BLOOMINGTON HOSPITAL, INC

What BLOOMINGTON HOSPITAL, INC does

Bloomington Hospital, Inc., doing business as IU Health Bloomington Hospital, is a regional acute-care hospital located at 2651 E Discovery Pkwy in Bloomington, Indiana, operating as part of the Indiana University Health nonprofit system and affiliated with Indiana University School of Medicine. The hospital provides a comprehensive service portfolio spanning emergency medicine, cancer care, heart and vascular care, orthopedics, primary care, sports medicine, and Women and Children's Services / maternity to residents of Bloomington and the surrounding Monroe, Owen, and Lawrence counties. It operates a 24/7 emergency department, scheduled outpatient specialty appointments, and virtual visit options for select services including orthopedics, supported by the My IU Health online patient portal for scheduling, records access, and provider messaging.

The hospital is supported by standard hospital information management systems and the IU Health digital platform, with on-campus amenities including free parking, contracted valet service via Denison Parking ($5 per use, waived for patients with disabilities), a cafeteria, gift shop, guest tray ordering, free Wi-Fi, and ATMs. Its value proposition rests on affiliation with the IU Health brand and academic medicine pipeline, mission-driven focus on care, education, research, and service, and strong patient experience signals (4.6/5 rating across 30,957 survey responses).

The business model is a nonprofit patient-services revenue model: clinical care is billed to commercial insurers, Medicare, Medicaid, and self-pay patients across emergency, inpatient, and outpatient settings. The hospital operates within a single-campus regional distribution model complemented by telehealth, public transit partnerships (Bloomington Transit, Area 10 Rural Transit), and toll-free scheduling via the IU Health contact center. No public ticker, no funding rounds, and no revenue disclosure are present in the input; strategic moves evidenced are operational rather than financial, including vendor partnerships, telehealth deployment, and integration into the IU Health digital ecosystem.

Name

BLOOMINGTON HOSPITAL, INC

Legal name

Indiana University Health, Inc.

Website

https://bloomingtonhospital.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IU Health Bloomington Hospital is a regional nonprofit acute-care hospital in Bloomington, Indiana, part of Indiana University Health. It delivers emergency, cancer, cardiovascular, orthopedic, primary, and sports medicine care to Monroe, Owen, and Lawrence county residents via a single campus plus telehealth.

Ownership category

akta.pro rank

Product category

Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Outpatient Care Centers (6214)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

Keywords

• Emergency medical services
• Cancer treatment services
• Heart vascular care
• Orthopedic services
• Primary care hospital

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Services Revenue: Hospitals generate revenue primarily through patient services billed to insurance providers (commercial insurance, Medicare, Medicaid) and self-pay patients for medical care including emergency medicine, cancer care, heart and vascular care, orthopedics, primary care, and sports medicine.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

IU Health Bloomington Hospital delivers acute and outpatient healthcare services including 24/7 emergency medicine, cancer care, heart and vascular care, orthopedics, primary care, and sports medicine. Care is delivered on a single hospital campus at 2651 E Discovery Pkwy, Bloomington, Indiana, and through virtual visits for select services such as orthopedics and primary care. Supporting amenities include valet parking, free Wi-Fi, a cafeteria, gift shop, and guest tray meal service.

Product overview

IU Health Bloomington Hospital is a healthcare facility that provides a comprehensive range of medical services to the Bloomington, Indiana community. The hospital offers Cancer Care, Emergency Medicine, Heart & Vascular Care, Orthopedics, Primary Care, and Sports Medicine as its core service offerings. These services are delivered through a unified hospital facility with supporting amenities including parking, transportation options, dining, and visitor services. The hospital also provides specialty care such as maternity services through its Women and Children's Services unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Medicine
• Cancer Care
• Heart & Vascular Care
• Orthopedics
• Primary Care
• Sports Medicine
• Virtual Visits (Telehealth)

Quantifiable outcome

• 4.6 out of 5 stars rating based on 30,957 patient responses

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Denison ParkingminorOthersDenison Parking provides contracted valet services for IU Health Bloomington Hospital. Valet service is available to all patients and visitors for a fee of $5, with patients with disabilities not charged.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Parkview Health: Northeast Indiana-based nonprofit health system headquartered in Fort Wayne. Comparable as a regional Indiana health system with comprehensive acute care, oncology, cardiovascular, and orthopedic service lines serving multi-county catchments.
• Indiana University Health: The parent nonprofit health system of which Bloomington Hospital is a part. Operates 15+ hospitals across Indiana including tertiary centers like IU Health Methodist and University Hospital, providing the academic medicine backbone, IT platform (My IU Health), and shared brand that Bloomington leverages.
• Community Health Network: Indianapolis-based nonprofit health system operating multiple acute care hospitals across central Indiana. Competes with IU Health Bloomington for patients in adjacent counties and provides an alternative regional referral option for complex cases.
• Deaconess Health System: Large regional nonprofit health system based in Evansville, Indiana, operating multiple hospitals and specialty services. Comparable as another Indiana-based nonprofit system providing comprehensive acute care across a multi-county service area.
• Franciscan Health: Indiana-based nonprofit Catholic health system operating hospitals throughout the state. Comparable as a multi-county regional provider offering emergency, cardiovascular, oncology, and orthopedic services in competing Indiana markets.
• Ascension St. Vincent Indianapolis: Ascension's Indiana flagship and a major competing comprehensive acute care system in the state. Operates hospitals in Indianapolis and surrounding counties, directly competing for the same Indiana patient population for specialty services including cardiovascular, oncology, and orthopedics.

Direct peers

• IU Health Ball Memorial Hospital: Sister hospital within the IU Health system, located in Muncie, Indiana. Operates as a regional referral hospital with comparable multi-specialty service lines (emergency, cancer, cardiovascular, orthopedics) serving a similar community-hospital role within the IU Health network.

Regional players

• Memorial Hospital of South Bend: Regional acute care hospital in northern Indiana, part of Beacon Health System. Comparable as another Indiana-based regional general hospital offering multi-specialty services including emergency, oncology, cardiovascular, and orthopedic care to a multi-county service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/IUHealthBloomington
• LinkedInlinkedin.com/company/bloomington-hospital-inc
• Instagraminstagram.com/iuhealthbloomington

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOOMINGTON HOSPITAL, INC