Blågula Bilen
Blågula Bilen AB is a Linköping-based Swedish Aktiebolag that procures, equips, and delivers used trucks and 4×4 pickups to the Ukrainian military. Founded in 2022, it operates through 150+ volunteers, corporate sponsorships, donations, and merchandise sales, and has delivered over 400 vehicles.
- Company typePrivate
- Founded2022
- HeadquartersLinköping, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Blågula Bilen does
Blågula Bilen AB is a Swedish Aktiebolag (limited company, Org.nr 559394-6022) founded in April 2022 by Take Aanstoot and Tord Strømdal in Linköping. The organization procures used trucks and 4×4 pickups, equips them with requested military and humanitarian supplies, and personally delivers them to Ukrainian defense forces, primarily through the 10th Ukrainian Mountain Brigade (Edelweiss Brigade) and other Ukrainian military units. It operates from a central warehouse hosted by Castellum in Linköping and maintains collection points across seven Swedish regions. The organization is governed as a private Aktiebolag rather than a Swedish non-profit foundation and explicitly does not hold a 90-account.
The company's revenue model is donation-driven. It accepts individual financial contributions via Swish, PayPal, and bank transfer; physical donations of equipment (medical supplies, generators, drones, IFAK, winter clothing) at regional collection points; corporate sponsorships at fixed tiers of 500,000 SEK (truck with cargo), 100,000 SEK (van or 4×4), and a 20,000 SEK minimum (financial sponsorship); and merchandise sales through the BeTheBrandShop storefront. Sponsors receive website logos, social media exposure, and donation certificates. The organization is volunteer-intensive, with over 150 active volunteers coordinated alongside a nine-person operational core.
Blågula Bilen has delivered over 400 vehicles to Ukrainian forces since 2022. It maintains core operational partnerships with Ukrainian Association Östergötland (channel to the Ukrainian Embassy in Sweden), peer vehicle-aid organization Bilar och dieselaggregat till Ukraina, and international collaborators Ukraine Aid Operations and OperationAid. Vehicle preparation is supported by YrkesAkademin Norrköping and a network of Swedish automotive parts sponsors. Go-to-market is community-led: awareness flows primarily through Facebook, LinkedIn, Instagram, downloadable flyers, and word-of-mouth within the Swedish pro-Ukraine community. The company publishes annual reports for 2023 and 2024 on its website.
Blågula Bilen firmographics
Firmographics- Name
- Blågula Bilen
- Legal name
- Blågula Bilen AB
- Website
- https://blagulabilen.se
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blågula Bilen AB is a Linköping-based Swedish Aktiebolag that procures, equips, and delivers used trucks and 4×4 pickups to the Ukrainian military. Founded in 2022, it operates through 150+ volunteers, corporate sponsorships, donations, and merchandise sales, and has delivered over 400 vehicles.
- Ownership category
- akta.pro rank
Blågula Bilen industry classification
Industry- Product category
- Humanitarian Aid Logistics
- NAICS
- Support Activities for Transportation (488)
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Logistics, Supply Chain & Humanitarian Air/Sea/Land Transport (BPADADAF)
- akta.pro secondary industry
- Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)
Keywords
Where Blågula Bilen is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Blågula Bilen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Financial Donations: The organization accepts monetary donations via Swish (123 607 66 65), PayPal (paypal.me/blagulabilen), and bank transfer (Bankgiro: 5899-3932, IBAN: SE61 8000 0842 2818 4401 3431). These funds are used to purchase used trucks and 4×4 pickups, cover administration and transport costs, and buy equipment for Ukrainian recipients.
- Material Donations: Physical donations of equipment and materials are accepted at collection points across Sweden and delivered to Ukrainian military forces. Needed items include medical equipment, generators, drones, IFAK, winter clothing.
- Corporate Sponsorship: Companies can sponsor specific vehicles or provide financial support. Sponsorship packages range from 500,000 SEK for a truck with cargo, 100,000 SEK for a van or 4×4, to minimum 20,000 SEK for financial sponsorship. Sponsors receive recognition on the website and social media exposure.
- Merchandise Sales: The organization sells merchandise (clothing and accessories) through their online shop at BeTheBrandShop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Full Truck Sponsorship - 500,000 SEK |
| Other | One time | Van/4×4 Sponsorship - 100,000 SEK |
| Other | One time | Financial Sponsorship - minimum 20,000 SEK |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Blågula Bilen product offering
Product offeringCore offering
Blågula Bilen is a Swedish humanitarian logistics organization that purchases used trucks and 4×4 pickups with donated funds, prepares them with requested equipment and supplies, and personally delivers them directly to Ukrainian military forces. The organization supplements its core vehicle delivery service with corporate sponsorship packages, financial donations, and merchandise sales, all coordinated through a network of over 150 volunteers, partner repair shops, and collection points across Sweden.
Product overview
Blågula Bilen is a Swedish charitable organization structured as an Aktiebolag (limited company, Org.nr: 559394-6022) that operates a vehicle donation and delivery service for Ukraine's defense. The core offering is the procurement and delivery of used trucks and 4×4 pickups filled with military equipment to Ukrainian forces. The organization complements its core vehicle delivery service with corporate sponsorship packages (lorry sponsorship at 500,000 SEK, van/4×4 sponsorship at 100,000 SEK, and financial sponsorship from 20,000 SEK), a merchandise shop via BeTheBrandShop, and volunteer coordination. The organization reports having delivered over 400 vehicles to the Ukrainian military, with a volunteer network of over 150 people.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Donation and Delivery Service Blågula Bilen purchases used trucks and 4×4 pickups with donated funds, prepares them for operational use in Ukraine, equips them with requested materials and supplies, and personally delivers them directly to Ukrainian military forces. The organization maintains a network of volunteers who handle fundraising, logistics, cargo collection in Sweden, and delivery operations to Ukraine.
- Corporate and Individual Sponsorship Program Tiered sponsorship offering for companies and individuals supporting Blågula Bilen's work. Includes vehicle-specific sponsorship (lorry at 500,000 SEK with cargo, van/4×4 at 100,000 SEK) and open financial sponsorship from 20,000 SEK. Sponsors receive recognition on the website and social media, photos of sponsored vehicles in Ukraine, and (for financial sponsors) a donation certificate and framed certificate for display.
- Merchandise Shop (BeTheBrandShop)
Companies that use Blågula Bilen
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
Blågula Bilen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blågula Bilen partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, supporting and minor.
- Ukrainian Association ÖstergötlandcoreNon-profit association handling collection and distribution of aid in Ukraine and Sweden. Through this association, Blågula Bilen maintains dialogue with Ukrainians in Sweden, various actors in Ukraine, and the Embassy of Ukraine in Sweden. They facilitated the first contact with the 10th Ukrainian Mountain Brigade.
- Bilar och dieselaggregat till UkrainacoreOrganization that, like Blågula Bilen, purchases vehicles donated to Ukraine and collects needed equipment. They help each other with logistics in Sweden and transportation to Ukraine.
- Ukraine Aid Operations (UAO)majorPrimarily US-based organization with resources in Poland, Estonia, Latvia, and Lithuania. UAO focuses on protective equipment for soldiers and provides light vehicles such as jeeps and SUVs. They collaborate with Blågula Bilen on logistics and cross-border operations.
- OperationAidmajorPartner with whom Blågula Bilen conducts joint deliveries and collections, helping each other with logistics, administration, and resources in Sweden and Ukraine.
- YrkesAkademin NorrköpingsupportingHelps repair vehicles so they are in good condition when delivered to Ukraine. Their repairs are supported through donations from companies like BDS Åby Biltillbehör AB, STS Norrköping, Batterigubben AB, Tage Rejmes Lastvagnar AB, and Bilia LB:s Lastbilar AB.
- CastellumsupportingSponsors Blågula Bilen with storage space for their activities. Castellum's building in Linköping serves as the central warehouse for Blågula Bilen.
- BDS Åby Biltillbehör ABminorCompany that sponsors parts needed to get vehicles into good condition for repair.
- STS Norrköping – Sydhamnens Trailer ServiceminorCompany that sponsors parts needed to get vehicles into good condition for repair.
- Batterigubben AB, NorrköpingminorCompany that sponsors parts needed to get vehicles into good condition for repair.
- Tage Rejmes Lastvagnar AB, NorrköpingminorCompany that sponsors parts needed to get vehicles into good condition for repair.
- Bilia LB:s Lastbilar AB, NorrköpingminorCompany that sponsors parts needed to get vehicles into good condition for repair.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Blågula Bilen competitors and assessment
Company assessmentDirect peers
- United24: Official Ukrainian government platform for international fundraising to support defense, humanitarian, and reconstruction needs. Comparable in channeling global donor funds into specific Ukraine aid categories, though operating at much larger scale with state backing.
- Nova Ukraine: US-based nonprofit raising funds and procuring equipment for Ukrainian defense and civilians. Similar donation-funded procurement-and-delivery model with named end-recipient units.
- Come Back Alive (Повернись живим): Large Ukrainian foundation focused on equipping Ukrainian military with vehicles, optics, thermal imagers, and training. Direct peer in end-customer (Ukrainian Defense Forces) and product category (military-grade equipment).
- Razom for Ukraine: Large Ukrainian-diaspora humanitarian organization funding and supplying military and humanitarian aid to Ukraine. Comparable in donor base, mission scope, and Ukraine-focused logistics coordination.
- OperationAid: Swedish peer that conducts joint deliveries and collections with Blågula Bilen, sharing logistics, administration, and resources in Sweden and Ukraine. Directly comparable in mission, geography, and volunteer-driven operating model.
- Bilar och dieselaggregat till Ukraina: Named Swedish partner organization that, like Blågula Bilen, purchases vehicles for Ukraine and shares logistics and transportation resources. Direct mission peer in vehicle procurement for Ukrainian military.
- Ukraine Aid Operations (UAO): US-based organization with cross-border logistics footprint in Poland, Estonia, Latvia, and Lithuania; named core partner of Blågula Bilen. Procures protective equipment and light vehicles for Ukrainian forces using the same volunteer/donation-funded model.
Broad incumbents
- Direct Relief: Large humanitarian aid organization providing medical supplies and equipment into conflict zones. Comparable in donation-funded procurement and cross-border delivery to recipients in active-conflict geographies.
- World Central Kitchen: Established global humanitarian logistics organization operating in conflict and disaster zones including Ukraine. Demonstrates the broader humanitarian-logistics category at much larger scale, sharing the supply-chain-into-conflict-zone operating model.
Others
- Voices of Children (Голос дітей): Ukrainian charitable foundation providing psychological and humanitarian support to children affected by the conflict. Adjacent Ukraine-focused humanitarian peer sharing the same donor base and Swedish-partner ecosystem, but focused on humanitarian rather than military aid.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Blågula Bilen social profiles
Digital presenceBlågula Bilen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blågula Bilen leadership team
Management profileNumber of profiles
Profiles2 records
Blågula Bilen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blågula Bilen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blågula Bilen
What does Blågula Bilen do?
Blågula Bilen is a Swedish humanitarian logistics organization that purchases used trucks and 4×4 pickups with donated funds, prepares them with requested equipment and supplies, and personally delivers them directly to Ukrainian military forces. The organization supplements its core vehicle delivery service with corporate sponsorship packages, financial donations, and merchandise sales, all coordinated through a network of over 150 volunteers, partner repair shops, and collection points across Sweden.
Is Blågula Bilen a public or private company?
Blågula Bilen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blågula Bilen founded?
Blågula Bilen was founded in 2022. It employs 1 to 10 people.
Where is Blågula Bilen based?
Blågula Bilen is headquartered in Linköping, Sweden, in the Europe region.
How does Blågula Bilen make money?
Four revenue lines are on record. Financial Donations are the primary driver. The others are material Donations, corporate Sponsorship and merchandise Sales.
Who are Blågula Bilen's main competitors?
Direct peers on record are United24, Nova Ukraine, Come Back Alive (Повернись живим), Razom for Ukraine, OperationAid, Bilar och dieselaggregat till Ukraina and Ukraine Aid Operations (UAO). Broad incumbents are Direct Relief and World Central Kitchen. Voices of Children (Голос дітей) is listed as an others.
Does Blågula Bilen have an API?
No public API is recorded for Blågula Bilen.
What industry is Blågula Bilen in?
Blågula Bilen's product category is Humanitarian Aid Logistics. Its primary akta.pro industry code is BPADADAF, Logistics, Supply Chain & Humanitarian Air/Sea/Land Transport, with a secondary code of TLABAKAJ, Export & Cross-Border Fleet Resale (Compliance, Documentation). Its NAICS code is 488 and its SIC code is 3790.