Block Print Company
Block Print Company is a Jaipur, India-based e-commerce business founded in 2019 that designs, manufactures, and globally sells hand block printed women's apparel and home decor using a traditional 7-step artisanal process with GOTS-certified organic materials and natural dyes.
- Company typePrivate
- Founded-
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Block Print Company does
Block Print Company is a small e-commerce business headquartered in Jaipur, Rajasthan, India, founded in 2019 with approximately 19 employees. The company specializes in handmade hand block printed clothing and home decor products manufactured through a traditional seven-step artisanal process spanning wood block carving, natural dye preparation, fabric washing, Harda (tannic acid) dyeing, block printing, washing/boiling, and drying. Products are produced using GOTS-certified organic cotton voile fabric and 100% vegan, AZO-free natural dyes, with the company working directly with a network of local Jaipur-based artisans covering roles such as designers, weavers, block printers, dyers, and woodcarvers.
The business operates a direct-to-consumer model through its own storefront at blockprintcompany.com, with worldwide shipping arranged via DHL Express, FedEx, ARAMAX, and Indian Post. Pricing is denominated in US dollars — the lead SKU, the Bagru Dress, is listed at $145 — and the company currently offers free shipping alongside a 14-day return policy. Beyond DTC retail, Block Print Company accepts wholesale and bulk orders (with customization) through an inquiry-based channel and loans products to international bloggers, photographers, and stylists for promotional content. The primary customer segment is fashion-conscious women seeking sustainable, handcrafted apparel, with secondary segments in wholesale/retail buyers and fashion influencers.
The company has no disclosed external funding, no parent organization, and operates as a privately held, founder-led business. Beyond its flagship Bagru Dress, the published product portfolio is thin, and revenue figures are not publicly disclosed. A notable social initiative — the "Supporting 50 with 50" programme — pledges proceeds from 50 dresses to support 50 artisan families during the pandemic, indicating an artisan-welfare orientation embedded in the brand narrative.
Block Print Company firmographics
Firmographics- Name
- Block Print Company
- Legal name
- Block Print Company
- Website
- https://blockprintcompany.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Block Print Company is a Jaipur, India-based e-commerce business founded in 2019 that designs, manufactures, and globally sells hand block printed women's apparel and home decor using a traditional 7-step artisanal process with GOTS-certified organic materials and natural dyes.
- Ownership category
- akta.pro rank
Block Print Company industry classification
Industry- Product category
- Hand Block Printed Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
Keywords
Where Block Print Company is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Block Print Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: The company operates a direct-to-consumer e-commerce platform selling hand block printed dresses, clothing, and home decor products. Products are priced in USD and shipped globally. Free shipping is currently offered.
- Wholesale and Bulk Orders: Block Print Company accepts wholesale and bulk orders for their products. They also offer customization options for bulk orders.
- Product Loans for Promotion: The company loans products to bloggers, photographers, and stylists for international promotion purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bagru Dress - GOTS certified organic cotton |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Block Print Company product offering
Product offeringCore offering
Block Print Company manufactures and sells hand block printed clothing (including the flagship Bagru Dress at $145), home decor, and lifestyle artifacts using a 7-step artisanal process with GOTS certified organic cotton voile fabric and natural or AZO-free vegan dyes. Products are sold globally through a direct-to-consumer e-commerce website, with worldwide shipping and the option for wholesale and bulk orders with customization.
Product overview
Block Print Company is a small business based in Jaipur, Rajasthan, India, specializing in sustainable handmade clothing and home decor products. The company's product portfolio centers on the Bagru Dress, a hand block printed dress crafted from GOTS certified organic cotton voile fabric. They offer women's merchandise and lifestyle artifacts manufactured using traditional hand block printing techniques with vegetable dyes and AZO-free non-toxic colors. The company works with various fabrics including cotton, Georgette, silk, crape, and satin, sourced from different parts of India. Their process involves seven traditional steps from wood block carving to final drying, with products designed in modern silhouettes inspired by traditional block printing concepts and Indian heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Bagru Dress Hand block printed women's dress crafted from 100% GOTS certified organic cotton voile fabric using authentic Bagru print in 100% vegan, AZO-free natural dye, available in sizes S, M, and L, priced at $145. Targeted at modern, fashion-conscious women seeking sustainable, handmade clothing that combines traditional Indian block printing artistry with contemporary style.
Quantifiable outcome
- 100% of proceeds from Bagru Dress sales support artisan families for one month
- +1 more outcomes
Companies that use Block Print Company
Customer profileSegments3 records
Ideal customer profiles3 records
Block Print Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Block Print Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Artisans of JaipurcoreBlock Print Company works closely with local artisans including designers, weavers, block printers, dyers, woodcarvers and other skilled artisans based in Jaipur, Rajasthan. The company preserves and promotes the dying art of hand block printing and the heritage passed down since generations.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Block Print Company competitors and assessment
Company assessmentEmerging players
- Nicobar: Indian lifestyle and apparel brand rooted in craft, travel and natural materials. Overlaps with Block Print Company's customer on design-led, sustainability-oriented apparel and home decor, particularly across South Asia and global Indian diaspora.
- Pero: Independent Indian fashion label using traditional handcrafts (embroidery, block print, natural dyes) in modern silhouettes. Comparable on craft + sustainability narrative and on cross-border premium DTC positioning.
Broad incumbents
- Eileen Fisher: Pioneer in sustainable womenswear with circular / take-back programs and organic / natural fiber sourcing. Comparable as a benchmark for sustainable apparel brand-building and a long-term aspirational comp for Block Print Company's premium DTC positioning.
- West Elm: Large US home goods retailer with an explicit fair-trade and artisan-sourced assortment, including block printed textiles from India. Competes for the same end-customer in home decor and represents the scale threat to niche artisan players.
- Anthropologie: Multi-category lifestyle retailer whose apparel and home lines frequently feature Indian block prints and artisan-made products. Targets the same design-conscious, sustainability-aware global buyer at a much larger scale.
- Anita Dongre Grassroot: Sustainable, artisan-made sub-line from a major Indian designer house. Grassroot uses block printing and hand techniques at scale, competing in the same premium-sustainable slice but with significantly greater brand reach and capital.
Direct peers
- Soma: Block-print-focused home textiles and apparel brand from Rajasthan with global DTC distribution. Soma competes head-to-head in hand block printed apparel and soft home furnishings, with similar price points and channels.
- Anokhi: Jaipur-based heritage brand specializing in hand block printed textiles, apparel and home products. Anokhi is the most direct analog — same craft, same city, similar product mix — and a clear benchmark for the artisanal category Block Print Company competes in.
- Jaypore: DTC e-commerce retailer curating handcrafted Indian apparel, jewelry and home decor from artisan clusters. Jaypore mirrors Block Print Company's online-only / artisanal-aggregator model and competes directly for the same sustainability-minded global buyer.
- FabIndia: India's largest chain for traditional handcrafted apparel, home textiles and lifestyle products, with a wide retail footprint and DTC channels. FabIndia targets a very similar customer with comparable artisanal products and serves as the natural scale comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Block Print Company social profiles
Digital presenceBlock Print Company compliance and trust
Trust signalCompliance3 records
Block Print Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Block Print Company leadership team
Management profileNumber of profiles
Profiles1 record
Block Print Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Block Print Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Block Print Company
What does Block Print Company do?
Block Print Company manufactures and sells hand block printed clothing (including the flagship Bagru Dress at $145), home decor, and lifestyle artifacts using a 7-step artisanal process with GOTS certified organic cotton voile fabric and natural or AZO-free vegan dyes. Products are sold globally through a direct-to-consumer e-commerce website, with worldwide shipping and the option for wholesale and bulk orders with customization.
Is Block Print Company a public or private company?
Block Print Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Block Print Company founded?
Block Print Company was founded in -1. It employs 11 to 50 people.
Where is Block Print Company based?
Block Print Company is headquartered in Jaipur, India, in the Asia region.
How does Block Print Company make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale and Bulk Orders and product Loans for Promotion.
Who are Block Print Company's main competitors?
Emerging players on record are Nicobar and Pero. Broad incumbents are Eileen Fisher, West Elm, Anthropologie and Anita Dongre Grassroot. Direct peers are Soma, Anokhi, Jaypore and FabIndia.
Does Block Print Company have an API?
No public API is recorded for Block Print Company.
What industry is Block Print Company in?
Block Print Company's product category is Hand Block Printed Apparel. Its primary akta.pro industry code is IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation). Its NAICS code is 3152 and its SIC code is 2300.