BLANCOM PYRENEES
BLANCOM PYRENEES is a family-owned French outdoor advertising régie based in Perpignan that sells OOH and DOOH space across 1,600+ panels and 60+ LED screens spanning southern France, serving local SMBs, public institutions, and tourism-sector advertisers.
- Company typePrivate
- Founded2014
- HeadquartersPerpignan, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BLANCOM PYRENEES does
BLANCOM PYRENEES is a family-owned outdoor advertising (OOH/DOOH) régie headquartered in Perpignan, France, founded in 2014 by Eric Blanc. The company sells advertising space across a physical network of more than 1,600 advertising faces in 100+ cities spanning 10+ departments along the Pyrenees chain from Perpignan to Bayonne, together with more than 60 LED digital screens for dynamic (DOOH) campaigns. Its product portfolio covers long-conservation paper panels (12m², 8m², 4m²), LED screens, paper billboards, bus advertising on the Carcassonne RTCA network (won 2025), airport advertising at Perpignan and Carcassonne, urban furniture, and shopping-center media.
The company monetizes primarily through rental of advertising space on both temporary (<60 days) and permanent (>60 days, with 3% annual indexation) bases, with technical fees for printing, installation, and graphic design billed additionally and SEPA direct-debit option carrying a 7% surcharge. Cancellation penalties range from 25% to 100% of contract value depending on timing. Two-sided network effects apply on the supply side: BLANCOM contracts with private landlords (bailleurs privés) and public entities (collectivités, transport operators) for site rights.
Customers span local SMBs (bakery, chocolatier, jewelry, retail), public institutions (tourism offices, municipalities), private property owners hosting panels, and national brands targeting tourist traffic. Distribution is direct enterprise field sales across the Pyrenees region, with the leadership team being the founder's family (Eric Blanc as président fondateur, joined by his children Florie in 2019 and Adrien in 2020). Two acquisitions (RD Publicité in 2019 and Résa Pub's network in 2020) and the 2023 purchase of an owned HQ at 478 avenue de l'industrie underline a bootstrapped, acquisition-light roll-up strategy within a single French region. The firm does not disclose revenue, has no external funding, and operates with a headcount of about 12.
BLANCOM PYRENEES firmographics
Firmographics- Name
- BLANCOM PYRENEES
- Legal name
- BLANCOM PYRENEES
- Website
- https://blancom.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BLANCOM PYRENEES is a family-owned French outdoor advertising régie based in Perpignan that sells OOH and DOOH space across 1,600+ panels and 60+ LED screens spanning southern France, serving local SMBs, public institutions, and tourism-sector advertisers.
- Ownership category
- akta.pro rank
BLANCOM PYRENEES industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboard Advertising (MPAAAKAA)
- akta.pro secondary industries
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where BLANCOM PYRENEES is headquartered
LocationHeadquarters
- HQ city
- Perpignan
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BLANCOM PYRENEES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales
Revenue model
- LED Screen Advertising Space Rental: Rental of LED digital screen advertising space. Price includes advertising space rental and maintenance of displayed posters/diffusion, plus technical fees for creation, printing, shipping, and installation or digital diffusion costs. Real-time programmable content allows dynamic campaigns.
- Paper Billboard Advertising: Traditional paper billboard advertising space rental for temporary campaigns (under 60 days) and permanent/long conservation installations (over 60 days). Includes pose/desplay and maintenance services. Additional technical fees apply for printing and installation.
- Permanent Communication Contracts: Advertising campaigns with duration exceeding 60 calendar days. Annual contracts with 3% annual price revision. Revenue recognized over contract duration with standard payment terms.
- Bus and Transportation Advertising: Mobile advertising on bus fleets including full bus wrapping and side/rear panels. Won the Carcassonne bus network contract for urban, mobile, and ecological communication.
- Urban Furniture and Shopping Center Advertising: Advertising space on urban furniture and in shopping centers. Digital and traditional formats targeting captive consumer audiences during shopping activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Temporary Communication (Communication Temporaire) - campaigns under 60 days |
| Subscription | Annual | Permanent Communication (Communication Permanente) - campaigns over 60 days |
| Subscription | Pay-as-you-go | LED Screen Campaigns |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
BLANCOM PYRENEES product offering
Product offeringCore offering
BLANCOM PYRENEES is a family-owned outdoor advertising company that sells advertising space across southern France. It operates a network of more than 1,600 paper billboard faces in 100+ cities and 60+ LED digital screens, offering both traditional Out-of-Home (OOH) and Digital Out-of-Home (DOOH) formats including paper billboards, bus advertising, airport advertising, urban furniture, and shopping center screens. The company provides full-service campaign management from graphic design through installation and maintenance to advertisers and public entities along the Pyrenees chain from Perpignan to Bayonne.
Product overview
BLANCOM PYRENEES is a family-owned outdoor advertising company specializing in the sale of outdoor communication surfaces across southern France. The company operates a unified platform approach combining both traditional Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising solutions. The core product portfolio consists of: (1) LED Screens - a network of over 60 digital screens for dynamic content delivery; (2) Paper Display - traditional billboard advertising in Carcassonne; (3) Long Conservation Panels - permanent billboard network with 1,600+ faces across 100+ cities in 12m², 8m², and 4m² formats; (4) Bus Advertising - covering and flank ads on public transportation; (5) Airport Advertising - in Perpignan and Carcassonne airports; (6) Urban Furniture advertising; and (7) Shopping Center advertising. The company serves both private advertisers and public sector clients (collectivités), offering temporary and permanent communication campaigns with full-service support including graphic design, printing, installation, and campaign management.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Screens (Écrans LED)
- Paper Display (Affichage Papier)
- Long Conservation Panels (Panneaux Longue Conservation)
- Bus Advertising (Bus - Covering et Flancs)
- Airport Advertising (Aéroports)
- Urban Furniture (Mobilier Urbain)
- Shopping Center Advertising (Centres Commerciaux)
Quantifiable outcome
- 450% traffic increase for Ecole Sud advertising campaign
- +1 more outcomes
Companies that use BLANCOM PYRENEES
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
BLANCOM PYRENEES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BLANCOM PYRENEES partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RTCA (Réseau de Transport Carcassonne Agglomération)coreBLANCOM won the public procurement contract for bus advertising in Carcassonne. This strategic partnership transforms public transport into mobile advertising media, allowing brands to reach urban population and tourists in the medieval city and commercial/residential areas.
- Bijouterie RodonminorHistoric Biarritz jewelry business known for creativity and respect of traditions. Partnered with BLANCOM for outdoor advertising in Biarritz.
- Chocolaterie PuyodebatminorArtisan chocolate maker in Cambo-les-Bains, renowned for thermal baths and serene landscapes. Chose BLANCOM for local advertising display.
- Boulangerie LicorneminorTraditional Basque bakery in Bidart, faithful to bakery traditions. Advertises on BLANCOM panels.
- Maison Jen-VierminorBasque craftsmanship boutique in Saint-Jean-de-Luz with picturesque streets. Advertising partner with BLANCOM.
- Office du Tourisme HendayecoreTourism office in Hendaye at the Spain border, key player in city development and attractiveness. BLANCOM supports tourism communication in strategic border location.
- LlumminorEnergy provider offering green energy contracts. BLANCOM supports clean energy research by using green energy contracts for their operations.
- RD Publicité (Carcassonne)coreAcquired in 2019, this acquisition expanded BLANCOM's presence in Carcassonne and the Aude department, adding to their network of advertising surfaces.
- Résa Pub (Department 66)coreAcquired in 2020, expanding BLANCOM's advertising network in the Pyrénées-Orientales department (66), strengthening their home territory coverage.
Scale indicators9 records
Recent moves14 records
Expansion highlights6 records
BLANCOM PYRENEES competitors and assessment
Company assessmentDirect peers
- Clear Channel France: Major French OOH operator with a national network of static and digital surfaces across street furniture, airports, and transit. Comparable to BLANCOM in offering a multi-format OOH portfolio, but operating at national scale rather than regional.
- JCDecaux: Global OOH leader and French-anchored company operating street furniture, billboards, and DOOH across Europe. Directly comparable as a French outdoor advertising operator with overlapping formats (street furniture, transit, digital screens), although at vastly larger scale.
- Adéo Group: Independent French outdoor advertising group with regional networks of static and digital faces. Directly comparable as a mid-sized multi-format French OOH operator competing for similar SMB and municipal clients.
- Groupe Avenir: French outdoor advertising group with regional networks and DOOH presence (including airport OOH through Médiagare). Closely comparable in product mix (static, digital, airport, transit) and in operating across multiple French regions with property-owner relationships.
- Citiz média: French regional outdoor advertising operator (formerly Dauphin/Officiel Media, where BLANCOM founder Eric Blanc spent 29 years). Direct comparable in format mix and French regional market presence; the two compete for similar advertisers and municipal contracts in southern France.
- Védia: French regional outdoor advertising operator with static billboards and digital faces. Comparable in targeting regional advertisers and operating local property-owner relationships for inventory deployment.
- Médiagare: French specialist in airport and transit OOH. Comparable to BLANCOM in the airport advertising segment (Perpignan, Carcassonne) and in operating high-value captive-audience surfaces for national and regional advertisers.
Broad incumbents
- Lamar Advertising: US-listed outdoor advertising operator with a large static and digital billboard portfolio. Comparable in static-billboard-heavy format mix and in operating a high-density network across many local markets.
- Outfront Media: US-listed OOH operator with transit and billboard networks across North America. Comparable in operating transit advertising (buses, airports) and large-format digital, but at vastly larger scale and with stronger programmatic DOOH infrastructure.
- Stroer SE: Large German-listed OOH and DOOH operator with a broad European portfolio including transit, billboard, and digital. Comparable as a multi-format outdoor advertising operator, but at European scale and with deeper programmatic DOOH capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BLANCOM PYRENEES social profiles
Digital presenceBLANCOM PYRENEES financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLANCOM PYRENEES leadership team
Management profileNumber of profiles
Profiles4 records
BLANCOM PYRENEES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLANCOM PYRENEES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLANCOM PYRENEES
What does BLANCOM PYRENEES do?
BLANCOM PYRENEES is a family-owned outdoor advertising company that sells advertising space across southern France. It operates a network of more than 1,600 paper billboard faces in 100+ cities and 60+ LED digital screens, offering both traditional Out-of-Home (OOH) and Digital Out-of-Home (DOOH) formats including paper billboards, bus advertising, airport advertising, urban furniture, and shopping center screens. The company provides full-service campaign management from graphic design through installation and maintenance to advertisers and public entities along the Pyrenees chain from Perpignan to Bayonne.
Is BLANCOM PYRENEES a public or private company?
BLANCOM PYRENEES is a private company. It is classified as family owned and is currently operating.
When was BLANCOM PYRENEES founded?
BLANCOM PYRENEES was founded in 2014. It employs 11 to 50 people.
Where is BLANCOM PYRENEES based?
BLANCOM PYRENEES is headquartered in Perpignan, France, in the Europe region.
How does BLANCOM PYRENEES make money?
Five revenue lines are on record. LED Screen Advertising Space Rental is the primary driver. The others are paper Billboard Advertising, permanent Communication Contracts, bus and Transportation Advertising and urban Furniture and Shopping Center Advertising.
Who are BLANCOM PYRENEES's main competitors?
Direct peers on record are Clear Channel France, JCDecaux, Adéo Group, Groupe Avenir, Citiz média, Védia and Médiagare. Broad incumbents are Lamar Advertising, Outfront Media and Stroer SE.
Does BLANCOM PYRENEES have an API?
No public API is recorded for BLANCOM PYRENEES.
What industry is BLANCOM PYRENEES in?
BLANCOM PYRENEES's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAA, Static Billboard Advertising, with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 54185 and its SIC code is 7310.