Barrenjoey Insurance Brokers

What Barrenjoey Insurance Brokers does

Barrenjoey Insurance Brokers (legal entity: Barrenjoey Lifestyle Pty Ltd) is a privately held, general insurance brokerage founded in 1979 by Jerry Harding in Avalon Beach on Sydney's Northern Beaches. The firm serves small and medium businesses and retail/individual clients across Australia, distributing a broad product portfolio through its Australian Financial Services Licence (AFSL 321529). Core offerings span 17 documented product lines split between commercial lines (Business Package, Public & Products Liability, Professional Indemnity, IT Liability, Management Liability, Marine Liability, Contract Works & Liability, Marine Cargo & Transit, Commercial Strata, Cyber Protection, Corporate Travel, Commercial Motor) and personal lines (Home Building & Contents, Landlord, Private Motor, Pleasure Craft, Prestige Home).

The business operates on a traditional brokerage model with no proprietary technology platform, relying instead on standard broker systems, a website with online claims forms and enquiry intake, and direct client consultation. Revenue is generated through commissions from insurance companies for placed policies, structured around annual premium cycles with annual billing as the default. The firm is a member of the Steadfast broker network — Australasia's largest general insurance broker network — which provides access to a wide insurer panel and exclusive policy options.

Barrenjoey is owned and operated by Managing Director John Phillips and Director Leah Hannan, who acquired the business from founder Jerry Harding in 2019 in a generational transfer (Harding retired in May 2022). The identified team of approximately 8 staff operates from a single Avalon Beach headquarters. Distribution is entirely direct-to-client through in-person, phone, email, and website enquiry channels, with go-to-market driven by long-tenured client relationships, word-of-mouth referrals, and local reputation in the Northern Beaches market.

Name

Barrenjoey Insurance Brokers

Legal name

Barrenjoey Lifestyle Pty Ltd

Website

https://bjins.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrenjoey Insurance Brokers is a family-owned general insurance brokerage founded in 1979 in Avalon Beach, Sydney, serving small and medium businesses and retail clients across Australia through the Steadfast broker network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance products
• Personal insurance coverage
• Risk management advice
• Claims advocacy services

Headquarters

HQ city

Avalon Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Barrenjoey earns commissions from insurance companies for placing policies on behalf of clients. They work for the client's best interest, not insurers', providing impartial advice and advocating for competitive premiums and favorable claims outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Barrenjoey Insurance Brokers is an Australian insurance brokerage firm that places and manages business and personal insurance policies on behalf of clients. Operating as a Steadfast Network Broker since 1979, the firm accesses a wide range of insurers through the Steadfast network and provides advice-based services including risk assessment, policy recommendation, premium negotiation, ongoing policy review, and claims advocacy for small-to-medium businesses and individual clients.

Product overview

Barrenjoey Insurance Brokers is a traditional insurance brokerage firm providing a broad portfolio of both business and personal insurance products through qualified insurance advisers. The business insurance arm includes a Business Package (comprehensive multi-section pack), standalone liability products (Public & Products Liability, Professional Indemnity, Management Liability), sector-specific covers (IT Liability, Marine Liability, Marine Cargo, Construction & Contract Works, Commercial Strata, Cyber Protection, Corporate Travel), and Commercial Motor Vehicle insurance. The personal insurance suite covers Home Building & Contents, Landlord Insurance, Private Motor Vehicle, Pleasure Craft, and Prestige Home Insurance. The firm operates as a Steadfast Network Broker, leveraging the network's scale to access multiple insurance companies and exclusive policy options, positioning itself as an alternative to direct-market insurers and comparison websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Package A comprehensive business insurance pack covering property damage, business interruption, theft, money, public/products liability, glass, transit, electronic equipment breakdown, machinery breakdown, general property, tax audit, and employee dishonesty for small to medium businesses.
• Public & Products Liability Insurance Protects businesses against legal liability to third parties for injury or property damage, including emotional distress claims, and covers product liability for businesses that sell, assemble or supply products.
• Commercial Motor Vehicle Insurance Insurance coverage for business motor vehicle fleets, from single vehicle policies to multi-fleet arrangements, with optional covers including excess-free windscreen replacement and hire car following accidents.
• Professional Indemnity Insurance Protects businesses and professionals against claims of negligence in the provision of professional services or advice, covering legal defense costs and damages awarded.
• IT Liability Insurance A combined Professional Indemnity and Public & Products Liability policy specifically designed for IT professionals and contractors, covering hardware, software, data, websites, development, systems, networks, support, security, and telecommunications activities.
• Management Liability Insurance Covers directors, managers, and employees against claims resulting from their actions or decisions, including employment practice liability, directors' and officers' liability, crime, corporate liability, and statutory liability.
• Marine Liability Insurance Specific liability coverage for marine industry workers including ship repairers, marinas, yacht clubs, boat builders, retailers, and chandlers against risks unique to the aquatic environment.
• Contract Works & Liability Insurance A combined policy for the construction sector uniting Material Loss and Public Liability insurance, covering property damage, public liability, plant & tools, existing structures, construction costs, transit, and legal expenses.
• Marine Cargo & Transit Insurance Protection against loss or damage to goods and livestock in transit worldwide by road, rail, sea, and air transport modes, covering importers, exporters, marina owners, and removalists.
• Commercial Strata Insurance Tailored insurance for residential and commercial strata plans covering property, property owners liability, voluntary workers personal accident, fidelity guarantee, office bearers liability, machinery breakdown, legal expenses, audit expenses, catastrophe insurance, and lot owners fixtures.
• Cyber Protection Insurance Helps protect businesses from financial impact of computer hacking or data breach, covering business interruption losses, cyber extortion, electronic data replacement, security and privacy liability, defense costs, regulatory breach liability, electronic media liability, crisis management expenses, and notification costs.
• Corporate Travel Insurance Coverage for businesses and employees traveling for work, protecting against financial loss from overseas health emergencies, flight cancellations, and lost or stolen baggage.
• Home Building & Contents Insurance Insurance coverage for homes and contents against risks including floods, bushfire, and cyclone, tailored for properties on Northern Beaches and greater Sydney region.
• Landlord Insurance Insurance protecting building and contents for investment properties, with additional benefits including tenant rent default, malicious damage by tenants, and loss of rent cover.
• Private Motor Vehicle Insurance Motor insurance covering vehicles against accidental damage and theft, and protecting from financial costs of repairing or replacing another person's vehicle in at-fault accidents.
• Pleasure Craft Insurance Insurance coverage for boats and watercraft against risks on ocean and Australian waterways, including 3-year replacement for trailerable boats, boat tender activities, theft of watersports equipment, and personal accident cover.
• Prestige Home Insurance Flexible insurance cover for high net worth homeowners requiring coverage for prestige homes, with options for home contents, legal liability, family cyber protection, and optional private collections coverage.

Quantifiable outcome

• Reimbursement of claims costs within 14 days reported by clients

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Steadfast GroupcoreChannel Partner/ Reseller/ DistributorSteadfast is Australasia's largest general insurance broker network. Barrenjoey is part of this network, leveraging their scale to access a wide range of insurance companies, broad range of products, exclusive policy options, and competitive pricing. When clients need to make claims, they have the backing of Steadfast behind them.
• National Insurance Brokers Association (NIBA)coreOthersBarrenjoey Insurance Brokers is a member of NIBA and bound by their Code of Conduct. They also subscribe to the Insurance Brokers Code of Practice, which sets minimum service standards that clients may expect.
• Australian Financial Complaints Authority (AFCA)coreOthersBarrenjoey Insurance Brokers is a member of AFCA, which provides a fair and independent financial services complaint resolution service that is free to customers if complaints cannot be resolved by the brokerage.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coverforce: Australian insurance broker network and broker support group offering commercial and personal lines through partner brokers; comparable SMB/retail focus and Steadfast-style affiliation model.
• Honan Insurance Group: Mid-market Australian insurance broker offering business and personal lines across commercial and consumer segments — directly comparable product set and client base, also Steadfast-affiliated, but larger scale.
• EBM Insurance Brokers: Australian-owned general insurance broker serving SMBs and individuals with multi-line coverage — directly comparable client segments, product breadth, and relationship-led distribution.
• Ausure Insurance Brokers: Australian broker network aggregating independent broker members; comparable Steadfast-style affiliation, SMB/retail product mix, and regional broker model.

Others

• Steadfast Group:

Emerging players

• BizCover: Digital-first Australian commercial insurance platform for SMBs offering instant online quotes for liability, professional indemnity, and cyber — same SMB target but a different (digital/self-service) delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barrenjoey-insurance-brokers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrenjoey Insurance Brokers