagnostics: Multinational diagnostics manufacturer with significant direct presence in Brazilian hospitals and laboratories. Overlaps with Biodina's portfolio across blood gas, immunoassay, and laboratory equipment categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@BiodinaBrasil
• Facebookfacebook.com/biodinabrasiloficial
• LinkedInlinkedin.com/company/biodina-empreendimentos-e-participacoes
• Instagraminstagram.com/biodina.brasil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biodina Empreendimentos E Participacoes