A. Blikle
A. Blikle is a Polish heritage confectionery founded in 1869 that sells hand-crafted cakes, macarons, donuts, and catering products to individual consumers and corporate clients through 3 retail cafés in Warsaw, Poznań, and Gorzów Wielkopolski, an e-commerce site, Glovo delivery, and a franchise program.
- Company typePrivate
- Founded1869
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What A. Blikle does
A. Blikle Sp. z o.o. is a Polish private limited liability company operating as a heritage confectionery (cukiernia) under the registered business name Cukiernia A. Blikle. Founded in 1869 by Antoni Blikle in Warsaw, the company produces and sells hand-crafted artisan baked goods across a portfolio of roughly 227 SKUs organized into core categories: celebration cakes (torty), French-style macarons (makaroniki), traditional Polish donuts and sweet buns (pączki and drożdżówki), premium and specialty cookies, cheesecakes and tarts, plus catering boxes and themed sweet tables (słodki stół). Products are priced from approximately 8 PLN for individual pastries up to 750 PLN for multi-tier custom wedding cakes, with full sweet-table packages at a flat 1,200 PLN. The technology stack is undisclosed and unsophisticated: the company runs a standard WooCommerce-style e-commerce storefront (blikle.pl), a separate online customization tool (kreator.blikle.pl) for personalizing macarons with logos, text, and colors, PayU for payment processing, and has no public API or mobile app.
The company reaches customers through four distribution channels: three company-owned retail cafés in Warsaw (headquarters at Nowy Świat 33), Poznań, and Gorzów Wielkopolski; a direct e-commerce site with delivery and in-store pickup (free shipping above 300 PLN); third-party on-demand delivery via Glovo in Warsaw; and a franchise program (franczyza.blikle.pl) that licenses the brand to independent operators. Go-to-market is direct-to-consumer across individual buyers (celebration cakes, daily pastries, gifts), corporate event catering, and families/party planners. The primary customer segment is individual Polish consumers purchasing for personal celebrations; corporate clients and families form secondary segments. Marketing is digital-first, centered on the website, Instagram (@ablikle), Facebook, email newsletter, and periodic social-media contests. The company is family-owned (no disclosed PE/VC backing), has 42 employees, registered share capital of 3,193,250 PLN, and is currently operating under Polish financial restructuring proceedings (w restrukturyzacji).
A. Blikle firmographics
Firmographics- Name
- A. Blikle
- Legal name
- A.Blikle Sp. z o.o.
- Website
- https://blikle.pl
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A. Blikle is a Polish heritage confectionery founded in 1869 that sells hand-crafted cakes, macarons, donuts, and catering products to individual consumers and corporate clients through 3 retail cafés in Warsaw, Poznań, and Gorzów Wielkopolski, an e-commerce site, Glovo delivery, and a franchise program.
- Ownership category
- akta.pro rank
A. Blikle industry classification
Industry- Product category
- Artisan Bakery and Confectionery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
- akta.pro secondary industries
- Dessert Cafes (Coffee + Desserts) (THAFADAH), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where A. Blikle is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices4 records
Markets served
A. Blikle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail pastry and confectionery sales: Direct sales of artisanal cakes, pastries, donuts, macarons, cookies, and catering boxes through company-owned retail locations and e-commerce platform. Products are freshly prepared and sold per unit or in themed sets.
- Custom cake and event catering: Custom-ordered celebration cakes (weddings, communions, birthdays, corporate events) and catering boxes for events, delivered or picked up from retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard cakes and pastries — per-item pricing |
| Unit Pricing | Pay-as-you-go | Artistic/celebration cakes — size-based tiered pricing |
| Unit Pricing | Pay-as-you-go | Catering boxes — per-box pricing |
| Unit Pricing | Pay-as-you-go | Macarons and gift packaging |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
A. Blikle product offering
Product offeringCore offering
A. Blikle manufactures and retails artisan confectionery — including cakes, pastries, donuts, macarons, and cookies — through its own chain of cafés, an e-commerce store with an online customization tool for personalized orders, a catering service for events and corporate clients, and a franchise network. The company's commercial activity centers on selling its own in-house produced baked goods directly to end consumers and event buyers.
Product overview
A. Blikle is a traditional Polish confectionery established in 1869, offering a comprehensive portfolio of artisanal baked goods. The core products include hand-crafted torty (cakes) for weddings, communions, birthdays, and children's events; French-style makaroniki (macarons) with personalization options; traditional Polish pączki and drożdżówki (donuts and sweet buns); and premium cookies including Crumbl-style cookies, decorated gingerbread, and various specialty cookies. The offering is organized as a unified confectionery brand with complementary add-on services: catering packages featuring assorted sweet and savory selections, complete słodki stół (sweet table) arrangements in themed styles, an online personalization tool for custom macarons, and a franchise program. Products range from individual pastries (starting around 8 PLN) to elaborate multi-tier wedding cakes (up to 600+ PLN) and themed sweet table packages (1200 PLN). The company operates primarily as a traditional bakery with e-commerce capabilities, offering both in-store pickup and delivery through the Glovo platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan cakes In-house produced artisan cakes sold through cafés, e-commerce, and catering, including personalized/customized cake orders configured via the online customization tool. Targeted at individual consumers for celebrations and at event/corporate buyers for events.
- Pastries and donuts Daily-fresh pastries and donuts produced in-house and sold through A. Blikle cafés and the online store, targeting individual consumers for everyday consumption and gifting.
- Macarons Artisan macarons produced by A. Blikle and sold as individual pieces and assortments through cafés, the e-commerce store, and catering channels. Aimed at consumers and gift/event buyers.
- Cookies In-house produced cookies sold individually and as assorted packs in cafés and via the e-commerce channel, targeting individual consumers and gift/gifting assortments.
- Catering service Bulk pastry, cake, and dessert assortment supply for corporate events, weddings, and private celebrations, including customized assortments coordinated with the buyer. Targeted at event organizers and corporate buyers.
Companies that use A. Blikle
Customer profileSegments3 records
Ideal customer profiles2 records
A. Blikle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
A. Blikle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlovominorA. Blikle partners with Glovo for on-demand delivery services in Warsaw. Customers can order A. Blikle products through the Glovo app for same-day delivery, extending the brand's reach beyond physical locations to consumers preferring delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
A. Blikle competitors and assessment
Company assessmentDirect peers
- Słodka Pracownia (Słodki Świat / podobne polskie cukiernie): Polish confectionery and sweet table operator specializing in themed sweet tables, celebration cakes, and catering for events. Directly comparable to Blikle's słodki stół (sweet table) product line and corporate/event catering business.
- Zuccero: Polish dessert café chain serving premium cakes, macarons, and pastries with multiple locations in major Polish cities. Comparable to Blikle in combining café service with a confectionery-led menu and targeting occasion-based and gift purchases.
- Cukiernia Sowa: Long-established Polish confectionery chain operating retail pastry shops across multiple Polish cities, offering cakes, torty, and traditional Polish sweets. Directly comparable to Blikle as a heritage Polish cukiernia with similar product mix and occasion-driven occasion-cake focus.
Emerging players
- Karmello: Polish premium chocolate and confectionery brand with retail and e-commerce presence. Comparable to Blikle as a Polish specialty confectionery competing for the same premium gifting and celebration occasions.
- Magnolia Bakery: US-origin bakery brand known for cupcakes and celebration cakes that has expanded internationally via franchising. Comparable to Blikle in leveraging a strong consumer brand across cakes, cookies, and gifting SKUs with a multi-channel retail and e-commerce model.
Broad incumbents
- Grycan: Poland's largest ice cream and frozen dessert chain with nationwide retail locations. Comparable to Blikle as a multi-location Polish dessert brand targeting impulse, celebration, and gift occasions, though focused on ice cream rather than baked goods.
- Ladurée: Historic French macaron and luxury patisserie house with international boutiques. Comparable to Blikle's macaron line as a heritage brand monetizing macarons as premium gifts and celebration items.
- E. Wedel (Lotte Wedel): Iconic Polish chocolate and confectionery manufacturer with deep national brand equity and a much larger production and retail footprint than Blikle. Comparable as a heritage Polish confectionery brand competing for the same Polish consumer gifting and celebration occasions.
- Pierre Hermé Paris: French luxury macaron and patisserie brand with global boutiques. Comparable to Blikle in macaron-led premium positioning, bespoke celebration cakes, and brand-driven pricing power, though at a different price point and scale.
Regional players
- Manufaktura Czekolady: Polish artisan chocolate and confectionery producer with retail locations in Poland. Comparable to Blikle as a premium Polish-made confectionery brand targeting gift and celebration purchases, though concentrated in chocolate rather than baked goods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
A. Blikle social profiles
Digital presenceA. Blikle financial estimates
Financial estimateRevenue estimate
Valuation estimate
A. Blikle leadership team
Management profileNumber of profiles
A. Blikle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A. Blikle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A. Blikle
What does A. Blikle do?
A. Blikle manufactures and retails artisan confectionery — including cakes, pastries, donuts, macarons, and cookies — through its own chain of cafés, an e-commerce store with an online customization tool for personalized orders, a catering service for events and corporate clients, and a franchise network. The company's commercial activity centers on selling its own in-house produced baked goods directly to end consumers and event buyers.
Is A. Blikle a public or private company?
A. Blikle is a private company. It is classified as family owned and is currently operating.
When was A. Blikle founded?
A. Blikle was founded in 1869. It employs 11 to 50 people.
Where is A. Blikle based?
A. Blikle is headquartered in Warsaw, Poland, in the Europe region.
How does A. Blikle make money?
Two revenue lines are on record. Retail pastry and confectionery sales are the primary driver. The others are custom cake and event catering.
Who are A. Blikle's main competitors?
Direct peers on record are Słodka Pracownia (Słodki Świat / podobne polskie cukiernie), Zuccero and Cukiernia Sowa. Emerging players are Karmello and Magnolia Bakery. Broad incumbents are Grycan, Ladurée, E. Wedel (Lotte Wedel) and Pierre Hermé Paris. Manufaktura Czekolady is listed as a regional player.
Does A. Blikle have an API?
No public API is recorded for A. Blikle.
What industry is A. Blikle in?
A. Blikle's product category is Artisan Bakery and Confectionery. Its primary akta.pro industry code is CRAHAGAC, Bread & Pastry Specialty Stores, with a secondary code of THAFADAH, Dessert Cafes (Coffee + Desserts). Its NAICS code is 311811 and its SIC code is 2050.