What Holdsport does

Holdsport.dk ApS (legal name: Holdsport.dk ApS; CVR-nr.: 33765509) is a Danish private limited company founded in 2004 and headquartered at Filmbyen 23, Aarhus C. It operates a cloud-based SaaS platform, marketed under the "Holdsport" name, that delivers an integrated membership management system for sports clubs and associations. The platform bundles member administration, dues collection via MobilePay and card, calendar scheduling, attendance tracking, SMS/email broadcasting, chat, facility booking, free club website creation, accounting reconciliation, ticketing and access control, tournament management, and match reporting, with role-based access for club administrators, treasurers, coaches, players, and parents. It supports 70+ sports disciplines and is delivered through a web portal and native iOS/Android apps.

The underlying technology stack is a cloud SaaS architecture with role-based access controls, GDPR-compliant data processing, SSL/HTTPS transport encryption, QR-code-based ticket scanning, and a REST-style integration surface used by embeddable widgets on club-owned websites. Customer support has been augmented with OpenAI's ChatGPT and related tools, with anonymized support dialog repurposed for further tool development. Distribution is primarily product-led and self-serve, supplemented by 30-minute specialist demos and a help center; multi-channel growth is supported by endorsement partnerships with national sports federations including the Danish Handball Federation (DHF), DGI, the Danish Basketball Federation, Esport Danmark, and Floorball Danmark, alongside international bodies such as British Triathlon and Deutscher Sportausweis.

Holdsport reports a freemium model: a Free tier at 0 kr per member/month and a PRO tier priced at 1.34 kr per member/month with a 169 kr/month floor, both billed monthly ex-VAT. Paid add-ons include a CMS (249 kr/month), Widgets (99 kr/month), and Accounting module (100 kr/month). Ticketing introduces a variable revenue line through per-ticket transaction fees, lower for PRO events than for non-PRO events. At 11-50 employees, the company serves 45,353 clubs, 274,822 teams, 2,461,698 players, and 213,570 parents, with 180,000+ monthly active users across Denmark and an expanding international footprint. No external funding rounds, acquisitions, or ownership changes are disclosed in the available data.

Name

Holdsport

Legal name

Holdsport.dk ApS

Website

https://holdsport.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Holdsport operates a cloud-based SaaS membership management platform for Danish and international sports clubs and associations, bundling dues collection, scheduling, communication, booking, ticketing, and club websites for 45,000+ clubs and 2.4M+ players.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Spectator Sports (71121)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Organizations (8600)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Event Access Control, Ticketing & Credential Screening (BPAKACAI), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

Keywords

• Club management software
• Membership management platform
• Sports club administration
• Fee collection software
• Club subscription platform

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Club Subscription Revenue: Primary revenue stream from monthly club subscriptions. Clubs pay per member per month based on their chosen tier. The PRO tier has a minimum price floor of 169 kr/month. This is the core recurring revenue driver.
2. Add-on Modules: Optional paid add-ons including: CMS/Website (249 kr/month), Widgets (99 kr/month), and Accounting module (100 kr/month). These provide supplementary upsell revenue from existing club customers.
3. Ticketing Transaction Fees: Per-ticket transaction fees deducted from the club's payout. PRO events have lower fees than non-PRO events. For example, a 250 kr PRO ticket incurs a 5 kr fee (2%). Non-PRO events have higher fees (e.g., 1,000 kr ticket = 19 kr fee). Free tickets are fee-free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Holdsport is a fully integrated cloud-based SaaS membership management system for sports clubs and associations. It combines member administration, automated membership fee collection via MobilePay, online calendar with attendance tracking, club communication (chat/SMS/email), online ticketing with QR scanning, facility and equipment booking, free club website builder, accounting integration, tournament management, and automatic reporting to Denmark's Centralt ForeningsRegister. The platform is sold as a subscription (Free Basic tier and paid PRO tier at 1.34 kr/member/month, minimum 169 kr/month) with separately priced add-on modules.

Product overview

Holdsport is a fully integrated membership management system for sports clubs and associations, consisting of a cloud-based SaaS platform with multiple integrated modules. The core platform provides member administration, calendar scheduling, and fee collection, supplemented by dedicated apps for mobile access. Additional modules include website building, webshop, booking system, accounting integration, event/ticket management, communication tools (SMS/email/chat), match reporting, tournament system, access control, and website widgets. The system supports both free Basic tier and paid PRO tier with premium features.

Differentiator

Problem solved

Functional benefit

Products and services

• Holdsport Club Management Platform Fully integrated cloud-based membership management platform for sports clubs and associations, providing member administration, calendar with attendance tracking, automated membership fee collection via MobilePay, centralized communication (chat/SMS/email), online ticketing, facility/equipment booking, accounting integration, club website builder, tournament management, and automatic Centralt ForeningsRegister (CFR) reporting. Available via web and mobile app (iOS/Android). Sold on a freemium subscription basis (free Basic tier; PRO tier at 1.34 kr/member/month with a 169 kr/month minimum).
• Holdsport Ticketing System Online ticketing system for sports clubs to create events with ticket sales, supporting multiple ticket types (adult, child, member) and add-ons (meals, merchandise). Generates QR codes for tickets and supports in-app scanning for entry control. Free tickets are fee-free; paid tickets incur a per-ticket transaction fee deducted from the club payout, with lower fees for PRO events (e.g., 5 kr on a 250 kr PRO ticket) and higher fees for non-PRO events (e.g., 19 kr on a 1,000 kr ticket). Also supports season cards for recurring events.
• Club Website Builder (CMS/Website Module) Paid add-on module (249 kr/month) that enables sports clubs to create a club website with integrated calendar, news, and member communication features, without requiring technical expertise. Billed monthly in addition to the subscription tier.
• Widgets Module Paid add-on module (99 kr/month) providing embeddable widgets that allow sports clubs to integrate Holdsport calendar, matches, and news functionality on their own external websites. Billed monthly in addition to the subscription tier.
• Accounting Module Paid add-on module (100 kr/month) integrating Holdsport with accounting programs and providing automatic reconciliation so the platform handles bookkeeping within the club's economy system, reducing the treasurer role burden. Billed monthly in addition to the subscription tier.

Quantifiable outcome

• Clubs using Holdsport experience fewer outstanding membership fee payments than before (self-reported)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature13 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Dansk Håndbold Forbund (DHF)coreGTM or Marketing PartnerOfficial partnership with the Danish Handball Federation. Holdsport's logo appears on the federation's communications and website, indicating endorsement of Holdsport as a recommended membership management tool for DHF-affiliated clubs.
• DGI (Danish Gymnastics Associations)coreGTM or Marketing PartnerOfficial partnership with DGI, the Danish Gymnastics and Sports Associations. Holdsport's logo appears on DGI's communications and website, indicating endorsement as a recommended tool for DGI-affiliated clubs.
• Esport DanmarkcoreGTM or Marketing PartnerOfficial partnership with Esport Danmark. Holdsport's logo appears on Esport Danmark's communications, indicating endorsement for esports clubs as a membership management solution.
• Danish Basketball Federation (Dansk Basketball Forbund)coreGTM or Marketing PartnerOfficial partnership with the Danish Basketball Federation. Holdsport's logo appears on the federation's communications, indicating endorsement for basketball clubs.
• Danish Curling Federation (Dansk Curling Forbund)minorGTM or Marketing PartnerOfficial partnership with the Danish Curling Federation. Holdsport's logo displayed on federation's materials as a recommended membership management solution.
• Danish Fencing Federation (Dansk Fægtning Forbund)minorGTM or Marketing PartnerOfficial partnership with the Danish Fencing Federation. Holdsport's logo appears on federation's materials as a recommended tool for member management.
• Danish Rugby UnionminorGTM or Marketing PartnerOfficial partnership with the Danish Rugby Union. Holdsport's logo appears on union's materials as recommended membership management solution.
• Floorball DanmarkcoreGTM or Marketing PartnerOfficial partnership with Floorball Danmark. Holdsport's logo appears on the federation's communications and website, indicating endorsement as the recommended platform for floorball clubs.
• Danish Softball Federation (Dansk Softball Forbund)minorGTM or Marketing PartnerOfficial partnership with the Danish Softball Federation. Holdsport's logo appears on federation's materials.
• Deutscher SportausweisminorGTM or Marketing PartnerPartnership with Deutscher Sportausweis (German Sports ID). Holdsport's logo appears on their materials, indicating cross-border endorsement or integration relationship.
• Norges LuftsportforbundminorGTM or Marketing PartnerPartnership with the Norwegian Air Sports Federation. Holdsport's logo appears on their materials, indicating international adoption beyond Denmark.
• Dansk Amerikansk Fodbold Forbund (DAFF)minorGTM or Marketing PartnerOfficial partnership with the Danish American Football Association. Holdsport's logo appears on DAFF's communications and website.
• hummelminorGTM or Marketing PartnerPartnership with Danish sportswear brand hummel. Holdsport's logo appears on hummel's materials, suggesting commercial/sponsorship relationship or co-marketing.
• Faroese Confederation of Sports and Olympic Committee (ÍSF)minorGTM or Marketing PartnerPartnership with the Faroe Islands' sports confederation. Holdsport's logo appears on their materials, indicating international reach into the Faroe Islands.
• British TriathlonminorGTM or Marketing PartnerPartnership with British Triathlon. Holdsport's logo appears on their materials, indicating international adoption in the UK.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeamSnap: Largest North American sports team management platform with millions of users, broad sport coverage, and well-funded operations. Comparable core offering (scheduling, communication, payments) but at significantly larger scale and broader geographic footprint.
• SportsEngine: US youth sports management platform owned by NBC Sports, offering registration, websites, communication, and tournament management for sports organizations. Much larger incumbent with broader portfolio and deeper funding.
• Stack Sports: US-based sports technology platform providing a suite of tools including registration, websites, scheduling, and tournament management across multiple sport verticals. Broader portfolio player in the same sports-organization SaaS category.

Direct peers

• Spond: Norwegian sports team management app offering team communication, scheduling, event registration, and payment for sports clubs. Most direct peer — same model, neighboring Nordic market, similar SMB club target customer.
• LeagueApps: US-based sports league and club management platform offering registration, scheduling, communication, and payment tools. Comparable vertical SaaS model targeting amateur sports organizations with similar feature breadth.
• Heja: Swedish-founded sports team management app focused on team communication and scheduling for youth and amateur sports clubs. Very similar target customer and feature set to Holdsport; now owned by TeamSnap, making it a relevant competitive benchmark.

Regional players

• PlayHQ: Australian sports management platform offering competition management, registration, and club administration for community sports. Similar vertical SaaS model but operating in a different geography (Australia/NZ).
• Vereinsplaner: German club and association management software (Vereinsverwaltung) targeting German sports clubs and member organizations. Directly comparable to Holdsport's core product but serves the German market instead of Danish.
• Easy Team: French sports club and team management platform offering member management, scheduling, communication, and event tools for amateur sports clubs. Comparable model and target market, regional to France.

Market position

Weaknesses1 record

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/holdsport
• LinkedInlinkedin.com/company/holdsport-dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdsport