BITEC
- Company typePrivate
- Founded1997
- HeadquartersBang Na District, Bangkok City, Thailand
- Headcount51–100
- GTM typeB2B
- OfferingServices
BITEC firmographics
Firmographics- Name
- BITEC
- Legal name
- BITEC Management Co. Ltd.
- Website
- https://bitec.co.th
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BITEC industry classification
Industry- Product category
- Convention & Exhibition Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192), Food Service Contractors (722310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH)
Keywords
Where BITEC is headquartered
LocationHeadquarters
- HQ city
- Bang Na District, Bangkok City
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
BITEC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Venue Rental: BITEC generates primary revenue through renting out its exhibition halls, convention centres, meeting rooms, and specialized venues (BITEC Live, SAMA Garden, BEAT Active Arena) to event organizers, exhibition companies, and corporate clients for exhibitions, conferences, banquets, and entertainment events.
- Advertising Spaces: BITEC offers comprehensive advertising opportunities including outdoor billboards visible to millions on Burapha Vithi Rd, indoor media, and digital media at information stations throughout the venue. The location is visible for over 2.6 million vehicles and attracts 1,400,000+ annual visitors.
- Catering Services: Food and Beverage catering services provided exclusively by About Food Catering, offering buffet, cocktail, coffee break, set menu (Thai, Western, Chinese), and after party options for events.
- Audio-Visual Equipment Rental: Audio-visual rental services including televisions, projectors of various sizes, and sound equipment for event organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based venue rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BITEC product offering
Product offeringCore offering
BITEC operates as Thailand's first purpose-built exhibition and convention centre, renting out column-free indoor exhibition halls (EH 98-104), the BHIRAJ Hall convention space, banquet facilities, and three integrated entertainment venues (BITEC Live concert hall, BEAT Active Arena, SAMA Garden outdoor space) to event organisers, exhibition companies, and corporate clients. The venue provides end-to-end event support including professional event planning, catering (via exclusive caterer About Food Catering), audio-visual equipment rental, on-site advertising media, and visitor services for trade shows, conventions, meetings, banquets, concerts, and esports events.
Product overview
BITEC (Bangkok International Trade & Exhibition Centre) is Thailand's first purpose-built exhibition and convention venue, serving as a world-class MICE (Meetings, Incentives, Conventions, Exhibitions) destination in Bangkok. The venue operates as a multi-space complex comprising column-free exhibition halls (EH 98–104), the BHIRAJ Hall convention centre, dedicated banquet facilities, and three integrated entertainment/lifestyle venues: BITEC Live (concert hall up to 10,000 capacity), BEAT Active Arena (up to 800 guests for sports/entertainment), and SAMA Garden Event Space (500 sq.m. natural outdoor area). Supporting services include the Ungerboeck-powered BITEC Online Order portal for exhibitor procurement, on-site advertising media, visitor services (business centre, first aid, prayer room, nursery, wheelchairs, lockers, ATMs, power bank rental), and a comprehensive sustainability program. Catering is exclusively provided by About Food Catering. The venue is directly accessible via BTS Bang Na station through an indoor skywalk with travelators, and is a member of the Bhiraj Buri Group.
Differentiator
Problem solved
Functional benefit
Products and services
- BITEC Exhibition Halls (EH 98-104) Thailand's first purpose-built, column-free indoor exhibition halls designed to international specifications. The venue hosts large-scale trade shows, exhibitions, and business events across multiple halls with seamless logistics and professional service teams. Targeted at international exhibition organisers and trade show companies.
- BHIRAJ Hall A convention hall at BITEC with a plug-and-play model, strategically located near BTS Bang Na station to promote public transit usage. Supports large conferences with reduced logistical footprint and lower carbon emissions. Targeted at corporate clients hosting conferences and meetings.
- BITEC Live A premier live entertainment venue within the BITEC complex, hosting concerts, e-sports tournaments, product launches, conferences, and corporate functions. Features a concert hall of 7,000 sq.m. with up to 10,000 standing or 6,500 seating attendees, a 1,200 sq.m. Annex Hall, 12m ceiling height, and 200–500 kg rigging load capacity. Targeted at entertainment promoters, concert organisers, and esports tournament organisers.
- BEAT Active Arena A sports and entertainment arena within the BITEC complex equipped with world-class management systems, modern lighting, sound, and video systems. Accommodates up to 800 guests with a floor load capacity of 500 kg and plug-and-play stage infrastructure. Targeted at sports event organisers, entertainment companies, and corporate function planners.
- SAMA Garden Event Space A natural green attraction within the BITEC complex offering a 500 sq.m. outdoor event space accommodating up to 300 standing attendees, with versatile set-up styles for up to 3,000 configurations. Hosts free monthly seminars, workshops, plant shows, and photography contests. Targeted at event planners, lifestyle brands, and community event organisers.
- BITEC Online Order An online ordering portal powered by Ungerboeck that allows exhibitors to pre-order booth furnishings, food and beverage, WiFi, cleaning, and other event necessities directly through the platform, with delivery to booths. Targeted at exhibitors participating in events at BITEC.
- Advertising Spaces Comprehensive on-site advertising opportunities including outdoor billboards on Burapha Withi Rd (visible to over 2.6 million vehicles), indoor media throughout the venue, and up to 100 positions of digital signage for year-round event audience reach. Targeted at brands, event sponsors, and exhibitors seeking high-visibility advertising placements.
- Banquet Services Elegant venues for banquets, receptions, and formal dinners, offering catering services through About Food Catering including buffets (Thai and international), coffee breaks, set menus (Thai, Western, Chinese), cocktail services, and after-party arrangements. Targeted at wedding planners, corporate event managers, and gala dinner organisers.
Quantifiable outcome
- Reduced energy consumption by 1,653 MWh through chiller optimization and LED lighting
- +5 more outcomes
Companies that use BITEC
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
BITEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
BITEC partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Banpu NEXTcoreBanpu NEXT partnered with BITEC to install solar panels and power the venue with clean energy. This collaboration represents more than technology—it reflects their joint mission to accelerate the transition to renewable energy and reduce dependence on fossil fuels.
- GC (formerly PTTGC)coreGC has worked with BITEC through the 'GC YOUTURN' campaign to revolutionize plastic waste management. As a global leader in bioplastics and sustainable chemistry, GC's vision aligns with BITEC's goals to make bold, transformative changes in how events manage plastic responsibly, collecting and transforming 3,415 kg of plastic waste.
- SCGPcoreSCGP partnered with BITEC to advance paper recycling through the 'We Draw The Future Together' campaign. Their leadership in sustainable packaging and circular innovation has helped BITEC turn waste into new possibilities, achieving 45,730 kg of paper waste recycled.
- AltoTechsupportingBITEC and AltoTech joined forces to implement a real-time carbon tracking dashboard that empowers organizers to monitor and report emissions with precision, ensuring every event is a step closer to low-carbon and sustainable operations.
- Wake Up Waste (SCGC Startup)supportingWake Up Waste collaborated with BITEC to address aluminum waste through creative recycling. Their innovative approach exemplifies how even the smallest materials can contribute to big impacts, reducing unnecessary resource use while promoting circularity. They collected 4,105 kg of aluminum waste.
- SOS (Scholars of Sustenance)coreBITEC partnered with SOS to minimize food waste and redistribute surplus food to local communities. Beyond sustainability, this partnership reflects a shared belief that responsibility extends to people—ensuring that resources are not wasted but shared where they are most needed.
- About Food CateringcoreAbout Food Catering is the exclusive caterer for BITEC, providing world-class banquet and catering services with over 30 years of experience. They offer comprehensive food and beverage options for meetings, seminars, staff parties including buffets, cocktails, coffee breaks, Thai and Western set menus, and Chinese sets.
Scale indicators6 records
Recent moves1 record
BITEC competitors and assessment
Company assessmentRegional players
- COEX Convention & Exhibition Center: Seoul-based convention and exhibition complex hosting major trade shows, conferences, and consumer events. A comparable Northeast Asian venue that competes for international exhibitions that could otherwise route through Bangkok.
- National Exhibition and Convention Center (NECC) Shanghai: China's largest exhibition and convention complex in Shanghai, hosting mega-scale trade fairs. A regional peer competing for major Asian exhibitions and offering comparable column-free purpose-built hall infrastructure.
- Singapore EXPO: Singapore's largest exhibition and convention venue hosting major trade shows across multiple halls. A regional peer competing for Southeast Asian MICE bookings targeting the broader ASEAN organizer market that BITEC also serves.
- Dubai World Trade Centre: Long-established Middle East MICE venue hosting flagship exhibitions including GITEX. Comparable as a purpose-built exhibition and convention complex targeting international organizer clients.
- Hong Kong Convention and Exhibition Centre: Iconic Hong Kong waterfront convention and exhibition venue that hosts flagship trade fairs and major international events. A regional peer competing for Asian-headquartered exhibitions that BITEC also targets.
- AsiaWorld-Expo: Hong Kong's airport-adjacent exhibition and event venue, purpose-built for large-scale trade shows adjacent to a major international airport — analogous to BITEC's airport-proximate positioning near Suvarnabhumi.
- Tokyo Big Sight: Japan's largest convention and exhibition facility in Tokyo Bay, hosting flagship international exhibitions. A comparable large-scale purpose-built venue in Asia competing for global trade show rotations.
Direct peers
- IMPACT Arena, Exhibition and Convention Center: Bangkok's largest competing MICE complex in Muang Thong Thani, offering exhibition halls, convention space, and an arena. Directly comparable to BITEC as a Thai exhibition and event venue competing for the same regional and international organizer clients.
- Queen Sirikit National Convention Center: Government-operated convention center in central Bangkok hosting exhibitions, conferences, and banquets. Directly comparable to BITEC as a flagship Bangkok venue competing for major national and international events.
Emerging players
- True Digital Park: Bangkok-based mixed-use venue combining co-working, retail, and event/exhibition space. A Bangkok-area emerging player that overlaps with BITEC for smaller-scale tech events and corporate functions, though it does not match BITEC's hall capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BITEC social profiles
Digital presenceBITEC compliance and trust
Trust signalCompliance12 records
BITEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BITEC leadership team
Management profileNumber of profiles
BITEC subsidiaries and ownership
Company hierarchySubsidiaries3 records
BITEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BITEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BITEC
What does BITEC do?
BITEC operates as Thailand's first purpose-built exhibition and convention centre, renting out column-free indoor exhibition halls (EH 98-104), the BHIRAJ Hall convention space, banquet facilities, and three integrated entertainment venues (BITEC Live concert hall, BEAT Active Arena, SAMA Garden outdoor space) to event organisers, exhibition companies, and corporate clients. The venue provides end-to-end event support including professional event planning, catering (via exclusive caterer About Food Catering), audio-visual equipment rental, on-site advertising media, and visitor services for trade shows, conventions, meetings, banquets, concerts, and esports events.
Is BITEC a public or private company?
BITEC is a private company. It is classified as corporate owned and is currently operating.
When was BITEC founded?
BITEC was founded in 1997. It employs 51 to 100 people.
Where is BITEC based?
BITEC is headquartered in Bang Na District, Bangkok City, Thailand, in the Asia region.
How does BITEC make money?
Four revenue lines are on record. Venue Rental is the primary driver. The others are advertising Spaces, catering Services and audio-Visual Equipment Rental.
Who are BITEC's main competitors?
Regional players on record are COEX Convention & Exhibition Center, National Exhibition and Convention Center (NECC) Shanghai, Singapore EXPO, Dubai World Trade Centre, Hong Kong Convention and Exhibition Centre, AsiaWorld-Expo and Tokyo Big Sight. Direct peers are IMPACT Arena, Exhibition and Convention Center and Queen Sirikit National Convention Center. True Digital Park is listed as an emerging player.
Does BITEC have an API?
No public API is recorded for BITEC.
What industry is BITEC in?
BITEC's product category is Convention & Exhibition Venue Services. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 71131 and its SIC code is 7900.