BK Skjold

What BK Skjold does

Boldklubben Skjold (BK Skjold) is a Danish non-profit football association founded in 1915 and headquartered at Østerbro Stadion in Copenhagen. The club operates as a forening (membership association) governed by a board under chairman Jan Sørensen, with a small paid staff of approximately 15 people. It claims to be Denmark's largest football club with roughly 3,000 active members, spanning youth football (boys and girls from age 5), senior competitive teams, women's teams, recreational "motion" segments (football fitness, floorball, petanque, table tennis for 60+/65+), parent-child motor skills programs for ages 1–4, and a free mental health football program called Skjold Brødrene for vulnerable men.

The club's core technology stack is the Holdsport membership management platform, which handles registration, training schedules, match sign-ups, fee collection, ticket sales for football camps, and member communications. The club's proprietary differentiation rests on two "models": Skjold-modellen (a non-selective youth development philosophy rejecting early talent selection and rotating players across match teams) and ByGirls-modellen (a structured girls' and women's football framework with school partnerships, workshops, and KKFO leisure club programs). Sub-brands include ByGirls, Skjold Contemporary (art exhibitions hosted in locker rooms), Brobold (street football collaboration), FirmaFodbold (corporate team-building), and Fenix Trophy participation (UEFA-licensed international amateur tournament).

Revenue is generated through monthly membership subscriptions (110–175 DKK/month for youth and seniors; 300 DKK/half-year for 65+ activities; 110 DKK/month men's football fitness; 500 DKK/half-year women's football fitness; 40 DKK/session for toddler programs), a one-time 250 DKK enrollment fee for children (auto-converted to a webshop gift card), closed senior team fees of 5,000–11,000 DKK per team per half-year, event-based corporate football packages (Rigshospitalet, Bispebjerg Hospital, Grant Thornton), merchandise sales through the Holdsport webshop, summer camp fees (1,250 DKK + 350 DKK lunch add-on), and grants from foundations such as Trygfonden, Realdania, Nordea Fonden, and Samlingskraft. The club is volunteer-intensive, depends on parent-coaches, and has no disclosed revenue figure.

Name

BK Skjold

Legal name

Boldklubben Skjold

Website

https://bkskjold.dk

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

Boldklubben Skjold is a Danish non-profit football association founded in 1915, operating as Denmark's largest football club with ~3,000 members across youth, senior, women's, and senior-recreational segments, served by 15 staff and a volunteer-driven community using the Holdsport platform.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Club Sports Programs (EDALAIAB)

Keywords

• Amateur football club
• Youth football training
• Girls football program
• Community sports club
• Recreational football membership

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Monthly membership subscriptions ranging from 110-175 DKK per month depending on team/activity type. Youth, senior, and most activity groups are billed monthly at 175 DKK. 65+ activities billed at 300 DKK per half-year. Football fitness programs at 110 DKK/month for men and 500 DKK per half-year for women. Annual membership revenue collected via Holdsport platform with 14-day trial period before first payment.
2. Corporate football events: Customized corporate football tournaments and team-building events organized for company employees. The club provides pitches, equipment, officiating, and catering. Clients include Rigshospitalet, Bispebjerg Hospital, and Grant Thornton. Revenue is event-based per arrangement.
3. Entry fees and closed senior teams: One-time enrollment fee of 250 DKK for children and youth. Closed senior teams pay team-based fees: 5,000 DKK for training-only teams, 7,000-11,000 DKK for 7v7 and 11v11 teams with or without training time.
4. Merchandise and webshop: Sale of official club merchandise (match shirts, training kits, backpacks) through the Holdsport webshop. Entry fee amount is converted to an e-gift card for the webshop upon payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Boldklubben Skjold is Denmark's largest football club, providing inclusive football training and competitive play for boys and girls from age 5 through senior level, plus recreational sports (floorball, petanque, table tennis for 60+ members), summer football camps, corporate football events, and community social programs. The club operates a non-selective Skjold-modellen that retains youth participation without early talent selection, supplemented by dedicated programs for girls and women (ByGirls) and men with mental health vulnerabilities (Skjold Brødrene).

Product overview

Boldklubben Skjold is Denmark's largest football club offering a comprehensive range of football activities for all ages and genders. The core offering centers on the main football club with youth teams (boys and girls from age 5), senior teams, and women's football. The club supports several sub-brands and specialized programs including ByGirls (girls' and women's initiative), Skjold Contemporary (art initiatives), Skjold Brødrene (mental health support football), and FirmaFodbold (corporate football). Additional programs include football camps (Sommercamp), Fenix Trophy international competition, Bat 60+ table tennis, Floorball 65+, Petanque, Åben Hal open hall activities, and Bold og Bevægelse early childhood movement programs. The club uses Holdsport as its membership management platform.

Differentiator

Problem solved

Functional benefit

Brands

• ByGirls: Boldklubben Skjolds pige- og kvindeinitiativ (girls' and women's initiative) focused on community, equality, and health through football training and social activities for girls and women of all ages.
• Skjold Contemporary
• Brobold
• Fenix Trophy
• FirmaFodbold

Products and services

• Boldklubben Skjold Football Club Membership Core football club membership offering inclusive football training and competitive play for boys and girls aged 5 and above, organised under the non-selective Skjold-modellen. Includes two weekly training sessions, participation in matches and tournaments, and access to the Holdsport member platform. Billed at 175 DKK per month, with closed senior team arrangements ranging from 5,000-11,000 DKK per team per half-year.
• ByGirls Dedicated girls' and women's football initiative offering football training, workshops, social events, school partnerships, and KKFO leisure-club programs for girls and women of all ages and experience levels. Focused on inclusion, equality, and community. Won the Football Activity of the Year award in 2022.
• Sommercamp (Football Camp) Week-long summer football camp held in Fælledparken for children born 2013-2021, with daily training themes and internal matches. Priced at 1,250 DKK per child with an optional lunch add-on at 350 DKK. Includes Skjold backpack. The 2026 edition runs 29 June - 3 July, Monday-Friday 09:00-15:00. Sold via the Holdsport ticketing system.
• FirmaFodbold (Corporate Football Events) Corporate football offerings where companies organise football tournaments for employees. The club provides fully tailored solutions including pitches, equipment, officiating, and catering. Past clients include Rigshospitalet, Bispebjerg Hospital, and Grant Thornton. Sold directly via outreach to enterprise customers.
• Skjold Brødrene Free football training program for men with mental health vulnerabilities, offered twice weekly in a welcoming, community-oriented environment. Funded by Trygfonden and focused on community over competition.
• Bold og Bevægelse Movement and ball activities for children aged 1-4 years, serving as preparation for club football by developing motor skills, play, and parent-child bonding. Priced at 40 DKK per session on a pay-as-you-go basis.
• BAT 60+ (Senior Table Tennis) Table tennis activities for people aged 60+, offered at multiple locations including Østerbrohuset, Rymarksvej, Svanemøllehallen, and Idrætshuset. Billed at 300 DKK per half-year.
• Floorball 65+ Floorball training for seniors, offered separately for men and women, focused on fitness, community, and enjoyment. Billed at 300 DKK per half-year with a free trial session and equipment provided.
• Petanque 65+ Petanque and billiards activities for seniors meeting weekly, followed by coffee and conversation, focused on community and social connection.

Quantifiable outcome

• 3,000 members across all age groups
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• FC KøbenhavnminorStrategic or Co-development PartnerFC København provides a club development consultant who offers personal development programs for coaches and leaders at BK Skjold, supporting the club's coaching quality.
• HoldsportcoreTechnology or IntegrationHoldsport provides the club's digital membership management platform used for registration, training schedules, match sign-ups, fee collection, ticket sales, and member communication. Essential operational infrastructure.
• The Catering KitchenminorOthersPartner contributing catering services to the club's events and activities. Displayed as a partner on the club's website.
• Blixt & DunderminorOthersPartner contributing services to the club's events and operations. Displayed as a partner on the club's website.
• LefixminorOthersPartner displayed on the club's partner page. Nature of partnership appears to be sponsor/exposer.
• Københavns KommunecoreStrategic or Co-development PartnerKøbenhavns Kommune collaborates with BK Skjold on the Åben Hal (Open Hall) project at Østerbrohuset, providing venue rental while the club supplies instructors for weekend activities. Also partnered on facility development.
• Øbro IdrætminorStrategic or Co-development PartnerØbro Idræt collaborates with BK Skjold on the Åben Hal project at Østerbrohuset, jointly supplying instructors for the weekend open hall activities.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Vanløse IF: Amateur football club serving the Vanløse district of Copenhagen, comparable in scale and community orientation. Operates similar youth and senior programming with member-driven engagement.
• Hvidovre IF: Amateur football club in the Copenhagen metropolitan area with similar community-driven programming and competitive structure in the lower Danish football tiers.
• Boldklubben Frem: Copenhagen-based amateur football club with a similar community-based model and historic presence in the city. Comparable as a Danish amateur football club competing in similar lower-tier divisions with volunteer-supported operations.
• Brønshøj Boldklub: Copenhagen-area amateur football club with similar volunteer-supported operations and community positioning. Operates in overlapping football divisions as a comparable amateur peer.
• AB Tårnby: Amateur football club in the greater Copenhagen area operating in similar Danish football divisions. Comparable as a community-based amateur football club with youth and senior teams.
• Boldklubben af 1893 (B93): Historic Copenhagen amateur football club originally located at Østerbro Stadion - the same site as BK Skjold's current headquarters. Comparable peer with similar community roots and amateur football focus.

Others

• Holdsport: Danish sports club management platform that powers BK Skjold's membership management, payments, scheduling, and communication infrastructure. Functions as a key technology partner and is comparable as the underlying digital backbone for similar amateur sports clubs.
• Dansk Boldspil-Union (DBU): Danish Football Association - the governing body that organizes Danish football leagues and awards programs including the Football Club of the Year award that BK Skjold won in 2025. Relevant ecosystem participant rather than direct competitor.

Broad incumbents

• FC København: Denmark's premier professional football club based in Copenhagen. Broader incumbent with overlapping geography and women's football operations; provides coaching development consulting to BK Skjold. Not a direct competitor but operates in the same football ecosystem.
• Brøndby IF: Major professional Danish football club in the Copenhagen area. Broad incumbent with overlapping women's and youth football programs, representing a larger scaled alternative in the regional football landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/bygirls_skjold
• LinkedInlinkedin.com/company/bk-skjold

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BK Skjold