United Country Birdsong Auction and Real Estate Group, LLC

What United Country Birdsong Auction and Real Estate Group, LLC does

United Country Birdsong Auction and Real Estate Group, LLC is a family-owned auction and real estate brokerage firm founded in 1990 by Travis Birdsong and headquartered in Poplar Bluff, Missouri, with additional offices in Van Buren, Missouri and Chama, New Mexico. The firm conducts live, simulcast, sealed bid, and online auctions of residential, commercial, agricultural, ranch, timber, and recreational real estate, alongside heavy, commercial, agricultural, and industrial equipment and personal assets, complemented by traditional private-treaty listing and brokerage services. Ancillary offerings include turn-key REO, bankruptcy, and estate settlement liquidation with a stated 60-day-or-less contract-to-cash timeline, drone, aircraft, and satellite mapping for property due diligence, asset discovery and valuation, and property management for Ozark river vacation rentals.

The underlying technology stack is centered on a proprietary online bidding storefront integrated with hibid.com that supports simulcast and online-only auction formats, paired with in-house marketing and graphic design capabilities and AMM (Auction Marketing Management) designations. Revenue is generated primarily through transaction-based commissions on auction sales and traditional brokerage transactions, supplemented by seller-broker referral programs and buyer-broker programs for cooperating brokers. Since 2009 the firm has operated as a strategic affiliate of United Country, the largest integrated real estate and auction company in the United States, granting access to a network of over 500 offices and approximately 4,000 associates and an extended national referral and distribution footprint across North, Central, and South America.

Name

United Country Birdsong Auction and Real Estate Group, LLC

Legal name

United Country Birdsong Auction and Real Estate Group, LLC

Website

https://birdsongauction.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

United Country Birdsong Auction and Real Estate Group is a family-owned Missouri-based auction and real estate brokerage conducting live, online, and simulcast auctions of land, ranches, equipment, and estates across multiple U.S. states, affiliated with United Country since 2009.

Ownership category

akta.pro rank

Product category

Real Estate Auction and Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Real estate auctions
• Equipment auctions
• Auction brokerage
• Estate liquidation
• Property listings

Headquarters

HQ city

Van Buren

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Auction Services: Commission-based fees from conducting live, online, simulcast, and sealed bid auctions for real estate, equipment, and personal assets. The company conducts multiple multi-million-dollar sales annually.
2. Traditional Private Treaty Sales: Traditional listing sales and brokerage of assets when auction may not be the best fit for the client's situation. Commission-based real estate sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

United Country Birdsong Auction and Real Estate Group conducts live, simulcast, sealed-bid, and online auctions of real estate, farm/ranch/ recreational properties, and heavy, commercial, agricultural, and industrial equipment. The firm also provides traditional private-treaty brokerage, turn-key REO/bankruptcy/estate liquidation, property management for river vacation rentals, drone and satellite mapping, and asset discovery and valuation services, primarily across North, Central, and South America through the United Country franchise network.

Product overview

United Country Birdsong Auction and Real Estate Group, LLC is a nationwide auction and asset management company offering a suite of property disposition and sales services. The company's core offerings consist of Real Estate Auctions (live, simulcast, sealed bid, and online-only formats), Equipment and Personal Asset Auctions (including heavy, commercial, agricultural, and industrial equipment with international export), Traditional Private Treaty Sales and Brokerage, Turn-Key REO/Bankruptcy/Estate Settlement Liquidation, Traditional Real Estate Listings (via the United Country network), Property Management and Vacation Rentals for river properties, Drone/Aircraft/Satellite Mapping, and Asset Discovery & Valuation Services. The company operates across multiple auction formats and markets properties throughout North, Central, and South America, leveraging its partnership with United Country (the largest integrated real estate and auction company in the U.S.) for broader distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Auctions Live, simulcast, sealed-bid, and online-only auctions for residential, commercial, agricultural, ranch, timber, and recreational properties across the United States, providing market-driven pricing and 30-day closing timelines for sellers.

Quantifiable outcome

• 140% of best previous offer achieved for Central Plains Ranch through multi-parcel auction method
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• United CountrycoreChannel Partner/ Reseller/ Distributor · 1 January 2009Partnership with United Country since 2009 made Birdsong one of the earliest members of the largest integrated real estate and auction company in the United States. United Country has over 500 offices and approximately 4,000 associates, over three billion dollars in annual sales revenue, and handles more than 22,000 transactions annually. United Country has been recognized by the National Auctioneers Association as the industry leader.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Auction.com: One of the largest online real estate auction marketplaces in the US, covering foreclosure, REO, and traditional listings. Directly comparable to Birdsong's online simulcast real estate auction business but at vastly larger national scale, competing for the same institutional and bank-owned seller pipeline.
• Ritchie Bros. Auctioneers: Global leader in equipment and asset auctions for heavy, commercial, agricultural, and industrial machinery, with strong online bidding platform and international buyer reach. Directly comparable on the equipment auction side of Birdsong's business, with a vastly larger global buyer database.
• United Country Real Estate: Parent network and largest integrated real estate and auction company in the US with 500+ offices and 4,000+ associates. Comparable as the franchise/affiliate network Birdsong operates within; offers overlapping auction and traditional sales capabilities across all property types nationwide.

Direct peers

• BigIron Auctions: Online agricultural and heavy equipment auction platform with simulcast/online bidding serving farmers, ranchers, and commercial equipment sellers. Comparable as an auctioneer of agricultural and industrial equipment, overlapping directly with Birdsong's equipment auction segment and offering similar online bidding infrastructure.
• Hall and Hall: Specialized ranch, farm, and rural real estate brokerage with deep expertise in land transactions across the Western US. Comparable to Birdsong's traditional private treaty and auction services for ranch, agricultural, and recreational properties, especially in their overlapping Western/Mountain geographies.
• Concierge Auctions: Online auction platform focused on luxury and high-value real estate, conducting live and simulcast auctions across the US. Comparable as a real estate auction specialist serving sellers of distinctive properties with a multi-channel online bidding model similar to Birdsong's simulcast/online approach.
• Williams & Williams (Williams Auction): Long-established real estate auction company conducting live, simulcast, and online auctions across multiple states for residential, commercial, ranch, and foreclosure properties. Closely comparable to Birdsong in scope of asset classes, multi-state licensing, and simulcast auction delivery.
• Republic Ranches: Specialized ranch real estate brokerage marketing ranches, farms, and recreational properties across Texas and the Southern US. Comparable as a niche competitor in ranch and recreational land sales with both traditional and auction methods serving similar affluent rural seller clients.
• Mossy Oak Properties: Franchise-based rural land and ranch real estate network using an outdoors/hunting brand to market farms, ranches, timber, and hunting properties. Comparable to Birdsong in rural and recreational property specialization, with Cody Birdsong's Realtree Land Pro affiliation signaling overlap with this category of branded rural brokerages.
• J.P. King Auction Company: National real estate auction firm specializing in luxury, ranch, farm, and recreational property auctions. Directly comparable as a niche specialist in rural and high-value real estate auctions using live, simulcast, and online formats targeting seller clients like Birdsong's ranch/recreational segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BirdsongAuction
• LinkedInlinkedin.com/company/united-country-birdsong-auction-and-real-estate-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Country Birdsong Auction and Real Estate Group, LLC