Blodbanken

What Blodbanken does

Blodbanken (The Blood Bank) operates a free, web-based pedigree database and breeding decision-support platform targeting Standardbred trotter breeders in Sweden and the wider Scandinavian market, with multilingual support extending to English and French. The platform is accessible at blodbanken.nu without registration and offers a suite of tools including an 8-generation pedigree search, production overview, sire statistics covering foals, qualifiers, starters, winners, and earnings per foal, a stallion duel comparison tool (Hingstduellen), a breeder's guide (Avelsvägledaren) for mate selection, a test mating simulator, and an advanced multi-criteria search.

The underlying technology is a relational pedigree data system built around BLUP (Best Linear Unbiased Prediction) breeding value calculations, inbreeding coefficient analysis using both The Blood Bank and STC methods, and cross-country production statistics spanning Sweden, Denmark, Finland, France, Germany, Italy, and Norway. There is no public API, no native mobile app, and no AI/ML layer disclosed; the platform is delivered through standard web interfaces with internal servlet endpoints (GetBBData).

The business model is freemium, with all features available at no cost and no publicly disclosed revenue or monetization mechanism. The company is privately held with six employees and no disclosed funding, parent organization, or institutional ownership; the site appears to be operated as a community-resource database rather than a commercial SaaS venture. No pricing tiers, advertising, premium subscriptions, or transactional fees are referenced in the source data, and the underlying revenue mechanics are not stated.

Name

Blodbanken

Legal name

Blodbanken

Website

https://blodbanken.nu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blodbanken (The Blood Bank) is a free web-based pedigree and breeding decision-support database for Standardbred trotter breeders in Sweden and Scandinavia, offering multi-generational pedigree search, BLUP breeding values, and stallion comparison tools.

Ownership category

akta.pro rank

Product category

Equine Pedigree Database

NAICS

Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAEAGAH

Equine Sales, Auctions & Bloodstock Agencies

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYMPAEADAH

Breeding & Bloodstock (Stud Farms, Sales/Auctions)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

Keywords

• Horse pedigree database
• Standardbred breeding analytics
• BLUP breeding values
• Stallion statistics platform
• Inbreeding coefficient analysis

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Free Database Access: The platform provides free public access to all database features including pedigree search, stallion statistics, breeding value indices, and breeding tools. Revenue generation model is not publicly disclosed in the source data.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Blodbanken (The Blood Bank) is a free, web-based Standardbred trotter pedigree database and breeding decision-support platform. It provides 8-generation pedigree lookup, BLUP breeding value indices, inbreeding coefficient calculations, sire and production statistics, stallion comparison, a Breeder's Guide mating recommender, Advanced Search, and a Test Mating simulator for Swedish and Scandinavian horse breeders.

Product overview

Blodbanken (The Blood Bank) is a Swedish online database and breeding decision-support platform for Standardbred (trotting) horses. The system provides a suite of integrated tools centered around its core pedigree database, which offers searches up to 8 generations deep. The platform complements its database with statistical analysis tools (Sire Statistics, Production Overview), comparative evaluation features (Hingstduellen for stallion comparisons), and an advanced breeding recommendation system (Avelsvägledaren) that incorporates BLUP breeding values, inbreeding coefficients, and physical measurement filters. Users can also access an Advanced Search for multi-criteria filtering and a Test Mating simulator for prospective breeding pairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Blodbanken Pedigree Database Comprehensive bloodstock pedigree database for Standardbred (trotting) horses, allowing users to search and view detailed family trees and lineage information up to 8 generations. Free public access; for individual breeders and breeding operations.
• Production Overview Breeding statistics tool tracking offspring performance by sire or broodmare sire, displaying race results, earnings, and production records. For Standardbred trotter breeders.
• Sire Statistics Statistical analysis of stallion performance including foal counts, qualifier rates, starter percentages, winner rates, and earnings indices for sires bred in Nordic countries. For Standardbred trotter breeders.
• Hingstduellen (Stallion Duel) Comparative analysis tool allowing breeders to compare two stallions based on offspring from common dams, enabling side-by-side evaluation of breeding potential. For Standardbred trotter breeders.
• Avelsvägledaren (Breeder's Guide) Advanced mating recommendation tool with filtering options for reproduction method, pedigree preferences, inbreeding coefficients, French blood percentage, and physical measurements to assist breeders in selecting optimal pairings. For Standardbred trotter breeders.
• Advanced Search Multi-criteria search functionality enabling filtering by age, sex, nationality, race results, BLUP breeding values, and pedigree relationships including inbreeding patterns. For Standardbred trotter breeders.
• Test Mating Breeding simulation tool allowing users to preview potential offspring pedigree, calculate inbreeding coefficients, and estimate French blood percentage before committing to a mating. For Standardbred trotter breeders.

Quantifiable outcome

• Database tracks breeding data across multiple countries including Sweden, Denmark, Finland, France, Germany, Italy, Norway
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PedigreeQuery: PedigreeQuery is a free public horse pedigree database covering multiple breeds with multi-generation search and basic performance lookups—a comparable freemium, community-accessible pedigree resource.
• HorseTelex: HorseTelex is a European equine database covering show jumping, dressage, and breeding horses with pedigree, performance, and offspring statistics—directly comparable in offering integrated breeding analytics to horse owners and breeders.
• Hippomundo: Hippomundo is a European Standardbred and trotter database offering pedigree search, race results, and breeding statistics—closely matching Blodbanken's Standardbred trotter focus and pan-European stallion coverage.
• Equineline (Weatherbys): Equineline, operated by Weatherbys, is a leading Thoroughbred and Standardbred pedigree and performance database with sales cataloguing and breeding reports—directly comparable in functionality and target audience to Blodbanken's trotter-focused platform.

Regional players

• Standardbred Canada: Standardbred Canada is the official Canadian breed registry maintaining pedigree, performance, and breeding records for Standardbreds—a comparable authoritative breed-specific data source in a different geography.
• Svensk Travsport (Swedish Trotting Association): Svensk Travsport is the Swedish national harness racing authority that maintains official pedigree, race, and breeding records for Swedish Standardbreds—the authoritative upstream data source whose data Blodbanken aggregates and presents.

Others

• Black Type Breeders: Black Type Breeders is a Scandinavian Standardbred breeding operation that relies on Blodbanken for yearling presentation and pedigree disclosures—an illustrative end-customer demonstrating the platform's role in commercial sales workflows.
• Wenngarn Yearling Sale: Wenngarn Yearling Sale is a Scandinavian Standardbred yearling auction house that uses Blodbanken for sale catalog presentations—an ecosystem partner and customer that demonstrates Blodbanken's integration into the commercial breeding value chain.

Broad incumbents

• Racing Post / Bloodstock: Racing Post operates pedigree and bloodstock research tools covering Thoroughbred and Standardbred racing across the UK and Ireland—an established media-led incumbent with comparable pedigree-research functionality.
• The Jockey Club (Equibase/InCompass): The Jockey Club operates Equibase and InCompass, the dominant Thoroughbred pedigree and racing database systems in North America—an analogous incumbent breed-organization model that could expand into Standardbreds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blodbanken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blodbanken