BiztosDöntés.hu

What BiztosDöntés.hu does

BiztosDöntés.hu is a Hungarian-language financial product comparison and lead-generation platform operated by Biztos Döntés Kft., headquartered in Gödöllő, Hungary, and led by founder Gergely Péter. The platform serves Hungarian individual consumers seeking to compare and select retail financial products, offering side-by-side calculators and educational content across personal loans, mortgages, bank accounts, health funds, term deposits, and pension funds. It aggregates offerings from more than 30 Hungarian financial institutions, including the major retail banks (such as OTP, Erste, CIB, and K&H) as well as insurers, health funds, and pension providers, with a dedicated partnership with GRANTIS Hungary Zrt for pension comparison.

The platform's technology stack is a consumer-facing web product built around product calculators and comparison tables, supplemented by an editorial content library of expert guides and a press-release/newsletter distribution channel. Content is published in Hungarian and includes specialized calculators for government-subsidized housing schemes such as Otthon Start and CSOK Plusz, tying the product surface to specific Hungarian regulatory programs. Distribution is driven by SEO, content marketing, and social channels (LinkedIn, Facebook, Instagram), with PR used to amplify reach.

The business model is affiliate/referral-based: the platform is free to consumers and monetizes through referral fees paid by financial product providers when users are converted into applicants or customers. No subscription, lead-sales fee structure beyond the affiliate model, or paid product tier is indicated. The company is structured as a private Hungarian limited liability company (Kft.) with no disclosed external funding rounds.

Name

BiztosDöntés.hu

Legal name

Biztos Döntés Kft.

Website

https://biztosdontes.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BiztosDöntés.hu is a Hungarian financial comparison platform offering free online calculators and expert guides across personal loans, mortgages, bank accounts, health funds, term deposits, and pension products, serving Hungarian consumers by aggregating offerings from 30+ domestic financial institutions.

Ownership category

akta.pro rank

Product category

Personal Finance Comparison Services

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Financial product comparison
• Personal loan calculator
• Mortgage comparison tool
• Banking product aggregator
• Insurance comparison platform

Headquarters

HQ city

Gödöllő

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Fees: The platform generates revenue by featuring and comparing financial products from banks, insurance companies, and other financial service providers. The site displays promotional content and directs users to partner financial institutions, likely earning referral or marketing fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

BiztosDöntés.hu is a Hungarian financial comparison platform that provides free online calculators and expert-written guides for comparing personal loans, mortgages, bank accounts, term deposits, health funds, pension funds, and insurance products from over 30 Hungarian financial institutions. The platform also covers Hungarian government subsidy programs (CSOK Plusz, Otthon Start, Babaváró hitel) and investment education, directing consumers to partner financial providers via its website.

Product overview

BiztosDöntés.hu is a Hungarian financial comparison platform offering a suite of interconnected calculator and educational tools. The core offering consists of multiple financial product calculators (personal loans, home loans, bank accounts, health funds, term deposits, pension funds) that compare offerings from 30+ Hungarian financial institutions. The platform integrates government subsidy guidance, investment education, and insurance comparison tools, functioning as a comprehensive financial decision-support portal where users can compare rates, calculate payments, and access expert-written guides. The main product categories work together: loan calculators help users find financing, deposit calculators help them find savings vehicles, while educational content supports financial literacy across all product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Személyi kölcsön kalkulátor (Personal Loan Calculator) Online financial calculator that compares personal loan offers from multiple Hungarian banks including interest rates, monthly payments, and total repayment amounts, targeted at Hungarian consumers seeking personal financing.
• Lakáshitel kalkulátor (Home Loan Calculator) Online calculator for comparing housing loans and mortgages from Hungarian banks, including the Otthon Start government-subsidized loan program with 3% fixed interest rates, used by Hungarian consumers evaluating mortgage options.
• Bankszámla kalkulátor (Bank Account Calculator) Online comparison tool for bank accounts from Hungarian banks including account packages, fees, and services, designed for Hungarian consumers selecting a bank account.
• Egészségpénztár kalkulátor (Health Fund Calculator) Online calculator for comparing health fund (egészségpénztár) options from providers such as Allianz, Generali, OTP, and others, including tax benefit calculations, aimed at Hungarian consumers evaluating health fund membership.
• Lekötött betét kalkulátor (Term Deposit Calculator) Online calculator for comparing fixed deposit accounts with EBKM (Uniform Deposit Rate Index) calculations across multiple Hungarian banks, used by Hungarian consumers comparing savings products.
• Állami támogatás összefoglaló (Government Support Summary) Comprehensive guide and calculator for Hungarian government subsidies including CSOK Plusz, Babaváró hitel, Otthon Start, and other state-supported financial products, targeted at Hungarian consumers seeking state assistance with housing and family expenses.
• Befektetési útmutatók (Investment Guides) Educational content about Hungarian investments including EBKM calculations, diversification strategies, stocks, ETFs, bonds, and pension savings, designed for Hungarian consumers building investment literacy.
• Biztosítás összehasonlító (Insurance Comparison) Information and guides comparing Hungarian insurance products including home insurance, travel insurance, life insurance, and health insurance, targeted at Hungarian consumers evaluating insurance coverage.
• Önkéntes nyugdíjpénztár kalkulátor (Voluntary Pension Fund Calculator) Calculator for voluntary pension fund contributions and tax benefit calculations from providers such as OTP, Gondoskodás, and Prémium, used by Hungarian consumers planning retirement savings.
• Otthon Start Lakáshitel kalkulátor Specialized calculator for the Hungarian government's Otthon Start subsidized home loan program with 3% fixed interest rates, comparing offers from MBH, Gránit, MagNet, CIB, Erste, Raiffeisen, UniCredit, OTP, and K&H banks, targeted at Hungarian first-time home buyers.

Quantifiable outcome

• Comparison platform covering loans, insurance, savings, and investments

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• GRANTIS Hungary Zrt.minorStrategic or Co-development PartnerPartnership for comparing retirement savings products. GRANTIS provides expert consultation to help users compare and select pension and retirement savings options offered through the platform.
• CIB BankcoreOthersFinancial product provider featured on the comparison platform, offering personal loans, mortgages, and bank accounts through the BiztosDöntés.hu calculator and comparison tools.
• OTP BankcoreOthersMajor Hungarian bank whose personal loans, mortgages, bank accounts, health funds, and pension products are featured on the comparison platform.
• Erste BankcoreOthersHungarian bank featured on the platform for personal loans, mortgages, and savings products comparison.
• MagNet BankcoreOthersHungarian bank whose savings accounts, investments, and loan products are compared on the platform.
• MBH BankcoreOthersHungarian bank featured for personal loans, mortgages, savings, and investment product comparisons.
• Gránit BankcoreOthersDigital Hungarian bank featured for savings accounts, deposits, and loan products on the comparison platform.
• Revolut BankcoreOthersNeobank whose savings accounts and banking products are featured on the platform, including extensive coverage of its Hungary operations.
• UniCredit BankcoreOthersHungarian bank featured for personal loans, mortgages, and banking product comparisons.
• K&H BankcoreOthersHungarian bank whose loan and savings products are compared on the platform.
• Raiffeisen BankcoreOthersHungarian bank featured for personal loans, mortgages, and banking products on the comparison platform.
• CofidiscoreOthersCredit institution offering personal loans and savings products featured on the platform.
• Trive BankcoreOthersHungarian digital bank whose personal loans and savings products are featured on the platform.
• ProvidentminorOthersNon-bank lender offering personal loans featured on the comparison platform.
• Allianz EgészségpénztárcoreOthersHealth fund provider whose products are featured on the health fund comparison section.
• OTP EgészségpénztárcoreOthersHealth fund provider featured on the platform's health fund comparison tools.
• Patika EgészségpénztárcoreOthersHealth fund provider featured in the health fund comparison section.
• Prémium EgészségpénztárcoreOthersHealth fund provider featured on the platform's comparison tools.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moneysavingexpert: UK financial comparison and consumer education site covering credit cards, loans, savings, insurance, and utilities with deep editorial content. Closely comparable to BiztosDöntés.hu's calculator-plus-expert-guide model and category breadth.
• Bankmonitor.hu: Hungarian banking and financial product comparison website covering loans, mortgages, savings, and accounts. The closest domestic direct competitor to BiztosDöntés.hu, serving the same Hungarian consumers with a similar affiliate-driven model.
• NerdWallet: US personal finance comparison and education platform covering credit cards, loans, banking, insurance, and investing with a strong content-and-SEO-led acquisition engine and affiliate revenue model. Closest large-market parallel to BiztosDöntés.hu's product-and-content strategy.
• Bankrate: US financial product comparison platform that aggregates deposit, mortgage, credit card, and insurance rates from multiple providers. Directly comparable in business model (affiliate referral), multi-category coverage, and content-SEO acquisition strategy, though operating in a much larger market.
• LendingTree: US loan comparison marketplace connecting borrowers with multiple lenders across personal loans, mortgages, and credit cards via lead-generation/affiliate revenue. Comparable to BiztosDöntés.hu's loan-comparison core but focused on lead monetization rather than content/editorial.
• MoneySupermarket Group: UK-listed financial price comparison platform operating across insurance, banking, energy, and home services with an affiliate revenue model. Comparable in offering breadth across financial categories and in relying on provider referral fees as the primary monetization stream.
• Finder: Global financial product comparison platform covering banking, credit cards, loans, insurance, and investing in multiple countries. Directly comparable business model, category breadth, and SEO/content-led acquisition approach.
• GoCompare: UK financial comparison platform specializing in insurance, banking, and energy products with an affiliate revenue model. Comparable multi-category comparison approach and reliance on partner referral economics.

Broad incumbents

• Credit Karma: US personal finance platform owned by Intuit offering credit-monitoring, product comparison, and recommendations across cards, loans, and banking. Overlaps with BiztosDöntés.hu's comparison role but operates at much larger scale with proprietary credit data.

Regional players

• Compari.ro: Romania-headquartered financial and insurance product comparison platform covering loans, deposits, insurance, and utilities. Closest Central/Eastern European regional analog, similar in scope and affiliate model but in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biztosdontes.hu
• LinkedInlinkedin.com/company/biztosd%C3%B6nt%C3%A9s-hu
• Instagraminstagram.com/biztosdontes.hu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BiztosDöntés.hu