Biovita AS
Biovita AS is a privately held Norwegian company operating a direct-to-consumer subscription business for health supplements and household products under five sub-brands, serving Nordic households across Norway, Sweden, Denmark, and Finland.
- Company typePrivate
- Founded1989
- HeadquartersDrøbak, Norway
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biovita AS does
Biovita AS is a privately held Norwegian company headquartered in Drøbak, operating a direct-to-consumer subscription model for health supplements and household products targeting Nordic households across Norway, Sweden, Denmark, and Finland. The company was founded in 1989 and currently employs seven staff under Managing Director Tor Wauer. Its offering is organized under five sub-brands: BIOTAN, EZOgreen (household products), OmegaPluss, Lakseprotein, and Sov-Godt (a melatonin-based sleep aid), each promoted through dedicated brand websites and a common subscription home-delivery mechanism.
The business model is consumer-facing subscription commerce: customers enroll in recurring home delivery of consumable health and household items rather than purchasing through retail intermediaries. Production is outsourced under a long-standing partnership with Pharmatech — described as the largest health food supplier in the Nordic region — which provides GMP-certified manufacturing for all sub-brands. The company has been continuously operating for over 35 years and holds the Trygg e-handel Norwegian e-commerce certification, which signals adherence to formal consumer-protection standards in its home market.
Strategically, Biovita appears positioned as a stable, lifestyle-consolidation DTC brand portfolio rather than a high-growth venture: headcount has remained small, no funding events or M&A have been disclosed, and recent product moves (notably Sov-Godt) have leveraged regulatory tailwinds such as Norway's OTC reclassification of melatonin. Revenue, subscriber counts, and unit economics are not publicly disclosed; the company's profile is best characterized as an established but unscaled Nordic consumer subscription niche operator.
Biovita AS firmographics
Firmographics- Name
- Biovita AS
- Legal name
- Biovita AS
- Website
- https://biovita.no
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Biovita AS is a privately held Norwegian company operating a direct-to-consumer subscription business for health supplements and household products under five sub-brands, serving Nordic households across Norway, Sweden, Denmark, and Finland.
- Ownership category
- akta.pro rank
Biovita AS industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Biovita AS is headquartered
LocationHeadquarters
- HQ city
- Drøbak
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Biovita AS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales via Subscription: Biovita generates revenue through recurring subscription sales of health supplements and household products. Customers receive automated deliveries at home with the option to pause, skip, or cancel subscriptions at any time. This model provides predictable recurring revenue with strong customer retention levers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Biovita AS product offering
Product offeringCore offering
Biovita AS operates a multi-brand e-commerce platform offering Norwegian-produced dietary supplements (BIOTAN, OmegaPluss, Lakseprotein, Sov-Godt) and household products (EZOgreen detergent) directly to Nordic consumers through subscription-based home delivery. Products are manufactured by partner Pharmatech, the largest health food supplier in the Nordic region, under GMP standards.
Product overview
Biovita AS operates a multi-brand e-commerce platform offering quality Norwegian-produced dietary supplements and household products. The company manages five distinct sub-brands: BIOTAN (betacarotene and evening primrose oil supplements), OmegaPluss (omega supplements), Lakseprotein/Peptid (salmon protein), Sov-Godt (melatonin sleep aid), and EZOgreen (eco-friendly detergent). Products are delivered directly to customers via subscription-based service with home delivery, and customers can manage, pause, or cancel their subscriptions at any time.
Differentiator
Problem solved
Functional benefit
Brands
- BIOTAN: Product featuring betakaroten and nattlysolje (evening primrose oil).
- EZOgreen
- OmegaPluss
- Lakseprotein
- Sov-Godt
Products and services
- BIOTAN Dietary supplement combining betacarotene and evening primrose oil, offered to Nordic health-conscious consumers through subscription home delivery.
- EZOgreen Eco-friendly household detergent sold to Nordic consumers seeking environmentally conscious cleaning alternatives via subscription home delivery.
- OmegaPluss Omega dietary supplement offered to Nordic consumers for daily nutritional support via subscription-based home delivery.
- Lakseprotein Salmon-protein dietary supplement sold to Nordic consumers for protein and nutritional intake via subscription home delivery.
- Sov-Godt Melatonin-based sleep supplement for Nordic consumers, offered with a 30-day free trial and delivered through subscription home delivery.
Companies that use Biovita AS
Customer profileSegments1 record
Ideal customer profiles1 record
Biovita AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Biovita AS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PharmatechcorePharmatech is described as the largest health food supplier in the Nordic region. Biovita maintains a long and close partnership with Pharmatech, which follows pharmaceutical GMP (Good Manufacturing Practice) standards. This ensures all Biovita products are produced under strict quality guidelines and regulatory compliance.
- Facebook (Meta)minorFacebook cookies and advertising platforms are used for delivering relevant advertisements and understanding customer engagement with digital advertising campaigns. Facebook is also used as a customer service channel via chat.
- GoogleminorGoogle Analytics and Google advertising platforms are used to understand visitor behavior on the website and deliver relevant marketing through Google Ads.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Biovita AS competitors and assessment
Company assessmentDirect peers
- Apohem: Swedish online pharmacy with home delivery of OTC medications, supplements, and health products. Comparable because it runs a D2C subscription-style home delivery model for supplements and health items in the Nordic market.
Broad incumbents
- XXL ASA: Nordic sporting goods and active lifestyle retailer selling protein, supplements, and training nutrition. Comparable as a larger Nordic omni-channel retailer competing for the same active-consumer wallet as Biovita's Lakseprotein.
- Helsam: Scandinavian health food retail chain operating primarily in Denmark with physical stores and online sales of supplements and natural health products. Comparable as a regional incumbent in the same health-supplement category.
- Apotek 1: Major Norwegian pharmacy chain carrying vitamins, supplements, and OTC health products. Comparable because it retails directly to the same Nordic households seeking trusted supplement brands.
- Vitusapotek: Norwegian pharmacy chain selling OTC medications, supplements, and health products. Comparable as an established retail channel for the same categories Biovita distributes via subscription.
- Life (Life Helsekost): Largest Norwegian health food retail chain with stores across Norway selling vitamins, supplements, and health foods directly to consumers. Comparable as a Nordic omni-channel health products retailer serving the same household base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Biovita AS social profiles
Digital presenceBiovita AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biovita AS leadership team
Management profileNumber of profiles
Profiles1 record
Biovita AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biovita AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biovita AS
What does Biovita AS do?
Biovita AS operates a multi-brand e-commerce platform offering Norwegian-produced dietary supplements (BIOTAN, OmegaPluss, Lakseprotein, Sov-Godt) and household products (EZOgreen detergent) directly to Nordic consumers through subscription-based home delivery. Products are manufactured by partner Pharmatech, the largest health food supplier in the Nordic region, under GMP standards.
Is Biovita AS a public or private company?
Biovita AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biovita AS founded?
Biovita AS was founded in 1989. It employs 1 to 10 people.
Where is Biovita AS based?
Biovita AS is headquartered in Drøbak, Norway, in the Europe region.
How does Biovita AS make money?
One revenue line is on record: direct Product Sales via Subscription.
Who are Biovita AS's main competitors?
Apohem is listed as a direct peer. Broad incumbents are XXL ASA, Helsam, Apotek 1, Vitusapotek and Life (Life Helsekost).
Does Biovita AS have an API?
No public API is recorded for Biovita AS.
What industry is Biovita AS in?
Biovita AS's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of AFAJAKAA, Vitamins (A, B-Complex, C, D, E, K; Premixes). Its NAICS code is 456191.