Bliss Salon of Winnetka

What Bliss Salon of Winnetka does

Bliss Salon of Winnetka is a single-location, full-service luxury beauty salon founded in 1984 and operating at 818 Elm Street, Winnetka, Illinois. The salon offers an integrated menu spanning hair styling and cuts, professional color services, nail care (manicures and pedicures), waxing and threading, facials, eyelash extensions, and makeup application, alongside retail sale of professional hair care products. Service breadth is supported by bundled packages that combine multiple treatments at discounted rates.

The business operates on a direct-to-consumer basis serving individual consumers in the Winnetka and greater Northshore Chicago area; no enterprise or B2B clients are disclosed. Customers can book via phone, online through a Zenoti-powered booking system, or via a dedicated iOS and Android mobile app that additionally delivers referral rewards, photo gallery content, app-exclusive specials, and a daily gamification feature. Pricing is not publicly disclosed and is conveyed at the point of booking.

The salon's technology stack is composed entirely of third-party SaaS — Zenoti for appointments and gift cards, SalonClouds+ for website and gallery management, and SalonInteractive for the e-commerce product storefront — and the firm has roughly 7 employees. Marketing is executed primarily through organic social media (Facebook, Instagram), email newsletter, and a content blog, with no paid acquisition or AI-driven tooling indicated in the source material. The entity is privately held with no disclosed funding, parent company, or institutional ownership.

Name

Bliss Salon of Winnetka

Legal name

Bliss Salon of Winnetka

Website

https://blisssalonofwinnetka.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Bliss Salon of Winnetka is a single-location luxury full-service salon founded in 1984 in Winnetka, Illinois, providing hair styling, color, nails, waxing, facials, eyelashes, and makeup to individual consumers in the Northshore Chicago market.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair styling services
• Hair color services
• Nail care services
• Beauty salon services
• Professional hair products

Headquarters

HQ city

Winnetka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hair, Color, and Styling Services: Professional hair styling, cuts, and color services offered at the salon. Services are booked via phone, online, or mobile app.
2. Nail Care Services: Professional nail care including manicures and pedicures offered as part of the salon's service menu.
3. Beauty Services: Additional beauty services including waxing, threading, facials, eyelash extensions, and makeup application.
4. Product Sales: Sale of professional hair care products through the salon's e-commerce storefront (Shop products link).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bliss Salon of Winnetka is a full-service luxury beauty salon that provides hair styling, hair color, nail care, waxing/threading, facials, eyelash extensions, and makeup application services at its single physical location in Winnetka, Illinois. The salon also retails professional hair care products through an integrated e-commerce storefront, and customers can book appointments in person, by phone, online via Zenoti, or via the salon's branded mobile app.

Product overview

Bliss Salon of Winnetka is a luxury full-service salon offering an integrated suite of beauty services. The salon operates as a single-location establishment providing hair styling, coloring, nail care, waxing, facials, eyelash extensions, and makeup services. The core offering centers on Hair and Color services, supported by additional beauty treatments. The salon also retails professional hair products through an integrated e-commerce shop. Services can be booked online via their Zenoti-powered booking system or through their mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Professional hair styling, cuts, and treatments with consultations to match each client's unique hair type and attitude, delivered on-site at the Winnetka salon.
• Color Services Professional hair coloring including highlights, full color, and color correction performed by skilled colorists at the salon.
• Nails Services Professional nail care including manicures, pedicures, and nail enhancements using professional nail care products.
• Waxing/Threading Services Hair removal services for various body areas using waxing and threading techniques.
• Facials Professional facial treatments for skin care and rejuvenation.
• Eyelash Services Eyelash extension services and lash treatments for enhanced appearance.
• Makeup Services Makeup application services including special occasion makeup and professional makeup artistry.
• Service Packages Bundled service packages combining multiple salon treatments at discounted rates.
• Professional Hair Products Retail professional hair care products available for purchase through the salon's online shop, extending the in-salon product experience to at-home use.
• Gift Cards Digital gift cards redeemable for salon services and products, sold online through the Zenoti webstore.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hair Cuttery: Large East/Midwest U.S. salon chain offering cuts, color, and waxing at mid-tier price points. Comparable service menu footprint to Bliss at a substantially larger scale.
• Ulta Beauty: Largest U.S. beauty retailer, also operating in-store salons. Broader incumbent that competes with Bliss both for retail hair-care product sales and, where locations overlap, for salon services.
• Great Clips: Largest U.S. walk-in hair salon franchise. Competes with Bliss for hair-cut volume at lower price points in the same Chicago suburbs, applying scale and brand-marketing pressure on local independent salons.

Direct peers

• European Wax Center: National waxing and skincare specialty chain. Direct overlap with Bliss's waxing and threading service line, and a comparable subscription-driven repeat-visit model aimed at the same personal-care consumer.
• Amazing Lash Studio: National franchise focused on eyelash extensions and related brow/lash services. Directly competes with Bliss's eyelashes service line and shares the appointment-based, repeat-customer model.
• Hand & Stone Massage and Facial Spa: National franchise specializing in massage, facials, and hair removal, with a service overlap on facials and waxing. Comparable to Bliss on the skincare/waxing portion of its menu and on franchise-style multi-location expansion mechanics.
• Tricoci Salon & Spa: Luxury multi-location salon and spa chain headquartered in the Chicago metro area, offering hair, color, nails, skincare, and spa services. Closest comparable in service menu, luxury positioning, and Chicago-area geography to Bliss Salon of Winnetka.
• Blo Blow Dry Bar: Luxury blow-dry and styling bar chain with a service-first, appointment-based model. Comparable to Bliss in premium positioning and female-skewing clientele, though narrower in service scope.

Others

• GlossGenius: Salon and spa management software plus payments and booking platform serving independent beauty businesses. Adjacent technology peer to the Zenoti/SalonClouds+ stack Bliss currently relies on.

Emerging players

• Madison Reed: Omnichannel hair color brand combining at-home product, color bars, and digital consultation. Emerging tech-enabled player that overlaps with Bliss on color services and professional product retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlissWinnetka
• Instagraminstagram.com/blisssalonofwinnetka
• LinkedInlinkedin.com/company/bliss-salon-of-winnetka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Salon of Winnetka