What BITĖ Lietuva does

BITĖ Lietuva (UAB Bitė Lietuva) is a Lithuanian private telecommunications operator founded in 1996 and headquartered in Vilnius at Žemaitės g. 15. The company delivers mobile voice and data services over its own 5G and 4G/LTE network, home internet via 5G fixed wireless and fiber, and the proprietary Go3 OTT television platform. It serves both individual consumers across Lithuania and business customers ranging from SMBs to enterprises, distributing through a network of physical BITĖ salons, an e-commerce storefront at bite.lt, telephone sales, and the Mano BITĖ self-service portal. The company also retails consumer electronics from Apple, Samsung, Xiaomi, ZTE, Nokia, Garmin, and JBL, with installment payment options.

Beyond connectivity, BITĖ sells an expanding portfolio of business IT services: BITĖS CLOUD positioned as the operator's first cloud solution for AI workloads, a 24/7 Security Operations Center, dedicated cybersecurity services, an IoT platform with NB-IoT connectivity, and enterprise mobility management integrations including Apple Business Manager and Samsung Knox Manage. Sub-brands include Go3 (television), Home3 (satellite TV), BITĖS CLOUD, BITĖS PAKAI (bundled mobile+internet+TV packages with up to 59% discounts), BITĖS Profai (expert advice content hub), and Profė AI-stė (an AI-powered customer support chatbot). The company also offers eSIM service for smartwatches, mobile digital signature (M. parašas), device insurance, and home internet security.

BITĖ's revenue model combines recurring subscriptions (mobile plans, home internet, Go3 TV from €4.99/month, eSIM from €2/month), hardware sales with monthly installments, and managed services for business customers. Pricing is generally subscription-based monthly, with customized enterprise contracts. The company is privately held as a UAB (private limited company) under Lithuanian law, with no disclosed parent company, investor, or public listing. It reports a 4.5/5 customer rating across 2,191 reviews on bite.lt, indicating strong retail brand health in its domestic market.

Name

BITĖ Lietuva

Legal name

UAB "Bitė Lietuva"

Website

https://bite.lt

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BITĖ Lietuva is a Lithuanian telecommunications operator founded in 1996 providing mobile, home internet, OTT television, and managed IT services to consumers and businesses across Lithuania via retail salons, e-commerce, and cloud/cybersecurity offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Mobile Services: Monthly subscription plans for mobile voice, SMS, and data services; includes 5G plans for consumers and businesses
2. Device Sales: Retail sales of smartphones, smartwatches, tablets, laptops, televisions, and accessories through e-commerce and physical stores
3. Go3 Television: OTT television subscription service with plans starting from €4.99/month, available on multiple devices
4. Business IT Services: Enterprise solutions including cloud services, cybersecurity, data centers, dedicated internet lines, and IoT platforms
5. Home Internet: Fixed internet services including 5G home internet, fiber-optic, and traditional broadband

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BITĖ Lietuva is a Lithuanian telecommunications operator that sells mobile voice and data subscriptions, fixed home internet (including 5G), Go3 pay-TV/streaming, and eSIM services to consumers, while also providing business-grade connectivity, BITĖS CLOUD, cybersecurity, and IoT solutions to organizations. The company sells mobile devices and accessories through its online store and a network of BITĖ retail salons across Lithuania.

Product overview

BITĖ Lietuva is a Lithuanian telecommunications and electronics retailer offering a comprehensive portfolio of consumer and business services. The core offering includes mobile voice and data plans (5G and 4G/LTE), home internet (5G fixed wireless, fiber optic, and dedicated lines), and Go3 OTT television service. For smart device support, the company provides the Profė AI-stė chatbot, the Profai expert advice platform, and eSIM services for smartwatches. Business customers access IT services including BITĖS CLOUD, cybersecurity solutions, a Security Operations Center, and an IoT platform with NB-IoT connectivity. Additional services include device insurance, internet security, mobile digital signature (M. parašas), and bundled packages (BITĖS pakai) that combine multiple services at discounted rates. The company operates both retail stores and an e-commerce platform, serving consumers and businesses with hardware products such as smartphones, smartwatches, televisions, computers, routers, and audio equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Mano BITĖ: Self-service portal/application for customers to manage their accounts and services
• BITĖS Profai
• Go3
• Home3
• BITĖS CLOUD
• BITĖS PAKAI

Quantifiable outcome

• 4.5 out of 5 customer rating based on 2,191 reviews

Named customers2 records

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ApplecoreTechnology or IntegrationApple products (iPhone, iPad, MacBook, Apple Watch) are prominently featured and sold through BITĖ stores and e-commerce platform; BITĖ supports Apple devices with dedicated setup instructions, eSIM activation, and Apple Business Manager integration for business customers
• SamsungcoreTechnology or IntegrationSamsung Galaxy devices, smartwatches, and televisions are key product offerings; dedicated Samsung section in stores; Samsung Knox Manage integration available for business customers
• XiaomicoreTechnology or IntegrationXiaomi smartphones and wearable devices sold through BITĖ; comprehensive support for Xiaomi devices including setup guides and troubleshooting
• Go3 (Television Platform)coreTechnology or IntegrationBITĖ's proprietary IPTV/OTT television service available across devices including Samsung, LG smart TVs and mobile devices
• ZTEcoreTechnology or IntegrationZTE 5G routers and mobile hotspots (MC888, MC889A, U30 Air) sold for home internet services; comprehensive setup guides provided

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• A1 Telekom Austria Group: Central/Eastern European telecom operator with comparable mid-market footprint, mobile and IT services portfolio, and similar capex/scale dynamics as BITĖ across CEE markets.
• Elisa Oyj: Finnish telecommunications operator with Baltic presence (Elisa Eesti). Comparable mid-cap European telecom with similar mobile, broadband, and digital services mix; offers a peer benchmark for ARPU, bundling, and 5G monetization in a similar-size market.
• LMT (Latvian Mobile Telephone): Latvian mobile operator with analogous mobile, IoT, and 5G offerings serving a neighboring Baltic market. Highly comparable in scale, technology stack, and competitive dynamics to BITĖ Lietuva.

Broad incumbents

• Telia Company: Parent of Telia Lietuva; major Nordic/Baltic telecom incumbent. Comparable at group level for enterprise services strategy, IT/cloud adjacencies, and IoT platform monetization across the region.
• Orange S.A. Major European telecom incumbent with mobile, broadband, and IT/cloud services across multiple geographies. Comparable for enterprise IT services diversification and convergence strategy in mature telecom markets.
• Tele2 AB: Parent of Tele2 Lietuva; pan-European mobile operator with broad Baltic and Nordic footprint. Comparable at group level for capital structure, capex intensity, and competitive strategy in regional telecom markets.
• T-Mobile US: Major US/global wireless carrier offering mobile, home internet, and bundled services. Comparable for fixed-wireless-home-internet strategy, device-installment models, and bundling mechanics that BITĖ also employs via BITĖS pakai.
• Vodafone Group: Global telecommunications operator offering mobile, fixed, IoT, and cloud services across Europe and beyond. Useful peer for benchmarking enterprise/IoT strategy and digital service diversification beyond core connectivity.

Direct peers

• Telia Lietuva: Incumbent Lithuanian telecommunications operator offering mobile, fixed broadband, and TV services. Most direct head-to-head competitor in the Lithuanian market across all of BITĖ's core product lines.
• Tele2 Lietuva: Swedish-backed mobile operator in Lithuania competing directly with BITĖ on consumer and business mobile plans, fixed internet, and bundled offerings. Forms the third leg of the Lithuanian mobile oligopoly alongside Telia and BITĖ.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bite-lietuva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BITĖ Lietuva