What Guy Harvey does

Guy Harvey is a privately held performance fishing apparel and coastal lifestyle brand founded in 1985 by marine wildlife artist Dr. Guy Harvey and headquartered in Davie, Florida. The company designs, markets, and sells a portfolio of men's, women's, and kids' fishing apparel organized into distinct sub-brand collections — including Marlin Air (cooling nylon sun protection), Eco Cast (UPF 50 recycled materials), Eco Angler (recycled polyester fishing shirts), HarborLite (premium cotton), OG Tees (foundational cotton), Saltwater, and Freshwater — plus accessories such as XTRATUF-collaboration deck boots, fishing hats, gaiters, belts, and original artwork.

The company's core technology centers on performance apparel engineering: UPF 50 sun protection, moisture-wicking and cooling fabrics (notably cooling nylon), 4-way stretch materials, recycled polyester construction, and waterproof slip-resistant footwear developed through its XTRATUF licensing partnership. A separate Artwork division sells Originals, Limited Editions, and Prints of Dr. Guy Harvey's marine paintings, and a Boat & Home line extends the brand into life jackets, rugs, drinkware, and novelty items.

Guy Harvey operates a multi-channel go-to-market combining direct-to-consumer e-commerce through its own Shopify-powered guyharvey.com storefront (serving US, UK, and Australia) with an authorized dealer wholesale network and licensing partnerships (XTRATUF for footwear, Greg Norman Collection for capsule apparel). Pricing is unit-based across a broad ladder from $19.99 OG tees to $150 premium deck boots. The Guy Harvey Foundation, established in 2016, receives a portion of every purchase and funds marine research, shark tagging, and ocean conservation advocacy — serving as both a marketing differentiator and a brand-aligned mission statement. The company employs 101-250 people and celebrated its 40th anniversary in 2025.

Name

Guy Harvey

Legal name

Guy Harvey

Website

https://guyharvey.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Guy Harvey is a privately held performance fishing apparel and coastal lifestyle brand built around Dr. Guy Harvey's marine wildlife artwork. It sells men's, women's, and kids' sun-protection apparel, footwear, accessories, and original art direct-to-consumer and through licensed partners, with proceeds funding ocean conservation.

Ownership category

akta.pro rank

Product category

Performance Fishing Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industries

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Performance fishing apparel
• Marine wildlife art
• Sun protection clothing
• Outdoor coastal apparel
• Fishing accessories

Headquarters

HQ city

Davie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through guyharvey.com direct-to-consumer online store, selling performance fishing apparel, accessories, and artwork directly to end consumers.
2. Licensing Partnerships: Licensing of Guy Harvey brand and artwork to third-party brands like Greg Norman Collection for co-branded marine wildlife capsule collections.
3. Wholesale Distribution: Revenue through authorized dealer network and select retail partners who resell Guy Harvey products.
4. Conservation Donation Program: A portion of every purchase supports the Guy Harvey Foundation, funding marine research and ocean conservation - while not directly revenue-generating, this drives brand loyalty and differentiates the product offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guy Harvey designs, sources, and sells performance fishing apparel (sun-protection shirts, hoodies, tees, shorts, dresses), waterproof XTRATUF co-branded deck boots, marine-themed accessories, coastal home/boat goods, and original marine wildlife artwork directly to consumers through its e-commerce site guyharvey.com and authorized dealers. A portion of every purchase is donated to the Guy Harvey Foundation for marine research and ocean conservation.

Product overview

Guy Harvey is a performance fishing apparel and coastal lifestyle brand built around the marine wildlife artwork of Dr. Guy Harvey. The core product portfolio centers on performance fishing apparel organized into sub-brands: Marlin Air (premium cooling sun protection with cooling nylon), Eco Cast (UPF 50 recycled materials), Eco Angler (recycled polyester fishing shirts), HarborLite (premium cotton comfort tees), and OG Tees (classic 100% cotton foundational collection). The company also offers a broad Accessories category including XTRATUF deck boots, fishing hats, leather tab belts, and Marlin Air gaiters. Specialty lines include Americana (patriotic-themed), Saltwater and Freshwater fishing collections, and Father's Day Essentials. Beyond apparel, the brand extends into Artwork (Originals, Limited Edition, Prints) and Boat & Home decor items. A portion of all purchases supports ocean conservation through the Guy Harvey Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Marlin Air Collection Performance sun-protection apparel featuring cooling nylon fabric, breathable mesh panels, and moisture-wicking technology, engineered for anglers in extreme heat conditions. Available for men, women, and kids.
• Eco Cast Collection Sun-protection apparel line featuring UPF 50, moisture-wicking comfort, and 4-way stretch, made from recycled materials for eco-conscious consumers seeking performance sun protection.
• Eco Angler Collection Fishing shirts crafted from recycled polyester to reduce waste and support a cleaner ocean, with perforated breathable fabric and stretch for performance on and off the water.
• HarborLite Collection Premium cotton apparel delivering lightweight comfort and soft hand feel for all-day wear, featuring original Guy Harvey art in both saltwater and freshwater designs.
• OG Tees Classic-weight, 100% cotton tees with timeless fit featuring original Guy Harvey art, priced from $19.99 to $32.00.
• Guy Harvey XTRATUF Deck Boots Waterproof, slip-resistant deck boots co-developed with XTRATUF for anglers and boaters, available in Men's (e.g., Mahi 6 In $130, Sailfish 6 In Sport $150) and Women's styles featuring Guy Harvey marine artwork designs.
• Guy Harvey Fishing Hats Headwear collection including fishing hats, visors, truckers, and straw hats offering sun protection with moisture-wicking caps and brimmed options.
• Guy Harvey Leather Tab Belts Canvas belts with genuine leather accents and signature Guy Harvey embroidered artwork, featuring durable construction with brass buckles, priced from $42.00.
• Marlin Air Gaiter Face and neck protection gaiter made from Marlin Air cooling fabric, providing sun protection for anglers during extended time on the water, priced at $25.00.
• Americana Collection Patriotic-themed apparel collection featuring American flag designs, red-white-blue color schemes, and maritime imagery, including t-shirts, long sleeves, and various fishing apparel.
• Saltwater Fishing Apparel Performance fishing gear designed for saltwater environments, including sun protection and performance shirts engineered for offshore conditions.
• Freshwater Fishing Collection Apparel collection featuring freshwater fish designs including trout, bass, and freshwater species, including tees, pocket tees, and fishing apparel.
• Guy Harvey Artwork Original marine wildlife artwork by Dr. Guy Harvey, including Originals, Limited Edition pieces, and Reproductions/Prints featuring underwater scenes, marine life, and fishing imagery.
• Boat & Home Collection Coastal home decor and boat accessories including area rugs, artwork, fish mounts, books, drinkware, rod racks, life jackets, catch & release flags, dog collars, and decals.

Quantifiable outcome

• A portion of every purchase donated directly to the Guy Harvey Foundation for marine research and ocean conservation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Greg Norman CollectionminorGTM or Marketing Partner · 9 December 2025Greg Norman's apparel brand partnered with marine wildlife artist Dr. Guy Harvey to release a limited-edition marine wildlife capsule collection inspired by sharks and ocean conservation. Products include various apparel items with Guy Harvey artwork, sold at select golf shops and online. A portion of proceeds supports ocean conservation via the Guy Harvey Foundation.
• XTRATUFcoreOEM/ Whitelabel/ Licensing PartnerXTRATUF is a trusted brand for anglers and outdoor adventurers known for waterproof footwear. The partnership produces the Guy Harvey XTRATUF Deck Boots Collection - premium waterproof, slip-resistant boots featuring signature Guy Harvey marine artwork. Products include the Mahi 6 In Ankle Deck Boot ($130), Shark 6 In Ankle Deck Boot, Sailfish 6 In Ankle Deck Boot Sport ($150), and other designs.
• Guy Harvey FoundationcoreOthersThe Guy Harvey Foundation is the conservation arm of the brand, funding marine research and ocean conservation initiatives. Every purchase from Guy Harvey supports the foundation through direct donations from a portion of proceeds. The foundation conducts shark tagging expeditions, stingray censuses, and advocates for marine protection legislation.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Columbia PFG (Performance Fishing Gear): Columbia's PFG line is a direct competitor in performance fishing apparel and footwear, offering UPF sun protection shirts, shorts, and deck shoes through far broader sporting goods wholesale distribution. Most comparable in product category, though Columbia operates at materially larger scale and broader outdoor scope.
• Orvis: Orvis is an established outdoor lifestyle brand selling fly fishing apparel, waders, and accessories plus broader sporting goods. Comparable in fly/freshwater fishing apparel and in conservation mission alignment, though Orvis operates a much broader catalog.

Direct peers

• Salt Life: Salt Life is a coastal and fishing lifestyle apparel brand selling tees, hats, board shorts, and accessories targeting saltwater anglers and ocean enthusiasts. Highly comparable in target customer (coastal/saltwater lifestyle) and product mix, with stronger apparel breadth and licensing.
• AFTCO: AFTCO makes performance fishing apparel including sun protection shirts, board shorts, and outerwear, and operates a Fishing for a Cure conservation-aligned program analogous to Guy Harvey Foundation. Direct competitor in the men's fishing apparel category with strong wholesale penetration.
• Huk: Huk is a leading performance fishing apparel brand specializing in UPF sun protection shirts, board shorts, and footwear for anglers. Highly comparable product overlap (cooling tech, moisture-wicking, fishing-specific fits) and a similar target customer of serious recreational anglers.
• Simms Fishing Products: Simms is a premium fishing apparel and waders brand targeting serious anglers, with comparable technical product (UPF shirts, fishing footwear, waders) and conservation-oriented branding. Closest peer on premium positioning and dedicated angler focus.
• XTRATUF: XTRATUF is both a partner and a peer — the iconic waterproof deck boot brand that co-manufactures Guy Harvey's footwear line. Comparable as a marine footwear brand targeting anglers and boaters, and direct competitive overlap in the deck boot category.
• Grundéns: Grundéns manufactures commercial-grade fishing apparel and rain gear sold to anglers and marine professionals. Overlaps with Guy Harvey's deck boot and weatherproof apparel positioning, though Grundéns skews more toward commercial fishing than sport angling.
• Pelagic Apparel: Pelagic is an offshore sport fishing apparel brand with a strong artwork and marine-life identity similar to Guy Harvey. Comparable in targeting big-game saltwater anglers with graphic-heavy technical shirts and accessories.

Emerging players

• Costa Del Mar: Costa is primarily a polarized fishing sunglass brand but has expanded into performance fishing apparel, hats, and accessories. Comparable in marine lifestyle positioning and overlapping with Guy Harvey's apparel/accessories expansion via owned eyewear line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrGuyHarvey
• LinkedInlinkedin.com/company/guy-harvey-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy Harvey