Bio-Life Marketing S/B

What Bio-Life Marketing S/B does

BiO-LiFE Marketing Sdn Bhd (167808-V) is a Malaysian health supplement company headquartered in Kuala Lumpur and operating as the Malaysia-facing arm of the Mega We care group, which has presence across 11 countries in Southeast Asia, Africa, and Latin America. The company produces and markets an OTC nutritional supplement portfolio with a core emphasis on probiotic and synbiotic formulations, including Advanced Multiblend PROBIOtix (7 strains, 5B CFU), A.B. Junior Pre & Pro (LA5 + BB12 + chicory inulin), Probi LP299V (L. plantarum 299v, 10B CFU), and Oralbiotix K12 (S. salivarius BLIS K12). The catalog spans 17 health categories — digestive, immune, eye, heart, joint & bone, oral, blood sugar, liver, sleep, herbal — and is segmented by life-stage personas (Young Age, Women, Men, Golden Years).

Revenue is generated through one-time retail purchase of supplements across four primary channels: the company's own e-commerce platform (shop.biolife.megawecare.com), third-party marketplaces (Lazada Malaysia, Shopee Malaysia), a physical pharmacy and health store network with a website store-locator, and a BLPC loyalty mobile app on iOS and Android. The company complements product sales with free nutritional consultation services delivered by phone/email, an extensive health tips content library covering 17+ categories, and active social channels on Facebook, Instagram, TikTok, and YouTube to support customer acquisition and retention.

The company is privately held under founder Vivek Dhawan, who also serves as Founder, CEO and Chief Coach of the parent Mega We care group. No external funding rounds, M&A activity, institutional investors, or public listing are disclosed. Customer concentration is low given the consumer-retail model, and the business is exposed primarily to Malaysian OTC supplement demand, Mega We care regional distribution dynamics, and the regulatory environment for health supplements in Malaysia and adjacent markets.

Name

Bio-Life Marketing S/B

Legal name

BiO-LiFE Marketing Sdn Bhd

Website

https://biolife.com.my

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BiO-LiFE Marketing Sdn Bhd is a Malaysian health supplement company, part of the Mega We care group, that markets probiotic, synbiotic, and OTC nutritional supplements across 17 health categories via its own e-commerce site, Lazada, Shopee, pharmacies, and a loyalty mobile app serving Malaysian consumers.

Ownership category

akta.pro rank

Product category

Health & Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Probiotic supplements
• Health supplements
• Nutritional products
• Synbiotic formulations
• Wellness products

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Health Supplement Sales: BiO-LiFE generates revenue through the sale of health supplements, probiotics, and wellness products across multiple categories including digestive health, immune health, children's wellness, heart health, and general nutrition. Products are sold through company e-commerce, marketplaces, and pharmacy channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BiO-LiFE Marketing Sdn Bhd manufactures and sells a portfolio of health supplements, probiotics, synbiotics, vitamins and wellness products targeted at life-stage segments (men, women, children, seniors). The company sells its own branded products directly to consumers via its e-commerce site, Lazada and Shopee marketplaces, and pharmacy retailers in Malaysia and across the Mega We care regional network.

Product overview

Bio-Life Marketing S/B is a Malaysian health supplement company offering a comprehensive portfolio of nutritional and wellness products. The core offering centers on probiotic and synbiotic supplements including Advanced Multiblend PROBIOtix (7-strain formula for general gut health), A.B. Junior Pre & Pro (children's synbiotic), and Probi LP299V (Lactobacillus plantarum formula). The product line spans multiple health categories: Digestive Health (Gazgo for gas relief), Eye Health, Heart & Blood Circulation (Omega-3 Fish Oil, Red Yeast Rice), Immune Health, Joint & Bone Health (Glucosamine with Chondroitin), Oral Health (Oralbiotix K12), Blood Sugar Management, and Women's/Men's Health. The company positions itself around life-stage wellness (Men, Women, Golden Years/Young Age) and offers free nutritional consultation services. Products are available through online marketplaces (Lazada, Shopee), the company's own shop, and participating pharmacies.

Differentiator

Problem solved

Functional benefit

Brands

• BLPC (BiO-LiFE Privilege Consumer): Loyalty membership program offering rewards and exclusive benefits to BiO-LiFE customers
• Gazgo
• Advanced Multiblend PROBIOtix
• A.B. Junior Pre & Pro
• A.B. Adult Gold Pre & Pro
• Probi LP299V
• Oralbiotix K12
• Omega-3 Fish Oil 1000mg
• Proutix

Products and services

• Advanced Multiblend PROBIOtix A synbiotic probiotic supplement containing 7 probiotic strains (Lactobacillus acidophilus NCFM, L. bulgaricus, L. casei, L. rhamnosus, Bifidobacterium bifidum, B. infantis, B. longum) providing 5 billion CFU to restore and maintain gut microflora balance, improve digestion, and aid nutrient absorption.
• A.B. Junior Pre & Pro A synbiotic formulation for children aged 2 and above containing 2 billion CFU of Lactobacillus acidophilus LA5 and Bifidobacterium lactis BB12 probiotics plus 2240mg of chicory inulin prebiotic to maintain gut health, improve bowel movement, and support nutrient absorption for growing children.
• Gazgo An anti-flatulence formulation containing 200mg simethicone to provide fast relief from excessive intestinal gas, bloating, and discomfort caused by functional dyspepsia, GERD, or other intestinal issues.
• Probi LP299V A probiotic supplement containing 10 billion CFU of clinically tested Lactobacillus plantarum 299v strain to help restore and maintain the balance of microflora in the gut and maintain healthy bowel movement.
• Oralbiotix K12 A probiotic lozenge supplement containing clinically tested Streptococcus salivarius BLIS K12 strain (1 billion CFU) with refreshing peppermint flavor for maintaining beneficial bacteria and healthy microflora in the mouth.
• Omega-3 Fish Oil 1000mg An omega-3 polyunsaturated fatty acids supplement providing 180mg EPA and 120mg DHA derived from fish oil in triglyceride form for maintaining general health, supporting heart and joint function, and providing anti-inflammatory benefits.
• BLPC (BiO-LiFE Loyalty Privilege Consumer) Mobile App A loyalty membership app available on Apple App Store and Google Play that provides rewards, exclusive benefits, and engagement tools to BiO-LiFE consumers.
• Free Nutritional Consultation Service Free expert nutritional consultation provided via phone or email to consumers seeking guidance on supplement selection and health concerns across categories such as blood sugar, digestive health, children's wellness, eye health, and more.

Quantifiable outcome

• A.B. Junior Pre & Pro contains 2 billion CFU probiotics with chicory inulin prebiotic
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Amway (Nutrilite): Amway markets the Nutrilite range of vitamins, minerals and herbal supplements in Malaysia via direct selling — overlapping BiO-LiFE on multivitamins, children's nutrition and probiotics, and competing for the same health-conscious Malaysian household shopper.
• Swisse Wellness: Swisse is an Australian premium supplement brand (H&H Group) with active Malaysia distribution, offering probiotics, women's and men's health ranges and beauty-from-within SKUs through pharmacies and modern trade — overlapping BiO-LiFE's portfolio positioning and target consumers.
• Herbalife Nutrition: Herbalife sells protein shakes, meal replacement and dietary supplements through direct-selling distributors across Malaysia — overlapping BiO-LiFE in general wellness, weight management and nutritional supplements with comparable D2C-led distribution.
• Blackmores Malaysia: Blackmores is an Australian vitamins and supplements brand with a deep established presence in Malaysia and broader Southeast Asia, selling probiotics, multivitamins and condition-specific supplements through pharmacies and DTC — directly competing with BiO-LiFE across nearly every life-stage and category segment.

Broad incumbents

• Centrum (Haleon): Centrum, marketed by Haleon, is a globally dominant multivitamin brand distributed through Malaysian pharmacies — competing with BiO-LiFE across general health and senior wellness, though operating at significantly larger scale across a much broader portfolio.
• Brand's (Cerebos Pacific/Suntory): Brand's markets health tonics (e.g. Brand's Essence of Chicken) and supplement-style wellness drinks across Malaysia and broader Asia — adjacent rather than directly overlapping, but competing for the same health-conscious consumer wallet with a broader functional food and beverage portfolio.
• Bayer Consumer Health Malaysia: Bayer's consumer health division sells Supradyn, Berocca, Elevit and Redoxon vitamins in Malaysian pharmacies — competing with BiO-LiFE on multivitamins and condition-specific supplements, but as part of a broader pharmaceutical and consumer health portfolio.
• Abbott Nutrition Malaysia: Abbott markets Ensure, Similac and adult nutritional supplements via pharmacy and hospital channels in Malaysia — competing with BiO-LiFE on senior nutrition and immune health, though Abbott operates as a much larger diversified healthcare incumbent rather than a focused supplement brand.

Regional players

• 21st Century HealthCare: 21st Century is a Malaysian-listed supplement brand selling probiotics, multivitamins and condition-specific supplements in Malaysia and across Southeast Asia via pharmacy and modern trade — competing with BiO-LiFE on similar category structure and price positioning.
• Appeton (subsidiary of Blackmores Group): Appeton is a Malaysian-origin supplement brand historically focused on children's and maternal nutrition, now part of the Blackmores Group — directly comparable to BiO-LiFE on children's wellness and women's health segments within Malaysia and select SEA markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/biolifehealthcare
• Facebookfacebook.com/biolifemarketing
• Instagraminstagram.com/biolifemy
• TikToktiktok.com/@biolife.my?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/bio-life-marketing-s-b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio-Life Marketing S/B