The Birds & The Beets
The Birds & The Beets operates two independent cafés in Vancouver, Canada, serving all-day breakfast and lunch to walk-in retail customers and supplementing in-store sales with Foodee office catering and Square-based gift cards.
- Company typePrivate
- Founded-
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Birds & The Beets does
The Birds & The Beets is an independent café operator based in Vancouver, British Columbia, running two brick-and-mortar locations at 55 Powell Street and 54 Alexander Street. The business serves all-day breakfast and lunch to walk-in retail customers, with menu items priced in a $3.50-$15.50 range and operating hours of 8AM to 4PM daily. The staff footprint is small at approximately six employees across both sites.
The company's revenue model is primarily transactional foodservice — in-store sales of coffee, breakfast items, and lunch fare — supplemented by a gift card program operated through Square and a B2B office catering channel delivered via a partnership with Foodee. There is no evidence of external equity funding, franchise operations, or third-party investment; the business appears to be bootstrapped and locally owned. Operations rely on standard small-business tooling (Square for payments and gift cards, Foodee for catering distribution) rather than proprietary technology or data infrastructure.
The Birds & The Beets firmographics
Firmographics- Name
- The Birds & The Beets
- Website
- https://birdsandbeets.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Birds & The Beets operates two independent cafés in Vancouver, Canada, serving all-day breakfast and lunch to walk-in retail customers and supplementing in-store sales with Foodee office catering and Square-based gift cards.
- Ownership category
- akta.pro rank
The Birds & The Beets industry classification
Industry- Product category
- Café and Coffee Shop Services
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Breakfast & Brunch Fast Casual (THAFABAL)
Keywords
Where The Birds & The Beets is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Birds & The Beets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Retail Sales: Direct retail sales of prepared food items including breakfast sandwiches, bowls, toasts, salads, sandwiches, and beverages including coffee, tea, fresh juices, and alcoholic drinks. Customers pay at point of sale for immediate consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All-day menu items priced individually |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
The Birds & The Beets product offering
Product offeringCore offering
The Birds & The Beets operates two Vancouver café locations serving all-day breakfast and lunch from 8AM-4PM, with a menu of prepared sandwiches, toasts, bowls, salads, and snacks alongside a beverage program that includes drip and espresso coffee, tea, fresh juices, specialty drinks, and alcoholic options. The business supplements its in-store service with digital gift cards processed through SquareUp and corporate office catering delivered through the Foodee platform.
Product overview
The Birds & The Beets is a single-location Vancouver café offering all-day dining with breakfast and lunch food items alongside a comprehensive beverage program featuring coffee, tea, specialty drinks, and alcoholic options. The business operates two locations at 55 Powell St and 54 Alexander St, open daily 8AM–4PM. The company extends its core café service with gift card products and office catering capabilities, though these supplementary offerings rely on third-party platforms (SquareUp for gift cards, Foodee for catering) rather than proprietary technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Café Food Menu
- Beverage Menu
- Gift Cards
- Office Catering
Companies that use The Birds & The Beets
Customer profileSegments1 record
Ideal customer profiles1 record
The Birds & The Beets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Birds & The Beets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FoodeeminorFoodee is a food delivery and office catering platform. The Birds & The Beets partners with Foodee to provide office catering services, allowing corporate customers to order café food for workplace events and regular office meals.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
The Birds & The Beets competitors and assessment
Company assessmentDirect peers
- Prado Cafe: Vancouver-based cafe chain serving all-day breakfast, lunch, and specialty coffee with multiple locations. Closest direct peer given overlapping menu (breakfast sandwiches, bowls, espresso drinks), counter-service model, and multi-location Vancouver footprint.
- The Mighty Oak: Small independent Vancouver cafe serving specialty coffee and light fare. Comparable on neighborhood cafe positioning and walk-in counter-service model, though smaller scale.
- Revolver: Long-standing Vancouver cafe serving breakfast and lunch fare with counter service in a hip, design-forward setting. Directly comparable to The Birds & The Beets on menu mix, counter-service format, and Vancouver downtown/inner-city positioning.
- Kafka's Coffee: Independent Vancouver cafe and roaster with multiple locations serving coffee and light food. Comparable on specialty coffee focus, counter-service format, and Vancouver neighborhood locations.
- Jam Cafe: Canadian breakfast-and-brunch-focused cafe chain with strong all-day breakfast positioning. Closely comparable on menu emphasis (breakfast, brunch items like waffles) and counter-service format, though with a heavier brunch tilt than Birds & The Beets.
- Matchstick Coffee Roasters: Vancouver-based coffee roaster and multi-location cafe serving espresso drinks and light food fare. Comparable on cafe format, specialty coffee positioning, and multi-location Vancouver operation.
- Le Marche St. George: Vancouver neighborhood cafe and market offering coffee, breakfast, and lunch items in a counter-service setting. Comparable on menu mix (breakfast, sandwiches, coffee) and inner-city Vancouver positioning.
Broad incumbents
- Tim Hortons: Canada's dominant QSR coffee and breakfast chain with broad menu including breakfast sandwiches and lunch items. Comparable on breakfast/coffee QSR format and Canadian footprint, though at much larger scale and lower price points.
- Starbucks: Global coffee and food service incumbent with extensive Canadian and Vancouver presence. Overlaps with Birds & The Beets on coffee and light food offering, but operates at vastly greater scale with a much broader menu and longer operating hours.
Others
- Foodee: Corporate catering platform and Birds & The Beets' office catering partner. Not a direct competitor but a comparable channel partner; relevant for benchmarking how small cafes plug into enterprise meal demand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
The Birds & The Beets social profiles
Digital presenceThe Birds & The Beets financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Birds & The Beets leadership team
Management profileNumber of profiles
The Birds & The Beets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Birds & The Beets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Birds & The Beets
What does The Birds & The Beets do?
The Birds & The Beets operates two Vancouver café locations serving all-day breakfast and lunch from 8AM-4PM, with a menu of prepared sandwiches, toasts, bowls, salads, and snacks alongside a beverage program that includes drip and espresso coffee, tea, fresh juices, specialty drinks, and alcoholic options. The business supplements its in-store service with digital gift cards processed through SquareUp and corporate office catering delivered through the Foodee platform.
When was The Birds & The Beets founded?
The Birds & The Beets was founded in -1. It employs 1 to 10 people.
Where is The Birds & The Beets based?
The Birds & The Beets is headquartered in Vancouver, Canada, in the North America region.
How does The Birds & The Beets make money?
One revenue line is on record: food and Beverage Retail Sales.
Who are The Birds & The Beets's main competitors?
Direct peers on record are Prado Cafe, The Mighty Oak, Revolver, Kafka's Coffee, Jam Cafe, Matchstick Coffee Roasters and Le Marche St. George. Broad incumbents are Tim Hortons and Starbucks. Foodee is listed as an others.
Does The Birds & The Beets have an API?
No public API is recorded for The Birds & The Beets.
What industry is The Birds & The Beets in?
The Birds & The Beets's product category is Café and Coffee Shop Services. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.