Spruce Restaurant
Spruce Restaurant is a single-location fine dining establishment in San Francisco, founded in 2007, offering California-inspired cuisine sourced from its proprietary SMIP Ranch organic farm. It serves affluent Bay Area diners with a Wine Spectator Grand Award-winning 3,500-selection wine program and private dining for groups up to 40.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Spruce Restaurant does
Spruce Restaurant is a single-location fine dining establishment operating at 3640 Sacramento Street in San Francisco, California, since 2007. The restaurant serves California-inspired cuisine built around a proprietary supply partnership with SMIP Ranch, a private five-acre organic farm in Woodside, CA, from which nearly all of its produce is sourced. It operates dinner service Monday through Sunday, weekday lunch, weekend brunch, and a daily cafe from 10am-8:30pm, with bar and lounge seating available on a walk-in basis. The operation employs 18 people and maintains a Wine Spectator "Grand Award" wine and spirits program featuring over 3,500 curated selections.
The business operates multiple revenue streams across both consumer and event-driven segments. Core restaurant dining serves affluent Bay Area fine dining patrons seeking farm-sourced seasonal cuisine. Private dining infrastructure includes the Library Room (up to 18 guests), Shiraga Room (up to 12 guests), and Laurel Room (up to 40 guests), with full restaurant buyouts available for corporate events, celebrations, and formal sit-down dinners. Catering services are extended through Events by Bacchus, an affiliated offering under Bacchus Management. Limited-time experiential menus — including the Petrossian Caviar Menu priced at $225 and the Sunday-night Burgers & Burgundy program — drive incremental premium revenue. Gift cards are sold via ToastTab both in-person and online.
Spruce distributes through direct in-restaurant dining, third-party reservation platform OpenTable, and digital gift card sales via ToastTab, with special-event ticketing managed through Eventbrite. The restaurant has earned industry recognition including Esquire Magazine's "Best New Restaurant in America," Food & Wine Magazine's "Best New Wine List," and ongoing Wine Spectator "Grand Award" status. There are no disclosed funding rounds, no parent company formally documented (though the Bacchus Management affiliation is referenced through media contact and catering redirect), and no headcount growth or geographic expansion signals in the available data.
Spruce Restaurant firmographics
Firmographics- Name
- Spruce Restaurant
- Legal name
- Spruce Restaurant
- Website
- https://sprucesf.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spruce Restaurant is a single-location fine dining establishment in San Francisco, founded in 2007, offering California-inspired cuisine sourced from its proprietary SMIP Ranch organic farm. It serves affluent Bay Area diners with a Wine Spectator Grand Award-winning 3,500-selection wine program and private dining for groups up to 40.
- Ownership category
- akta.pro rank
Spruce Restaurant industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Spruce Restaurant is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spruce Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dining Service: Revenue from serving California-inspired cuisine for dinner, lunch, brunch, and weekend brunch service across restaurant and cafe operations.
- Private Dining Events: Revenue from private dining services including Library Room (up to 18 guests), Shiraga Room (up to 12 guests), Laurel Room (up to 40 guests), and full restaurant buyouts with custom menus.
- Wine and Spirits Program: Revenue from extensive wine and spirits program featuring over 3,500 wine selections, spirits, and handcrafted cocktails. Includes specialty wine dinner events like Burgers & Burgundy and Petrossian Caviar Menu.
- Gift Cards: Revenue from gift card sales through ToastTab platform, available for purchase in-person or online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Dishes - Spruce Burger |
| Unit Pricing | Pay-as-you-go | Wine by Glass - Burgundy Selection |
| Unit Pricing | Pay-as-you-go | Petrossian Caviar Menu |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Spruce Restaurant product offering
Product offeringCore offering
Spruce Restaurant operates a single-location fine dining establishment in San Francisco serving California-inspired cuisine for dinner nightly, weekday lunch, and weekend brunch, with nearly all produce sourced from its proprietary five-acre SMIP Ranch organic farm. The restaurant complements its food program with one of America's most progressive wine and spirits programs featuring over 3,500 selections, and offers three private dining rooms accommodating groups of 12-40 guests.
Product overview
Spruce Restaurant operates as a single-location fine dining establishment offering California-inspired cuisine with multiple service offerings. The core product is restaurant dining featuring ingredients from their proprietary SMIP Ranch organic farm, supported by an award-winning wine and spirits program with over 3,500 selections. Additional offerings include private dining across three dedicated rooms (Library, Shiraga, Laurel) accommodating groups from 12 to 40 guests, full restaurant buyouts, catering services via Events by Bacchus, a bar and lounge with all-day seating, and a cafe. Gift cards are available through an online platform. Special limited-time menus and wine pairing dinners are regularly featured.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Wine Spectator Grand Award - highest honor from leading wine publication
Companies that use Spruce Restaurant
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Spruce Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Spruce Restaurant partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SMIP RanchcoreProprietary partnership with SMIP Ranch, a private five-acre organic farm located in the hills above Woodside, CA. Nearly all of the restaurant's produce comes from this farm, ensuring consistent supply of fresh, organic ingredients for the California-inspired cuisine menu.
- Bacchus ManagementcoreRestaurant is part of the Bacchus Management restaurant group. Media contact Karey Walker is from Bacchus Management ([email protected]). Catering services redirect to eventsbybacchus.com.
- PetrossianminorParisian caviar purveyor since 1920, setting the gold standard for caviar. Spruce offers a special Petrossian Caviar Menu from July 10-18 featuring Royal Baika Caviar, Royal Daurenki Caviar, and Tsar Imperial Osetra Caviar with curated wine pairings.
- Various Wineries (Burgundy producers)minorPartnership with Burgundy wineries including Camus-Bruchon, Domaine Ramonet, Georges Lignie, and others for the 'Burgers & Burgundy' Sunday night wine program featuring rotating rare wine pours at exceptional price points.
- OpenTablecoreThird-party reservation platform enabling online table bookings. Reservations are managed through OpenTable's booking system for seamless customer experience.
- ToastTabminorGift card distribution platform enabling online and in-person gift card sales for the restaurant.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Spruce Restaurant competitors and assessment
Company assessmentDirect peers
- Lazy Bear: San Francisco tasting-menu fine dining concept with strong wine pairings and communal/private formats. Targets similar Bay Area foodie and special-occasion diners as Spruce.
- Benu: Three-Michelin-starred San Francisco fine dining destination serving contemporary American cuisine with curated beverage pairings. Comparable in city, prestige tier, and reliance on chef/team reputation.
- Gary Danko: Long-running San Francisco fine dining destination (founded 1999) with a prix-fixe format and Wine Spectator-recognized cellar. Comparable in longevity, prestige, and customer demographic to Spruce.
- Boulevard: Iconic San Francisco fine dining restaurant in the same neighborhood tier, offering seasonal American cuisine and an award-winning wine list. Operates private dining and competing for the same affluent Bay Area clientele.
- Quince: Michelin-starred contemporary fine dining restaurant in San Francisco serving California-inspired cuisine with strong wine program and private dining. Closest direct comparison to Spruce given location, cuisine philosophy, and customer base.
Regional players
- Commis: Two-Michelin-star tasting-menu restaurant in Oakland focused on seasonal, ingredient-driven cuisine. Comparable in Bay Area fine dining positioning and reliance on chef-driven execution.
- Single Thread: Sonoma farm-to-table fine dining with an attached farm (Single Thread Farms), offering a tasting menu and curated beverage program. The most direct comparison to Spruce's SMIP Ranch farm-partnership model.
- The French Laundry: Thomas Keller's destination fine dining restaurant in Yountville (Napa Valley) with a globally renowned wine program. Comparable in cuisine pedigree and award stature, though it draws more national tourism than local repeat business.
- Manresa: Three-Michelin-starred fine dining in Los Gatos with a farm-to-table philosophy and award-winning wine program. Comparable in philosophy (own farm, seasonal cuisine) and Bay Area regional customer overlap.
Others
- Bacchus Management Group: Restaurant group that operates Spruce and provides catering via Events by Bacchus. Adjacent rather than competitive – relevant as a parent/affiliate for understanding shared services, marketing, and growth strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Spruce Restaurant social profiles
Digital presenceSpruce Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spruce Restaurant leadership team
Management profileNumber of profiles
Profiles2 records
Spruce Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spruce Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spruce Restaurant
What does Spruce Restaurant do?
Spruce Restaurant operates a single-location fine dining establishment in San Francisco serving California-inspired cuisine for dinner nightly, weekday lunch, and weekend brunch, with nearly all produce sourced from its proprietary five-acre SMIP Ranch organic farm. The restaurant complements its food program with one of America's most progressive wine and spirits programs featuring over 3,500 selections, and offers three private dining rooms accommodating groups of 12-40 guests.
Is Spruce Restaurant a public or private company?
Spruce Restaurant is a private company. It is classified as unknown and is currently operating.
When was Spruce Restaurant founded?
Spruce Restaurant was founded in 2007. It employs 11 to 50 people.
Where is Spruce Restaurant based?
Spruce Restaurant is headquartered in San Francisco, United States, in the North America region.
How does Spruce Restaurant make money?
Four revenue lines are on record. Dining Service is the primary driver. The others are private Dining Events, wine and Spirits Program and gift Cards.
Who are Spruce Restaurant's main competitors?
Direct peers on record are Lazy Bear, Benu, Gary Danko, Boulevard and Quince. Regional players are Commis, Single Thread, The French Laundry and Manresa. Bacchus Management Group is listed as an others.
Does Spruce Restaurant have an API?
No public API is recorded for Spruce Restaurant.
What industry is Spruce Restaurant in?
Spruce Restaurant's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.