Bix Restaurant
Bix Restaurant is a founder-owned San Francisco fine dining supper club, established 1988 in historic Jackson Square, serving modern American cuisine, classic cocktails, and nightly live jazz, with private event hosting for 12-150 guests and gift card retail.
- Company typePrivate
- Founded1988
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bix Restaurant does
Bix Restaurant is a single-unit, founder-owned fine dining establishment operating in San Francisco's historic Jackson Square district at 56 Gold Street since 1988. Founded by Doug 'Bix' Biederbeck, the restaurant operates as a supper club combining modern American cuisine, a classic cocktail program, and nightly live jazz (solo piano to trios, no cover charge). Its core offerings include dinner service (appetizers $14-$20, mains $36-$57, desserts $13-$14, signature cocktails $14-$18) served seven days a week, a wine and beer list, and ancillary revenue streams from private events (small parties of 12-20 and full buyouts up to 100 seated / 150 standing) and gift cards (physical and e-gift cards via cardfoundry.com). A 6.5% surcharge is added to all food and beverage sales to satisfy government employer mandates.
The business model is direct-to-consumer fine dining with three revenue streams: dining service (transaction-fee F&B sales), private events (minimum flat-rate bookings with Saturday premiums), and gift cards (one-time purchases). Distribution is exclusively direct: in-restaurant dining, on-site gift card sales, and a proprietary e-commerce site (bixrestaurant.com). The restaurant does not use third-party delivery, marketplace, or reseller channels. Technology is limited to standard restaurant POS and website infrastructure; there are no proprietary software products, AI capabilities, or APIs. Marketing channels are organic social (Facebook, Instagram @bixsf), website content, and live music events as experiential pull.
Bix targets two customer segments: upscale dining enthusiasts seeking an elegant supper club atmosphere with white-tablecloth service and live jazz, and private event planners (corporate and personal celebrations) seeking a distinctive venue with custom menus and professional entertainment. The restaurant's competitive advantages center on 35+ years of brand recognition, a prime historic location with unique architecture, established jazz musician relationships, and a proprietary cocktail program codified in owner Biederbeck's published book 'Bixology.' The business is privately held, bootstrapped, and operates without institutional investment or expansion beyond the single San Francisco location.
Bix Restaurant firmographics
Firmographics- Name
- Bix Restaurant
- Legal name
- Bix Restaurant
- Website
- https://bixrestaurant.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bix Restaurant is a founder-owned San Francisco fine dining supper club, established 1988 in historic Jackson Square, serving modern American cuisine, classic cocktails, and nightly live jazz, with private event hosting for 12-150 guests and gift card retail.
- Ownership category
- akta.pro rank
Bix Restaurant industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Supper Clubs & Dinner-Theater Restaurants (THAFACAL)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Bix Restaurant is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bix Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dining Service: Revenue from food and beverage sales including dinner service, cocktails, wine, and beer. Transactions are one-time purchases at point of service with a 6.5% surcharge added to all food and beverage sales.
- Private Events: Revenue from private party bookings including small party reservations (12-20 guests) and full restaurant buyouts. Pricing includes customized menus, open bar, passed hors d'oeuvres, live entertainment, with minimum flat rates and premiums for Saturday evenings.
- Gift Cards: Revenue from sale of physical gift cards (mailed) and e-gift cards (instant email delivery) available for purchase online and in-person at the restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cocktails priced at $18 per drink |
| Unit Pricing | Pay-as-you-go | Low ABV cocktails at $16 |
| Unit Pricing | Pay-as-you-go | Zero Proof cocktails at $14 |
| Unit Pricing | Pay-as-you-go | Draught and bottled beer from $6-$12 |
| Unit Pricing | Pay-as-you-go | Dinner appetizers from $14-$20 |
| Unit Pricing | Pay-as-you-go | Oysters and seafood from $4-$125 |
| Unit Pricing | Pay-as-you-go | Main dishes from $36-$57 |
| Unit Pricing | Pay-as-you-go | Desserts from $13-$14 |
| Unit Pricing | Multi-year contract | Private event minimum flat rate (varies) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bix Restaurant product offering
Product offeringCore offering
BIX Restaurant operates a single-location upscale supper club in San Francisco's historic Jackson Square, serving modern American cuisine with locally sourced ingredients alongside classic cocktails and nightly live jazz. In addition to dinner service, the restaurant sells gift cards and branded merchandise online and in-person, and hosts private events ranging from small parties (12-20 guests) to full restaurant buyouts (up to 100 seated / 150 standing).
Product overview
Bix Restaurant is a San Francisco supper club offering a single, unified dining and entertainment experience. The core offerings include dinner service featuring modern San Francisco cuisine, classic cocktails served at the mahogany bar, live jazz music nightly, and dessert. The company also operates ancillary products including e-gift cards, physical gift cards, BIX merchandise, pre-paid BIX Experience vouchers, and private event hosting services. The restaurant's digital presence (bixrestaurant.com) serves as the primary platform for reservations, event bookings, and gift card purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service Full dinner service featuring modern American/San Francisco cuisine with locally sourced ingredients, including appetizers (e.g., deviled eggs, Dungeness crab croquettes), oysters and seafood, and main courses (e.g., local Petrale sole, Mary's heirloom half chicken, USDA Prime Flat Iron Steak) for guests dining in the Jackson Square supper club.
- Cocktail and Bar Program Classic cocktail and bar service at the mahogany bar by white-jacketed bartenders, spanning signature cocktails (Bellini, Pisco Punch, BIX Sidecar, Elixir No 3, Perfect Manhattan), low-ABV cocktails, zero-proof cocktails, beer, and wine, priced à la carte.
- Dessert Menu À la carte dessert offerings including carrot cake, strawberries & cream, Gold St. Foster, warm chocolate brioche bread pudding, and coconut sorbet, served to diners in the main dining room.
- Live Jazz Music Programming Nightly live jazz programming featuring Bay Area musicians, ranging from solo piano to jazz trios, performed during dinner service with no cover charge for diners.
- Private Events and Full Buyouts Full restaurant buyout and large private event hosting for up to 100 seated guests or 150 standing, with customized menus, open bar, passed hors d'oeuvres, and live entertainment options; coordinated through a dedicated events contact.
- Small Party Reservations Group dining reservations for 12-20 guests with three-course menu options, available Sunday through Thursday at communal seating across 2-3 tables in the dining room.
- Gift Cards (Physical and E-Gift) Restaurant-branded gift cards available in any denomination, sold as either physical cards mailed in 5-7 business days (US addresses) or e-gift cards delivered instantly via email, purchasable online and in-person at the restaurant.
- BIX Branded Merchandise Branded BIX merchandise including posters and apparel available for purchase through the gifts page and in-person at the restaurant.
- Pre-Paid BIX Experience Pre-paid BIX dining experience vouchers available for purchase online through the gifts page, redeemable for a dining experience at the restaurant.
Companies that use Bix Restaurant
Customer profileSegments2 records
Ideal customer profiles2 records
Bix Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bix Restaurant partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Bix Restaurant competitors and assessment
Company assessmentDirect peers
- House of Prime Rib: Long-running SF supper-club-style restaurant famous for its classic American menu, cart-side service, and old-school ambiance. Comparable as a heritage, single-location SF dining institution with strong brand recognition and a loyal repeat clientele.
- Foreign Cinema: Mission District restaurant combining California-Mediterranean cuisine with outdoor film screenings. Comparable as a high-touch SF dining experience that layers entertainment (film vs. jazz) onto a full-service dinner format.
- Boulevard Restaurant: Beloved San Francisco fine-dining restaurant in a historic Belle Epoque building near the Ferry Building. Direct peer: comparable upscale SF institution serving modern American cuisine with strong wine/cocktail programs and a high-end private-event clientele.
- Spruce Restaurant: Upscale Presidio Heights restaurant with a modern American menu and notable cocktail and wine programs. Comparable as a high-end SF dining venue targeting affluent locals and private-event clients in a similar price tier to Bix.
- Zuni Café: Iconic San Francisco restaurant on Market Street known for its roast chicken, wine list, and lively bar scene. Comparable as a long-established SF fine-dining institution with strong beverage culture and a destination dining identity.
- Farallon Restaurant: Unionsquare-adjacent seafood restaurant with whimsical undersea-themed decor and a destination bar. Comparable as a theatrically designed, upscale SF restaurant with strong cocktail reputation and private-event appeal.
Regional players
- The Battery: Members-only private club and restaurant in San Francisco's Financial District with dining, event space, and a 'living room' atmosphere. Comparable as a high-end SF venue serving similar affluent clientele, but operates on a membership rather than open-dining model.
Others
- Florio: Pacific Heights Mediterranean bistro owned by the same proprietor, Doug Biederbeck. Adjacent peer: same owner-operator with shared back-office and brand halo potential, but a different cuisine and concept.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bix Restaurant social profiles
Digital presenceBix Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bix Restaurant leadership team
Management profileNumber of profiles
Profiles2 records
Bix Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bix Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bix Restaurant
What does Bix Restaurant do?
BIX Restaurant operates a single-location upscale supper club in San Francisco's historic Jackson Square, serving modern American cuisine with locally sourced ingredients alongside classic cocktails and nightly live jazz. In addition to dinner service, the restaurant sells gift cards and branded merchandise online and in-person, and hosts private events ranging from small parties (12-20 guests) to full restaurant buyouts (up to 100 seated / 150 standing).
Is Bix Restaurant a public or private company?
Bix Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bix Restaurant founded?
Bix Restaurant was founded in 1988. It employs 11 to 50 people.
Where is Bix Restaurant based?
Bix Restaurant is headquartered in San Francisco, United States, in the North America region.
How does Bix Restaurant make money?
Three revenue lines are on record. Dining Service is the primary driver. The others are private Events and gift Cards.
Who are Bix Restaurant's main competitors?
Direct peers on record are House of Prime Rib, Foreign Cinema, Boulevard Restaurant, Spruce Restaurant, Zuni Café and Farallon Restaurant. The Battery is listed as a regional player. Florio is listed as an others.
Does Bix Restaurant have an API?
No public API is recorded for Bix Restaurant.
What industry is Bix Restaurant in?
Bix Restaurant's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAL, Supper Clubs & Dinner-Theater Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.