What Blake Shelton does

Blake Shelton is a U.S. country music artist operating as an entertainment brand and live-touring business managed by Starstruck Management Group (Narvel Blackstock). The core product is recorded music distributed through BBR Music Group/BMG Nashville, with the latest studio album 'For Recreational Use Only' released May 9, 2025 featuring 12 tracks and guest appearances from Gwen Stefani, John Anderson, and Craig Morgan. Supporting products include physical and digital music formats (digital album at $9.98, exclusive clear vinyl at $23.98 limited to 4 per household, CD) and branded apparel sold through a Shopify-powered direct-to-consumer store operated by Manhead Merchandise (shop.blakeshelton.com).

Revenue is generated across four streams: live touring (the Friends & Heroes Tour 2025 with Craig Morgan, Deana Carter, Trace Adkins, and Emily Ann Roberts across 12+ U.S. arenas), Las Vegas residencies at The Colosseum at Caesars Palace (six shows February 5-15, 2025 and eight shows January 15-31, 2026 produced with Live Nation Las Vegas), recorded music sales and streaming royalties (cumulative 52 million singles, 13 million albums, approximately 11 billion streams), and merchandise sales. A hospitality sub-brand, Ole Red, is jointly operated with Ryman Hospitality Properties with venues in Tishomingo OK, Nashville TN, Gatlinburg TN, Orlando FL, and Las Vegas NV. Customer segments include country music fans, concert and tour attendees, and merchandise consumers, reached through the official website, BS'ers mailing list, social channels (Instagram, TikTok, YouTube, X, Facebook), and presale partnerships with Citi/AAdvantage and American Express. The technology stack is commercial off-the-shelf (Shopify, Shopify Payments, Ticketmaster, Google Analytics) with no proprietary technology disclosed.

Name

Blake Shelton

Legal name

Manhead LLC

Website

https://blakeshelton.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blake Shelton is a U.S. country music artist generating revenue from recorded music (BBR Music Group/BMG Nashville), live touring, Las Vegas residencies at The Colosseum at Caesars Palace, direct-to-consumer merchandise via Shopify, and the Ole Red restaurant/venue chain with Ryman Hospitality Properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Live Performances and Touring: Revenue generated from sold-out concert tours including the Friends & Heroes Tour and The Colosseum at Caesars Palace Las Vegas residency. Touring represents a primary revenue stream with performances across major US venues.
2. Album and Music Sales: Revenue from digital album sales, vinyl records, CDs, and singles through BBR Music Group/BMG Nashville. The album 'For Recreational Use Only' released May 9, 2025 represents the latest studio album release.
3. Merchandise Sales: Revenue from branded merchandise including apparel (t-shirts, hoodies), vinyl variants, and other artist merchandise sold through the official e-commerce store shop.blakeshelton.com.
4. Las Vegas Residency: Eight performances scheduled at The Colosseum at Caesars Palace from January 15-31, 2026. Residency shows represent concentrated live entertainment revenue at premium venue pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blake Shelton is a country music artist and entertainment brand that sells recorded music (digital albums, CDs, vinyl), live concert experiences through touring and Las Vegas residencies, and branded merchandise such as apparel, sold to consumers globally via a Shopify storefront, streaming platforms, and major U.S. venues. The business is supported by an engaged fan mailing list (BS'ers) and a co-branded entertainment restaurant/bar chain (Ole Red).

Product overview

Blake Shelton is a country music artist whose product portfolio centers on music releases and live entertainment. The core offering is his music catalog, distributed through digital streaming and physical formats including albums, CDs, and vinyl records. His latest album 'For Recreational Use Only' (May 2025, BBR Music Group/BMG Nashville) features 12 tracks with guest appearances from Gwen Stefani, John Anderson, and Craig Morgan. Supporting the music are branded merchandise products including t-shirts, hoodies, and other apparel available through the official Shopify-powered store. Live entertainment includes Las Vegas residencies at The Colosseum at Caesars Palace and the Friends & Heroes concert tour. Additionally, the Ole Red restaurant and bar chain (operated with Ryman Hospitality Properties) extends his brand to the hospitality industry with locations in Oklahoma, Tennessee, Florida, and Nevada. Fan engagement is maintained through the official BS'ers mailing list. Tickets are sold through Ticketmaster for all tour dates and residency shows.

Differentiator

Problem solved

Functional benefit

Brands

• Ole Red: Entertainment-themed restaurants and bars opened in association with Ryman Hospitality Properties. First venue opened in 2017 in Tishomingo, Oklahoma. Now has venues in Nashville, TN, Gatlinburg, TN, Orlando, FL, and Las Vegas.

Products and services

• For Recreational Use Only Digital Album Digital album available for purchase/pre-order through streaming and download platforms, featuring 12 tracks including hit singles 'Texas' and 'Let Him In Anyway' with guest features from Gwen Stefani, John Anderson, and Craig Morgan. Sold to country music fans and general consumers.
• For Recreational Use Only Exclusive Clear Vinyl Exclusive clear vinyl variant of the 'For Recreational Use Only' album featuring all 12 tracks, priced at $23.98 USD with a purchase limit of 4 per household for collectible fans.
• For Recreational Use Only CD Physical CD release of the 'For Recreational Use Only' album featuring all 12 tracks, sold through the official merchandise store to fans preferring physical formats.
• For Recreational Use Only T-Shirt 100% ring spun cotton black t-shirt with modern classic fit, featuring the Blake Shelton 'For Recreational Use Only' full color design on the front, available in sizes Small through 3XL at $40.00 USD.
• For Recreational Use Only Hoodie Softstyle midweight hoodie (80% ring spun cotton / 20% polyester blend) featuring 'Blake Shelton' in orange on front chest and 'For Recreational Use Only' album artwork on back.
• For Recreational Use Orange Hoodie Orange-colored hoodie featuring Blake Shelton branding and the 'For Recreational Use Only' album artwork, sold as a variant apparel item to fans.
• Blake Shelton: Live in Las Vegas Residency Multi-performance concert residency at The Colosseum at Caesars Palace in Las Vegas featuring Blake Shelton's catalog of #1 hits and new music, with tickets sold through Ticketmaster.
• Friends & Heroes Tour 2025 Multi-generational concert tour across 12+ major U.S. arenas (Rupp Arena, Thompson-Boling Arena, TD Garden, State Farm Arena, etc.) featuring Blake Shelton alongside country artists Craig Morgan, Deana Carter, Trace Adkins, and Emily Ann Roberts, with American Express presale access.
• Ole Red Entertainment Restaurant & Bar Chain Entertainment-themed restaurant and bar chain created in association with Ryman Hospitality Properties, with locations in Tishomingo (OK), Nashville (TN), Gatlinburg (TN), Orlando (FL), and Las Vegas (NV), offering food, beverage, and live music entertainment.
• BS'ers Official Fan Mailing List Official fan mailing list providing subscribers with first access to new music announcements, tour information, and exclusive content from Blake Shelton.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BBR Music Group/BMG NashvillecoreChannel Partner/ Reseller/ Distributor · 12 November 2024Record label partnership for Blake Shelton's debut release 'For Recreational Use Only' album set for release May 9, 2025. Also released debut single 'Texas' on November 15, 2024. Represents Shelton Wheelhouse Records affiliation.
• Caesars Palace / Live Nation Las VegascoreStrategic or Co-development Partner · 8 August 2024The Colosseum at Caesars Palace hosts Blake Shelton's Las Vegas residency. Six performances scheduled February 5-15, 2025 with additional eight shows January 15-31, 2026. Live Nation Las Vegas produces the residency as one of the world's premier entertainment venues.
• Ole Red (Ryman Hospitality Properties)coreStrategic or Co-development Partner · 1 January 2017Entertainment-themed restaurants and bars chain created in association with Blake Shelton and Ryman Hospitality Properties. First venue opened 2017 in Tishomingo, Oklahoma. Now has locations in Nashville TN, Gatlinburg TN, Orlando FL, and Las Vegas NV. Blake Shelton has strong involvement and presence at these venues.
• Citi/AAdvantageminorGTM or Marketing PartnerOfficial presale credit card for Blake Shelton Las Vegas residency at The Colosseum. Citi/AAdvantage cardmembers receive presale ticket access beginning August 9 at 10am PT through Citi Entertainment program.
• American ExpressminorGTM or Marketing PartnerAmerican Express Card Members can purchase Friends & Heroes Tour 2025 tickets before the general public. Exclusive presale access begins September 10 at 10am local time through September 12.
• St. Jude Children's Research Hospital / PropellerminorGTM or Marketing PartnerFriends & Heroes Tour partnership with Propeller social impact platform supporting St. Jude Children's Research Hospital. Concertgoers can enter to win exclusive experiences and prizes including trips to see shows on the tour.
• Starstruck Management GroupcoreOthersManagement company for Blake Shelton. Contact for privacy inquiries at [email protected]. Address at 40 Music Square W, Nashville, TN 37203. Includes Narvel Blackstock.
• Manhead MerchandisecoreChannel Partner/ Reseller/ DistributorE-commerce merchandise partner operating shop.blakeshelton.com. Manhead LLC operates Blake Shelton Official Store with global shipping. Based at 953 Main Street, Suite 101, Nashville, TN 37206. Contact [email protected].

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garth Brooks: Country music's biggest commercial artist with a much larger catalog and career sales. Operates as an incumbent benchmark for catalog value and touring demand in the genre.

Direct peers

• Kenny Chesney: Country artist renowned for massive stadium and arena touring scale with comparable catalog depth. Similar revenue concentration in live performance and similar fan demographic profile.
• Tim McGraw: Country music veteran of similar era with parallel career trajectory including arena tours, cross-genre collaborations, Las Vegas residencies, and merchandise businesses.
• Morgan Wallen: Current dominant country touring act with cross-genre appeal. Comparable in arena-scale touring and chart success, though skews to a younger demographic and represents both a competitive threat and a ceiling indicator.
• Florida Georgia Line: Country duo with comparable era, arena-scale touring, multiple #1 hits, and Las Vegas residency history. Closely comparable in commercial positioning and fan demographic.
• Luke Bryan: Country music superstar with similarly extensive #1 hit catalog, recurring Las Vegas residency (Luke Bryan: Vegas), and large-scale arena touring. Closely comparable in commercial scale and revenue mix.
• Carrie Underwood: Country superstar with comparable award recognition (CMA, ACM), Las Vegas residency history (Reflection at The Colosseum at Caesars Palace), and major-label distribution model.
• Jason Aldean: Country music superstar of the same generation with comparable career arc: multiple #1 hits, sold-out arena tours, and a Las Vegas residency model. Closely comparable in catalog size, touring scale, and fan demographic.
• Eric Church: Country artist with comparable arena-scale touring and authentic country positioning. Similar fan engagement model and catalog depth among modern country artists.
• Brad Paisley: Country artist of same generation with comparable catalog of #1 singles, arena touring, and award recognition. Comparable in audience demographic and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/blakeshelton
• YouTubeyoutube.com/@blakeshelton
• Facebookfacebook.com/blakeshelton
• Instagraminstagram.com/blakeshelton
• TikToktiktok.com/@blakeshelton?lang=en
• LinkedInlinkedin.com/company/blake-shelton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blake Shelton