What Optique | Glaser Group does

Optique, commercially known as Blink Blink and Optique Exclusive, is a Polish premium and luxury optical retail chain founded in 2012 and headquartered in Warsaw, operating 8 salon locations across Warsaw (5), Gdańsk, Łódź and Konstancin-Jeziorna. The company is an authorized dealer for more than 50 luxury and premium eyewear brands, with flagship distribution partnerships covering Luxottica's Ray-Ban (Certified Premium Reseller status) and Oakley, alongside Prada, Gucci, Dior, Tom Ford, Saint Laurent, Balenciaga, Celine, Versace, Bvlgari, Cartier and Brunello Cucinelli. Retail is structured around two concepts: Blink Blink (mainstream premium optical) and Optique Exclusive (luxury boutique positioning), supported by an e-commerce platform at blinkblink.pl that ships to 23 European countries.

The product offering centers on designer sunglasses and prescription optical frames, supplemented by Varilux progressive lenses (Essilor), contact lenses (Alcon), prescription lens services (Ray-Ban Custom Lab, Oakley Authentic Prescription), and specialty products such as Oakley Prizm Gaming prescription eyewear. The proprietary Badanie Wzroku 2.0 (Vision Examination 2.0) and an in-house Virtual Mirror try-on feature on the e-commerce site represent the principal technology layers on top of the retail core. Auxiliary revenue mechanics include Blink Blink Club loyalty rewards and a gift card program (100–1,000 PLN, 12-month validity) redeemable across all salons and online platforms.

The business model is fundamentally B2C direct-to-consumer, generating revenue through one-time eyewear sales, professional optical services (eye examinations, fittings, authorized repairs) and gift cards, with no disclosed institutional investors, parent company or external funding. The company operates with a lean reported headcount of 16 employees, indicating a high-productivity specialty retail structure that relies on brand authorizations and partner relationships rather than scale-driven cost advantages. Marketing combines organic social channels (Instagram, Facebook, YouTube/BlinkBlink TV), email newsletters and blog content, with no significant enterprise or B2B customer segment disclosed.

Name

Optique | Glaser Group

Legal name

Blink Blink

Website

https://blinkblink.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Optique, operating as Blink Blink and Optique Exclusive, is a Polish premium optical retail chain running 8 salons and a 23-country e-commerce store, authorized to sell over 50 luxury eyewear brands to fashion-conscious consumers.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

akta.pro secondary industries

Sunglasses & Luxury Eyewear (CRAKAEAE), Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Premium eyewear retail
• Designer sunglasses
• Prescription optical frames
• Professional eye examinations
• Luxury optical boutique

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear Product Sales: Retail sales of prescription glasses, sunglasses, and optical frames from luxury and premium brands including Ray-Ban, Oakley, Prada, Tom Ford, Gucci, Dior, and over 50 other fashion houses. Revenue generated through both physical retail stores and e-commerce platform.
2. Professional Optical Services: Eye examinations, lens fitting, progressive lens solutions (Varilux), contact lens fitting, and authorized Ray-Ban service/repairs
3. Gift Cards: Blinkblink Gift Cards sold in denominations from 100 PLN to 1000 PLN, valid for 12 months and redeemable across all physical stores and e-commerce platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Premium optical retail chain selling designer sunglasses and prescription optical frames from over 50 luxury and premium brands including Ray-Ban, Oakley, Prada, Tom Ford, Gucci, Dior, Versace, Saint Laurent, and Balenciaga. Operates 8 physical boutiques in Poland under two concepts (Blink Blink mainstream premium and Optique Exclusive luxury) plus the blinkblink.pl e-commerce platform. Core services include professional eye examinations (Badanie Wzroku 2.0), contact lens fitting (Alcon), progressive lens solutions (Varilux/Essilor), Ray-Ban Custom Lab prescription lens fitting, and authorized Ray-Ban warranty service and repairs.

Product overview

Optique (operated as Blink Blink and Optique Exclusive) is a premium optical retail chain offering luxury eyewear and comprehensive eye care services. The portfolio consists of designer sunglasses and optical frames from 50+ fashion houses (Ray-Ban, Oakley, Prada, Gucci, Dior, Tom Ford, Versace, and others), supplemented by prescription services including Varilux progressive lenses and contact lenses from Alcon and Johnson & Johnson. The company operates 8 physical salon locations in Warsaw, Gdańsk, Łódź, and Konstancin-Jeziorna alongside e-commerce operations. Core offerings include Ray-Ban Custom Lab for prescription lens fitting, specialized gaming eyewear (Oakley Prizm Gaming), and professional eye examinations. The Blink Blink Club loyalty program and Blinkblink Gift Card (100-1000 PLN denominations) support the customer engagement ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunglasses Premium designer sunglasses from over 50 luxury fashion house brands and specialist eyewear manufacturers including Ray-Ban, Oakley, Prada, Gucci, Dior, Tom Ford, Versace, Saint Laurent, Balenciaga, Celine, Bvlgari, and others. Available with polarized, photochromic, Chromance, and Prizm specialty lenses in acetate, titanium, and plastic frames across aviator, wayfarer, clubmaster, cat eye, round, and square styles.
• Optical Frames (Prescription Glasses)
• Contact Lenses
• Eye Examination Services
• Oakley Authentic Prescription (OAP) Lenses
• Gaming Prescription Glasses (Oakley Prizm Gaming)
• Ray-Ban Custom Lab
• Varilux Progressive Lenses Fitting
• Authorized Ray-Ban Service
• Eyewear Accessories
• Blinkblink Gift Card

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Ray-Ban (Luxottica)coreChannel Partner/ Reseller/ DistributorBlink Blink operates as Ray-Ban Certified Premium Reseller with authorized service capabilities. The flagship Plac Trzech Krzyży location holds prestigious certification. This partnership provides exclusive access to limited editions (Titanium Japan, collaborations like A$AP Rocky x Ray-Ban, Jennie for Ray-Ban, Dolce&Gabbana x Ray-Ban), priority product availability, and authorized repair services.
• Oakley (Luxottica)coreChannel Partner/ Reseller/ DistributorAuthorized Oakley dealer offering full portfolio including sports performance eyewear (Flak 2.0, Frogskins, Holbrook, Jawbreaker, Radar EV, Sutro), prescription options (OAP - Oakley Authentic Prescription), and Prizm lens technology. Special collections include Tour de France and Kylian Mbappé Signature.
• EssilorcoreTechnology or IntegrationPrimary lens supplier for prescription eyewear. Provides Varilux progressive lenses and other premium lens solutions for optical frames. Partnership enables comprehensive optical care services across all Blink Blink locations.
• AlconsecondaryChannel Partner/ Reseller/ DistributorContact lens supplier providing products including 1-day lenses, 2-week lenses, and monthly lenses. Enables contact lens fitting services across Blink Blink retail locations.
• Multiple Fashion Houses (Prada, Gucci, Dior, etc.)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for over 50 luxury and premium fashion brands including Prada, Gucci, Dior, Saint Laurent, Balenciaga, Celine, Miu Miu, Versace, Tom Ford, Oliver Peoples, Dita, Dolce & Gabbana, Fendi, Bottega Veneta, Bvlgari, Chloe, Moncler, Moschino, Hugo Boss, Jacquemus, Loewe, Balmain, OFF-White, Palm Angels, and others. Portfolio includes both sunglasses and optical frames from each brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunglass Hut: Global specialty retailer of premium and luxury sunglasses owned by EssilorLuxottica. Directly comparable to Optique as a multi-brand luxury sunglasses retailer anchored on Ray-Ban, Prada, Gucci and similar maisons, with both physical and online channels.
• Apollo-Optik: One of Germany's largest optical retail chains, offering multi-brand designer eyewear, in-store optometry, and contact lens services. Comparable mid-sized European optical retailer with similar assortment and service-driven model.
• Vision Express: Optical retail chain operating in Poland and across Europe, offering designer eyewear, eye exams, and contact lens services. Most directly comparable Polish optical peer to Optique in assortment, services, and target customer.
• Fielmann: Europe's largest optical retail chain with operations across Germany and other European markets including Poland. Comparable multi-brand optical retailer combining designer eyewear, in-store exams, and lens manufacturing partnerships.

Broad incumbents

• Specsavers: European optical and hearing care retail chain with extensive store footprint and in-house optometrists. Comparable to Optique in combining designer eyewear assortment with professional eye-examination services, though more value-positioned.
• LensCrafters: Large incumbent optical retail chain offering prescription eyewear, sunglasses, and in-store eye exams. Comparable to Optique in combining luxury brand assortment with professional optometric services, though at significantly greater scale.
• GrandVision (EssilorLuxottica Retail): Global optical retail platform (now part of EssilorLuxottica) operating banners across Europe. Comparable broad incumbent with multi-brand optical retail at scale, providing a competitive backdrop for Optique.

Regional players

• Oakley (Luxottica retail concept stores): Luxottica-operated Oakley retail stores offering sports-performance and lifestyle eyewear. Comparable to Optique's Oakley assortment and sports segment focus, though serving global markets rather than a single country.
• Persol / Oliver Peoples boutiques (Luxottica): Brand-owned luxury eyewear boutiques operated by Luxottica for Persol and Oliver Peoples. Comparable to Optique Exclusive's luxury positioning and curated single-brand depth, though serving a global luxury customer base.

Emerging players

• Warby Parker: DTC eyewear brand combining vertically integrated private-label products with retail stores and virtual try-on. Comparable to Optique in premium positioning and use of online try-on technology, though competing with a house-brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCglnpvSWlBBJfCPvx_nhLEg
• Facebookfacebook.com/butikoptique
• Instagraminstagram.com/butik_optique
• LinkedInlinkedin.com/company/blinkblinkpl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optique | Glaser Group