Century 21 B.J. Roth Realty Ltd., Brokerage

What Century 21 B.J. Roth Realty Ltd., Brokerage does

Century 21 B.J. Roth Realty Ltd., Brokerage is a privately held, independently owned and operated franchisee of Century 21 Canada Limited Partnership, providing residential and commercial real estate brokerage services in Simcoe County and Central Ontario, with its head office at 355 Bayfield Street, Unit 5, Barrie, Ontario. The firm serves individual home buyers, home sellers, renters, and commercial real estate clients across the Barrie, Orillia, Innisfil, Wasaga Beach, Midland, Penetanguishene, and surrounding markets, including a specialization in Lake Simcoe, Georgian Bay, and cottage country waterfront and lifestyle properties. Listing price points span from entry-level homes around $189,000 to luxury waterfront properties exceeding $12 million.

The brokerage delivers services through licensed REALTOR® agents and a self-service website, both built on the MoxiWorks real estate technology platform, which provides property search, CRM, marketing tools, and listing management integrated with the MLS and REALTOR.ca listing infrastructure. A Green Department (GRMP) specialization addresses environmentally conscious transactions, and the firm offers a free home valuation tool and mortgage calculator on its website. The Century 21 franchise relationship provides brand recognition, training, marketing resources, and access to a global referral network.

Revenue is generated through traditional real estate commissions on buyer representation, seller listing services, commercial transactions, and rental property management income, with agents operating under commission splits negotiated with the brokerage. Commission rates are not publicly disclosed and vary by transaction. There is no evidence of external funding, private equity backing, institutional investment, or acquisition activity, and the firm operates as a single-office regional brokerage with no disclosed subsidiaries or M&A history.

Name

Century 21 B.J. Roth Realty Ltd., Brokerage

Legal name

Century 21 B.J. Roth Realty Ltd. Brokerage

Website

https://bjrothrealty.c21.ca

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Century 21 B.J. Roth Realty Ltd., Brokerage is an independently owned Century 21 real estate franchise in Barrie, Ontario, serving residential buyers, sellers, renters, and commercial clients across Simcoe County and Central Ontario via licensed agents and a MoxiWorks-powered website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property buying services
• Property selling services
• Commercial real estate
• MLS property listings

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional brokerage revenue model based on commissions earned from buying and selling residential and commercial properties. Agents work on commission splits with the brokerage. The company also earns rental income from property management and leasing transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Century 21 B.J. Roth Realty Ltd., Brokerage is a residential and commercial real estate brokerage serving the Simcoe County and Central Ontario region. The company provides buyer representation, seller listing services, commercial real estate transactions, and rental property management, delivered by licensed agents through the Century 21 franchise system and supported by the MoxiWorks technology platform for property search and listing management.

Product overview

Century 21 B.J. Roth Realty Ltd. Brokerage is a real estate brokerage firm operating as a franchise of Century 21 Canada. The company provides residential and commercial real estate services including property buying assistance, property selling services, property search via an MLS-powered listing database, rental property services, and commercial real estate transactions. The brokerage serves the Simcoe County area including Barrie, Orillia, and surrounding communities in Ontario. Services are delivered through a technology platform powered by MoxiWorks, which provides the website infrastructure including property search, contact management, and listing display functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services
• Seller Listing Services
• Commercial Real Estate Services
• Rental Property Services
• Green Department (GRMP) Services
• Free Home Valuation Tool
• Mortgage Calculator

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Century 21 Canada / Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise relationship with Century 21 Canada Limited Partnership. The brokerage operates as an independently owned and operated franchisee using the Century 21 brand, trademarks, marketing resources, and referral network. The franchise provides brand recognition, training, technology platforms, and operational support.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Keller Williams Realty Canada: Keller Williams is a major global real estate franchise that has expanded into Canada, including Ontario markets. It competes for the same commissioned agent talent and residential brokerage business with a similar full-service franchise model, making it a broad incumbent peer for the subject brokerage.
• Century 21 Canada Limited Partnership: Century 21 Canada is the national franchisor for the Century 21 brand and ecosystem under which Century 21 B.J. Roth Realty operates. While not a direct competitor (it is the parent brand/system), it shapes the franchisee economics, technology platform access, and brand marketing that the subject brokerage relies on.

Direct peers

• RE/MAX: RE/MAX is a globally recognized real estate franchise with extensive Canadian operations including Ontario brokerages. RE/MAX operates the same commission-based franchise model competing for the same residential buyers, sellers, and agent talent in the Simcoe County market.
• Royal LePage: Royal LePage is one of Canada's largest residential real estate franchise systems with strong Ontario presence, including the Simcoe County and Central Ontario region. It is a direct competitor to Century 21 B.J. Roth Realty, operating the same traditional full-service brokerage model with commissioned agents serving buyers and sellers of residential properties.
• Right at Home Realty: Right at Home Realty is a Canadian-focused residential brokerage with significant Ontario operations, including agents serving the Greater Toronto Area and surrounding regions. It uses a competing commissioned agent model and represents a meaningful alternative for buyers and sellers in the Ontario residential market.
• Coldwell Banker Canada: Coldwell Banker operates a Canadian franchise network of residential real estate brokerages competing directly with Century 21. It shares the global franchise brand model, agent-driven sales force, and residential brokerage services targeting similar Ontario consumer segments.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada is a competing luxury-focused real estate franchise serving high-end residential markets including Ontario cottage country. It competes for the same premium waterfront and lifestyle property buyers that Century 21 B.J. Roth Realty targets in the Georgian Bay and Lake Simcoe markets.

Emerging players

• Engel & Völkers Canada: Engel & Völkers is an international luxury real estate brand expanding across Canada including Ontario markets. It targets the high-end residential and waterfront buyer segment that overlaps with the subject brokerage's premium listings in the Simcoe County and cottage country market.
• eXp Realty Canada: eXp Realty operates a cloud-based brokerage model with higher agent commission splits, attracting agents away from traditional franchise models. It is an emerging threat in Ontario residential brokerage as it competes for the same agent pool and provides an alternative distribution channel for buyers and sellers.

Regional players

• Bosley Real Estate: Bosley Real Estate is a well-established Ontario-focused brokerage with strong Toronto-area presence and luxury/condo specialization. While primarily serving the Toronto market, it competes for Ontario residential agents and represents an alternative for sellers in adjacent regions.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/century21canada
• YouTubeyoutube.com/channel/UCK9uFomKQuOUR8sSKHe7yWQ
• Facebookfacebook.com/CENTURY21Canada
• Instagraminstagram.com/century21canada/?hl=en
• LinkedInlinkedin.com/company/century-21-b-j--roth-realty-ltd--brokerage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 B.J. Roth Realty Ltd., Brokerage