Bitunova GmbH

What Bitunova GmbH does

Bitunova GmbH is a German manufacturer of bitumen emulsions and specialty bituminous products for road construction, road maintenance, and building construction, headquartered in Düsseldorf with three company-owned production facilities in Hamburg, Bad Hersfeld, and Großmehring. Founded in 1988 in Loosdorf/Niederösterreich (Austria), the company produces a catalog of approximately 25 products spanning bitumen emulsions, cold-mix road repair materials (Kaltmischgut, Reparaturasphalt-RA®, Repstar®, Reparaturmörtel, Gussfix), surface treatments (Bitumenschlämme, Porenfüllmasse, Risafix, Vergussmassen, Haftgrund, Bituspray), construction accessories (Fugenband, Fugenband selbstklebend, Bitucleaner, Handverdichter), the BITUNOVA® branded product line (PLAST, PM, DECORALT, Falt S, Floor H 2000, Floor ST-W, Floor VP 1506), and polymer-modified bitumen products (STARPLAST PM®). The portfolio is supported by services including pre-spraying (Vorspritzen) and edge sealing (Randversiegelung) performed in compliance with ZTV Asphalt-StB standards.

The business operates a B2B enterprise sales model, distributing directly to municipal governments, road construction companies, and infrastructure contractors via phone and email channels managed through its three regional production sites. Pricing is not publicly disclosed and quotes are obtained through direct sales engagement. The company holds ISO 9001:2015 certification and maintains an extensive portfolio of registered trademarks. Bitunova is a subsidiary of STRABAG, operating within the parent's construction materials division as evidenced by shared corporate infrastructure, CDN hosting on strabag-cdn.net, and a centralized career portal. Its market scope is exclusively Germany.

Revenue is generated through direct product sales (one-time license per unit/tanker) and professional services, with a heavy concentration in the German road construction end-market.

Name

Bitunova GmbH

Legal name

BITUNOVA GmbH

Website

https://bitunova.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

German manufacturer of bitumen emulsions and specialty bituminous products for road construction, maintenance, and building applications, operating three production facilities and serving municipal governments and construction contractors across Germany as a subsidiary of STRABAG.

Ownership category

akta.pro rank

Product category

Road construction materials

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Paving Mixture and Block Manufacturing (324121), Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB)

akta.pro secondary industries

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH), Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF)

Keywords

• Bitumen emulsions
• Road construction materials
• Pavement repair products
• Asphalt maintenance products
• Surface treatment materials

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bitumen Emulsions: Production and distribution of bitumen emulsions manufactured at company-owned facilities in Hamburg, Bad Hersfeld, and Großmehring
2. Special Bituminous Products: Sale of specialty road construction products including cold mix, repair asphalt, joint sealants, and surface treatments
3. Road Construction Services: Prespraying and edge sealing services for road preservation and maintenance

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bitunova GmbH manufactures and distributes bitumen emulsions and a comprehensive range of special bituminous products for road construction, road renovation, and building construction. Products are produced at company-owned facilities in Hamburg, Bad Hersfeld, and Großmehring, and supplied directly to road construction companies, municipalities, and infrastructure contractors across Germany.

Product overview

Bitunova GmbH is a leading manufacturer of bitumen emulsions and bituminous special products in Germany, founded in 1988 in Loosdorf/NÖ. The company operates as a multi-product construction materials provider with two core product categories: bitumen emulsions (produced in-house at facilities in Hamburg, Bad Hersfeld, and Großmehring) and a comprehensive portfolio of special products for road renovation and construction. The product range includes road repair materials (Kaltmischgut, Reparaturasphalt-RA®, Repstar®, Reparaturmörtel, Gussfix), surface treatment products (Bitumenschlämme, Porenfüllmasse, Risafix, Vergussmassen, Haftgrund, Bituspray), construction accessories (Fugenband, Fugenband selbstklebend, Trennmittel 1:20, Bitucleaner, Handverdichter), bitumen emulsion products (STARPLAST PM®), and branded product lines (BITUNOVA® PLAST, PM, DECORALT, Falt S, and Floor series). The company also provides services including pre-spraying (Vorspritzen) and edge sealing (Randversiegelung) for road preservation.

Differentiator

Problem solved

Functional benefit

Brands

• BITUNOVA® PLAST: Bitumen-based product line for construction applications.
• BITUNOVA® PM
• BITUNOVA® DECORALT
• BITUNOVA® Falt S
• BITUNOVA® Floor H 2000
• BITUNOVA® Floor ST-W
• BITUNOVA® Floor VP 1506
• Reparaturasphalt- RA®
• Repstar®
• STARPLAST PM®

Products and services

• Bitumen Emulsion Bitumen emulsion produced in-house at three German facilities, used as a binder for road construction, surface treatments, and maintenance applications.
• Kaltmischgut Ready-mix material for repairing pavement damage and leveling uneven road surfaces, supplied to road construction contractors.
• Reparaturasphalt-RA® Repair asphalt best suited for closing breaks in asphalt and concrete surfaces on roads and traffic areas.
• Repstar® Reactive high-performance mix material for small damages on all traffic surfaces, allowing rapid road repairs.
• Reparaturmörtel Ready-mix mortar supplied in a bucket for repairing, leveling, and fixing smaller breakouts in road surfaces.
• Gussfix Repair concept for small-area road damage subject to high load requirements, suitable for heavily trafficked areas.
• Gussasphalttafeln Melt-on mastic asphalt plates available in grain sizes 0/2, 0/5, and 0/8 mm for road surface applications.
• Bitumenschlämme Ready-to-use emulsion-based product for pore sealing and creating surface protection on asphalt surfaces.
• Porenfüllmasse Ready-to-use cold bitumen-based pore filling mass for sealing asphalt surfaces.
• Risafix Ready-to-use, solvent-free, plastic-modified bitumen mass for sealing and repair applications.
• Fugenband Bituminous joint tape for the flexible formation and permanent sealing of connections and seams in asphalt road construction.
• Fugenband selbstklebend Cold self-adhesive road construction joint tape for sealing joints in asphalt road construction.
• STARPLAST PM® Polymer-modified bitumen emulsion used for treatment of seam flanks in asphalt road construction.
• Vergussmassen Pourable bituminous products used for crack repair, joint grouting, paving grouting, and rail grouting in road construction.
• Haftgrund Fast-drying plastic-based primer used prior to the application of bitumen products on surfaces.
• Bituspray Sprayable, solvent-based bitumen coating with high penetration power and high coverage for surface treatment.
• Handverdichter Shock-damped special hand tamper tool for compaction work during road repair.
• Trennmittel 1:20 Release agent that prevents adhesion of mix material to carriers and surfaces through its polarity.
• Bitucleaner Cleaning product ideal for cleaning machines and tools used in asphalt installation.
• Vorspritzen (Pre-spraying Service) Pre-spraying service for preserving road substance on traffic surfaces of all kinds, applied as part of road maintenance.
• Randversiegelung (Edge Sealing Service) Edge sealing service to protect asphalt shoulders from lateral water penetration, compliant with ZTV Asphalt-StB standards.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TotalEnergies (Bitumen Division): Major integrated oil major with a dedicated bitumen product line including emulsions and polymer-modified binders. Comparable to Bitunova as a supplier of bitumen emulsions and specialty binders for road construction, though with vastly larger scale and global distribution.
• Colas: Bouygues subsidiary and one of the world's largest road construction and bitumen products groups. Directly comparable to Bitunova as a manufacturer and supplier of bitumen emulsions, asphalt mixes, and road maintenance products, though at much larger scale and global reach.
• Shell Bitumen: Shell's bitumen business produces a comprehensive range of bitumen emulsions and specialty binders for paving and road maintenance. Comparable to Bitunova as a direct bitumen emulsion and specialty binder manufacturer, though at global scale.
• Eurovia: VINCI subsidiary focused on road construction and bituminous binders. Comparable to Bitunova in producing bitumen emulsions, asphalt mixes, and road maintenance materials, but with broader geographic presence and deeper integration with major construction projects.

Direct peers

• Nynas: Swedish specialty bitumen producer focused on polymer-modified bitumen, emulsions, and niche binders for road and industrial applications. Closely comparable to Bitunova's specialty, polymer-modified BITUNOVA PM and STARPLAST PM product positioning.
• Kemna Bau Andreae: German asphalt and road construction materials company producing asphalt mixes and bituminous products domestically. Comparable to Bitunova as a German-headquartered supplier serving the same municipal and contractor customer base for road construction and maintenance.
• Vialit: Austrian specialist in bitumen emulsions and road construction products with a German-speaking market focus. Comparable to Bitunova as a DACH-region bitumen emulsion and specialty road repair product manufacturer with similar customer base and product breadth.

Regional players

• Asphaltmischwerk (AMW) / Mitteldeutsche Hartstein-Industrie: German asphalt and bituminous products manufacturer serving road construction and maintenance customers. Comparable to Bitunova's domestic German focus on bituminous products, though with a more regional southern/central German footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bitunova-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitunova GmbH