Black Girl Hockey Club

What Black Girl Hockey Club does

Black Girl Hockey Club (BGHC) is a US-based nonprofit organization founded in 2018 and headquartered in Riverside, California, with a 14-person team dedicated to making hockey more inclusive for Black women, their families, and allies. The organization delivers a portfolio of programs including scholarships and equipment grants, community events, leadership and development programming, and the "Get Uncomfortable" awareness campaign. Its content and storytelling assets include a curated "Black Women in Hockey" directory celebrating past and present athletes (Hall of Famers, Olympic medalists, first-of-kind trailblazers), a blog, and a monthly email newsletter, distributed across Instagram, LinkedIn, X, Facebook, and YouTube.

BGHC operates as a community-led nonprofit with no proprietary technology platform. Its core "products" are programmatic in nature rather than software; the closest commercial offering is a merchandise storefront hosted on Threadless (blackgirlhockeyclub.threadless.com) selling branded apparel and accessories. The business model relies on two revenue streams: donations and charitable contributions from individuals and organizations, and merchandise sales. Services are provided to beneficiaries at no direct cost. The organization is independent, with no parent company, no disclosed funding rounds, and no institutional investors identified in available materials.

The go-to-market motion is community-led, centered on grassroots engagement, allyship campaigns, and building a network of Black women in hockey across player, family, and supporter segments. Strategic relationships extend to peer organizations (Women of Colour Hockey Collective) and consumer brands (EA Sports, Rogers, Barbie/Mattel) via the athletes featured in BGHC's directory. The organization is recognized within the hockey inclusion space as a community hub, though no revenue figures, financial disclosures, or growth metrics are publicly available.

Name

Black Girl Hockey Club

Legal name

Black Girl Hockey Club

Website

https://blackgirlhockeyclub.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Girl Hockey Club is a US-based nonprofit founded in 2018 that provides scholarships, equipment grants, community events, leadership programs, and allyship campaigns to make hockey more inclusive for Black women, their families, and allies.

Ownership category

akta.pro rank

Product category

Community Sports Inclusion Programs

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (8134), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Hockey community programs
• Nonprofit inclusion initiatives
• Scholarships and grants
• Athletic community building
• Branded merchandise sales

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, Black Girl Hockey Club relies on donations from individuals and organizations to fund its programs including scholarships, equipment grants, and community events.
2. Merchandise Sales: The organization sells BGHC branded merchandise through Threadless online storefront (blackgirlhockeyclub.threadless.com), generating revenue from apparel and gear sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Black Girl Hockey Club is a nonprofit organization that provides community programs for Black women in hockey, including scholarships and equipment grants, organized community events, leadership and development programs, and the Get Uncomfortable advocacy campaign. The organization supplements program funding through charitable donations and by selling branded BGHC merchandise through an online storefront. It also publishes a Black Women in Hockey directory and a monthly newsletter to celebrate athletes and keep the community informed.

Product overview

Black Girl Hockey Club is a nonprofit community organization (not a technology product) offering a portfolio of programs focused on inclusion and empowerment of Black women in hockey. The offerings include Scholarships & Equipment Grants for financial and equipment support, Community Events for networking and gatherings, Leadership & Development programs, the Get Uncomfortable Campaign for advocacy, BGHC Gear merchandise store, a Black Women in Hockey directory celebrating athletes, and a monthly Newsletter for community communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Scholarships & Equipment Grants Financial assistance and equipment support programs for Black women and youth to participate in hockey.
• Community Events Organized community gatherings, networking events, and hockey-related activities for members.
• Leadership & Development Programs designed to develop leadership skills and career advancement opportunities for Black women in hockey.
• BGHC Gear Branded merchandise store selling apparel and accessories to support the organization.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Women of Colour Hockey CollectivecoreStrategic or Co-development PartnerCollaborative relationship with another hockey diversity organization. BGHC features Saroya Tinker, co-founder and executive director of Women of Colour Hockey Collective, on their Black Women in Hockey page. Both organizations share missions of increasing representation of women of color in hockey.
• EA SportsminorGTM or Marketing PartnerBGHC celebrates Sarah Nurse as the first female player ever on the cover of EA Sports' NHL video game, representing visibility and inclusion in the sport.
• RogersminorGTM or Marketing PartnerPartnership between Sarah Nurse and Rogers for 'Nursey Night' initiatives to make hockey more inclusive.
• Barbie (Mattel)minorGTM or Marketing PartnerSarah Nurse collaborated with Barbie on initiatives to improve the future of hockey in Canada, enhancing representation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hockey Diversity Alliance: Coalition co-founded by NHL players focused on combating racism and increasing inclusion in hockey. Most directly comparable peer — operates in the same sport, same diversity mission, with overlapping constituency of Black hockey community members.
• You Can Play Project: Nonprofit advocating for LGBTQ+ inclusion in sports, with significant hockey presence. Comparable as a sport-specific inclusion nonprofit operating with similar advocacy, education, and community-building programmatic surfaces.
• Black Women in Sport Foundation: Nonprofit advancing Black women and girls in athletics broadly. Comparable as a demographic-specific sports nonprofit delivering programs, scholarships, and leadership development — same beneficiary identity, broader sport scope.
• American Black Hockey Players Association: Nonprofit supporting Black participation in hockey from youth to professional levels. Directly comparable as a race-focused hockey nonprofit providing programming and visibility for Black athletes.
• Women of Colour Hockey Collective: Hockey diversity organization co-founded by Saroya Tinker (who is featured on BGHC's Black Women in Hockey page). Closest direct peer in mission, scope, and beneficiary base; the two organizations are already mutual partners.

Broad incumbents

• Women's Sports Foundation: Established nonprofit founded by Billie Jean King supporting all women's participation in sports. Comparable as a women's-sports advocacy and program-delivery nonprofit, with broader scope but overlapping leadership-development and scholarship programs.
• Hockey Canada Diversity and Inclusion: National federation's diversity and inclusion programs across Canadian hockey. Adjacent comparable as a governing body pursuing similar inclusion outcomes at scale, with hockey-specific programmatic reach.
• Hockey Is For Everyone: NHL league-wide initiative supporting diversity and inclusion across hockey. Operates with vastly larger resources but is a less specialized, top-down platform — comparable as an inclusion umbrella in the same sport.

Emerging players

• Her Time to Play: WNBA-led initiative to increase sport participation among girls of color. Emerging comparable operating in a different sport but with the same demographic thesis — girls/women of color — and similar program-based intervention model.

Others

• National Association of Girls & Women in Sport: Alliance organization advocating for gender equity in sport. Adjacent peer — comparable in mission (girls/women's sport equity) but operates as an advocacy/coalition umbrella rather than direct community programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/black-girl-hockey-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girl Hockey Club