BlazeAid

What BlazeAid does

BlazeAid Inc. is a 100% volunteer-based registered Australian charity (ABN 72456906612), founded in 2009 by Kevin and Rhonda Butler following the Black Saturday bushfires and headquartered at 70 Nanny's Creek Road, Kilmore East, Victoria. The organization's core product is coordinated volunteer fencing assistance: after bushfires, floods, or cyclones, BlazeAid establishes temporary base camps (typically community halls, showgrounds, or sporting clubs) at the request of local councils, deploys volunteer teams to clear debris, and rebuilds fencing on the properties of uninsured, under-insured, or financially distressed rural farmers at no cost to the property owner. Supporting offerings include a Farmer Assistance Registration process, an online donations platform (PayPal, credit card, direct deposit, cheque, bequest), a merchandise shop, fundraising support for community-driven events, a tiered corporate partnership program (Platinum, Gold, Silver, Media, Associates/Suppliers), a Working Holiday Visa volunteer pathway, and the GRAFFI environmental restoration module that teaches and supplies native grasses and trees for post-fire land regeneration.

The business model is donation-driven: there is no fee to beneficiaries, and revenue consists of public donations, corporate sponsorship (Platinum partners include ISUZU, Qantas, Bendigo Bank, airbnb.org, Rural Bank, and Farmers Owners Academy), community fundraising proceeds, and merchandise sales, with donations over AUD $2 tax-deductible. There is no proprietary technology platform; operations rely on a website, email newsletter, and direct outreach to local councils and community groups. Distribution is exclusively domestic Australian, with current active camps spanning Victoria (Skipton, Longwood, Alexandra, Bullioh/Tallangatta), New South Wales (Bulahdelah), Western Australia (Carnarvon), Queensland, South Australia, and Tasmania. BlazeAid has helped more than 12,700 properties since inception, deployed up to 45 camps during the 2019/20 mega fires, and injects up to AUD $500,000 per basecamp into local economies through purchases from bakeries, IGAs, supermarkets, and service stations.

Name

BlazeAid

Legal name

BlazeAid Inc

Website

https://blazeaid.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BlazeAid is a 100% volunteer-based Australian charity that runs temporary base camps after bushfires, floods, and cyclones to clear debris and rebuild fencing for uninsured and under-insured rural farming families across Australia.

Ownership category

akta.pro rank

Product category

Disaster Relief Services

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Disaster recovery services
• Volunteer fencing assistance
• Rural community support
• Bushfire recovery programs
• Disaster relief charity

Headquarters

HQ city

Kilmore East

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Donations: BlazeAid is a registered charity (ABN: 72456906612) that relies on tax-deductible donations from the public. Donations can be made via PayPal, credit card, direct deposit, cheque, or money order.
2. Corporate Partnerships: Corporate partners (Platinum, Gold, Silver tiers) provide financial or in-kind support including vehicle donations (ISUZU), accommodation support (airbnb.org), travel (Qantas), and banking services (Bendigo Bank, Rural Bank).
3. Fundraising: BlazeAid accepts funds raised by community members through approved fundraising activities such as bake sales, raffles, concerts, and trivia nights. Logo usage permission is required.
4. Merchandise Shop: BlazeAid operates an online shop selling merchandise to support farmers affected by natural disasters.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BlazeAid is a 100% volunteer-based Australian charity that helps rural families affected by bushfires, floods, and cyclones by clearing debris and rebuilding fences. It operates temporary base camps in disaster-affected communities where volunteer teams travel daily to registered properties to provide free fencing assistance, with all donated funds going directly to support local rural communities.

Product overview

BlazeAid is a volunteer-based charity organization, not a technology product company. Its primary 'product' is a coordinated volunteer fencing assistance program for rural Australian communities affected by natural disasters (bushfires, floods, cyclones). The core offerings consist of: (1) Volunteer Fencing Teams that clear debris and rebuild fences on affected properties, (2) Base Camp Operations that establish temporary camps to house and coordinate volunteers, (3) Farmer Assistance Registration that matches property owners with volunteer teams, and (4) supplementary services including a donations platform, merchandise shop, fundraising support, and corporate partnership programs. Additionally, the GRAFFI environmental restoration module provides native seed and tree regeneration support. The organization operates as a 100% volunteer-based nonprofit with no technology platform in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteer Fencing Program Core service where teams of volunteers assist rural property owners in clearing debris and rebuilding fences after bushfires, floods, and cyclones. Volunteers work in teams with property owners, and BlazeAid provides tools, equipment, PPE, and coordination. Services are free of charge to qualifying farmers.
• Base Camp Operations Establishment and management of temporary base camps in disaster-affected communities, providing accommodation, meals, meeting facilities, tool storage, and coordination hubs for volunteers. Camps require local council/community involvement and typically cost around $5,000 per week to run.
• Individual & Group Volunteering Programs enabling individuals, groups, schools, and visa workers to volunteer with BlazeAid, including day volunteers, short-term, and extended stays at base camps.
• GRAFFI Environmental Restoration Program Environmental restoration program teaching and supplying farmers with native trees and grasses to regenerate lands and prevent erosion after fires.
• BlazeAid Merchandise Shop Online shop selling BlazeAid-branded merchandise to support farmers affected by natural disasters and raise funds for the organization.
• Visa Working Holiday Volunteer Program Special volunteer program designed for Working Holiday Visa holders requiring 88 days of regional work to qualify for visa extensions.

Quantifiable outcome

• Over 12,700 properties assisted since inception (as of 2023)
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered platinum.

• airbnb.orgplatinumGTM or Marketing PartnerPlatinum partner providing accommodation support for volunteers through airbnb.org's disaster relief accommodation programs.
• ISUZUplatinumGTM or Marketing PartnerPlatinum partner providing vehicle support. ISUZU vehicles are used by BlazeAid for disaster response operations.
• QantasplatinumGTM or Marketing PartnerPlatinum partner providing travel support, likely facilitating volunteer movement across Australia during disaster response.
• Rural BankplatinumGTM or Marketing PartnerPlatinum partner supporting BlazeAid's work with rural farming communities through banking and financial services.
• Farmers Owners AcademyplatinumGTM or Marketing PartnerPlatinum partner supporting farmers through educational resources and disaster recovery assistance. Appears on BlazeAid's corporate partnership page under Platinum tier.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salvation Army Australia: Provides emergency disaster relief services including food, shelter, and financial assistance across Australia. Comparable as a national disaster response charity, though offers a wider portfolio of social services.
• Australian Red Cross: Largest humanitarian organization in Australia providing emergency relief, disaster recovery, and community resilience programs. Overlaps on disaster response mission but operates a much broader service portfolio.
• St Vincent de Paul Society Australia: National charity delivering community support and disaster recovery assistance to vulnerable Australians. Overlaps with BlazeAid in social welfare and disaster relief delivery to rural/regional populations.

Direct peers

• Disaster Relief Australia: Volunteer-led organization deploying trained teams to assist communities with disaster recovery and clean-up operations across Australia. Closest peer by operating model — volunteer base camps delivering post-disaster labor.
• Rural Aid: Australian charity providing direct support to rural farming communities facing hardship, including disaster recovery. Highly comparable in target beneficiary (rural farmers) and disaster-response mission.

Others

• Royal Flying Doctor Service: Iconic rural and remote Australian service organization. Not a direct competitor but a comparable charity brand serving rural Australian communities with mission-critical services.

Regional players

• Frontier Services: Outback-focused community services organization supporting remote and rural Australians through hardship, including disaster response. Directly comparable target population though broader in social service scope.

Emerging players

• Wildlife Victoria: Volunteer-driven wildlife rescue and rehabilitation organization responding to wildlife impacted by disasters including bushfires. Comparable in volunteer mobilization model and post-disaster focus, though addressing wildlife rather than fencing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blazeaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlazeAid