Hippomundo
- Company typePrivate
- Founded-
- HeadquartersMiddelkerke, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Hippomundo firmographics
Firmographics- Name
- Hippomundo
- Legal name
- HIPPOMUNDO.COM bvba
- Website
- https://hippomundo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hippomundo industry classification
Industry- Product category
- Equestrian Database and Breeding Analytics
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
- akta.pro secondary industries
- Horse Breeding & Stud Farms (AFAEAGAA), Training, Stables & Equine Services (MPAEADAI)
Keywords
Where Hippomundo is headquartered
LocationHeadquarters
- HQ city
- Middelkerke
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Hippomundo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Three-tier subscription model (Hobby €2.08/mo, Pro €7.50/mo, Premium €13.33/mo on annual plans) providing access to pedigree databases, rankings, and analysis tools. Annual subscriptions offer 4 months free compared to monthly.
- Business Services: B2B integration services for Hippomundo Business including automated website widgets for results display, contact pages, and data embedding for breeders, riders, and owners.
- Report Sales: One-time PDF purchases including pedigree reports, best stallion for mare analysis, horse sport results, rider results, and horse analysis reports.
- Data Packs: Stallion data packs sold in components: Black Type Pedigree €39, best offspring €9, palmares €9, full page rankings €19. Used for stallion catalogues and apps.
- Marketplace Commissions: Platform fees from horse classifieds marketplace and real estate listings for equestrian properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hobby tier at €2.08/month (annual) - basic access |
| Subscription | Annual | Pro tier at €7.50/month (annual) - professional breeders and riders |
| Subscription | Annual | Premium tier at €13.33/month (annual) - comprehensive access |
| Subscription | Annual | Contact Pages |
| Unit Pricing | Pay-as-you-go | Stallion Data Pack |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Hippomundo product offering
Product offeringCore offering
Hippomundo operates a global equestrian database platform containing 3+ million horse pedigrees, sport results, and breeding analytics for the warmblood horse industry. The company offers tiered subscriptions (Hobby, Pro, Premium) for individual breeders, riders, and owners, plus dedicated B2B services through Hippomundo Business for studbooks, auction houses, and stallion stations. Additional offerings include horse and real estate marketplaces, proprietary ratings (HR, HLR, Power Value), Traditional Bred certification, and a Chef d'Equipe prediction game.
Product overview
Hippomundo is an equestrian database platform offering a comprehensive portfolio of interconnected products centered around sport horse pedigree, performance tracking, and breeding intelligence. The core offering consists of an extensive horse database with 4-generation pedigrees for over 3 million sport and breeding horses, supported by multiple ranking systems (horse, rider, breeder, stallion). The platform operates on a tiered subscription model (Hobby, Pro, Premium) providing graduated access to pedigree services, analysis reports, breeding advice tools, and auction data. Complementary modules include Hippomundo Business for website integration, contact pages for professionals, and specialized tools for tracking homebred results, auction references, and stallion offspring. Additional services include the Chef d'Equipe prediction game, Traditional Bred certification labeling, and marketplaces for horses and equestrian real estate.
Differentiator
Problem solved
Functional benefit
Brands
- Hippomundo Business: Automated website integration service for displaying equestrian results, pedigrees and data on third-party websites
- Chef d'Equipe
- TRADITIONAL BRED
Products and services
- Hobby Subscription
Quantifiable outcome
- 3+ million horse pedigrees accessible through platform
- +2 more outcomes
Companies that use Hippomundo
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Hippomundo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Hippomundo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- eqifyminorListed as a partnership under the Hippomundo partnerships section. Limited information available on the specific nature of the partnership.
- equictyminorListed as a partnership under the Hippomundo partnerships section. equicty appears to be an equestrian-related service or platform.
- equimarketingminorListed as a partnership under the Hippomundo partnerships section. equimarketing appears to be a marketing-focused equestrian service.
- kyllarosminorListed as a partnership under the Hippomundo partnerships section. Kyllaros appears to be an equestrian brand or service.
- puissancecoreFeatured partnership section with dedicated landing page on Hippomundo. Puissance is a major partner program connecting equestrian businesses with Hippomundo platform and users.
- VDL StudcoreMajor Dutch stallion station operating as featured advertising partner on Hippomundo. Featured on homepage slider with prominent banner placement showcasing their stallion offerings.
- ZangersheidecoreLeading Belgian studbook operating as official distributor contact page partner. Provides stallion listings and maintains branded presence on Hippomundo platform.
- France EtalonscoreFrench stallion station featured as advertising partner on Hippomundo homepage slider, showcasing their breeding program to Hippomundo's international audience.
- AS 111 (Flemish Auction)coreMajor auction house partner featured on homepage slider, promoting upcoming auctions to Hippomundo's user base of breeders and buyers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hippomundo competitors and assessment
Company assessmentEmerging players
- ClipMyHorse.TV: German-based equestrian video streaming and content platform serving professional and amateur riders. Targets the same equestrian user base as Hippomundo and provides complementary media and competition coverage that overlaps with Hippomundo's content layer.
- Equnews: Belgian equestrian news and data platform covering show jumping and dressage. Shares Hippomundo's target audience and competes for attention/SEO in the same niche, with complementary news content and event coverage.
Direct peers
- Horsetelex: Belgian equestrian database offering horse pedigree, competition results and breeding data for warmblood sport horses. Most direct head-to-head competitor to Hippomundo in the European sport horse data market.
- Pedigree Query: Large online horse pedigree database covering thoroughbreds, standardbreds and quarter horses with millions of records. Comparable to Hippomundo's pedigree product layer, though with a North American racing tilt.
- AllBreedPedigree: Online pedigree database providing multi-generational horse pedigrees across multiple breeds. Competes with Hippomundo in the pedigree-research workflow, though with broader breed coverage and less sport-specific analytics.
Others
- Horse Scout: Online marketplace for buying and selling horses, with filtering by discipline, level and pedigree. Overlaps with Hippomundo's Horses-for-Sale marketplace and represents an adjacent commercialization channel for equestrian audiences.
- KWPN: Royal Dutch Warmblood Studbook, the largest European warmblood registry, operating its own horse database and breeding value tools. Hippomundo integrates KWPN data and lists KWPN-registered horses; KWPN could also choose to build competing analytics features.
- FEI: International Equestrian Federation governing Olympic disciplines and maintaining its own competition results database. Hippomundo's ratings and rankings are typically built on top of FEI-recognized results, making FEI both a data source and a potential competitor platform.
Broad incumbents
- Equibase: US-based horse racing data company providing comprehensive racing results, statistics, and pedigree information for the thoroughbred industry. Larger, established incumbent with similar data + analytics business model but focused on racing rather than warmblood sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hippomundo social profiles
Digital presenceHippomundo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hippomundo leadership team
Management profileNumber of profiles
Profiles1 record
Hippomundo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hippomundo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hippomundo
What does Hippomundo do?
Hippomundo operates a global equestrian database platform containing 3+ million horse pedigrees, sport results, and breeding analytics for the warmblood horse industry. The company offers tiered subscriptions (Hobby, Pro, Premium) for individual breeders, riders, and owners, plus dedicated B2B services through Hippomundo Business for studbooks, auction houses, and stallion stations. Additional offerings include horse and real estate marketplaces, proprietary ratings (HR, HLR, Power Value), Traditional Bred certification, and a Chef d'Equipe prediction game.
Is Hippomundo a public or private company?
Hippomundo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hippomundo founded?
Hippomundo was founded in -1. It employs 11 to 50 people.
Where is Hippomundo based?
Hippomundo is headquartered in Middelkerke, Belgium, in the Europe region.
How does Hippomundo make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are business Services, report Sales, data Packs and marketplace Commissions.
Who are Hippomundo's main competitors?
Emerging players on record are ClipMyHorse.TV and Equnews. Direct peers are Horsetelex, Pedigree Query and AllBreedPedigree. Others are Horse Scout, KWPN and FEI. Equibase is listed as a broad incumbent.
Does Hippomundo have an API?
No public API is recorded for Hippomundo.
What industry is Hippomundo in?
Hippomundo's product category is Equestrian Database and Breeding Analytics. Its primary akta.pro industry code is AFAEAGAH, Equine Sales, Auctions & Bloodstock Agencies, with a secondary code of AFAEAGAA, Horse Breeding & Stud Farms. Its NAICS code is 112920 and its SIC code is 200.