Biscuiterie La Mère Poulard

What Biscuiterie La Mère Poulard does

Biscuiterie La Mère Poulard is a French artisanal biscuit manufacturer headquartered at ZA du Coglais in Maen Roch, Brittany, approximately 30 km from Mont Saint-Michel. The biscuit factory was established in 1995 by chairman Eric Vannier, who also owns the historic Mère Poulard inn on Mont Saint-Michel founded by Annette Poulard in 1888; the brand extends the recipes and image of that inn into packaged retail products. The core product range is built around four biscuit lines — sablés (butter shortbread), palets, cookies, and the Grande Galette / Petit Beurre — supplemented by sweet groceries (chocolates, salted-butter caramels, jams, nougat, traditional Norman desserts) and savouries (sardines, rillettes, terrines). Manufacturing takes place at a single 1996-built facility in Saint-Étienne-en-Coglès with 1,200 kg/h moulded-biscuit and 450 kg/h cookie capacity.

The company sells through a multi-channel distribution model: a B2C e-commerce site with home delivery and pickup-point fulfilment (free pickup shipping above €60), a factory outlet store at the production site, and retail presence at the Mère Poulard inn on Mont Saint-Michel. A separate B2B channel serves CSE/APE employee committees and public administrative establishments for bulk gifting, and a third B2B channel supplies independent retailers and resellers. Products are positioned as authentic heritage gifts with reusable collectible packaging, priced between roughly €2 and €18.70 per unit.

The business is privately held as a SASU under chairman Eric Vannier with no disclosed external institutional investment. The company employs 11-50 people, reported a 96/100 French professional gender equality index in 2023, and partners with the ADAPT organization on disability employment initiatives. Operating status is active, with e-commerce, retail, and production all functioning; revenue is not publicly disclosed.

Name

Biscuiterie La Mère Poulard

Legal name

BISCUITERIE LA MERE POULARD

Website

https://biscuiterie-mere-poulard.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Biscuiterie La Mère Poulard is a privately held French artisanal biscuit maker in Brittany, producing heritage butter biscuits and regional grocery products for D2C e-commerce, Mont Saint-Michel tourism retail, B2B corporate gifting, and independent resellers.

Ownership category

akta.pro rank

Product category

Traditional French Biscuits & Regional Delicatessen

NAICS

Cookie and Cracker Manufacturing (311821), Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

Keywords

• Artisan french biscuits
• Butter shortbread cookies
• Traditional biscuit manufacturing
• Regional french delicatessen
• Mont saint-michel souvenirs

Headquarters

HQ city

Saint-Étienne-en-Coglès, Bretagne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from selling biscuits, cookies, confectionery (caramels, chocolates, jams), and savory delicatessen products (terrines, sardines) directly to consumers via e-commerce and retail stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Biscuiterie La Mère Poulard is a traditional French biscuit manufacturer that produces pure-butter biscuits (Sablés, Palets, Cookies, Grande Galette/Petit Beurre) made from recipes unchanged since 1888, alongside a complementary range of sweet grocery items (chocolates, salted-butter caramels, confitures, nougat bonbons) and savory regional specialties (sardines, rillettes, terrines, teurgoule, gâteau de semoule). Products are manufactured at the Saint-Étienne-en-Coglès factory in Brittany and sold to consumers via e-commerce, a factory outlet, and the Mère Poulard inn on Mont Saint-Michel, with a secondary B2B channel serving CSE/APE employee committees and resellers.

Product overview

Biscuiterie La Mère Poulard is a traditional French biscuit manufacturer founded in 1888, specializing in butter-based cookies and regional delicacies. The company offers a unified portfolio centered on four core biscuit lines (Sablés, Palets, Cookies, and Grande Galette/Petit Beurre) supplemented by sweet groceries (Chocolats, Caramels, Confitures, Bonbons) and savory groceries (Sardines, Rillettes, Terrines). Products are offered in multiple packaging formats including Collector and Mythique gift boxes, metal tins (Boîte à sucre), cardboard packs, and flexible sachets. The company operates primarily as an e-commerce business with physical factory outlet stores in Brittany, shipping throughout France and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Sablés

Quantifiable outcome

• 96/100 professional gender equality index score

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADAPTminorOthersPartnership with ADAPT organization in Lécousse to promote access to work for people with disabilities. This aligns with the company's commitment to fighting inequalities and workplace discrimination.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Le Petit Duc: Le Petit Duc is a French regional confectionery and biscuit producer with gift-box and specialty-food positioning. It overlaps through packaged sweet products, regional provenance, and souvenir-style gifting.

Direct peers

• Maison Fossier: Maison Fossier is a historic French biscuit maker known for Reims specialties and packaged gift biscuits. Its heritage positioning, broad retail distribution, and biscuit-led assortment make it a close operating and customer-occasion peer.
• Biscuiterie de Provence: Biscuiterie de Provence is a French artisanal biscuit and regional-specialty producer with gift-oriented assortments. It is comparable in combining locally inspired recipes, packaged biscuits, and souvenir-style gifting.
• Jules Destrooper: Jules Destrooper is a Belgian producer of butter waffles, biscuits, and other premium baked specialties. It shares a branded packaged-biscuits model and relies on gifting, specialty retail, and international-oriented distribution.
• Gavottes: Gavottes produces French crêpes dentelle and other packaged biscuits for grocery and gifting occasions. It is directly comparable in branded biscuit manufacturing, premium formats, and retail distribution.
• Michel et Augustin: Michel et Augustin is a French premium food brand with a substantial biscuit and cookie portfolio, natural-ingredient messaging, and DTC and retail presence. It competes for similar gift, snacking, and authenticity-driven consumers.

Broad incumbents

• Brioche Pasquier: Brioche Pasquier is a large French packaged bakery and snacks group with broad grocery and foodservice reach, including biscuit-adjacent products. It is broader than the anchor but useful for comparing manufacturing scale, channel breadth, and packaged-food competition.
• La Boulangère: La Boulangère is a large French packaged bakery and pastry brand serving grocery and foodservice customers. It is broader than La Mère Poulard but comparable in scaled bakery manufacturing, branded packaged goods, and retail distribution.
• BN: BN is an established French biscuit brand focused on packaged cookies and crackers for everyday consumption. It provides a relevant incumbent comparison for grocery distribution and core biscuit competition.
• LU: LU is a major French biscuit brand with broad grocery distribution and a portfolio of cookies, crackers, and related snacks. It is a broad incumbent in the same biscuit category, although substantially larger and more mass-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BiscuitsPoulard
• Facebookfacebook.com/BiscuiterieLaMerePoulard
• LinkedInlinkedin.com/company/biscuiterie-m%C3%A8re-poulard
• Instagraminstagram.com/biscuiterielamerepoulard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuiterie La Mère Poulard