BLLA Events

Name

BLLA Events

Legal name

BLLA Events

Website

https://bllaevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Events Management

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Events platform
• Hospitality events
• Business association events
• Boutique lifestyle events
• Event management

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D

Core offering

BLLA Events operates an events platform for the BLLA (Business/Life/Leisure/Association) community, with the platform now consolidated under BLLA.org/Events. The site provides content hosting, user-submitted event-related content, and terms governing use of BLLA Events branding and copyrighted material.

Product overview

BLLA Events is an events management platform operated by BLLA (Business/Life/Leisure/Association). The company appears to have consolidated its events operations to BLLA.org/Events. No specific named products, modules, or feature offerings are detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• BLLA Events Platform The BLLA Events platform serves as the events hub for the BLLA (Business/Life/Leisure/Association) community, hosting event-related content and providing a centralized location for members and participants.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SkiftminorOthersBLLA Events references Skift's Privacy Policy at skift.com/privacy, which defines what information is collected, used, and disclosed regarding personal information from users. This Privacy Policy is incorporated into BLLA Events' Terms of Use.

Recent moves1 record

Expansion highlights1 record

Emerging players

• Skift: Skift is a leading travel-industry media and research brand whose Privacy Policy is incorporated into BLLA Events' Terms of Use. Comparable because it produces events, research, and editorial for the same hospitality/travel audience that BLLA Events targets, and is a direct operational partner referenced in the source data.
• The Hotels Network: The Hotels Network is a technology and marketing platform serving boutique and independent hotels, hosting industry events and webinars. Comparable as a niche vendor/partner adjacent to the boutique lodging community that BLLA Events serves, with overlapping audience and content formats.

Broad incumbents

• Informa Markets: Informa Markets is one of the world's largest B2B events organizers, running travel and hospitality trade shows worldwide. Comparable as an industry-specific trade show organizer operating at massive scale in the same MICE/exhibition vertical that BLLA Events addresses for boutique lodging.
• Questex: Questex produces B2B events and media in travel, hospitality, and lifestyle verticals, including hotel investment conferences. Comparable because it organizes industry-specific hospitality events and serves overlapping vendor/sponsor audiences as BLLA Events.
• IMEX Group: IMEX operates major global MICE trade shows (IMEX Frankfurt, IMEX America) for the meetings and events industry. Comparable because it serves as an industry-specific B2B trade show organizer in the same MICE category that BLLA Events competes in, though at much larger scale and broader scope.
• American Hotel and Lodging Association (AHLA): AHLA is the principal U.S. hotel industry association, operating industry events and advocacy. Comparable as a hospitality association that runs events serving a similar lodging-industry audience and competes for the same association-level convening role as BLLA Events.

Regional players

• AAHOA (Asian American Hotel Owners Association): AAHOA is a major U.S. hotel owners association running conventions, trade shows, and educational events for hotel owners. Comparable because it is an association-led events platform serving the lodging industry with a B2B trade show format, overlapping in audience with BLLA Events.

Direct peers

• Boutique Hotel Investment Conference: The Boutique Hotel Investment Conference is an industry-specific B2B event focused on boutique and lifestyle lodging investment. Comparable because it serves the exact same boutique lodging vertical as BLLA Events and competes for the same sponsors, investors, and operators.
• Independent Hotel Show: The Independent Hotel Show is a trade exhibition and conference dedicated to luxury boutique and independent hotels. Comparable because it is a direct B2B trade show competitor serving the boutique/independent lodging segment with exhibitor and attendee formats similar to BLLA Events.
• BLLA (Boutique Lifestyle Lodging Association): BLLA is the hospitality association whose brand BLLA Events operates under and which now hosts the events platform at BLLA.org/Events. Comparable because it is the most direct peer — an association-driven events and community platform for the boutique lifestyle lodging vertical, and is functionally the parent entity of BLLA Events.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/blla-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLLA Events