BIÓNICA VISIONS

What BIÓNICA VISIONS does

Biónica Visions (legal name: Fundación Biónica Visions) is a Colombian non-profit foundation founded in 2023 and headquartered in Medellín, operating a subscription-based visual health membership platform called the Plan de Previsión Visual. The foundation targets individuals, families, and corporate employees with annual plans that subsidize 50–70% of optometry, ophthalmology, diagnostic tests, prescription lenses, frames, sunglasses, and chronic-disease ophthalmological medications. Pricing is denominated in Colombian pesos and ranges from $146,000 COP annually for individuals or per employee to $340,500–$887,900 COP for family tiers (1 titular plus 2, 4, or 8 beneficiaries).

The company is built on a standard Odoo e-commerce/appointment-scheduling stack — no proprietary technology or AI capabilities are disclosed. Service delivery combines five company-owned Health Visual Centers (Medellín/Almacentro, Rionegro, Envigado, Apartadó in the Urabá region, and Bogotá/Chapinero) with a network of allied ophthalmology clinics and supra-specialists across Colombia. A complementary retail storefront sells branded eyewear (Ray-Ban, Oakley, Vogue, Versace, Armani, Michael Kors) at price points between roughly $322,000 and $1,900,000 COP.

Commercially, Biónica Visions operates a hybrid go-to-market combining direct-to-consumer e-commerce, owned physical centers, an affiliate ("Afiliados") referral program, partnerships with cooperatives for member distribution, and a B2B sales motion for enterprise plans that includes on-site visual screening brigades, SST-compliance positioning, and tax donation certificates. The membership is bundled with non-optical wellness benefits from Dental Studio, Smart Academia, Smart Spa, and Smart Online. The foundation's publicly stated 2030 vision is to reach one million beneficiaries as the visual health network with the greatest social impact in Colombia; the organization employs seven people and has not disclosed external funding, ownership beyond the foundation structure, or audited revenue figures.

Name

BIÓNICA VISIONS

Legal name

FUNDACIÓN BIÓNICA VISIONS

Website

https://bionicavisions.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Biónica Visions is a Colombian non-profit foundation offering subscription-based visual health plans with 50–70% subsidies on optometry, ophthalmology, lenses, and frames for individuals, families, and corporate employees across five Colombian cities.

Ownership category

akta.pro rank

Product category

Vision Health Services and Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Vision Discount Plans (Non-Insurance) (HLAEAJAH)

akta.pro secondary industries

Individual & Family Vision Insurance Plans (HLAEAJAB), Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Visual health subscriptions
• Optical retail eyewear
• Corporate wellness programs
• Ophthalmology partner network
• Family health plans

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Individual Visual Health Plans: Annual subscription plans offering visual health subsidies including consultations, lenses, frames and medications. Sold directly through the website at $146,000 COP annually.
2. Family Visual Health Plans: Annual family subscription plans with tiered coverage based on number of beneficiaries. Options include 1 titular + 2 beneficiaries ($340,500), 1 titular + 4 beneficiaries ($559,500), and 1 titular + 8 beneficiaries ($887,900).
3. Enterprise Visual Health Plans: Annual per-employee subscription plans for businesses ranging from $146,000 COP per person annually for companies with 1-1000 employees. Includes on-site screening brigades and corporate wellness integration.
4. Eyewear Product Sales: One-time sales of eyeglasses, sunglasses, frames and contact lenses through their e-commerce platform. Products include branded items from Ray-Ban, Oakley, Vogue, Versace, Armani, Michael Kors, and other luxury and sports eyewear brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BIÓNICA VISIONS sells annual subscription-based visual health plans (Plan de Previsión Visual) for individuals, families, and enterprises, providing 50-70% subsidies on optometry and ophthalmology consultations, diagnostic aids, prescription lenses, frames, sunglasses, and 2x1 chronic-disease ophthalmologic medications. It supplements these subscriptions with retail sales of branded eyewear (sunglasses, frames, contact lenses, pet glasses) through its e-commerce platform and five owned Health Visual Centers across Colombia.

Product overview

Biónica Visions operates as a vision health foundation and e-commerce platform offering a tiered subscription-based visual health plan system supplemented by a retail optical products store. The core offering consists of three subscription plans: Plan Individual (individual), Plan Empresarial (corporate), and Plan Familiar (family), all providing subsidies of 50-70% on eye care services including consultations, diagnostic tests, lenses, frames, and sunglasses. The platform is powered by Odoo e-commerce infrastructure and operates physical health centers in Medellín (Almacentro), Bogotá, Rionegro, Envigado, and Urabá. The retail side sells branded eyewear including Ray-Ban, Oakley, Vogue, Versace, Michael Kors, and Armani frames and sunglasses. Additional services include online appointment scheduling and membership certificate downloads.

Differentiator

Problem solved

Functional benefit

Brands

• Plan de Previsión Visual: Visual health forecast plan offering subsidies from 50% to 70% on consultations, diagnostic aids, prescription frames and lenses, sunglasses, ophthalmological consultations, and 2x1 medications for chronic ophthalmological diseases.

Products and services

• Plan Individual de Previsión Visual Annual individual vision health subscription plan providing 50-70% subsidies on optometry and ophthalmology consultations, diagnostic aids, prescription lenses, frames, and 2x1 chronic ophthalmologic medications for individuals aged 18+ in Colombia.
• Plan Familiar de Previsión Visual Family-tier annual visual health subscription with three beneficiary tiers (1+2, 1+4, 1+8) offering 50-70% subsidies on eye care services, lenses, frames, and medications for Colombian households.
• Plan Empresarial de Previsión Visual Corporate visual health subscription for companies of 1-1,000 employees at $146,000 COP per employee annually, including subsidies on visual services, on-site screening brigades, national coverage, and tax donation certificates for SST compliance and corporate wellness.
• Gafas de Sol (Sunglasses) Retail sunglasses sold directly through the Biónica Visions e-commerce platform, including branded styles such as Ray-Ban offered at prices ranging from $810,000 to $1,095,000 COP.
• Monturas (Eyewear Frames) Prescription eyewear frames sold directly through the Biónica Visions e-commerce platform from brands including Ray-Ban, Oakley, Vogue, Versace, Michael Kors, Armani, Arnette, Kipling, Ralph, and Armani Exchange, priced $322,000-$1,900,000 COP.
• Gafas para Mascotas (Pet Glasses) Sunglasses designed for pets, sold as a retail optical product and included as a member benefit in Biónica Visions visual health plans.
• Agendamiento de Citas (Appointment Scheduling) Online optometry appointment scheduling service accessible to plan members and walk-in customers at Biónica Visions Health Visual Centers across Colombia.
• Certificado de Afiliación (Membership Certificate) Digital downloadable membership certificate that provides plan members with proof of affiliation to the Biónica Visions visual health plan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ClofancoreStrategic or Co-development PartnerPartner clinic network providing ophthalmology and specialist consultations. Located at Cr 48 # 19 a - 40, Ciudad del Rio. Offers special rates for Biónica Visions affiliates.
• Dental StudiominorStrategic or Co-development PartnerHealth services partner offering additional wellness benefits to Biónica Visions members.
• Smart AcademiaminorGTM or Marketing PartnerLanguage learning partnership offering members access to language training programs as added benefit.
• Smart SpaminorGTM or Marketing PartnerWellness partner providing massage chair and sports medicine services as added benefit to members. Located at Smart facilities.
• Smart OnlineminorGTM or Marketing PartnerDigital wellness partner offering personalized programs for members with up to 25% discount.
• Partner Clinics Network (multiple locations)coreStrategic or Co-development PartnerNetwork of allied clinics across Colombia including locations in Bogotá (Cll 134 #7-83 Torre 1), Apartadó (Cr98#103-89), Turbo (Cr 14 #115-100), and Medellín (Cll 33 #66 b - 23) providing ophthalmology consultations with supra-specialists.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EPS Sura: Major Colombian health insurance company providing EPS (Entidades Promotoras de Salud) plans that include limited vision benefits. Comparable as a Colombia-based health plan provider competing for the same employer-sponsored benefits budgets as Biónica's enterprise plans.
• VSP Vision Care: Largest US vision insurance company offering individual, family, and employer-sponsored vision plans with broad provider networks. Directly comparable to Biónica's three-tier vision health plan model, though operating in a more mature market and as regulated insurance rather than a non-profit subsidy program.
• LensCrafters: Global optical retailer (EssilorLuxottica) operating branded eyewear stores with on-site optometry. Comparable to Biónica's owned retail optical centers and branded frame assortment (Ray-Ban, Oakley, Versace, etc.).
• EyeMed Vision Care: Vision benefits company offering individual and group vision plans through a national provider network. Comparable in plan structure and employer-sponsored focus to Biónica's enterprise plan offering.

Direct peers

• Warby Parker: US-based direct-to-consumer eyewear retailer that also offers vision insurance through Warby Parker Vision Insurance. Comparable to Biónica Visions as a hybrid DTC optical retailer plus vision benefit provider targeting price-sensitive consumers.
• 1-800 Contacts: Direct-to-consumer contact lens retailer offering subscription-based lens delivery. Comparable to Biónica's contact lens retail and subscription-style ordering through its own e-commerce platform.
• GlassesUSA.com: Online optical retailer selling prescription eyewear, contact lenses, and sunglasses at discounted prices with virtual try-on tools. Comparable to Biónica's e-commerce platform for eyeglasses, frames, and contact lenses at subsidized pricing.

Regional players

• Compensar: Colombian family compensation fund offering health, wellness, education, and recreation benefits to corporate members and their families. Comparable to Biónica as a Colombian wellness benefits provider competing for the same cooperative/corporate distribution channel.
• Prevenir: Colombian prepaid health plan operator offering corporate and individual health plans. Comparable to Biónica as a Colombia-based alternative to regulated EPS plans, with similar individual and corporate plan positioning.
• Coomeva: Colombian cooperative offering health, vision, and wellness services to affiliated members through a network of clinics. Comparable to Biónica's cooperative distribution channel and the affiliated clinic model for service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BionicaVisions
• LinkedInlinkedin.com/company/bionica-visions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIÓNICA VISIONS