Blickfelder Betriebsgesellschaft mbH
Blickfelder Betriebsgesellschaft mbH is a German services company headquartered in Billerbeck, North Rhine-Westphalia, that delivers centralized administration, marketing, HR, IT, and group purchasing support to a network of over 20 independent eye optics and hearing aid retail partner businesses across the region.
- Company typePrivate
- Founded1994
- HeadquartersBillerbeck, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blickfelder Betriebsgesellschaft mbH does
Blickfelder Betriebsgesellschaft mbH is a privately held German services company (GmbH) headquartered at Beerlager Str. 20 in Billerbeck, North Rhine-Westphalia, founded in 1994 by Thomas Heimbach. It functions as the central operating and support entity for the 'Blickfelder Gruppe', a quality network of over 20 independent eye optics and hearing acoustics (Augenoptik- und Hörakustik) partner businesses concentrated across North Rhine-Westphalia in cities such as Dortmund, Düsseldorf, Bochum, Bielefeld, Meschede and Coesfeld. The company markets itself under the slogan 'Individualist, not chain-store' (Nicht Filialist, sondern Individualist), positioning the network as an alternative to consolidated optical chains by combining independent retail identities with shared back-office infrastructure. Lucas Heimbach has joined as a second Managing Director responsible for IT Management, signalling a generational transition underway.
The operating company's core offering is a bundle of centralized back-office services delivered to the 20+ partner SMBs: administration (accounting, correspondence), sales and business development support (including product development and market analysis), marketing (offline and online, including Instagram and Facebook channels), HR management (recruitment, training organization, apprentice oversight), process optimization (IT systems, branch software, optometric equipment), and group purchasing coordination with lenses, frames, contact lenses, and hearing aid suppliers. The partner businesses, which are separate independent entities rather than owned branches, directly retail glasses, contact lenses, and hearing aids (including Bluetooth-enabled smart devices) to end consumers. Pricing is not publicly disclosed and is negotiated bilaterally between the Betriebsgesellschaft and each partner. There is no proprietary technology platform, API, or app product; the company's digital surface consists of a WordPress-based corporate website hosted externally, social media accounts, and WhatsApp contact lines.
Customer acquisition is relationship-driven, leveraging Thomas Heimbach's chairmanship of the Augenoptiker- und Optometristenverband NRW (since 2005), his board membership at the national ZVA, and his long tenure in the optical craft trade (Meisterpruefungsausschuss der Handwerkskammer Dortmund). The firm is family-owned with no disclosed external investment, no funding history, no M&A activity, and no patent or trademark portfolio. There is no revenue, valuation, or profitability disclosure available, and headcount at the central entity is in single digits (5 per firmographic count; 12 named on the team page), making this a small services coordinator against a retail network whose aggregate sales are multiples larger but flow through the independent partner owners.
Blickfelder Betriebsgesellschaft mbH firmographics
Firmographics- Name
- Blickfelder Betriebsgesellschaft mbH
- Legal name
- Blickfelder Betriebsgesellschaft mbH
- Website
- https://blickfelder.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blickfelder Betriebsgesellschaft mbH is a German services company headquartered in Billerbeck, North Rhine-Westphalia, that delivers centralized administration, marketing, HR, IT, and group purchasing support to a network of over 20 independent eye optics and hearing aid retail partner businesses across the region.
- Ownership category
- akta.pro rank
Where Blickfelder Betriebsgesellschaft mbH is headquartered
LocationHeadquarters
- HQ city
- Billerbeck
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Blickfelder Betriebsgesellschaft mbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Administrative Services to Partner Businesses: The Blickfelder Betriebsgesellschaft generates revenue by providing centralized administrative, organizational, strategic, marketing, HR management, and process optimization services to independent optical and hearing aid retail businesses (partner businesses). This is the core business model of the operating company.
- Retail Sales at Partner Businesses: Partner businesses sell glasses, contact lenses, and hearing aids directly to end consumers. The Blickfelder Gruppe facilitates group purchasing advantages that benefit all partners.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Blickfelder Betriebsgesellschaft mbH product offering
Product offeringCore offering
Blickfelder Betriebsgesellschaft mbH is the central operating and service company of the Blickfelder Gruppe, providing administrative, organizational, strategic, marketing, HR, and process optimization support to over 20 independent optical (Augenoptik) and hearing aid (Hörakustik) retail partner businesses across North Rhine-Westphalia. The company bundles back-office functions and group purchasing advantages for partners while those partner businesses independently serve end consumers with prescription eyewear, contact lenses, and hearing aids.
Product overview
Blickfelder Betriebsgesellschaft mbH operates as a quality network and support organization for independent eye optics and hearing acoustics businesses. The company offers three interconnected service lines: Augenoptik (eye optics services including glasses, contact lenses, and measurements), Hörakustik (hearing acoustics including hearing aids with smart features), and administrative support services (marketing, administration, sales, process optimization, and HR management). The company serves as the coordinating entity for over 20 partner businesses across Germany, providing centralized services while maintaining the individual character of each regional partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Blickfelder Betriebsgesellschaft Support Services Centralized administrative, organizational, and strategic support service for independent optical and hearing aid partner businesses, encompassing marketing, accounting, correspondence, sales, business development, process optimization, and human resources management, delivered from the Billerbeck headquarters.
- Blickfelder Partner Network (Blickfelder Gruppe) A quality network of over 20 independent eye optics and hearing acoustics partner businesses across Germany, offering regional individual service combined with centralized support, group purchasing advantages, and shared marketing expertise.
- Group Purchasing Coordination Coordination of supplier relationships with manufacturers of lenses, frames, contact lenses, and hearing aids, delivering group purchasing advantages and best price-performance ratios to affiliated partner businesses.
- Partner Training and Apprenticeship Programs Centralized organization of training concepts, individual coaching, and apprenticeship programs (Ausbildung zum Augenoptiker and Ausbildung Büromanagement) for staff at partner businesses across the Blickfelder Gruppe.
Companies that use Blickfelder Betriebsgesellschaft mbH
Customer profileNamed customers19 records
Ideal customer profiles1 record
Blickfelder Betriebsgesellschaft mbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blickfelder Betriebsgesellschaft mbH partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Optik Heimbach & WeiscoreOptical retail partner in Dortmund-Scharnhorst offering fashionable eyeglass frames, sunglasses, and consultation on latest measurement technologies.
- Brillen Kaiser DüsseldorfcoreExclusive optical retailer on Königsallee 92 in Düsseldorf offering designer eyewear and high-end consultation services.
- Augenoptik NagelcoreOptical retailer in Rheda-Wiedenbrück offering precision custom-made lenses and fashionable frames with in-house master workshop.
- Optik BuszacoreOptical retailer in Nottuln featuring latest technical developments and trending eyewear.
- Brillen BrodencoreOptical retailer in Ratingen with focus on style, design, and latest eyewear trends.
- Brillen HerbortcoreOptical retailer in Rietberg emphasizing quality, individuality, and customer service in modern facilities.
- Optik WillnercoreOptical retailer in Steinfurt-Borghorst providing information on current measurement technologies and glasses/contact lens fitting.
- Optic KerssencoreOptical retailer in Wetter offering first-class service with optimal lens customization to individual needs.
- Brillen-ParadiescoreOptical retailer in Bielefeld-Brackwede focused on individual consultation and optimal customer solutions.
- Hardtke OpticcoreOptical retailer in Lage focused on optimal comfort, sharp vision, and stylish design with individualized lens customization.
- Optik RodewaldcoreOptical retailer in Gladbeck offering thorough eye examinations with in-house master workshop.
- Augenoptik SchmedtcoreOptical retailer in Emsdetten providing tailored style consultation using latest 3D measurement techniques.
- Buxa: Brille mit XcoreOptical retailer with locations in Bochum-Wattenscheid and Höntrop, specializing in workplace eyewear and relaxed shopping atmosphere.
- Brillen Kaiser MoerscoreOptical retailer in Moers offering tailored optics with large selection of eyeglass frames customized to individual visual needs.
- Heimbach Augenoptik & HörakustikcoreMaster business for optics and hearing acoustics with locations in Coesfeld, Billerbeck, and Havixbeck, offering excellent hearing and vision consultation.
- Optik PellengahrcoreOptical retailer in Olfen emphasizing excellent customer service and individualized consultation.
- Kellner OptiVisioncoreOptical retailer in Werl guaranteeing optimal glasses fitting with precision custom-made brand lenses.
- Optik KordelcoreOptical retailer in Meschede focused on style and design with modern fitting systems for brilliant vision.
- Gerling OptikcoreOptical retailer in Rheine offering comfortable atmosphere, precise contact lens and glasses fabrication, and progressive lenses.
- Augenoptiker- und Optometristenverband NRWcoreState-level professional association for optometrists in North Rhine-Westphalia. Thomas Heimbach has served as chairman since 2005. The association serves as the state-level professional body and occupational representation.
- Zentralverband der Augenoptiker und Optometristen (ZVA)coreNational (Bundesinnungsverband) professional association for opticians and optometrists in Germany. Thomas Heimbach is a board member and chairs the business economics committee. The association represents the profession at federal level.
- Unternehmerverband Handwerk Nordrhein-WestfalenminorCraft trade employers' association for North Rhine-Westphalia. Thomas Heimbach has been a board member since 2007.
- Augenoptiker-AusgleichskasseminorCompensation fund for opticians. Thomas Heimbach serves on the supervisory board.
- Lens, Frame, Contact Lens, and Hearing Aid SupplierscoreClose and partnership-based cooperations with suppliers of lenses, frames, contact lenses, and hearing aids guarantee customers the best price-performance ratio. These supplier relationships enable group purchasing advantages.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Blickfelder Betriebsgesellschaft mbH competitors and assessment
Company assessmentDirect peers
- eyes + more GmbH: German optical retail chain positioned in the value segment. Comparable as another chain competitor targeting the same mid-market German optical consumer that Blickfelder's independent partners serve.
- KIND Hörgeräte GmbH & Co. KG: Germany's largest hearing aid specialist chain with hundreds of stores. Comparable because Blickfelder partner businesses also sell Hörakustik (hearing aids), and KIND sets the competitive benchmark in that category in Germany.
- Fielmann AG: Europe's largest optical retailer with hundreds of stores across Germany. Directly comparable as the dominant competitor to Blickfelder's partner optical retailers for German eyewear customers, though Fielmann operates owned retail rather than a partner network.
- Pro Optik Augenoptik Fachgeschäfte GmbH: German regional optical chain with stores across multiple Bundesländer. Comparable as a multi-location optical retailer in Germany that competes for the same independent-seeking customer segment as Blickfelder's partner businesses.
- Amplifon S.p.A. Global hearing-care retailer with a large German footprint. Comparable because Blickfelder partners sell Hörakustik products and Amplifon competes for the same German hearing-aid customer.
- Apollo-Optik Holding GmbH & Co. KG: Major German optical retail chain with nationwide store footprint. Competes head-on with Blickfelder partner businesses for German optical retail customers across similar mid-market price tiers.
- Pearle (GrandVision by EssilorLuxottica): European optical chain present in Germany via the Pearle brand. Comparable as a multi-country optical retailer competing for the same mainstream German eyewear customer.
- Mister Spex SE: Leading online optical retailer in Germany and Europe, now part of EssilorLuxottica. Direct competitor for eyewear customers and an emerging channel that pressures independent Blickfelder partners on price and convenience.
- Specsavers Optical Group: International optical and hearing-care chain with significant German operations and a partnership/franchise-style model. Comparable in combining optical and hearing services under a unified consumer brand, similar to the Blickfelder 'independent not chain' positioning.
Emerging players
- Brillen.de (betterview GmbH): German online optical retailer focused on affordable prescription eyewear. Comparable as a digital-native eyewear competitor that pressures the pricing and customer-acquisition economics of Blickfelder's independent partner stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blickfelder Betriebsgesellschaft mbH social profiles
Digital presenceBlickfelder Betriebsgesellschaft mbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blickfelder Betriebsgesellschaft mbH leadership team
Management profileNumber of profiles
Profiles11 records
Blickfelder Betriebsgesellschaft mbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blickfelder Betriebsgesellschaft mbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blickfelder Betriebsgesellschaft mbH
What does Blickfelder Betriebsgesellschaft mbH do?
Blickfelder Betriebsgesellschaft mbH is the central operating and service company of the Blickfelder Gruppe, providing administrative, organizational, strategic, marketing, HR, and process optimization support to over 20 independent optical (Augenoptik) and hearing aid (Hörakustik) retail partner businesses across North Rhine-Westphalia. The company bundles back-office functions and group purchasing advantages for partners while those partner businesses independently serve end consumers with prescription eyewear, contact lenses, and hearing aids.
Is Blickfelder Betriebsgesellschaft mbH a public or private company?
Blickfelder Betriebsgesellschaft mbH is a private company. It is classified as family owned and is currently operating.
When was Blickfelder Betriebsgesellschaft mbH founded?
Blickfelder Betriebsgesellschaft mbH was founded in 1994. It employs 1 to 10 people.
Where is Blickfelder Betriebsgesellschaft mbH based?
Blickfelder Betriebsgesellschaft mbH is headquartered in Billerbeck, Germany, in the Europe region.
How does Blickfelder Betriebsgesellschaft mbH make money?
Two revenue lines are on record. Administrative Services to Partner Businesses are the primary driver. The others are retail Sales at Partner Businesses.
Who are Blickfelder Betriebsgesellschaft mbH's main competitors?
Direct peers on record are eyes + more GmbH, KIND Hörgeräte GmbH & Co. KG, Fielmann AG, Pro Optik Augenoptik Fachgeschäfte GmbH, Amplifon S.p.A., Apollo-Optik Holding GmbH & Co. KG, Pearle (GrandVision by EssilorLuxottica), Mister Spex SE and Specsavers Optical Group. Brillen.de (betterview GmbH) is listed as an emerging player.
Does Blickfelder Betriebsgesellschaft mbH have an API?
No public API is recorded for Blickfelder Betriebsgesellschaft mbH.